General Manager Marketing Jobs
General Manager Marketing jobs are open across consumer goods, retail, technology, healthcare, and financial services, from mid-level to senior and VP, with specializations in brand strategy, integrated marketing, and demand generation. See the openings below and apply to the ones that match your experience.
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Showing 5 of 31+ General Manager Marketing jobs
Own Every Moment at NetApp
At NetApp, your ideas power innovation. We lead in intelligent data infrastructure—delivering unified storage, integrated data services, and solutions that help organizations unlock the full potential of their data, from AI to multicloud.
Ready to innovate and contribute to our path to $10B? Here, you'll collaborate with passionate teams, tackle real-world challenges, and see your impact in how customers transform and grow. If you're ready to bring curiosity, creativity, and drive to every moment, NetApp is where your journey begins. Join teams that innovate to elevate, drive results, and excel together across every function.
Sr. Mgr, Technical Marketing Engineering
Morrisville, North Carolina, United StatesJob Summary
Are you ready to build and lead NetApp's technical marketing presence? As Senior Manager, Technical Marketing Engineering, you will help build NetApp's center of excellence for technical marketing as part of a leadership team taking on an early-stage team and rapidly growing both its size and its impact.
You will be both a team builder and have the hands-on technical credibility to inspire, measure, and improve the capabilities of world-class Technical Marketing Engineers (TMEs). NetApp TMEs own technical marketing end-to-end for one or more assigned technology areas: defining the technical narrative, value proposition, claims, and competitive story for integrated solutions that solve customer challenges using NetApp products and, where relevant, partner products. As a team leader, you will set the technical and quality bar for the team, and hire new talent that the team needs as it scales.
You will do this working side-by-side with Product Marketers as part of the Integrated Product & Platform Marketing (IPPM) organization's Technical Evangelism & Marketing (TEM) function, and in partnership with Product Management and Engineering teams worldwide. As the senior TME leader based in RTP, you will be the primary point of local leadership and escalation for Product Management and Engineering partners, and you will partner closely with peer TME leaders across the world to keep one consistent technical narrative and operating model across every region, while fully owning the TME charter for your assigned subset of products and solutions.
If you're excited by the challenge of building a world-class technical marketing team, staying hands-on with the technology to lead from the front, and shaping how NetApp shows up technically worldwide, we want to talk to you.
Key Responsibilities
- Build and lead your assigned TME team: hire, onboard, and develop talent, scaling from today's strong team toward a full regional center of excellence.
- Serve as the senior in-region point of contact for RTP-based Product Management and Engineering partners, providing local leadership and time-zone coverage for both your covered products, and in partnership with your peer TME leaders for other products and solutions. Will be required to work in-person in the local NetApp RTP office a majority of the time.
- Own technical marketing end-to-end for multiple assigned technology areas. Own the team that defines the technical narrative, claims, proof of value, and competitive story for integrated solutions, integrated into the overall narrative set by Product Marketing.
- Collaborate with Product Management and Engineering across the product lifecycle to build — and ensure your team builds — expert-level understanding of assigned products and solutions, their place in the NetApp portfolio, and how they solve customer challenges.
- Direct, and personally contribute to, your team's production of consistent, high-quality technical content and enablement: technical reports, whitepapers, reference architectures, blogs, videos, technical talk tracks, demos, and other advanced technical enablement.
- Oversee your team's self-service interactive assets, including demos, sandboxes, and TCO/ROI calculators, built with the latest AI-enabled demo-creation tools and instrumented to capture usage and customer intelligence.
- Ensure your team is visible as trusted technical subject-matter experts, evangelizing NetApp and assigned technologies at conferences, in webinars, on video, and on social media with clear, compelling technical storytelling.
- Synthesize input from customers, field teams, and sales gathered through your team's work as technical SMEs, and channel it to Product Management to inform the roadmap.
- Partner with peer TME leaders across the Americas and EMEA, and with the broader IPPM Technical Evangelism & Marketing (TEM) function, to keep one consistent technical narrative, one content standard, and one operating model across every region.
- Establish and track key performance indicators for your team's coverage and output and drive continuous improvement of deliverables based on data and field feedback.
- Recruit, coach, and retain top technical marketing talent.
- Champion an inclusive, collaborative team culture, and model the ownership and agility NetApp expects of its technical marketing organization as your team's scope and headcount scale quickly.
Job Requirements
- 10+ years of experience in technical marketing or related roles that span technology and marketing, including several years in a people-management or team-lead capacity.
- Proven track record building, scaling, and leading a high-performing technical team from the ground up, including hiring, developing, and managing talent.
- Demonstrated expert-level understanding in one or more enterprise technology areas, as a proof point of the ability to attain — and coach others toward — expert-level understanding of additional technology areas. Existing expertise in NetApp technologies or the data infrastructure market is highly desired but not required.
- Demonstrated ability to craft, and to coach others to craft, technical narratives, value proof, and competitive positioning for integrated solutions.
- Excellent technical writing, communication, and storytelling skills, with a track record of setting and holding a quality bar across a team's content and enablement output.
- Proven experience building and managing demos and showcase environments at scale, including demo catalogs, sandboxes, and self-service experiences; familiarity with modern AI-enabled demo-creation tools is highly desired.
- Strong business acumen and comfort operating as a hands-on player-coach, capable of deep technical knowledge, but passionate about delegating and teaching to develop the same skills in your team.
- Strong cross-functional and cross-regional collaboration skills within a globally distributed team and partner effectively with Product Management, Engineering, Sales, and Marketing leaders across time zones.
- Confident as a public speaker and on-camera presenter, with experience coaching others to present confidently to technical and executive audiences.
- Facility with competitive/alternatives analysis and building data-backed, testable claims.
Education
- Bachelor's degree in computer science, engineering, information systems, or a related technical field (or equivalent practical experience).
- Master's degree or MBA is a plus.
At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.
Equal Opportunity Employer:
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.
Why You'll Thrive at NetApp
At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.
NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.
Our culture
We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.
If you're ready to innovate, rise to the challenge, and own every moment - make your next move your best one. Apply now.
Submitting an Application
To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.
AI Disclosure
For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision-making.
Own Every Moment at NetApp
At NetApp, your ideas power innovation. We lead in intelligent data infrastructure—delivering unified storage, integrated data services, and solutions that help organizations unlock the full potential of their data, from AI to multicloud.
Ready to innovate and contribute to our path to $10B? Here, you'll collaborate with passionate teams, tackle real-world challenges, and see your impact in how customers transform and grow. If you're ready to bring curiosity, creativity, and drive to every moment, NetApp is where your journey begins. Join teams that innovate to elevate, drive results, and excel together across every function.
Sr. Mgr, Technical Marketing Engineering
Morrisville, North Carolina, United StatesJob Summary
Are you ready to build and lead NetApp's technical marketing presence? As Senior Manager, Technical Marketing Engineering, you will help build NetApp's center of excellence for technical marketing as part of a leadership team taking on an early-stage team and rapidly growing both its size and its impact.
You will be both a team builder and have the hands-on technical credibility to inspire, measure, and improve the capabilities of world-class Technical Marketing Engineers (TMEs). NetApp TMEs own technical marketing end-to-end for one or more assigned technology areas: defining the technical narrative, value proposition, claims, and competitive story for integrated solutions that solve customer challenges using NetApp products and, where relevant, partner products. As a team leader, you will set the technical and quality bar for the team, and hire new talent that the team needs as it scales.
You will do this working side-by-side with Product Marketers as part of the Integrated Product & Platform Marketing (IPPM) organization's Technical Evangelism & Marketing (TEM) function, and in partnership with Product Management and Engineering teams worldwide. As the senior TME leader based in RTP, you will be the primary point of local leadership and escalation for Product Management and Engineering partners, and you will partner closely with peer TME leaders across the world to keep one consistent technical narrative and operating model across every region, while fully owning the TME charter for your assigned subset of products and solutions.
If you're excited by the challenge of building a world-class technical marketing team, staying hands-on with the technology to lead from the front, and shaping how NetApp shows up technically worldwide, we want to talk to you.
Key Responsibilities
- Build and lead your assigned TME team: hire, onboard, and develop talent, scaling from today's strong team toward a full regional center of excellence.
- Serve as the senior in-region point of contact for RTP-based Product Management and Engineering partners, providing local leadership and time-zone coverage for both your covered products, and in partnership with your peer TME leaders for other products and solutions. Will be required to work in-person in the local NetApp RTP office a majority of the time.
- Own technical marketing end-to-end for multiple assigned technology areas. Own the team that defines the technical narrative, claims, proof of value, and competitive story for integrated solutions, integrated into the overall narrative set by Product Marketing.
- Collaborate with Product Management and Engineering across the product lifecycle to build — and ensure your team builds — expert-level understanding of assigned products and solutions, their place in the NetApp portfolio, and how they solve customer challenges.
- Direct, and personally contribute to, your team's production of consistent, high-quality technical content and enablement: technical reports, whitepapers, reference architectures, blogs, videos, technical talk tracks, demos, and other advanced technical enablement.
- Oversee your team's self-service interactive assets, including demos, sandboxes, and TCO/ROI calculators, built with the latest AI-enabled demo-creation tools and instrumented to capture usage and customer intelligence.
- Ensure your team is visible as trusted technical subject-matter experts, evangelizing NetApp and assigned technologies at conferences, in webinars, on video, and on social media with clear, compelling technical storytelling.
- Synthesize input from customers, field teams, and sales gathered through your team's work as technical SMEs, and channel it to Product Management to inform the roadmap.
- Partner with peer TME leaders across the Americas and EMEA, and with the broader IPPM Technical Evangelism & Marketing (TEM) function, to keep one consistent technical narrative, one content standard, and one operating model across every region.
- Establish and track key performance indicators for your team's coverage and output and drive continuous improvement of deliverables based on data and field feedback.
- Recruit, coach, and retain top technical marketing talent.
- Champion an inclusive, collaborative team culture, and model the ownership and agility NetApp expects of its technical marketing organization as your team's scope and headcount scale quickly.
Job Requirements
- 10+ years of experience in technical marketing or related roles that span technology and marketing, including several years in a people-management or team-lead capacity.
- Proven track record building, scaling, and leading a high-performing technical team from the ground up, including hiring, developing, and managing talent.
- Demonstrated expert-level understanding in one or more enterprise technology areas, as a proof point of the ability to attain — and coach others toward — expert-level understanding of additional technology areas. Existing expertise in NetApp technologies or the data infrastructure market is highly desired but not required.
- Demonstrated ability to craft, and to coach others to craft, technical narratives, value proof, and competitive positioning for integrated solutions.
- Excellent technical writing, communication, and storytelling skills, with a track record of setting and holding a quality bar across a team's content and enablement output.
- Proven experience building and managing demos and showcase environments at scale, including demo catalogs, sandboxes, and self-service experiences; familiarity with modern AI-enabled demo-creation tools is highly desired.
- Strong business acumen and comfort operating as a hands-on player-coach, capable of deep technical knowledge, but passionate about delegating and teaching to develop the same skills in your team.
- Strong cross-functional and cross-regional collaboration skills within a globally distributed team and partner effectively with Product Management, Engineering, Sales, and Marketing leaders across time zones.
- Confident as a public speaker and on-camera presenter, with experience coaching others to present confidently to technical and executive audiences.
- Facility with competitive/alternatives analysis and building data-backed, testable claims.
Education
- Bachelor's degree in computer science, engineering, information systems, or a related technical field (or equivalent practical experience).
- Master's degree or MBA is a plus.
At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.
Equal Opportunity Employer:
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.
Why You'll Thrive at NetApp
At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.
NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.
Our culture
We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.
If you're ready to innovate, rise to the challenge, and own every moment - make your next move your best one. Apply now.
Submitting an Application
To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.
AI Disclosure
For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision-making.
General Manager Marketing Jobs by Experience Level
See All 31 General Manager Marketing Jobs
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Find JobsGeneral Manager Marketing Job Market
Who's Hiring
What Employers Look For
The qualifications that appear most often in general manager marketing jobs.
- 7 or more years of progressive marketing leadership experience across brand and demand functions
- Demonstrated ownership of a full marketing budget with measurable revenue outcomes
- Experience leading cross-functional teams including creative, digital, and product marketing
- Proficiency with marketing analytics platforms, CRM systems, and attribution reporting tools
- Bachelor's degree in marketing, business, or a related field, MBA often preferred
- Proven ability to develop and execute integrated go-to-market strategies at scale
Tips for Your General Manager Marketing Job Search
Quantify pipeline impact on your resume
General manager marketing roles demand proof of revenue influence. Replace vague claims with numbers tied to pipeline growth, customer acquisition cost reductions, or market share gains. Hiring committees at this level expect P&L fluency, not just campaign metrics.
Align your portfolio to board-level narratives
Compile two or three case studies that show how a marketing initiative shifted a business outcome, not just an impression or click rate. At the general manager level, reviewers want to see how your decisions connected to company strategy and stakeholder reporting.
Apply early to roles that fit
Migrate Mate lists general manager marketing openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target postings by budget responsibility signals
Job descriptions that mention 'ownership of marketing budget' or 'full-funnel accountability' signal genuine general manager scope. Skip listings where marketing is subordinate to sales ops or where the role reports three levels below the C-suite, as those rarely match the title.
Prepare a cross-functional influence story
Interviewers for general manager marketing roles consistently probe how you've aligned product, sales, and finance teams behind a marketing strategy. Prepare a specific example where you drove consensus across departments, not just within your own team.
Negotiate scope before negotiating anything else
Before discussing compensation, clarify headcount authority, budget ownership, and reporting structure. General manager marketing titles vary widely in actual authority. Confirming scope early prevents accepting a director-level role with a general manager title attached.
General Manager Marketing Jobs: Frequently Asked Questions
Which companies are hiring the most general manager marketings?
The most active employers for general manager marketings right now are Amazon, Eko, and SLB, and the most openings are in California, Michigan, and Washington, based on current listings on Migrate Mate as of November 2026. Consumer goods, technology, and healthcare companies tend to post general manager marketing roles most frequently.
How many general manager marketing jobs are remote?
About 79% of general manager marketing openings are fully remote or hybrid as of November 2026, reflecting strong employer flexibility at this seniority level. Brand strategy and digital marketing subspecialties within the role tend to offer the highest share of remote arrangements, while roles tied to field marketing or retail operations more often require on-site presence.
How do you become a general manager marketing?
Start by building a foundation in a core marketing discipline such as brand, demand generation, or product marketing, then actively seek roles that expand your cross-functional exposure. Move into team leadership early, take on budget ownership whenever possible, and document the revenue outcomes of your decisions. Most general manager marketing professionals reach the role after leading a full marketing function at a director level and demonstrating clear P&L accountability.
How do you get hired as a general manager marketing with little experience?
Position yourself as a general manager marketing candidate by targeting mid-market or growth-stage companies where the marketing function is small and the scope is broad. These employers often need someone who can operate across brand, digital, and content simultaneously rather than a narrow specialist. Build a portfolio that shows strategic thinking and business impact, and pursue roles titled 'head of marketing' or 'marketing director' that carry general manager responsibilities without the formal title.
What does the general manager marketing interview process look like?
The general manager marketing interview process typically runs three to five rounds. An initial screening with HR or a recruiter is followed by a strategic presentation round where candidates develop a marketing plan or audit for the business. Subsequent rounds involve the CEO or CFO, since this role often has board visibility, plus interviews with cross-functional peers in sales, product, and finance. Final rounds may include a case study defense or a presentation to the executive team.
Where can I find and apply to general manager marketing jobs?
You can find and apply to general manager marketing jobs on Migrate Mate, which lists current openings from across the United States. Search for roles that fit your industry background and seniority level, then apply directly to each listing that matches your experience.
See All 31 General Manager Marketing Jobs
Find roles that match your experience and apply in just a few clicks.
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