Green Card Digital Marketing Lead Jobs
Digital Marketing Lead jobs with green card sponsorship require employers to complete PERM labor certification with the Department of Labor before filing an I-140 immigrant petition with USCIS. EB-2 applies to advanced-degree candidates, while EB-3 covers professionals with a bachelor's degree, making this role accessible through both pathways to lawful permanent residency.
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The lead of digital marketing measurement and data science is responsible for driving US business performance across digital marketing. The role will measure and analyze digital data (e.g. CRM streams, paid media, and website data) to assess promotional effectiveness, support optimization efforts, and make data-driven recommendations. The individual will partner closely with US Marketing, US BIO, and creative agencies to develop statistical and machine learning models. The scope of this role is patient and healthcare professional analytics in the Neuropsychiatry therapeutic area.
What You’ll Do
- Collaborates with marketing product managers, omnichannel (OCE) team members, field excellence and agency partners to understand key business questions and marketing objectives
- Conduct patient journey analyses, HCP segmentation, marketing mix optimization from a Digital measurement lens
- Develop and implement data-driven solutions using advanced analytics and machine learning techniques, predictive algorithms, and AI-powered tools to assist in resource allocation and to streamline processes
- Lead the development of statistical and machine learning models to quantify the effect and interactions that affect patients’ and their healthcare journeys with a focus on digital media and channels
- Develop statistical model-based Omni-channel marketing solutions based on rich and complicated healthcare data to optimize the delivery of messages and maximize the impact across different channels
- Develop attribution model solutions to optimize the delivery and timing of messages and maximize the impact across different channels
- Develop patient journey experience to understand how key symptoms led to diagnoses
- Provide recommendations to US brand managers on health care providers reached by the field, email, media, and website by monitoring channel KPIs
- This work involves personally initiating and conducting analyses, collaborating with the internal team to conduct analyses, and directing partners in performing monthly, quarterly, and ad-hoc deliverables
- Partner with third-party vendors/agencies to define measurement strategy. Ensure the necessary data will be available at the right level to enable evaluation and optimization of marketing programs
Qualifications
Required Skills
- Bachelor’s degree required; Advanced technical degree preferred (e.g., math, physics, engineering, finance, or computer science)
- Minimum 5 years of experience working in an advanced analytics role
- Experience building models for media mix analysis
- Ability to translate technical information to non-technical business partners
- Experience in model development, validation, and implementation
- Experience working with large datasets and ability to write SQL for data extraction and manipulation
- Proficiency in programming languages such as Python or R for data analysis and modeling
- Depth of experience with CRM analytics, website analytics, digital media analytics, and digital media strategy required. Must be able to leverage digital data to inform and guide media and digital marketing strategy
- Efficient analytical problem-solving skills with the ability to quickly scope and deliver on an analytical ask and to work iteratively to refine a solution as needed
- Collaborate effectively with cross-functional partners such as Insights & Analytics, Field Excellence, Omnichannel Excellence, and Alliance Partners
- In addition to a strong record of analytic and quantitative work, successful candidates will also have broadly applicable consulting skills: strong oral and written communication skills with both technical and non-technical audiences; ability to synthesize information into a logically structured PowerPoint deliverable; close attention to detail, with a quality-focused mindset; aptitude for, and enjoyment of, working in teams
- Robust project management and cross-functional coordination skills
- High intellectual curiosity, that can proactively identify and lead analyses that yield actionable optimizations
- Driven, highly self-motivated, confident, high-energy, bright, and creative individual with the desire and ability to own a high-profile part of the business
Preferred Skills:
- Biotech/pharma experience preferred
Job Level: Management
Additional Information
The base compensation range for this role is: $139,000.00-$186,000.00
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:
- Medical, Dental, Vision, & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
- Up to 12 company paid holidays + 3 paid days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid Maternity and Parental Leave benefit
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10,000 per calendar year
- Employee Resource Groups participation
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
About This Role
The lead of digital marketing measurement and data science is responsible for driving US business performance across digital marketing. The role will measure and analyze digital data (e.g. CRM streams, paid media, and website data) to assess promotional effectiveness, support optimization efforts, and make data-driven recommendations. The individual will partner closely with US Marketing, US BIO, and creative agencies to develop statistical and machine learning models. The scope of this role is patient and healthcare professional analytics in the Neuropsychiatry therapeutic area.
What You’ll Do
- Collaborates with marketing product managers, omnichannel (OCE) team members, field excellence and agency partners to understand key business questions and marketing objectives
- Conduct patient journey analyses, HCP segmentation, marketing mix optimization from a Digital measurement lens
- Develop and implement data-driven solutions using advanced analytics and machine learning techniques, predictive algorithms, and AI-powered tools to assist in resource allocation and to streamline processes
- Lead the development of statistical and machine learning models to quantify the effect and interactions that affect patients’ and their healthcare journeys with a focus on digital media and channels
- Develop statistical model-based Omni-channel marketing solutions based on rich and complicated healthcare data to optimize the delivery of messages and maximize the impact across different channels
- Develop attribution model solutions to optimize the delivery and timing of messages and maximize the impact across different channels
- Develop patient journey experience to understand how key symptoms led to diagnoses
- Provide recommendations to US brand managers on health care providers reached by the field, email, media, and website by monitoring channel KPIs
- This work involves personally initiating and conducting analyses, collaborating with the internal team to conduct analyses, and directing partners in performing monthly, quarterly, and ad-hoc deliverables
- Partner with third-party vendors/agencies to define measurement strategy. Ensure the necessary data will be available at the right level to enable evaluation and optimization of marketing programs
Qualifications
Required Skills
- Bachelor’s degree required; Advanced technical degree preferred (e.g., math, physics, engineering, finance, or computer science)
- Minimum 5 years of experience working in an advanced analytics role
- Experience building models for media mix analysis
- Ability to translate technical information to non-technical business partners
- Experience in model development, validation, and implementation
- Experience working with large datasets and ability to write SQL for data extraction and manipulation
- Proficiency in programming languages such as Python or R for data analysis and modeling
- Depth of experience with CRM analytics, website analytics, digital media analytics, and digital media strategy required. Must be able to leverage digital data to inform and guide media and digital marketing strategy
- Efficient analytical problem-solving skills with the ability to quickly scope and deliver on an analytical ask and to work iteratively to refine a solution as needed
- Collaborate effectively with cross-functional partners such as Insights & Analytics, Field Excellence, Omnichannel Excellence, and Alliance Partners
- In addition to a strong record of analytic and quantitative work, successful candidates will also have broadly applicable consulting skills: strong oral and written communication skills with both technical and non-technical audiences; ability to synthesize information into a logically structured PowerPoint deliverable; close attention to detail, with a quality-focused mindset; aptitude for, and enjoyment of, working in teams
- Robust project management and cross-functional coordination skills
- High intellectual curiosity, that can proactively identify and lead analyses that yield actionable optimizations
- Driven, highly self-motivated, confident, high-energy, bright, and creative individual with the desire and ability to own a high-profile part of the business
Preferred Skills:
- Biotech/pharma experience preferred
Job Level: Management
Additional Information
The base compensation range for this role is: $139,000.00-$186,000.00
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:
- Medical, Dental, Vision, & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
- Up to 12 company paid holidays + 3 paid days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid Maternity and Parental Leave benefit
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10,000 per calendar year
- Employee Resource Groups participation
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
See all 766+ Green Card Digital Marketing Lead Jobs
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Get Access To All JobsTips for Finding Green Card Sponsorship in Digital Marketing Lead
Match your credentials to the right EB category
If your Digital Marketing Lead role requires strategic leadership and your employer expects an advanced degree, document that requirement precisely. EB-2 demands a master's degree or a bachelor's plus five years of progressive experience, so your resume needs to show that progression clearly.
Search verified green card sponsors on Migrate Mate
Use Migrate Mate to find employers with documented EB-2 and EB-3 sponsorship history for marketing leadership roles. Focusing on companies that have already run PERM for similar positions saves time and signals genuine sponsorship intent before you apply.
Audit your job description for PERM defensibility
PERM requires the employer to prove no qualified U.S. worker was available for the specific role. Push your hiring manager to write duties narrowly around performance marketing, attribution modeling, or multi-channel strategy rather than generic marketing management, reducing substitutability risk during DOL recruitment tests.
Check prevailing wage before accepting an offer
Your employer must pay at least the DOL prevailing wage for your SOC code and work location before filing PERM. Run the OFLC Wage Search for your metro area and verify your offered salary meets or exceeds the wage level tied to your seniority and duties.
Track your priority date if you hold an H-1B
If you're currently on H-1B visa while your employer pursues an EB-2 or EB-3 green card, your priority date is set when PERM is filed, not when the I-140 is approved. Nationals of India and China can face significant backlogs, so starting PERM early directly affects when you can file your I-485.
Understand AC21 portability before changing jobs
Once your I-485 has been pending for 180 days or more, AC21 lets you move to a same or similar marketing leadership role at a new employer without losing your place in the green card queue. Confirm the new role's duties align closely with your O*NET occupation description before making the move.
Green Card Digital Marketing Lead: Frequently Asked Questions
What is the difference between H-1B sponsorship and green card sponsorship for a Digital Marketing Lead role?
H-1B sponsorship gives you temporary work authorization, typically in two or three-year increments, with no path to permanence on its own. Green card sponsorship through EB-2 or EB-3 means your employer is committing to permanently employ you in the U.S. The process involves PERM labor certification with DOL, an I-140 immigrant petition with USCIS, and finally adjustment of status or consular processing, resulting in lawful permanent residency rather than a time-limited status.
Which EB category typically applies to a Digital Marketing Lead position?
Most Digital Marketing Lead roles qualify under EB-2 if the employer normally requires a master's degree or a bachelor's degree plus at least five years of progressive experience in digital marketing. EB-3 applies when the employer requires a bachelor's degree and at least two years of experience. The job description your employer files with PERM must reflect the actual minimum requirements, not inflated credentials added to favor your profile.
How do I find employers who sponsor green cards for digital marketing roles?
Migrate Mate lists U.S. employers with verified employment-based sponsorship history, searchable by role and location, so you can focus your applications on companies that have already run the PERM process for comparable marketing positions. Targeting employers with existing sponsorship precedent for your occupation significantly reduces the risk that a company will back out of the PERM commitment mid-process.
How long does the PERM process take for a Digital Marketing Lead position?
PERM involves a prevailing wage determination from DOL followed by a formal recruitment test where your employer advertises the role and documents that no qualified U.S. worker applied. Processing times at DOL vary and can run many months. After PERM certification, your employer files the I-140 with USCIS, and nationals of high-demand countries such as India and China may then wait years for a priority date to become current before filing for adjustment of status.
Can I change employers in the middle of my green card process without losing my priority date?
Your priority date, set when PERM is filed, can carry over to a new employer's I-140 once your original I-140 was approved. Separately, if your I-485 has been pending 180 days or more, AC21 portability lets you move to a same or similar occupation at a new company without abandoning your green card application. Both rules require careful documentation, and the new role's duties should align with your original Digital Marketing Lead description.