Green Card Brand Director Jobs
Brand Director jobs with green card sponsorship are available through the EB-2 and EB-3 employment-based categories, with most employers filing PERM labor certification through the Department of Labor before submitting an I-140 petition to USCIS. Strong brand strategy credentials and an advanced degree put you in the best position to secure permanent sponsorship.
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About Pabst
Nearly two centuries in, Pabst is still rewriting the playbook. We’re the team behind some of America’s most recognizable beer brands – driven by creativity, grit, and a passion for what’s next. We honor our heritage while pushing forward with bold ideas, fresh thinking, and a people-first culture. Because great brands are built by great people.
The Role
We're looking for a Brand Director in San Antonio to help write the next chapter of Lone Star Beer.
Lone Star has been a part of Texas culture for generations, but great brands don't stand still. We're looking for someone who understands the balance between heritage and progress; someone who knows what Texans have always loved about Lone Star and what will make the next generation fall in love with it.
This role requires equal parts strategy, creativity, and Texas grit. You'll spot opportunities, develop marketing programs, bring ideas to life, and help ensure Lone Star continues to show up in culture in ways that feel relevant, authentic, and unmistakably Texan.
If you're energized by big ideas, inspired by local culture, and willing to jump in wherever needed to help build the brand, we'd love to meet you.
Why You'll Love It Here
Pabst offers the opportunity to work on brands with real history, scale, and cultural recognition. This is a role for someone who wants to help shape the future of one of Texas' most iconic brands. You'll have the opportunity to influence how Lone Star shows up across the state; from small-town dance halls and neighborhood bars to major cultural moments and everything in between. It’s also for someone who likes to have fun and is ready to be bold and think outside the box.
Flexibility
Work that fits your life – with a hybrid schedule, unlimited vacation, 9 sick days, 10 company holidays, and 2 paid volunteer days.
Great Benefits
Comprehensive healthcare plans, a 401(k) with company match and immediate vesting, paid parental leave, disability coverage, life insurance, and more.
Great People
A casual, high-energy environment where authenticity is celebrated, curiosity is welcomed, and creativity is supported. It's a place where you can show up as yourself, take on meaningful challenges, and help build brands people actually care about.
- Lead annual strategic planning, developing a 3-year Strategic Priority Plan, annual execution plans, and corresponding marketing budgets
- Build and execute integrated marketing programs including agency management, partnership development, creative briefing, creative development, and go-to-market planning
- Help shape how the brand shows up across digital platforms by guiding social presence, creator relationships, content direction, and audience engagement in ways that feel culturally aware, consistent, and true to the brand identity
- Partner closely with internal teams and external collaborators to develop content, and brand moments that strengthen consumer connection and extend the reach of national programs beyond retail
- Lead partnerships, advocates, and cultural programs that strengthen Lone Star's connection to Texas communities and culture
- Stay connected to what's happening across Texas - from emerging cultural trends and local communities to changing consumer behaviors - to help keep the brand relevant and authentic
- Oversee DSMP strategy (Distribution, Shelving, Merchandising, Pricing) to identify growth opportunities and improve in-market performance
- Own annual forecasting, brand P&L management, and overall business performance while translating insights into actionable recommendations for sales leadership
- Develop a deep understanding of local markets, consumers, retailers, and wholesalers to create more effective retail and marketing programs
- Build strong relationships with wholesalers and retail partners to strengthen brand presence and share of mind across the three-tier system
- Lead and develop team members through coaching, feedback, and career development
- Partner cross-functionally with Sales, Operations, Finance, and executive leadership to drive alignment and execution across the business
What You'll Bring
- A genuine appreciation for Texas culture and an understanding of what makes Lone Star an enduring part of it
- Strong instincts for identifying cultural opportunities and turning them into meaningful brand experiences
- An understanding of how modern culture, retail, digital behavior, and consumer expectations intersect
- The ability to balance heritage and innovation while evolving an iconic brand; turning consumer insights into clear business and marketing strategies
- Strong communication and presentation skills with the ability to influence internal and external stakeholders
- Financial and analytical acumen, including experience managing brand P&Ls and forecasting
- Comfort operating in a fast-moving environment with multiple priorities and stakeholders
- Experience managing agencies, partnerships, creative collaborators, and content development processes
- A collaborative mindset with experience working cross-functionally across Sales, Finance, and Operations
- 5–8 years of experience in CPG marketing or brand management; beverage/alcohol industry experience preferred but not required
- Bachelor’s degree in Marketing, Communications, Business, or related field preferred
- Proficiency in Microsoft Office Suite, Smartsheet, and major social media platforms
Think you’d be a great fit? Let’s talk.
PBC takes pride in developing and promoting talent as an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, veteran status, or any other category protected by law. By fostering a diverse business environment, PBC welcomes opportunities to learn from each other, our customers, and business partners.
California Residents click HERE for our Privacy Notice.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Get Access To All JobsTips for Finding Green Card Sponsorship in Brand Director
Document your brand leadership impact concretely
PERM requires your employer to demonstrate you meet the actual minimum requirements for the role. Gather measurable evidence of brand outcomes you've driven, revenue influenced, and teams managed, since USCIS will scrutinize whether your credentials genuinely match the stated job requirements.
Use O*NET to verify your occupation category
Brand Director maps to multiple SOC codes depending on scope, and the classification affects the prevailing wage tier your employer must meet. Pull your O*NET occupation profile early so you and your employer agree on the correct code before DOL recruitment begins.
Search Migrate Mate for verified sponsoring employers
Find Brand Director roles at companies with confirmed green card sponsorship history by searching Migrate Mate, which lists U.S. employers with verified employment-based filing activity by role and location, so you're targeting companies already familiar with the PERM process.
Target companies with in-house immigration counsel
PERM labor certification involves a tightly sequenced recruitment test and prevailing wage determination that many smaller firms haven't navigated before. Prioritize employers whose HR teams have handled EB-2 or EB-3 filings internally, since inexperienced sponsors frequently delay or abandon cases mid-process.
Clarify EB-2 versus EB-3 eligibility before accepting an offer
If you hold an advanced degree or a bachelor's degree plus five years of progressive brand marketing experience, ask whether the employer will file under EB-2. The category affects your priority date queue, which matters significantly if you're a national of a high-demand country facing per-country backlogs.
Confirm the OFLC Wage Search tier matches your seniority
Brand Director roles span Level III and Level IV prevailing wages depending on supervisory responsibility and strategic scope. If your employer files at the wrong wage level, DOL can reject the PERM application, so verify the tier against the OFLC Wage Search before the recruitment phase starts.
Green Card Brand Director: Frequently Asked Questions
Can a Brand Director qualify for EB-2 green card sponsorship?
Yes, if the role genuinely requires an advanced degree, or a bachelor's degree combined with at least five years of progressive brand leadership experience. Your employer defines the minimum requirements in the PERM application, so the job description must accurately reflect the complexity and seniority of the Brand Director position to satisfy USCIS.
How is green card sponsorship different from H-1B sponsorship for a Brand Director role?
Green card sponsorship leads to lawful permanent residence rather than a temporary status. The process starts with PERM labor certification filed with the Department of Labor, which requires a formal prevailing wage determination and a documented recruitment test. After certification, the employer files an I-140 with USCIS, and you're assigned a priority date. Nationals from high-demand countries can face significant waits due to per-country annual limits.
How do I find Brand Director jobs where employers are willing to sponsor a green card?
Search Migrate Mate, which lists employers with verified employment-based sponsorship history by role and location. Because green card sponsorship requires a significant employer investment through PERM, targeting companies with an established track record of EB-2 or EB-3 filings is more productive than approaching employers who have never navigated the process.
What happens to my green card case if I change jobs after the I-140 is approved?
Once your I-485 adjustment of status application has been pending for 180 days or more, AC21 portability allows you to move to a new employer in the same or a similar occupation without losing your place in the priority date queue. Your approved I-140's priority date can also carry over to a new employer's petition, protecting the time you've already accumulated.
Does a Brand Director role qualify under EB-3 if I only have a bachelor's degree?
Yes, EB-3 covers professionals whose role requires at least a bachelor's degree, and skilled workers with two or more years of relevant experience. If your Brand Director position is defined to require a four-year degree in marketing, communications, or a related field, EB-3 is a viable path, though per-country annual limits still apply and priority date backlogs vary by nationality.