Green Card Email Marketing Manager Jobs
Email Marketing Manager roles qualify for EB-2 and EB-3 green card sponsorship when the position requires a bachelor's degree in marketing, communications, or a related field. Your employer files a PERM labor certification with DOL before petitioning USCIS, making this a path to permanent U.S. residency rather than a temporary work authorization.
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OneMain Financial is the country’s largest lending-exclusive financial company, proudly serving millions of customers with safe, affordable and transparent installment loans. Our customers turn to us every day—online and at nearly 1,300 branches in 44 states—to help them take control and improve their financial lives with solutions for debt consolidation, medical expenses, household bills, home improvements and auto purchases. Our talented and dedicated team members constantly look for responsible ways to serve our customers when, where and how they want. It’s all about doing the right thing, a mission that hasn’t changed for more than 100 years.
About the Role
We are looking for an Associate Director of Email Remarketing who is a highly strategic and execution-focused leader to own and evolve our remarketing ecosystem across channels—specifically email. This role requires someone who is deeply curious, performance-obsessed, and proactive, able to identify gaps, challenge constraints, and drive meaningful business impact.
The selected candidate will become part of a team dedicated to increasing visits to OMF.com, driving application submits, and increasing booked loans.
This role is highly collaborative and involves working with cross-functional teams across marketing, affiliates, u/x, creative, product, analytics, originations, and digital to develop and execute remarketing campaigns aimed at increasing the pool of leads and submitted applications.
The ideal candidate brings a unique blend of analytical rigor, curiosity and big picture thinking to deliver measurable business results.
Strategy & Execution:
- Define annual email remarketing strategy and communications plans that increases the number leads and .com visitors to booked loans. This is not a paid media (SEM, social, digital, programmatic, etc.) role, but would partner with those teams.
- Develop and implement email testing frameworks, aligned with key business objectives.
- Serve as a trusted marketing lead to business leaders and executives.
- Define email audience segments, write clear briefs and develop email creative optimizations that are personalized to each audience segment.
- Deliver strong email campaign strategies grounded in research/insights, testing, and data that deliver on key goals and metrics.
Performance and Optimization
- A thought leader and ability to drive reporting with analytic partners. Understanding performance from click to booked loan.
- Identify test email audience segments based on results and provide testing and targeting recommendations.
- Ability to prioritize testing framework and project management of initiatives from data insight, briefing, implementation and measurement.
- Design and deploy email marketing campaigns and test plans and expand beyond email (i.e. SMS, .com, etc.) in collaboration with analytics, operations, UX, affiliates and digital teams.
- Provide tracking, analysis, and metric/insight reporting of impact—marketing creative, touch points, and campaigns across all channels.
- Develop presentations that report on key metrics, summarize results, and provide insights to inform future test strategy.
Qualifications
- 8+ years of strategic email marketing experience in customer acquisition along with a bachelor’s degree. MBA a bonus.
- Ability to understand the company business strategy and support through marketing initiatives.
- Ability to dive into the details and develop a roadmap based on strategic insights and understanding of capabilities. High level view with pragmatic roadmap execution.
- Established track record in successfully driving results within acquisition campaigns.
- Proven experience with campaign development, from briefs through working with creative teams and channel managers to launch.
- Results oriented.
- Proven analytical skills to drive strategic and tactical marketing initiatives.
- Excellent communication skills and the ability to effectively work with all levels of management.
- Adept in creative problem solving, with outstanding organizational, interpersonal, and multitasking skills, as well as the ability to juggle multiple fast paced, deadline-driven projects.
- Proficiency in Microsoft Office suite and ability to create powerful storylines and presentations to gain buy-in across the organization.
- Financial services, lending experience and/or acquisition closing experience desired.
- Experience with Adobe Campaign or other campaign management platforms is a plus.
Target base salary range is $110,000-150,000, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance.
OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.
About us
OneMain Financial is the country’s largest lending-exclusive financial company, proudly serving millions of customers with safe, affordable and transparent installment loans. Our customers turn to us every day—online and at nearly 1,300 branches in 44 states—to help them take control and improve their financial lives with solutions for debt consolidation, medical expenses, household bills, home improvements and auto purchases. Our talented and dedicated team members constantly look for responsible ways to serve our customers when, where and how they want. It’s all about doing the right thing, a mission that hasn’t changed for more than 100 years.
About the Role
We are looking for an Associate Director of Email Remarketing who is a highly strategic and execution-focused leader to own and evolve our remarketing ecosystem across channels—specifically email. This role requires someone who is deeply curious, performance-obsessed, and proactive, able to identify gaps, challenge constraints, and drive meaningful business impact.
The selected candidate will become part of a team dedicated to increasing visits to OMF.com, driving application submits, and increasing booked loans.
This role is highly collaborative and involves working with cross-functional teams across marketing, affiliates, u/x, creative, product, analytics, originations, and digital to develop and execute remarketing campaigns aimed at increasing the pool of leads and submitted applications.
The ideal candidate brings a unique blend of analytical rigor, curiosity and big picture thinking to deliver measurable business results.
Strategy & Execution:
- Define annual email remarketing strategy and communications plans that increases the number leads and .com visitors to booked loans. This is not a paid media (SEM, social, digital, programmatic, etc.) role, but would partner with those teams.
- Develop and implement email testing frameworks, aligned with key business objectives.
- Serve as a trusted marketing lead to business leaders and executives.
- Define email audience segments, write clear briefs and develop email creative optimizations that are personalized to each audience segment.
- Deliver strong email campaign strategies grounded in research/insights, testing, and data that deliver on key goals and metrics.
Performance and Optimization
- A thought leader and ability to drive reporting with analytic partners. Understanding performance from click to booked loan.
- Identify test email audience segments based on results and provide testing and targeting recommendations.
- Ability to prioritize testing framework and project management of initiatives from data insight, briefing, implementation and measurement.
- Design and deploy email marketing campaigns and test plans and expand beyond email (i.e. SMS, .com, etc.) in collaboration with analytics, operations, UX, affiliates and digital teams.
- Provide tracking, analysis, and metric/insight reporting of impact—marketing creative, touch points, and campaigns across all channels.
- Develop presentations that report on key metrics, summarize results, and provide insights to inform future test strategy.
Qualifications
- 8+ years of strategic email marketing experience in customer acquisition along with a bachelor’s degree. MBA a bonus.
- Ability to understand the company business strategy and support through marketing initiatives.
- Ability to dive into the details and develop a roadmap based on strategic insights and understanding of capabilities. High level view with pragmatic roadmap execution.
- Established track record in successfully driving results within acquisition campaigns.
- Proven experience with campaign development, from briefs through working with creative teams and channel managers to launch.
- Results oriented.
- Proven analytical skills to drive strategic and tactical marketing initiatives.
- Excellent communication skills and the ability to effectively work with all levels of management.
- Adept in creative problem solving, with outstanding organizational, interpersonal, and multitasking skills, as well as the ability to juggle multiple fast paced, deadline-driven projects.
- Proficiency in Microsoft Office suite and ability to create powerful storylines and presentations to gain buy-in across the organization.
- Financial services, lending experience and/or acquisition closing experience desired.
- Experience with Adobe Campaign or other campaign management platforms is a plus.
Target base salary range is $110,000-150,000, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance.
OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.
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Get Access To All JobsTips for Finding Green Card Sponsorship as an Email Marketing Manager
Document your degree field carefully
PERM filings for Email Marketing Manager roles typically list marketing, communications, or business as the qualifying field. If your degree is in a related but unlisted discipline, gather transcripts and a credential evaluation before applying to avoid an employer audit delay.
Target employers with established PERM infrastructure
Mid-size and enterprise companies with in-house HR and legal teams are far more likely to complete a multi-year PERM process than early-stage startups. Look for employers who have posted marketing roles with degree requirements in prior job ads.
Search green card roles using Migrate Mate
Use Migrate Mate to filter Email Marketing Manager positions by employers with active EB-2 and EB-3 sponsorship history, so you're applying to companies that have completed PERM filings for comparable marketing roles before.
Verify the prevailing wage before negotiating
Your employer must pay at least the DOL-certified prevailing wage for your location and role. Check the OFLC Wage Search for Email Marketing Manager rates in your target city before you negotiate an offer, so the number your employer submits to USCIS won't be below your agreed salary.
Ask employers about their PERM recruitment timeline
PERM requires the employer to run a mandatory recruitment process and retain documentation for five years. Confirm your prospective employer understands this requirement and has filed before, since a first-time sponsor may underestimate the six-to-twelve-month pre-filing window.
Clarify your O*NET job zone during the offer stage
Email Marketing Manager maps to O*NET job zone 4, which supports both EB-2 and EB-3 classification depending on how the employer defines the role's degree requirement. Confirming this with your employer before the I-140 is filed prevents a misclassification that could delay your priority date.
Green Card Email Marketing Manager: Frequently Asked Questions
Does an Email Marketing Manager role qualify for EB-2 or EB-3 green card sponsorship?
Email Marketing Manager roles qualify for both EB-2 and EB-3 depending on how the employer defines the position. EB-3 applies when the role requires a bachelor's degree in marketing, communications, or business. EB-2 applies if the employer requires an advanced degree or can demonstrate the role demands specialized expertise beyond a standard four-year credential. Your employer's job description language drives the classification, not your personal qualifications alone.
How does PERM green card sponsorship differ from H-1B for this role?
H-1B visa is a temporary work visa capped at 85,000 per year and subject to an annual lottery. PERM-based green card sponsorship has no annual cap at the EB-3 level for most countries outside India and China, and it results in permanent residency rather than a renewable temporary status. The tradeoff is time: PERM requires a DOL-supervised recruitment process and I-140 petition before USCIS approves permanent residency, making the full timeline longer than an H-1B approval.
How long does the PERM process typically take for a marketing manager role?
The PERM labor certification stage alone takes six to twelve months before your employer can file the I-140 petition with USCIS. That includes the mandatory recruitment period, DOL processing, and any audit response time. I-140 adjudication adds several more months under standard processing. For applicants from most countries, the priority date becomes current relatively quickly at the EB-3 level, so the PERM timeline is the primary bottleneck.
What should I look for when evaluating employers for green card sponsorship?
Prioritize employers who have sponsored comparable marketing or communications roles before and have dedicated HR or immigration legal support. A company filing PERM for the first time may underestimate the recruitment documentation requirements, which can trigger a DOL audit and delay your case by a year or more. Use Migrate Mate to identify employers with a track record of EB-2 and EB-3 filings for marketing positions before you apply.
Can my employer start the PERM process while I'm on OPT or H-1B status?
Yes. PERM labor certification is independent of your current visa status and can be filed while you're working on OPT, STEM OPT, or H-1B. Your employer initiates the process, not you. Starting PERM early is strategically valuable because it establishes your priority date, which determines when you become eligible to file for adjustment of status regardless of how your nonimmigrant status changes in the meantime.