Green Card Email Marketing Manager Jobs
Email Marketing Manager roles qualify for EB-2 and EB-3 green card sponsorship when the position requires a bachelor's degree in marketing, communications, or a related field. Your employer files a PERM labor certification with DOL before petitioning USCIS, making this a path to permanent U.S. residency rather than a temporary work authorization.
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Get Access To All JobsPosition Summary
The Email & Lifecycle Marketing Manager is responsible for building and scaling ProCaps Laboratories' customer retention engine from the ground up. This role owns lifecycle strategy and execution across email and SMS — including Klaviyo architecture, customer segmentation, automated journeys, voice-of-customer programs, and lifecycle reporting. This is a foundational, hands-on build role. The ideal candidate combines strong lifecycle marketing expertise with a builder mentality and genuine customer empathy. They are equally comfortable architecting automation flows in Klaviyo, analyzing customer behavior, and presenting insights to leadership. Over time, this role evolves into the organization's primary steward of customer understanding and retention strategy.
Requirements
WHAT YOU BRING (MINIMUM JOB QUALIFICATIONS AND REQUIREMENTS)
- Bachelor's degree in Marketing, Communications, Business, or related field
- 8+ years of lifecycle marketing, CRM, retention, or email marketing experience
- Demonstrated experience building lifecycle programs and automation frameworks from scratch
- Strong hands-on Klaviyo expertise
- Experience with customer segmentation, lifecycle reporting, and retention analysis
- Proven success improving customer engagement and retention metrics
- Excellent written communication skills; ability to write in an educational, credibility-based brand voice
- Strong analytical and problem-solving abilities
Preferred Qualifications
- Experience in supplements, wellness, nutraceuticals, or DTC e-commerce
- Subscription business experience
- Loyalty program implementation or management experience
- Voice-of-customer or customer research experience
- SMS marketing experience
- Experience following platform migrations or greenfield lifecycle launches
Leadership & Professional Skills
- Builder mentality; comfortable creating systems from scratch
- Strong customer empathy and curiosity
- Strategic thinker with strong hands-on execution skills
- Highly organized and detail-oriented
- Comfortable influencing cross-functional teams without direct authority
- Excellent communication and presentation abilities
WHAT YOU'LL DO (ESSENTIAL JOB DUTIES & RESPONSIBILITIES)
Lifecycle Infrastructure & Foundation
- Own Klaviyo platform architecture, setup, and ongoing optimization
- Develop lifecycle marketing framework, segmentation strategy, and measurement approach
- Build email and SMS template systems aligned with ProCaps brand standards
- Establish list growth and subscriber acquisition programs
- Create lifecycle reporting dashboards and performance tracking processes
- Develop lifecycle governance, testing, and optimization cadence
Customer Journey Development
- Design and optimize customer journeys from first purchase through long-term loyalty
- Build and maintain key automated lifecycle programs: welcome series, browse/cart/checkout abandonment, post-purchase onboarding, product education, replenishment, subscription conversion, win-back, and re-engagement
- Map lifecycle touchpoints and identify opportunities to improve retention and customer experience
Email & SMS Execution
- Own lifecycle email and SMS strategy and execution
- Develop campaign calendars aligned with customer lifecycle stages
- Build targeted segmentation and personalization strategies
- Execute structured A/B testing programs to improve engagement, repeat purchase behavior, and LTV
- Ensure all communications reflect ProCaps' educational, founder-led brand voice
Voice of Customer & Customer Insights
- Establish and manage a formal Voice of Customer program
- Collect and analyze customer feedback from surveys, reviews, Customer Care interactions, social listening, and behavioral data
- Maintain customer personas and lifecycle journey maps
- Translate customer insights into actionable recommendations for Marketing, Product, and Customer Care
- Present recurring customer themes and lifecycle findings to cross-functional stakeholders
Loyalty & Retention Strategy
- Develop retention strategies that increase repeat purchase behavior and customer lifetime value
- Evaluate loyalty and rewards platform options and recommend program structure
- Support loyalty program implementation and measure effectiveness
Analytics & Reporting
- Define and monitor lifecycle KPIs including LTV, repeat purchase rate, retention rate, subscription performance, and email/SMS contribution
- Analyze customer cohorts, retention trends, and repeat purchase behavior
- Develop recurring lifecycle performance reporting for marketing leadership
Cross-Functional Collaboration
- Partner with DTC & Performance Marketing Manager to align acquisition and retention strategies
- Coordinate with Customer Care to capture feedback and identify experience opportunities
- Work with Creative to develop lifecycle assets consistent with ProCaps brand standards
- Share customer insights with Social Media, Product, and leadership teams
WORKING CONDITIONS
- Duties are performed primarily in a smoke-free manufacturing environment
- We pride ourselves on maintaining a clean and organized environment, fostering a sense of pride and ownership in our space
- Our culture is rich in diversity, quality, safety, fun, and respect, creating a vibrant and inclusive atmosphere
- We are dedicated to professionalism and growth, continually striving to improve and excel in all we do
Physical Requirements
- Frequent sitting, standing, walking
- Able to lift up to 25 lbs
Benefits
ProCaps provide:
- Salary Range: $90,000 - $110,000 annually, depending on experience and qualifications
- Eligible for a discretionary company-wide bonus
- Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
- Paid Time Off, Eight (8) Company Holidays
- 401(k) with Company Match - up to 4.5%
- 100% Company Life Coverage
- 100% Short Term Disability Coverage
- Gym Membership Reimbursement
- Vitamin Allowance + Discounts
- Company-Funded Health Savings Account ($1,600/year)
- Cash Reward Employee Referral Program
- Pet Insurance
- Fantastic work environment that focuses on Safety, Quality, Community, and amazing people. We hire top talent and celebrate the ingenuity and tenacity of our team members and leaders!
APPLICATION DEADLINE:
This position will remain open until filled. Applications will be reviewed on a rolling basis.
HOW TO APPLY:
Click below to apply directly through our career portal.
Position Summary
The Email & Lifecycle Marketing Manager is responsible for building and scaling ProCaps Laboratories' customer retention engine from the ground up. This role owns lifecycle strategy and execution across email and SMS — including Klaviyo architecture, customer segmentation, automated journeys, voice-of-customer programs, and lifecycle reporting. This is a foundational, hands-on build role. The ideal candidate combines strong lifecycle marketing expertise with a builder mentality and genuine customer empathy. They are equally comfortable architecting automation flows in Klaviyo, analyzing customer behavior, and presenting insights to leadership. Over time, this role evolves into the organization's primary steward of customer understanding and retention strategy.
Requirements
WHAT YOU BRING (MINIMUM JOB QUALIFICATIONS AND REQUIREMENTS)
- Bachelor's degree in Marketing, Communications, Business, or related field
- 8+ years of lifecycle marketing, CRM, retention, or email marketing experience
- Demonstrated experience building lifecycle programs and automation frameworks from scratch
- Strong hands-on Klaviyo expertise
- Experience with customer segmentation, lifecycle reporting, and retention analysis
- Proven success improving customer engagement and retention metrics
- Excellent written communication skills; ability to write in an educational, credibility-based brand voice
- Strong analytical and problem-solving abilities
Preferred Qualifications
- Experience in supplements, wellness, nutraceuticals, or DTC e-commerce
- Subscription business experience
- Loyalty program implementation or management experience
- Voice-of-customer or customer research experience
- SMS marketing experience
- Experience following platform migrations or greenfield lifecycle launches
Leadership & Professional Skills
- Builder mentality; comfortable creating systems from scratch
- Strong customer empathy and curiosity
- Strategic thinker with strong hands-on execution skills
- Highly organized and detail-oriented
- Comfortable influencing cross-functional teams without direct authority
- Excellent communication and presentation abilities
WHAT YOU'LL DO (ESSENTIAL JOB DUTIES & RESPONSIBILITIES)
Lifecycle Infrastructure & Foundation
- Own Klaviyo platform architecture, setup, and ongoing optimization
- Develop lifecycle marketing framework, segmentation strategy, and measurement approach
- Build email and SMS template systems aligned with ProCaps brand standards
- Establish list growth and subscriber acquisition programs
- Create lifecycle reporting dashboards and performance tracking processes
- Develop lifecycle governance, testing, and optimization cadence
Customer Journey Development
- Design and optimize customer journeys from first purchase through long-term loyalty
- Build and maintain key automated lifecycle programs: welcome series, browse/cart/checkout abandonment, post-purchase onboarding, product education, replenishment, subscription conversion, win-back, and re-engagement
- Map lifecycle touchpoints and identify opportunities to improve retention and customer experience
Email & SMS Execution
- Own lifecycle email and SMS strategy and execution
- Develop campaign calendars aligned with customer lifecycle stages
- Build targeted segmentation and personalization strategies
- Execute structured A/B testing programs to improve engagement, repeat purchase behavior, and LTV
- Ensure all communications reflect ProCaps' educational, founder-led brand voice
Voice of Customer & Customer Insights
- Establish and manage a formal Voice of Customer program
- Collect and analyze customer feedback from surveys, reviews, Customer Care interactions, social listening, and behavioral data
- Maintain customer personas and lifecycle journey maps
- Translate customer insights into actionable recommendations for Marketing, Product, and Customer Care
- Present recurring customer themes and lifecycle findings to cross-functional stakeholders
Loyalty & Retention Strategy
- Develop retention strategies that increase repeat purchase behavior and customer lifetime value
- Evaluate loyalty and rewards platform options and recommend program structure
- Support loyalty program implementation and measure effectiveness
Analytics & Reporting
- Define and monitor lifecycle KPIs including LTV, repeat purchase rate, retention rate, subscription performance, and email/SMS contribution
- Analyze customer cohorts, retention trends, and repeat purchase behavior
- Develop recurring lifecycle performance reporting for marketing leadership
Cross-Functional Collaboration
- Partner with DTC & Performance Marketing Manager to align acquisition and retention strategies
- Coordinate with Customer Care to capture feedback and identify experience opportunities
- Work with Creative to develop lifecycle assets consistent with ProCaps brand standards
- Share customer insights with Social Media, Product, and leadership teams
WORKING CONDITIONS
- Duties are performed primarily in a smoke-free manufacturing environment
- We pride ourselves on maintaining a clean and organized environment, fostering a sense of pride and ownership in our space
- Our culture is rich in diversity, quality, safety, fun, and respect, creating a vibrant and inclusive atmosphere
- We are dedicated to professionalism and growth, continually striving to improve and excel in all we do
Physical Requirements
- Frequent sitting, standing, walking
- Able to lift up to 25 lbs
Benefits
ProCaps provide:
- Salary Range: $90,000 - $110,000 annually, depending on experience and qualifications
- Eligible for a discretionary company-wide bonus
- Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
- Paid Time Off, Eight (8) Company Holidays
- 401(k) with Company Match - up to 4.5%
- 100% Company Life Coverage
- 100% Short Term Disability Coverage
- Gym Membership Reimbursement
- Vitamin Allowance + Discounts
- Company-Funded Health Savings Account ($1,600/year)
- Cash Reward Employee Referral Program
- Pet Insurance
- Fantastic work environment that focuses on Safety, Quality, Community, and amazing people. We hire top talent and celebrate the ingenuity and tenacity of our team members and leaders!
APPLICATION DEADLINE:
This position will remain open until filled. Applications will be reviewed on a rolling basis.
HOW TO APPLY:
Click below to apply directly through our career portal.
See all Green Card Email Marketing Manager Jobs
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Get Access To All JobsTips for Finding Green Card Sponsorship as an Email Marketing Manager
Document your degree field carefully
PERM filings for Email Marketing Manager roles typically list marketing, communications, or business as the qualifying field. If your degree is in a related but unlisted discipline, gather transcripts and a credential evaluation before applying to avoid an employer audit delay.
Target employers with established PERM infrastructure
Mid-size and enterprise companies with in-house HR and legal teams are far more likely to complete a multi-year PERM process than early-stage startups. Look for employers who have posted marketing roles with degree requirements in prior job ads.
Search green card roles using Migrate Mate
Use Migrate Mate to filter Email Marketing Manager positions by employers with active EB-2 and EB-3 sponsorship history, so you're applying to companies that have completed PERM filings for comparable marketing roles before.
Verify the prevailing wage before negotiating
Your employer must pay at least the DOL-certified prevailing wage for your location and role. Check the OFLC Wage Search for Email Marketing Manager rates in your target city before you negotiate an offer, so the number your employer submits to USCIS won't be below your agreed salary.
Ask employers about their PERM recruitment timeline
PERM requires the employer to run a mandatory recruitment process and retain documentation for five years. Confirm your prospective employer understands this requirement and has filed before, since a first-time sponsor may underestimate the six-to-twelve-month pre-filing window.
Clarify your O*NET job zone during the offer stage
Email Marketing Manager maps to O*NET job zone 4, which supports both EB-2 and EB-3 classification depending on how the employer defines the role's degree requirement. Confirming this with your employer before the I-140 is filed prevents a misclassification that could delay your priority date.
Green Card Email Marketing Manager: Frequently Asked Questions
Does an Email Marketing Manager role qualify for EB-2 or EB-3 green card sponsorship?
Email Marketing Manager roles qualify for both EB-2 and EB-3 depending on how the employer defines the position. EB-3 applies when the role requires a bachelor's degree in marketing, communications, or business. EB-2 applies if the employer requires an advanced degree or can demonstrate the role demands specialized expertise beyond a standard four-year credential. Your employer's job description language drives the classification, not your personal qualifications alone.
How does PERM green card sponsorship differ from H-1B for this role?
H-1B visa is a temporary work visa capped at 85,000 per year and subject to an annual lottery. PERM-based green card sponsorship has no annual cap at the EB-3 level for most countries outside India and China, and it results in permanent residency rather than a renewable temporary status. The tradeoff is time: PERM requires a DOL-supervised recruitment process and I-140 petition before USCIS approves permanent residency, making the full timeline longer than an H-1B approval.
How long does the PERM process typically take for a marketing manager role?
The PERM labor certification stage alone takes six to twelve months before your employer can file the I-140 petition with USCIS. That includes the mandatory recruitment period, DOL processing, and any audit response time. I-140 adjudication adds several more months under standard processing. For applicants from most countries, the priority date becomes current relatively quickly at the EB-3 level, so the PERM timeline is the primary bottleneck.
What should I look for when evaluating employers for green card sponsorship?
Prioritize employers who have sponsored comparable marketing or communications roles before and have dedicated HR or immigration legal support. A company filing PERM for the first time may underestimate the recruitment documentation requirements, which can trigger a DOL audit and delay your case by a year or more. Use Migrate Mate to identify employers with a track record of EB-2 and EB-3 filings for marketing positions before you apply.
Can my employer start the PERM process while I'm on OPT or H-1B status?
Yes. PERM labor certification is independent of your current visa status and can be filed while you're working on OPT, STEM OPT, or H-1B. Your employer initiates the process, not you. Starting PERM early is strategically valuable because it establishes your priority date, which determines when you become eligible to file for adjustment of status regardless of how your nonimmigrant status changes in the meantime.