Green Card Global Brand Manager Jobs
Global Brand Manager roles qualify for employment-based green card sponsorship under EB-2 or EB-3, depending on your degree and experience. Your employer files PERM labor certification with DOL before petitioning USCIS, making this a permanent path to U.S. residency rather than a renewable temporary status.
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Position: Sr. Manager, Global Brand Activation, Social Media, Prestige Care
Reports to: Sr. Director, Global Brand Activation, Prestige Care
Direct Reports: 2
Scope/Brands: Global Prestige Care, Sebastian Professional, Nioxin Professional and Briogeo
ABOUT THE WELLA COMPANY
WE enable individuals to look, feel, and be their true selves.
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
THE ROLE
The Senior Manager, Global Brand Activation, Social Media, Prestige Care leads the global social media strategy and channel ecosystem across Sebastian Professional, Nioxin and Briogeo. This role is responsible for translating each brand’s strategy, innovation pipeline, and cultural opportunities into distinctive, platform-relevant social strategies that build brand relevance, community, and engagement.
The Senior Manager will lead social planning and execution for global channel, manage external agency partners, and oversee one direct report. The role will establish scalable processes, tools, and measurement frameworks that strengthen social capabilities across the Prestige Care portfolio while ensuring each brand maintains a differentiated social identity.
Key Responsibilities:
1. Social Strategy & Portfolio Leadership
- Lead global social strategy across Sebastian Professional, Nioxin and Briogeo, defining the role of social within each brand’s broader marketing and activation strategy.
- Translate brand priorities, innovation launches, campaigns and cultural moments into channel and content strategies designed for TikTok-first execution.
- Establish clear platform, audience, content, and community strategies by brand.
- Identify emerging platform behaviors, cultural trends, creator opportunities, and new social formats to continuously evolve brand relevance.
- Partner with cross-functional teams to ensure social is connected to broader business and marketing objectives.
2. Global Content Planning & Channel Leadership
- Oversee global social content calendars across all three brands, ensuring strong integration of campaigns, launches, always-on content, creator programming, and cultural opportunities.
- Partner closely with local markets to integrate regional priorities, launch plans, cultural moments, and high-performing local content into global planning.
- Set strategic direction for content briefs and ensure creative development reflects brand strategy, platform best practices, and audience behaviors.
- Guide channel publishing, optimization, and community engagement, establishing consistent standards and best practices across the portfolio.
3. Agency Management
- Lead day-to-day strategic management of social agency partners across the Prestige Care portfolio.
- Set clear agency briefs, priorities, deliverables, timelines, and performance expectations.
- Provide strategic and creative feedback to elevate agency output and ensure work is differentiated by brand and optimized for each platform.
- Evaluate agency performance and identify opportunities to improve quality, efficiency, ways of working, and business impact.
- Ensure strong collaboration between agencies, internal teams, local markets, and cross-functional partners.
4. Creator & Community Strategy
- Shape social-first creator strategies and content concepts aligned with brand and campaign objectives.
- Partner with Influencer/Creator teams to develop briefs and maximize creator content across organic and paid social.
- Establish community management strategies that strengthen relationships with consumers, creators, and professional stylists.
- Leverage community conversations, sentiment, and social listening to identify cultural opportunities and inform future content and activation.
5. Measurement, Optimization & Capability Building
- Define social KPIs and oversee monthly reporting across brands, channels, campaigns, and agency partners.
- Turn performance data into actionable recommendations that improve content effectiveness, engagement, community growth, and overall social performance.
- Develop standardized tools and templates, including content calendars, social and creator briefs, community guidelines, reporting scorecards, and KPI dashboards.
- Establish scalable social processes and best practices that can be leveraged across brands, projects, agencies, and markets.
- Share learnings across the portfolio to accelerate adoption of successful approaches.
6. People Leadership
- Manage and develop two direct reports, providing clear priorities, coaching, feedback, and development opportunities.
- Build an effective operating model between the internal social team, agencies, global brand teams, and local markets.
- Foster a social-first mindset across the organization and act as a strategic subject-matter expert for social media.
MINIMUM QUALIFICATIONS:
- 7+ years of experience in social media strategy, digital marketing, content, or integrated brand marketing, ideally within beauty, prestige or lifestyle brands.
- Demonstrated experience transforming social strategies across TikTok and Instagram.
- Demonstrated experience developing and executing social strategies across emerging platforms.
- Strong experience leading social agencies and cross-functional partners.
- Experience managing and developing direct reports.
- Strong understanding of social-first creative, creators/influencers, community management, platform trends, and performance measurement.
- Ability to translate brand strategy and business objectives into compelling social strategies and content.
- Strong analytical skills with the ability to turn channel and content performance into clear recommendations and actions.
- Excellent communication, presentation, and stakeholder-management skills.
- Comfortable managing multiple brands, workstreams, agencies, and priorities within a fast-moving global organization.
We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $111,000 - $148,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).
NOTICES
All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email NA.Recruiting@wella.com. This email account will not respond to inquiries regarding the status of a candidate’s application.
Wella participates in the E-Verify Program to confirm eligibility to work in the United States. Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.
LI-LS1
LOCATION
Location: Hybrid - New York, NY
WORK ARRANGEMENT
Work Arrangement: Hybrid
INTRODUCTION
Position: Sr. Manager, Global Brand Activation, Social Media, Prestige Care
Reports to: Sr. Director, Global Brand Activation, Prestige Care
Direct Reports: 2
Scope/Brands: Global Prestige Care, Sebastian Professional, Nioxin Professional and Briogeo
ABOUT THE WELLA COMPANY
WE enable individuals to look, feel, and be their true selves.
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
THE ROLE
The Senior Manager, Global Brand Activation, Social Media, Prestige Care leads the global social media strategy and channel ecosystem across Sebastian Professional, Nioxin and Briogeo. This role is responsible for translating each brand’s strategy, innovation pipeline, and cultural opportunities into distinctive, platform-relevant social strategies that build brand relevance, community, and engagement.
The Senior Manager will lead social planning and execution for global channel, manage external agency partners, and oversee one direct report. The role will establish scalable processes, tools, and measurement frameworks that strengthen social capabilities across the Prestige Care portfolio while ensuring each brand maintains a differentiated social identity.
Key Responsibilities:
1. Social Strategy & Portfolio Leadership
- Lead global social strategy across Sebastian Professional, Nioxin and Briogeo, defining the role of social within each brand’s broader marketing and activation strategy.
- Translate brand priorities, innovation launches, campaigns and cultural moments into channel and content strategies designed for TikTok-first execution.
- Establish clear platform, audience, content, and community strategies by brand.
- Identify emerging platform behaviors, cultural trends, creator opportunities, and new social formats to continuously evolve brand relevance.
- Partner with cross-functional teams to ensure social is connected to broader business and marketing objectives.
2. Global Content Planning & Channel Leadership
- Oversee global social content calendars across all three brands, ensuring strong integration of campaigns, launches, always-on content, creator programming, and cultural opportunities.
- Partner closely with local markets to integrate regional priorities, launch plans, cultural moments, and high-performing local content into global planning.
- Set strategic direction for content briefs and ensure creative development reflects brand strategy, platform best practices, and audience behaviors.
- Guide channel publishing, optimization, and community engagement, establishing consistent standards and best practices across the portfolio.
3. Agency Management
- Lead day-to-day strategic management of social agency partners across the Prestige Care portfolio.
- Set clear agency briefs, priorities, deliverables, timelines, and performance expectations.
- Provide strategic and creative feedback to elevate agency output and ensure work is differentiated by brand and optimized for each platform.
- Evaluate agency performance and identify opportunities to improve quality, efficiency, ways of working, and business impact.
- Ensure strong collaboration between agencies, internal teams, local markets, and cross-functional partners.
4. Creator & Community Strategy
- Shape social-first creator strategies and content concepts aligned with brand and campaign objectives.
- Partner with Influencer/Creator teams to develop briefs and maximize creator content across organic and paid social.
- Establish community management strategies that strengthen relationships with consumers, creators, and professional stylists.
- Leverage community conversations, sentiment, and social listening to identify cultural opportunities and inform future content and activation.
5. Measurement, Optimization & Capability Building
- Define social KPIs and oversee monthly reporting across brands, channels, campaigns, and agency partners.
- Turn performance data into actionable recommendations that improve content effectiveness, engagement, community growth, and overall social performance.
- Develop standardized tools and templates, including content calendars, social and creator briefs, community guidelines, reporting scorecards, and KPI dashboards.
- Establish scalable social processes and best practices that can be leveraged across brands, projects, agencies, and markets.
- Share learnings across the portfolio to accelerate adoption of successful approaches.
6. People Leadership
- Manage and develop two direct reports, providing clear priorities, coaching, feedback, and development opportunities.
- Build an effective operating model between the internal social team, agencies, global brand teams, and local markets.
- Foster a social-first mindset across the organization and act as a strategic subject-matter expert for social media.
MINIMUM QUALIFICATIONS:
- 7+ years of experience in social media strategy, digital marketing, content, or integrated brand marketing, ideally within beauty, prestige or lifestyle brands.
- Demonstrated experience transforming social strategies across TikTok and Instagram.
- Demonstrated experience developing and executing social strategies across emerging platforms.
- Strong experience leading social agencies and cross-functional partners.
- Experience managing and developing direct reports.
- Strong understanding of social-first creative, creators/influencers, community management, platform trends, and performance measurement.
- Ability to translate brand strategy and business objectives into compelling social strategies and content.
- Strong analytical skills with the ability to turn channel and content performance into clear recommendations and actions.
- Excellent communication, presentation, and stakeholder-management skills.
- Comfortable managing multiple brands, workstreams, agencies, and priorities within a fast-moving global organization.
We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $111,000 - $148,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).
NOTICES
All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email NA.Recruiting@wella.com. This email account will not respond to inquiries regarding the status of a candidate’s application.
Wella participates in the E-Verify Program to confirm eligibility to work in the United States. Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.
LI-LS1
LOCATION
Location: Hybrid - New York, NY
WORK ARRANGEMENT
Work Arrangement: Hybrid
See all Green Card Global Brand Manager Jobs
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Get Access To All JobsTips for Finding Green Card Sponsorship as a Global Brand Manager
Align your credentials to EB-2 or EB-3
An advanced degree in marketing, business, or communications supports EB-2 eligibility. If you hold a bachelor's degree, five years of progressive brand management experience can substitute. Document promotions, budget ownership, and cross-functional leadership now, before PERM recruitment begins.
Search employers with active PERM filing history
Target companies that have filed PERM applications for brand or marketing management roles, not just those with general sponsorship policies. Migrate Mate lists employers with verified green card sponsorship history, searchable by role and location.
Understand how prevailing wage shapes your offer
DOL requires your employer to pay the prevailing wage for your specific occupation and location before PERM certifies. Use OFLC Wage Search to look up the Level II or III wage for marketing management in your target city so you can evaluate offers accurately.
Request your employer's PERM recruitment timeline early
PERM requires your employer to run a mandatory recruitment test, including job postings and documentation, before filing with DOL. Ask during the offer stage whether they have in-house immigration counsel and a clear timeline so you're not surprised by a six-to-twelve month pre-filing process.
Review the O*NET profile for your job description
PERM filings require a detailed job description that matches the actual duties performed. Reviewing the O*NET profile for marketing management roles helps you confirm that your employer's offer letter and PERM application accurately reflect your responsibilities, reducing audit risk.
Preserve your priority date if you change employers
Once your original I-140 is approved, your priority date can carry over to a new employer's I-140 petition. If your I-485 has been pending 180 days or more, AC21 portability also allows you to move to a similar occupation without restarting the green card process from scratch.
Green Card Global Brand Manager: Frequently Asked Questions
Does a Global Brand Manager role qualify for EB-2 or EB-3 green card sponsorship?
Both categories can apply. EB-2 fits if the role requires an advanced degree in marketing, communications, or business, or if you hold a bachelor's degree plus five years of progressive brand management experience. EB-3 covers professionals with a qualifying bachelor's degree. Your employer and their immigration counsel determine which category to file based on how the position is defined in the PERM application.
How is the green card process different from H-1B sponsorship for this role?
H-1B visa is a temporary nonimmigrant status requiring renewal every few years, with no guarantee of permanent residence. Employment-based green card sponsorship through EB-2 or EB-3 leads to lawful permanent residence. It involves an additional step, PERM labor certification filed with DOL, and nationals from high-demand countries like India and China can face significant priority-date backlogs before they can file the final I-485 adjustment of status.
What is PERM labor certification and why does it matter for brand management roles?
PERM is a DOL process that requires your employer to demonstrate no qualified U.S. workers are available for the role at the prevailing wage before sponsoring a foreign national for a green card. For brand management positions, this involves running a recruitment test with specific job postings and documentation. The process typically takes several months before the employer can file the I-140 immigrant petition with USCIS.
How do I find employers who sponsor green cards for Global Brand Manager positions?
Start with employers that have a track record of PERM filings in marketing and brand management. Migrate Mate lists U.S. employers with verified green card sponsorship history, so you can search by role type and location rather than applying broadly and hoping the employer sponsors. Focusing on companies with established immigration infrastructure significantly improves your chances of a smooth process.
Can I change employers after my green card process starts?
Yes, under two distinct rules. If your I-140 petition has been approved, your priority date can transfer to a new employer's I-140 so you don't lose your place in the queue. If your I-485 adjustment of status has been pending for 180 days or more, AC21 portability lets you move to the same or a similar occupation without the new employer restarting the PERM process. USCIS adjudicates portability claims when the I-485 is eventually reviewed.