Go To Market Green Card Jobs
Go To Market roles in product launches, demand generation, and revenue strategy qualify for EB-2 and EB-3 green card sponsorship when the position requires a bachelor's degree or higher in a relevant field. Employers file a PERM labor certification with DOL before petitioning USCIS, making permanent sponsorship a real path for qualified foreign professionals in this space.
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Get Access To All JobsINTRODUCTION
Join Goodwin’s Global Operations Team, and make a real impact on a global scale. At Goodwin, we work with some of the world’s most successful and innovative investors, entrepreneurs and disruptors in the life sciences, private equity, real estate, technology and financial industries, and where they converge. As part of the Global Operations Team – all business professionals at the firm – you’ll collaborate with colleagues from varied backgrounds and experiences, fostering an environment where cross-functional learning, networking, and collaboration are at the core of what we do.
Here, we’re not just supporting a law firm; we’re partnering with attorneys and clients to deliver cutting-edge solutions in high-stakes litigation and dispute resolution, world-class regulatory compliance and advisory services, and complex transactions. Our commitment to integrity, ingenuity, agility, and ambition drives us, and we’re proud to have been recognised as the “Best Business Team” by The American Lawyer.
This is your opportunity to grow professionally in a dynamic, global environment, surrounded by forward-thinking peers.
ROLE AND RESPONSIBILITIES
The UI/UX Engineer, Go-to-Market Systems is responsible for enhancing the usability, clarity, and effectiveness of go-to-market tools, including Microsoft Dynamics and related platforms. This role focuses on designing intuitive, personalized user experiences that improve adoption and reduce confusion for end users. The position partners with marketing, business development, and technology teams to translate business needs into user-centered designs and workflows. The role exercises discretion and independent judgment in evaluating user experience challenges, recommending design improvements, and implementing solutions that drive engagement and efficiency.
What You Will Do:
- Design and optimize user interfaces within go-to-market tools to improve usability and reduce friction.
- Develop personalized user experiences based on user roles, behaviors, and business needs.
- Conduct user research and gather feedback to identify pain points and areas for improvement.
- Translate business requirements into intuitive user flows, wireframes, and design solutions.
- Collaborate with cross-functional teams to implement UX/UI enhancements within platforms such as Microsoft Dynamics.
- Continuously evaluate system usability and recommend improvements to drive adoption and engagement.
- Standardize design patterns and best practices across go-to-market systems.
- Test and validate design changes to ensure effectiveness and alignment with user needs.
- Participate in projects related to system enhancements and user experience improvements.
- Support rollout of new features by ensuring user-friendly design and clear navigation.
- Perform additional duties as required based on business needs.
WHO YOU ARE
- Bachelor’s degree or equivalent combination of education and experience.
- Minimum of four (4) years of experience in UI/UX design, product design, or a related field.
- Experience working with enterprise applications or go-to-market systems preferred.
- Strong understanding of UI/UX design principles and user-centered design methodologies.
- Experience designing for enterprise systems such as CRM platforms (e.g., Microsoft Dynamics, Salesforce).
- Ability to create wireframes, prototypes, and user journey maps.
- Strong analytical and problem-solving skills focused on improving user experience.
- Excellent collaboration and communication skills.
- Familiarity with personalization strategies and role-based user experiences.
- Ability to manage multiple initiatives in a fast-paced environment.
Benefits and More
At Goodwin, you will discover your next career opportunity with a rewarding compensation package and comprehensive benefits, including:
- Health, dental, and vision insurance
- Life and disability insurance
- Retirement & Savings Plan
- Emergency back-up child and adult care
- Paid vacation, sick time off, and holidays
- Professional development and career advancement opportunities
- Employee recognition and reward programs
- Employee wellness and assistance programs
- Employee discounts and perks
This position is eligible for overtime: No
The target salary range for this position varies by location and is commensurate with relevant experience:
Boston $103,700 - $155,600 | Los Angeles $111,500 - $167,300 | New York $111,500 - $167,300 | Orange County $111,500 - $167,300 | Philadelphia $101,600 - $152,500 | San Francisco $119,300 - $178,900 | Santa Monica $111,500 - $167,300 | Silicon Valley $119,300 - $178,900
INTRODUCTION
Join Goodwin’s Global Operations Team, and make a real impact on a global scale. At Goodwin, we work with some of the world’s most successful and innovative investors, entrepreneurs and disruptors in the life sciences, private equity, real estate, technology and financial industries, and where they converge. As part of the Global Operations Team – all business professionals at the firm – you’ll collaborate with colleagues from varied backgrounds and experiences, fostering an environment where cross-functional learning, networking, and collaboration are at the core of what we do.
Here, we’re not just supporting a law firm; we’re partnering with attorneys and clients to deliver cutting-edge solutions in high-stakes litigation and dispute resolution, world-class regulatory compliance and advisory services, and complex transactions. Our commitment to integrity, ingenuity, agility, and ambition drives us, and we’re proud to have been recognised as the “Best Business Team” by The American Lawyer.
This is your opportunity to grow professionally in a dynamic, global environment, surrounded by forward-thinking peers.
ROLE AND RESPONSIBILITIES
The UI/UX Engineer, Go-to-Market Systems is responsible for enhancing the usability, clarity, and effectiveness of go-to-market tools, including Microsoft Dynamics and related platforms. This role focuses on designing intuitive, personalized user experiences that improve adoption and reduce confusion for end users. The position partners with marketing, business development, and technology teams to translate business needs into user-centered designs and workflows. The role exercises discretion and independent judgment in evaluating user experience challenges, recommending design improvements, and implementing solutions that drive engagement and efficiency.
What You Will Do:
- Design and optimize user interfaces within go-to-market tools to improve usability and reduce friction.
- Develop personalized user experiences based on user roles, behaviors, and business needs.
- Conduct user research and gather feedback to identify pain points and areas for improvement.
- Translate business requirements into intuitive user flows, wireframes, and design solutions.
- Collaborate with cross-functional teams to implement UX/UI enhancements within platforms such as Microsoft Dynamics.
- Continuously evaluate system usability and recommend improvements to drive adoption and engagement.
- Standardize design patterns and best practices across go-to-market systems.
- Test and validate design changes to ensure effectiveness and alignment with user needs.
- Participate in projects related to system enhancements and user experience improvements.
- Support rollout of new features by ensuring user-friendly design and clear navigation.
- Perform additional duties as required based on business needs.
WHO YOU ARE
- Bachelor’s degree or equivalent combination of education and experience.
- Minimum of four (4) years of experience in UI/UX design, product design, or a related field.
- Experience working with enterprise applications or go-to-market systems preferred.
- Strong understanding of UI/UX design principles and user-centered design methodologies.
- Experience designing for enterprise systems such as CRM platforms (e.g., Microsoft Dynamics, Salesforce).
- Ability to create wireframes, prototypes, and user journey maps.
- Strong analytical and problem-solving skills focused on improving user experience.
- Excellent collaboration and communication skills.
- Familiarity with personalization strategies and role-based user experiences.
- Ability to manage multiple initiatives in a fast-paced environment.
Benefits and More
At Goodwin, you will discover your next career opportunity with a rewarding compensation package and comprehensive benefits, including:
- Health, dental, and vision insurance
- Life and disability insurance
- Retirement & Savings Plan
- Emergency back-up child and adult care
- Paid vacation, sick time off, and holidays
- Professional development and career advancement opportunities
- Employee recognition and reward programs
- Employee wellness and assistance programs
- Employee discounts and perks
This position is eligible for overtime: No
The target salary range for this position varies by location and is commensurate with relevant experience:
Boston $103,700 - $155,600 | Los Angeles $111,500 - $167,300 | New York $111,500 - $167,300 | Orange County $111,500 - $167,300 | Philadelphia $101,600 - $152,500 | San Francisco $119,300 - $178,900 | Santa Monica $111,500 - $167,300 | Silicon Valley $119,300 - $178,900
See all 60+ Go To Market jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Go To Market roles.
Get Access To All JobsTips for Finding Green Card Sponsorship in Go To Market
Document your GTM specialization before applying
PERM requires employers to prove no qualified U.S. worker is available for your specific role. A resume that clearly maps your GTM expertise to a defined specialty, such as product-led growth or enterprise demand generation, makes the job duties harder to generalize and strengthens the employer's case.
Target employers with prior EB-2 or EB-3 filings
Companies that have sponsored green cards before have established PERM workflows and legal counsel. Search DOL disclosure data to identify which organizations have filed PERM applications for marketing or go-to-market roles, then prioritize those in your outreach.
Use Migrate Mate to find verified sponsoring employers
Filter for Go To Market roles at companies with confirmed green card filing history using Migrate Mate. This cuts out the guesswork of cold-applying to employers who won't sponsor, so your applications go to organizations already experienced with the PERM process.
Verify the prevailing wage before negotiating your offer
DOL requires your employer to pay at least the prevailing wage for your role and location before certifying the PERM application. Use the OFLC Wage Search to check the wage level tied to your job duties so you know what offer range is PERM-compliant before any negotiation.
Clarify who owns the PERM timeline during hiring
Ask directly whether the company's immigration counsel handles PERM filings in-house or outsources them, and what their average time from offer to I-140 filing looks like. PERM labor certification alone can take six to twelve months, and that timeline affects your planning significantly.
Align your O*NET occupation code with actual job duties
PERM filings use O*NET codes to classify the position. If your GTM role spans strategy, analytics, and product marketing, confirm with your employer's attorney that the selected code accurately reflects your duties. A mismatch can trigger an audit or require refiling from scratch.
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Find Go To Market JobsGo To Market Green Card Sponsorship: Frequently Asked Questions
Do Go To Market roles qualify for EB-2 or EB-3 green card sponsorship?
Most Go To Market positions qualify under EB-3 as skilled worker or professional roles when they require a bachelor's degree in marketing, business, or a related field. EB-2 applies if the role formally requires an advanced degree or if the candidate has a bachelor's plus five years of progressive specialized experience. The PERM labor certification process applies to both categories.
How does green card sponsorship differ from H-1B for a GTM professional?
Green card sponsorship through PERM leads to lawful permanent residency rather than a temporary status that must be renewed. There is no annual lottery at the EB-3 level for most countries, unlike the H-1B cap. The tradeoff is timeline: PERM, I-140, and adjustment of status can take two to four years or longer, depending on your country of birth and current visa backlog.
What does the PERM process look like for a Go To Market role?
Your employer files a PERM application with DOL, which requires them to conduct a supervised recruitment process and demonstrate no qualified U.S. worker applied for the role. DOL then certifies or audits the application, after which the employer files an I-140 immigrant petition with USCIS. Once that is approved and a visa number is available, you can file for adjustment of status or an immigrant visa abroad.
How do I find Go To Market jobs where the employer is willing to sponsor a green card?
Sponsorship willingness is rarely stated in job postings, which makes identifying the right employers one of the harder parts of the process. Migrate Mate filters roles by employers with verified green card filing history, so you can apply to companies that have already navigated PERM for similar positions rather than discovering after an offer that sponsorship is not on the table.
Can I switch GTM jobs after my employer files the I-140?
Once your I-140 has been approved and has been pending for 180 days or more, portability rules under AC21 allow you to change employers or roles as long as the new position is in the same or a similar occupational classification. For GTM professionals, a move from demand generation to revenue marketing would typically qualify, but a shift into a fundamentally different function could jeopardize portability.
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