Green Card Growth Marketing Director Jobs
Growth Marketing Director roles qualify for EB-2 and EB-3 green card sponsorship through PERM labor certification when the position requires a bachelor's degree or higher in marketing, business, or a related field. Employers file an I-140 petition after PERM approval, opening a permanent path to U.S. residency rather than a temporary visa.
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Get Access To All JobsINTRODUCTION
Ready to join a team that’s all in? At Imprivata, we deliver unified access and security management programs that eliminate friction, empowering healthcare and mission-critical organizations to work smarter, faster, and more securely.
We believe work can be more than a job or task—it’s a collective spirit; the type that emboldens creativity, embraces challenge, and fosters excitement. We are constantly raising the bar on what’s possible, owning the outcome of our triumphs and trials, staying nimble amidst change, and cultivating an environment where we win together. Here, your ideas matter, your differences are celebrated, and your work drives real results—for your career, your teammates, and our customers.
When you join Imprivata, you embark on a shared journey of ambition and growth. We’re committed to building an inclusive workplace where everyone feels valued and supported. If you’re looking for a place to match your passion with purpose—and where every day you can make an impact—you’ll find it here.
ROLE AND RESPONSIBILITIES
We are seeking a Growth Marketing Manager, ABM to join our team. This is a hybrid opportunity based out of Waltham, MA.
Job Summary
The Growth Marketing Manager, ABM is responsible for driving qualified pipeline growth through AI-first paid acquisition, account-based marketing (ABM), audience growth, and continuous experimentation. This role develops and executes scalable, measurable digital programs that accelerate customer acquisition, expand engagement within target accounts, and optimize marketing performance across the buyer journey.
Working closely with Sales, Revenue Operations, Marketing Operations, and Product Marketing, this individual leverages AI, Demandbase, data, and automation to orchestrate highly targeted marketing programs that improve account engagement, increase conversion rates, and maximize pipeline contribution. Success in this role requires a growth mindset, strong analytical skills, and deep expertise in paid media, ABM, audience development, and performance optimization.
Duties and Responsibilities
- Lead the strategy, execution, and optimization of account-based marketing (ABM) and paid acquisition programs that increase target account engagement, accelerate pipeline, and drive customer acquisition and revenue growth.
- Develop and execute data-driven growth marketing strategies using Demandbase, AI-enabled technologies, and first-party, third-party, CRM, intent, and behavioral data to improve audience targeting, personalization, campaign orchestration, and marketing efficiency.
- Own paid acquisition strategy and execution across Paid Search, Paid Social, Display, Programmatic, Retargeting, and emerging digital channels, aligning marketing investments with business objectives and sales priorities.
- Establish a continuous test-and-learn approach by optimizing audiences, messaging, creative, offers, channels, and digital experiences to improve campaign performance, conversion rates, and pipeline contribution.
- Analyze campaign, account, funnel, and pipeline performance using engagement, attribution, and revenue data to measure ROI, identify optimization opportunities, and provide data-driven recommendations.
- Partner with Revenue Marketing, Marketing Operations, Sales, and cross-functional teams to ensure effective campaign execution, audience synchronization, attribution, reporting, and data quality across Salesforce, Marketo, Demandbase, and other marketing technology platforms.
- Manage paid media budgets, agency relationships, and marketing technology investments while staying current on AI capabilities, ABM best practices, and digital marketing trends to improve scalability, operational efficiency, and business impact.
- Other duties as assigned and required.
BASIC QUALIFICATIONS
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
- 6+ years of experience in Growth Marketing, Demand Generation, Performance Marketing, Paid Media, Account-Based Marketing (ABM), or a related B2B SaaS marketing role with a demonstrated track record of driving pipeline growth.
- Demonstrated success with utilizing AI technologies to improve campaign effectiveness, spend management, and reporting.
- Proven success developing and optimizing multi-channel paid acquisition programs that deliver measurable business outcomes, including pipeline, conversion, and return on ad spend (ROAS).
- Experience developing and executing account-based marketing (ABM) strategies, including account segmentation, audience activation, buying group engagement, and pipeline acceleration.
- Hands-on experience with Demandbase One, including Advertising, Journey Orchestration, Account Lists, Intent, Audience Management, Personalization, and Account Analytics.
- Experience leveraging AI-powered marketing technologies to improve audience segmentation, campaign execution, content optimization, workflow automation, personalization, and performance analysis.
- Strong analytical skills with experience measuring campaign performance, attribution, pipeline contribution, conversion rates, customer acquisition cost (CAC), cost per lead (CPL), ROAS, and marketing ROI.
- Experience with marketing automation, CRM, and analytics platforms, including Marketo, Salesforce, Google Analytics, and digital advertising platforms such as Google Ads and LinkedIn Campaign Manager.
- Demonstrated ability to build audiences using first-party, third-party, CRM, and intent data to improve targeting, acquisition efficiency, and account engagement.
- Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced, data-driven environment.
- Experience managing agency relationships, paid media budgets, and vendor performance.
COMPENSATION
This position offers a total compensation range of $160,000.00 to $170,000.00 (inclusive of base salary and variable compensation, such as bonuses and incentives). In addition, more information about Imprivata’s benefit offerings can be found here. This range represents the high and low end of Imprivata’s compensation range for this position. Actual compensation will vary and may be above or below the range based on various factors, such as a candidate’s location, skills, experience, and qualifications.
At Imprivata, we have a top-notch work environment, developmental opportunities, a competitive total rewards package, and the desire to have fun. If you have the skills and qualifications as we have described above, we want to hear from you!
Imprivata provides equal employment opportunities, regardless of race, religion, age, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
LI-Hybrid #LI-LI-1
INTRODUCTION
Ready to join a team that’s all in? At Imprivata, we deliver unified access and security management programs that eliminate friction, empowering healthcare and mission-critical organizations to work smarter, faster, and more securely.
We believe work can be more than a job or task—it’s a collective spirit; the type that emboldens creativity, embraces challenge, and fosters excitement. We are constantly raising the bar on what’s possible, owning the outcome of our triumphs and trials, staying nimble amidst change, and cultivating an environment where we win together. Here, your ideas matter, your differences are celebrated, and your work drives real results—for your career, your teammates, and our customers.
When you join Imprivata, you embark on a shared journey of ambition and growth. We’re committed to building an inclusive workplace where everyone feels valued and supported. If you’re looking for a place to match your passion with purpose—and where every day you can make an impact—you’ll find it here.
ROLE AND RESPONSIBILITIES
We are seeking a Growth Marketing Manager, ABM to join our team. This is a hybrid opportunity based out of Waltham, MA.
Job Summary
The Growth Marketing Manager, ABM is responsible for driving qualified pipeline growth through AI-first paid acquisition, account-based marketing (ABM), audience growth, and continuous experimentation. This role develops and executes scalable, measurable digital programs that accelerate customer acquisition, expand engagement within target accounts, and optimize marketing performance across the buyer journey.
Working closely with Sales, Revenue Operations, Marketing Operations, and Product Marketing, this individual leverages AI, Demandbase, data, and automation to orchestrate highly targeted marketing programs that improve account engagement, increase conversion rates, and maximize pipeline contribution. Success in this role requires a growth mindset, strong analytical skills, and deep expertise in paid media, ABM, audience development, and performance optimization.
Duties and Responsibilities
- Lead the strategy, execution, and optimization of account-based marketing (ABM) and paid acquisition programs that increase target account engagement, accelerate pipeline, and drive customer acquisition and revenue growth.
- Develop and execute data-driven growth marketing strategies using Demandbase, AI-enabled technologies, and first-party, third-party, CRM, intent, and behavioral data to improve audience targeting, personalization, campaign orchestration, and marketing efficiency.
- Own paid acquisition strategy and execution across Paid Search, Paid Social, Display, Programmatic, Retargeting, and emerging digital channels, aligning marketing investments with business objectives and sales priorities.
- Establish a continuous test-and-learn approach by optimizing audiences, messaging, creative, offers, channels, and digital experiences to improve campaign performance, conversion rates, and pipeline contribution.
- Analyze campaign, account, funnel, and pipeline performance using engagement, attribution, and revenue data to measure ROI, identify optimization opportunities, and provide data-driven recommendations.
- Partner with Revenue Marketing, Marketing Operations, Sales, and cross-functional teams to ensure effective campaign execution, audience synchronization, attribution, reporting, and data quality across Salesforce, Marketo, Demandbase, and other marketing technology platforms.
- Manage paid media budgets, agency relationships, and marketing technology investments while staying current on AI capabilities, ABM best practices, and digital marketing trends to improve scalability, operational efficiency, and business impact.
- Other duties as assigned and required.
BASIC QUALIFICATIONS
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
- 6+ years of experience in Growth Marketing, Demand Generation, Performance Marketing, Paid Media, Account-Based Marketing (ABM), or a related B2B SaaS marketing role with a demonstrated track record of driving pipeline growth.
- Demonstrated success with utilizing AI technologies to improve campaign effectiveness, spend management, and reporting.
- Proven success developing and optimizing multi-channel paid acquisition programs that deliver measurable business outcomes, including pipeline, conversion, and return on ad spend (ROAS).
- Experience developing and executing account-based marketing (ABM) strategies, including account segmentation, audience activation, buying group engagement, and pipeline acceleration.
- Hands-on experience with Demandbase One, including Advertising, Journey Orchestration, Account Lists, Intent, Audience Management, Personalization, and Account Analytics.
- Experience leveraging AI-powered marketing technologies to improve audience segmentation, campaign execution, content optimization, workflow automation, personalization, and performance analysis.
- Strong analytical skills with experience measuring campaign performance, attribution, pipeline contribution, conversion rates, customer acquisition cost (CAC), cost per lead (CPL), ROAS, and marketing ROI.
- Experience with marketing automation, CRM, and analytics platforms, including Marketo, Salesforce, Google Analytics, and digital advertising platforms such as Google Ads and LinkedIn Campaign Manager.
- Demonstrated ability to build audiences using first-party, third-party, CRM, and intent data to improve targeting, acquisition efficiency, and account engagement.
- Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced, data-driven environment.
- Experience managing agency relationships, paid media budgets, and vendor performance.
COMPENSATION
This position offers a total compensation range of $160,000.00 to $170,000.00 (inclusive of base salary and variable compensation, such as bonuses and incentives). In addition, more information about Imprivata’s benefit offerings can be found here. This range represents the high and low end of Imprivata’s compensation range for this position. Actual compensation will vary and may be above or below the range based on various factors, such as a candidate’s location, skills, experience, and qualifications.
At Imprivata, we have a top-notch work environment, developmental opportunities, a competitive total rewards package, and the desire to have fun. If you have the skills and qualifications as we have described above, we want to hear from you!
Imprivata provides equal employment opportunities, regardless of race, religion, age, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
LI-Hybrid #LI-LI-1
See all 3,020+ Green Card Growth Marketing Director Jobs
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Get Access To All JobsTips for Finding Green Card Sponsorship in Growth Marketing Director
Document your degree's field equivalency early
PERM requires your degree to align with the role's educational requirement. If your marketing or business degree was issued abroad, get a credential evaluation confirming U.S. equivalency before you start interviewing so employers aren't surprised late in the process.
Target employers with active PERM filings
Use Migrate Mate to filter Growth Marketing Director roles by employers with documented green card sponsorship history, so you spend your time on companies that have already cleared their own legal and HR hurdles for EB-2 and EB-3 candidates.
Check prevailing wage before salary negotiations
Your employer must pay at least the DOL prevailing wage for your job zone and location. Run your role through the OFLC Wage Search before negotiating so you know the floor and can flag any offer that would create a wage compliance problem during PERM.
Ask whether the employer's PERM uses supervised recruitment
Some employers run DOL-supervised recruitment instead of basic PERM. That process adds several months and requires you to stay in a posted role throughout. Confirm which track your employer plans to use before you accept an offer and start counting timelines.
Distinguish your EB-2 NIW eligibility from a sponsored petition
Growth Marketing Directors with advanced degrees and national-scope work, think brand strategy that demonstrably shaped a market segment, may qualify to self-petition under the National Interest Waiver, skipping the PERM step entirely and removing employer dependency from the green card process.
Align your current visa status with PERM processing time
PERM alone typically takes six to eighteen months before an I-140 is even filed. If you're on OPT or an H-1B visa expiring soon, map those deadlines against PERM's timeline and confirm your employer can bridge the gap through an extension or change of status.
Green Card Growth Marketing Director: Frequently Asked Questions
Does a Growth Marketing Director role qualify for EB-2 or EB-3 sponsorship?
Both categories can apply. EB-3 covers the role if it requires a bachelor's degree in marketing, business, or a related field. EB-2 applies if the position requires an advanced degree or if you can demonstrate equivalent expertise through a combination of education and progressive professional experience that USCIS recognizes as meeting that threshold.
How does green card sponsorship differ from H-1B for this role?
Green card sponsorship through PERM leads to permanent residency rather than a renewable temporary status. Unlike the H-1B, there is no annual cap lottery at the EB-3 level for most countries, and an approved I-140 petition gives you long-term job portability protections. The tradeoff is a longer process, typically two to three years from PERM filing to green card approval for many nationalities.
What does the PERM labor certification process require from a Growth Marketing Director candidate?
Your employer must demonstrate to DOL that no qualified U.S. workers are available for the role by running a formal recruitment process before filing. You need to meet the minimum requirements stated in the PERM job description exactly, including degree field and years of experience. Any credential evaluations for foreign degrees should be completed before your employer submits the application.
Where can I find employers who sponsor green cards for growth marketing roles?
Migrate Mate lets you search Growth Marketing Director roles filtered by employers with documented EB-2 and EB-3 sponsorship activity, so you're not guessing which companies are willing to run a PERM process. Focusing your outreach on employers with that track record significantly shortens the time between offer and filing.
Can my O*NET occupation profile affect how PERM classifies my Growth Marketing Director role?
Yes. PERM filings reference Standard Occupational Classification codes, and the O*NET profile for your specific role informs how DOL evaluates whether your stated job duties and minimum requirements are consistent with the occupation. Misalignment between your actual duties and the classified occupation can trigger an audit, so your employer's attorney should verify the correct SOC code before filing.