Green Card Senior Lifecycle Marketing Manager Jobs
Senior Lifecycle Marketing Manager roles qualify for EB-2 or EB-3 green card sponsorship through the PERM labor certification process, which requires your employer to document that no qualified U.S. worker is available for the position. Sponsorship is employer-driven, so targeting companies with established immigration programs gives you a meaningful advantage.
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SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in.
Director, Connected Lifecycle Engineering
Needham, MA
The Opportunity
Every connected SharkNinja product — the wireless link, the on-device display, the companion app experience — runs on firmware this leader owns. You will set the architecture that every connected program in the portfolio is built and gated against, and own the delivery of that firmware globally, whether it's written by your team or by an ODM/JDM partner.
This is a dual-mandate role: architect and delivery owner.
Architecture. You define the connectivity stack standards, pairing and provisioning protocols, display and embedded UI frameworks, and the app- and cloud-integration interfaces that gate every connected firmware program.
Delivery. You own global connected-device firmware — wireless connectivity, connected-device security, over-the-air updating, on-device displays, and the differentiated connected experiences that set our products apart.
You'll operate as a peer to the Embedded Firmware director (who owns non-connected embedded architecture and delivery), and partner with the Embedded Firmware director in Asia on connected features executed from that region.
What You'll Own
Architecture & Technical Direction
- Architecture, interface definitions, and integration standards for wireless connectivity, display/UI, and companion app and cloud integration — all product categories, globally.
- Architectural standards for Bluetooth/BLE, Wi-Fi, Zigbee, Thread, and Matter stacks, and for display and embedded graphics/UI frameworks.
- Portfolio-wide device provisioning, pairing, and companion-app integration protocols: BLE GATT profiles, Wi-Fi onboarding, cloud device registration and authentication.
- Technical decisions on wireless silicon, display hardware, and connectivity modules, in partnership with Hardware Engineering.
- A reuse-first strategy — proven connectivity and UI components, vendor SDKs, and reference designs — reserving in-house development for differentiated experiences, security, and IP.
- Connected architecture intent translated into requirements clear enough that development partners execute without interpretation.
Standards, Governance & Enforcement
- Engineering standards for connectivity and display/UI subsystems, applied equally to internal developers and third-party suppliers.
- The technical requirements embedded in supplier agreements for connected subsystems — including the pre-MP reproducibility deliverable: source, toolchain, and signed build manifest sufficient to independently rebuild shipping binaries.
- Design review and gating checkpoints that connectivity, display, and app-integration deliverables clear before integration.
- Connected product behavior defined at design time with Systems Engineering and NPD, closing hardware/software/app gaps before they surface at integration.
Connectivity Certification & Compliance
- Certification strategy and process for wireless standards: Bluetooth SIG qualification, Wi-Fi Alliance certification, Matter certification, and regional RF regulatory compliance.
- Architecture that accounts for certification requirements at design time rather than as a late-stage gate.
- Technical escalation for interoperability failures against phones, routers, hubs, and third-party ecosystems (Apple Home, Google Home, Amazon Alexa, Matter).
Connected Delivery Leadership
- Delivery commitments for internally developed connected firmware: schedule, quality, and scope.
- Leadership of the Connected Firmware organization through the Manager, Connected Firmware Delivery — building capability, capacity, and technical bench strength in wireless, display, and app-integration engineering.
- Clean integration of connected firmware with hardware, cloud services, mobile applications, and user interfaces.
- Partnership with other company firmware leaders on shared platform work and non-connected standards.
Test Automation & Development Infrastructure
- The test automation framework for connectivity and display subsystems: interoperability test rigs, RF conformance testing, CI pipeline design, and static analysis tooling.
- Build and integration requirements for connected firmware repositories, internal and supplier.
- The mechanism Quality gates against for connected features. This function builds the scaffolding; acceptance criteria and gate authority remain with Embedded QA & Governance.
Team & Cross-Functional Leadership
- Build and lead a senior technical team spanning connected architecture and delivery, with proven experience directing ODM and JDM partners on wireless and display subsystems.
- Develop technical leadership talent and strengthen the architect and engineering career paths within Firmware Engineering.
- Serve as a senior technical voice in partner capability assessment and consolidation decisions for connectivity and display suppliers.
- Partner closely with Cloud, Mobile App, and UX/UI teams on connected feature architecture.
- Communicate technical direction, delivery status, and risk to Firmware and EE executive leadership.
What You'll Bring
Experience
- 12+ years in embedded software and firmware engineering, with significant depth in wireless connectivity and/or connected-device architecture.
- 5+ years leading engineering organizations, including direct people leadership of senior engineers and managers.
- Architected Bluetooth/BLE, Wi-Fi, Zigbee, or Matter connectivity stacks and taken products through certification.
- Integrated embedded firmware with mobile companion apps and cloud services.
- Defined architecture executed by ODM/JDM partners, and enforced standards against outsourced development.
- Established CI/CD, static analysis, and automated test infrastructure for connected embedded programs.
- Shipped production connected firmware in consumer electronics, home appliances, robotics, IoT, or comparable high-volume industries.
Technical Expertise
- Wireless connectivity at protocol and stack level: Wi-Fi, Bluetooth/BLE, Matter, Thread, Zigbee.
- Device provisioning, pairing, and companion app integration: BLE GATT, Wi-Fi onboarding, cloud device registration and authentication.
- Display technologies and embedded graphics/UI frameworks.
- Device security for connected products: secure pairing, network security, credential provisioning, cloud authentication.
- OTA software update architecture.
- Wireless certification and regulatory processes: Bluetooth SIG, Wi-Fi Alliance, Matter, FCC/CE.
- RTOS, build systems and toolchains (gcc, CMake, headless builds), Git-based source control, static analysis.
- Test automation frameworks, RF and interoperability test infrastructure, hardware-in-the-loop validation.
- Hardware-software integration and product bring-up.
Education
- Bachelor's degree in Computer Engineering, Electrical Engineering, Computer Science, or a related discipline required. Master's preferred.
Our Culture
At SharkNinja, we don't just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company—you're part of an outrageously extraordinary community. Together, we won't just launch products—we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
- For candidates based in all regions, please refer to this Candidate Privacy Notice.
- For candidates based in China, please refer to this Candidate Privacy Notice.
- For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.
About us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in.
Director, Connected Lifecycle Engineering
Needham, MA
The Opportunity
Every connected SharkNinja product — the wireless link, the on-device display, the companion app experience — runs on firmware this leader owns. You will set the architecture that every connected program in the portfolio is built and gated against, and own the delivery of that firmware globally, whether it's written by your team or by an ODM/JDM partner.
This is a dual-mandate role: architect and delivery owner.
Architecture. You define the connectivity stack standards, pairing and provisioning protocols, display and embedded UI frameworks, and the app- and cloud-integration interfaces that gate every connected firmware program.
Delivery. You own global connected-device firmware — wireless connectivity, connected-device security, over-the-air updating, on-device displays, and the differentiated connected experiences that set our products apart.
You'll operate as a peer to the Embedded Firmware director (who owns non-connected embedded architecture and delivery), and partner with the Embedded Firmware director in Asia on connected features executed from that region.
What You'll Own
Architecture & Technical Direction
- Architecture, interface definitions, and integration standards for wireless connectivity, display/UI, and companion app and cloud integration — all product categories, globally.
- Architectural standards for Bluetooth/BLE, Wi-Fi, Zigbee, Thread, and Matter stacks, and for display and embedded graphics/UI frameworks.
- Portfolio-wide device provisioning, pairing, and companion-app integration protocols: BLE GATT profiles, Wi-Fi onboarding, cloud device registration and authentication.
- Technical decisions on wireless silicon, display hardware, and connectivity modules, in partnership with Hardware Engineering.
- A reuse-first strategy — proven connectivity and UI components, vendor SDKs, and reference designs — reserving in-house development for differentiated experiences, security, and IP.
- Connected architecture intent translated into requirements clear enough that development partners execute without interpretation.
Standards, Governance & Enforcement
- Engineering standards for connectivity and display/UI subsystems, applied equally to internal developers and third-party suppliers.
- The technical requirements embedded in supplier agreements for connected subsystems — including the pre-MP reproducibility deliverable: source, toolchain, and signed build manifest sufficient to independently rebuild shipping binaries.
- Design review and gating checkpoints that connectivity, display, and app-integration deliverables clear before integration.
- Connected product behavior defined at design time with Systems Engineering and NPD, closing hardware/software/app gaps before they surface at integration.
Connectivity Certification & Compliance
- Certification strategy and process for wireless standards: Bluetooth SIG qualification, Wi-Fi Alliance certification, Matter certification, and regional RF regulatory compliance.
- Architecture that accounts for certification requirements at design time rather than as a late-stage gate.
- Technical escalation for interoperability failures against phones, routers, hubs, and third-party ecosystems (Apple Home, Google Home, Amazon Alexa, Matter).
Connected Delivery Leadership
- Delivery commitments for internally developed connected firmware: schedule, quality, and scope.
- Leadership of the Connected Firmware organization through the Manager, Connected Firmware Delivery — building capability, capacity, and technical bench strength in wireless, display, and app-integration engineering.
- Clean integration of connected firmware with hardware, cloud services, mobile applications, and user interfaces.
- Partnership with other company firmware leaders on shared platform work and non-connected standards.
Test Automation & Development Infrastructure
- The test automation framework for connectivity and display subsystems: interoperability test rigs, RF conformance testing, CI pipeline design, and static analysis tooling.
- Build and integration requirements for connected firmware repositories, internal and supplier.
- The mechanism Quality gates against for connected features. This function builds the scaffolding; acceptance criteria and gate authority remain with Embedded QA & Governance.
Team & Cross-Functional Leadership
- Build and lead a senior technical team spanning connected architecture and delivery, with proven experience directing ODM and JDM partners on wireless and display subsystems.
- Develop technical leadership talent and strengthen the architect and engineering career paths within Firmware Engineering.
- Serve as a senior technical voice in partner capability assessment and consolidation decisions for connectivity and display suppliers.
- Partner closely with Cloud, Mobile App, and UX/UI teams on connected feature architecture.
- Communicate technical direction, delivery status, and risk to Firmware and EE executive leadership.
What You'll Bring
Experience
- 12+ years in embedded software and firmware engineering, with significant depth in wireless connectivity and/or connected-device architecture.
- 5+ years leading engineering organizations, including direct people leadership of senior engineers and managers.
- Architected Bluetooth/BLE, Wi-Fi, Zigbee, or Matter connectivity stacks and taken products through certification.
- Integrated embedded firmware with mobile companion apps and cloud services.
- Defined architecture executed by ODM/JDM partners, and enforced standards against outsourced development.
- Established CI/CD, static analysis, and automated test infrastructure for connected embedded programs.
- Shipped production connected firmware in consumer electronics, home appliances, robotics, IoT, or comparable high-volume industries.
Technical Expertise
- Wireless connectivity at protocol and stack level: Wi-Fi, Bluetooth/BLE, Matter, Thread, Zigbee.
- Device provisioning, pairing, and companion app integration: BLE GATT, Wi-Fi onboarding, cloud device registration and authentication.
- Display technologies and embedded graphics/UI frameworks.
- Device security for connected products: secure pairing, network security, credential provisioning, cloud authentication.
- OTA software update architecture.
- Wireless certification and regulatory processes: Bluetooth SIG, Wi-Fi Alliance, Matter, FCC/CE.
- RTOS, build systems and toolchains (gcc, CMake, headless builds), Git-based source control, static analysis.
- Test automation frameworks, RF and interoperability test infrastructure, hardware-in-the-loop validation.
- Hardware-software integration and product bring-up.
Education
- Bachelor's degree in Computer Engineering, Electrical Engineering, Computer Science, or a related discipline required. Master's preferred.
Our Culture
At SharkNinja, we don't just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company—you're part of an outrageously extraordinary community. Together, we won't just launch products—we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
- For candidates based in all regions, please refer to this Candidate Privacy Notice.
- For candidates based in China, please refer to this Candidate Privacy Notice.
- For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.
See all 137+ Green Card Senior Lifecycle Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Green Card Senior Lifecycle Marketing Manager Jobs.
Get Access To All JobsTips for Finding Green Card Sponsorship as a Senior Lifecycle Marketing Manager
Align your degree to the PERM job description
PERM requires the job description to specify a minimum degree in a related field. A marketing or communications degree maps cleanly, but a degree in an unrelated discipline can trigger a USCIS audit, so confirm the alignment before applying.
Target employers with active EB-3 filing history
Lifecycle marketing roles frequently qualify under EB-3 as skilled-worker positions. Search OFLC disclosure data for companies that have filed PERM applications in marketing job titles rather than relying on job postings that mention sponsorship generically.
Use Migrate Mate to filter green card sponsoring employers
Search Migrate Mate to identify employers who have sponsored green cards for marketing roles specifically, saving you from applying to companies that only sponsor H-1B visas and have no PERM filing infrastructure in place.
Document lifecycle campaign metrics before the PERM audit
DOL supervised recruitment for PERM requires your employer to show no qualified U.S. candidate applied. Strong, quantified performance records from previous roles help position you as uniquely qualified if recruitment results face scrutiny.
Negotiate the PERM job description during the offer stage
Lifecycle marketing duties vary widely across companies. Get the PERM job description locked to match your actual responsibilities before signing, because a mismatch between your work and the certified description can invalidate the application at the I-140 stage.
Understand EB-2 advanced degree requirements for this role
EB-2 sponsorship requires the position to legitimately require a master's degree or equivalent. For senior lifecycle roles carrying strategic ownership, an employer can justify EB-2 by documenting that the complexity of the position warrants graduate-level credentials.
Green Card Senior Lifecycle Marketing Manager: Frequently Asked Questions
Does a Senior Lifecycle Marketing Manager role qualify for EB-2 or EB-3 sponsorship?
Either category can apply depending on how the employer structures the job requirements. EB-3 covers the role as a skilled-worker position requiring a bachelor's degree in marketing or a related field. EB-2 applies when the employer can legitimately require a master's degree or equivalent given the strategic scope of the position. Your employer's immigration attorney determines which category to file under during PERM preparation.
How does EB-3 green card sponsorship differ from H-1B for this role?
H-1B is a temporary status with a two-year cap and annual lottery uncertainty. EB-3 green card sponsorship leads to permanent residency with no lottery involved. The tradeoff is timeline: PERM labor certification, I-140 approval, and adjustment of status can take two to four years combined, depending on your country of birth and current USCIS processing backlogs, compared to H-1B approval in a matter of months.
What does the PERM recruitment process mean for my job application?
Before your employer can file your PERM application with DOL, they must run a supervised recruitment campaign to document that no qualified U.S. worker applied for the role. This happens after you've accepted an offer. Your employer places job ads following DOL requirements, collects applications, and submits a recruitment report. You don't participate in this process directly, but the job description must accurately reflect your duties throughout.
How do I find Senior Lifecycle Marketing Manager roles that sponsor green cards?
Search Migrate Mate to identify companies that have filed PERM applications or I-140 petitions for marketing roles. Many employers sponsor H-1B visas but haven't built a PERM program, so filtering specifically for green card sponsorship history saves significant time. Prioritize mid-to-large companies with dedicated in-house immigration counsel, as they're equipped to manage the multi-year PERM and adjustment-of-status process.
Can I switch jobs after my employer files my green card petition?
Once your I-140 is approved and your priority date is current or within 180 days of approval, AC21 portability rules allow you to change to a same or similar role without restarting the green card process. Lifecycle marketing roles are generally portable under this provision because the standard occupational classification tends to travel across employers. You'll need a new employer willing to step into the sponsoring role.