Green Card Head of Growth Marketing Jobs
Head of Growth Marketing jobs with green card sponsorship are available through the EB-2 and EB-3 employment-based categories. Most employers file PERM labor certification with the Department of Labor before sponsoring permanent residence, confirming that no qualified U.S. workers were displaced. Priority-date backlogs vary by country of birth, so starting the process early matters.
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Get Access To All JobsABOUT SLATE
At Slate, we’re building safe, reliable vehicles that people can afford, personalize and love—and doing it here in the USA as part of our commitment to reindustrialization. The spirit of DIY and customization runs throughout every element of a Slate, because people should have control over how their trucks look, feel, and represent them.
WHO WE ARE LOOKING FOR
Slate sells direct to consumer. Every truck is reserved, designed, purchased and accessorized through channels we own: our website, vehicle configurator, online marketplace and app. That puts growth at the center of how Slate operates.
We’re looking for a Head of Growth to own the full customer funnel: from first visit to reservation, from reservation to order and delivery, and from delivery to accessories, wraps and referrals. Reporting to the Head of Marketing, you will lead performance marketing, lifecycle and CRM, conversion optimization and marketing analytics. You’ll be accountable for the numbers that matter most as Slate moves into its first customer deliveries and beyond: reservation-to-order conversion, customer acquisition cost, accessory attach rate and payback.
The ideal candidate has built and scaled growth for a direct-to-consumer brand with a considered purchase. You are as comfortable in a media plan as you are in an experiment readout or a funnel query, and you run a team that is fast, frugal and scrappy with every dollar.
WHAT YOU GET TO DO
Growth Strategy & Ownership:
- Own Slate’s growth strategy and targets across the customer lifecycle: awareness to order, order to delivery, and post-purchase accessories, wraps, service, loyalty, retention and referral.
- Build and maintain the growth model and forecast in partnership with Finance; set targets for volume, CAC, conversion and payback, and report against them every week.
- Own the paid media and growth budget, moving spend quickly toward what works and away from what doesn’t.
- Partner with the Head of Marketing to turn brand and launch plans into measurable demand programs, and represent growth performance in leadership reviews.
Acquisition:
- Lead paid acquisition across search, direct, paid social, online video and CTV, programmatic, affiliate and emerging channels, with in-house and agency partners.
- Build launch and regional demand plans that match vehicle availability, SI&OP, delivery geography and Slate’s regional service and wrap installation network.
- Work with PR, Influencer and Brand teams to turn earned media, creator content, events and owner community into measurable acquisition.
- Design and launch referral and owner-advocacy programs that make Slate owners part of the growth engine.
- Partner with Fleet Sales on demand generation for small business and commercial fleet buyers.
Lifecycle, CRM & Retention:
- Own lifecycle marketing across email, SMS, push and in-app, guiding reservation holders through configuration, financing, order and delivery.
- Grow post-purchase revenue through accessory, wrap and merchandise programs timed to the ownership journey.
- Build audience segmentation and personalized journeys in Salesforce Marketing Cloud.
Conversion & Experimentation:
- Own the experimentation program across the website, configurator, reservation and checkout flows, with clear hypotheses, success metrics and guardrails.
- Partner with Digital Experience Design, Product and Engineering to prioritize the funnel improvements with the largest impact on conversion.
- Lead the CRO function, including test implementation, tooling and site performance during testing.
- Work with eCommerce Merchandising to improve accessory discovery and attach rate across the marketplace.
Measurement & Analytics:
- Evolve a growth measurement stack leadership trusts: attribution, incrementality testing, media mix modeling and funnel dashboards.
- Define north-star and channel-level growth metrics, and keep data definitions consistent across Marketing, Sales, Product and Finance.
- Use AI and automation to speed up analysis, creative testing, demand projections, forecasting, demand modeling, and campaign operations.
Team Building & Leadership:
- Lead and develop a team spanning performance marketing, lifecycle and CRM, CRO and marketing analytics, hiring to fill capability gaps as Slate scales.
- Select and manage agency, ad tech and martech partners with clear scopes, service levels and cost discipline.
Build a team culture of curiosity, speed and direct feedback, grounded in data and customer insight.
WHAT YOU BRING TO THE TEAM
Required
- 12+ years of experience in growth, performance or lifecycle marketing, including at least 5 years leading teams, with experience managing managers or leads.
- A track record of scaling a direct-to-consumer business with a high-consideration purchase (automotive, EV, consumer hardware, mobility, home or financial products), with results you can quantify.
- Hands-on ownership of a full-funnel growth model with budget accountability, including CAC, conversion, LTV and payback.
- Deep expertise in paid acquisition across major platforms, along with lifecycle and CRM program design.
- Experience running a disciplined experimentation program, with a working command of test design, statistical significance and incrementality.
- Strong analytical skills; comfortable working directly in GA4, Looker or similar BI tools, and in SQL or alongside analysts at the query level.
- Experience with Salesforce Marketing Cloud or a comparable ESP, CRM and CDP stack.
- Clear, structured writing and communication, with the ability to present plans and results to executive leadership.
- Bachelor’s degree in Marketing, Business, Economics, Statistics or a related field, or equivalent professional experience.
Preferred
- Experience leading growth through a major product launch, ideally from pre-order or reservations through first deliveries.
- Automotive, EV or direct-to-consumer vehicle experience.
- E-commerce or marketplace experience with accessories, add-ons or attach-rate economics.
- Experience with small business or B2B demand generation.
- Multicultural or Spanish-language marketing experience.
Practical experience applying generative AI to marketing operations, creative testing or analytics.
LOCATION: This role can sit in any of the following:
Troy, MI, Carson, CA, NYC, NY
SALARY RANGE
The compensation for this position is the range Slate reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; work location; and other relevant business and organizational factors.
Annual Base Pay Range: $141,000 to $233,000 USD
ADDITIONAL COMPENSATION AND BENEFITS
Slate offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in the equity program and/or a discretionary annual incentive program, subject to the rules governing such programs.
WHY JOIN TEAM SLATE?
At Slate, we’re fueled by grit, determination, and attention to detail. The start-up spirit of ingenuity and resourcefulness move our business forward. Team Slate fosters a culture of excellence, innovation, and mutual respect, and is motivated by shared principles.
- Safety First
- Delight Customers
- One Team
- Relentless Improvement
- Fast, Frugal, and Scrappy
- Respectful Collaboration
- Positive Legacy
WE WANT TO WORK WITH PEOPLE THAT REFLECT THE COMMUNITIES IN WHICH WE OPERATE.
Slate is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.
Slate is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at slate-talent_acquisition@slate.auto.
ABOUT SLATE
At Slate, we’re building safe, reliable vehicles that people can afford, personalize and love—and doing it here in the USA as part of our commitment to reindustrialization. The spirit of DIY and customization runs throughout every element of a Slate, because people should have control over how their trucks look, feel, and represent them.
WHO WE ARE LOOKING FOR
Slate sells direct to consumer. Every truck is reserved, designed, purchased and accessorized through channels we own: our website, vehicle configurator, online marketplace and app. That puts growth at the center of how Slate operates.
We’re looking for a Head of Growth to own the full customer funnel: from first visit to reservation, from reservation to order and delivery, and from delivery to accessories, wraps and referrals. Reporting to the Head of Marketing, you will lead performance marketing, lifecycle and CRM, conversion optimization and marketing analytics. You’ll be accountable for the numbers that matter most as Slate moves into its first customer deliveries and beyond: reservation-to-order conversion, customer acquisition cost, accessory attach rate and payback.
The ideal candidate has built and scaled growth for a direct-to-consumer brand with a considered purchase. You are as comfortable in a media plan as you are in an experiment readout or a funnel query, and you run a team that is fast, frugal and scrappy with every dollar.
WHAT YOU GET TO DO
Growth Strategy & Ownership:
- Own Slate’s growth strategy and targets across the customer lifecycle: awareness to order, order to delivery, and post-purchase accessories, wraps, service, loyalty, retention and referral.
- Build and maintain the growth model and forecast in partnership with Finance; set targets for volume, CAC, conversion and payback, and report against them every week.
- Own the paid media and growth budget, moving spend quickly toward what works and away from what doesn’t.
- Partner with the Head of Marketing to turn brand and launch plans into measurable demand programs, and represent growth performance in leadership reviews.
Acquisition:
- Lead paid acquisition across search, direct, paid social, online video and CTV, programmatic, affiliate and emerging channels, with in-house and agency partners.
- Build launch and regional demand plans that match vehicle availability, SI&OP, delivery geography and Slate’s regional service and wrap installation network.
- Work with PR, Influencer and Brand teams to turn earned media, creator content, events and owner community into measurable acquisition.
- Design and launch referral and owner-advocacy programs that make Slate owners part of the growth engine.
- Partner with Fleet Sales on demand generation for small business and commercial fleet buyers.
Lifecycle, CRM & Retention:
- Own lifecycle marketing across email, SMS, push and in-app, guiding reservation holders through configuration, financing, order and delivery.
- Grow post-purchase revenue through accessory, wrap and merchandise programs timed to the ownership journey.
- Build audience segmentation and personalized journeys in Salesforce Marketing Cloud.
Conversion & Experimentation:
- Own the experimentation program across the website, configurator, reservation and checkout flows, with clear hypotheses, success metrics and guardrails.
- Partner with Digital Experience Design, Product and Engineering to prioritize the funnel improvements with the largest impact on conversion.
- Lead the CRO function, including test implementation, tooling and site performance during testing.
- Work with eCommerce Merchandising to improve accessory discovery and attach rate across the marketplace.
Measurement & Analytics:
- Evolve a growth measurement stack leadership trusts: attribution, incrementality testing, media mix modeling and funnel dashboards.
- Define north-star and channel-level growth metrics, and keep data definitions consistent across Marketing, Sales, Product and Finance.
- Use AI and automation to speed up analysis, creative testing, demand projections, forecasting, demand modeling, and campaign operations.
Team Building & Leadership:
- Lead and develop a team spanning performance marketing, lifecycle and CRM, CRO and marketing analytics, hiring to fill capability gaps as Slate scales.
- Select and manage agency, ad tech and martech partners with clear scopes, service levels and cost discipline.
Build a team culture of curiosity, speed and direct feedback, grounded in data and customer insight.
WHAT YOU BRING TO THE TEAM
Required
- 12+ years of experience in growth, performance or lifecycle marketing, including at least 5 years leading teams, with experience managing managers or leads.
- A track record of scaling a direct-to-consumer business with a high-consideration purchase (automotive, EV, consumer hardware, mobility, home or financial products), with results you can quantify.
- Hands-on ownership of a full-funnel growth model with budget accountability, including CAC, conversion, LTV and payback.
- Deep expertise in paid acquisition across major platforms, along with lifecycle and CRM program design.
- Experience running a disciplined experimentation program, with a working command of test design, statistical significance and incrementality.
- Strong analytical skills; comfortable working directly in GA4, Looker or similar BI tools, and in SQL or alongside analysts at the query level.
- Experience with Salesforce Marketing Cloud or a comparable ESP, CRM and CDP stack.
- Clear, structured writing and communication, with the ability to present plans and results to executive leadership.
- Bachelor’s degree in Marketing, Business, Economics, Statistics or a related field, or equivalent professional experience.
Preferred
- Experience leading growth through a major product launch, ideally from pre-order or reservations through first deliveries.
- Automotive, EV or direct-to-consumer vehicle experience.
- E-commerce or marketplace experience with accessories, add-ons or attach-rate economics.
- Experience with small business or B2B demand generation.
- Multicultural or Spanish-language marketing experience.
Practical experience applying generative AI to marketing operations, creative testing or analytics.
LOCATION: This role can sit in any of the following:
Troy, MI, Carson, CA, NYC, NY
SALARY RANGE
The compensation for this position is the range Slate reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; work location; and other relevant business and organizational factors.
Annual Base Pay Range: $141,000 to $233,000 USD
ADDITIONAL COMPENSATION AND BENEFITS
Slate offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in the equity program and/or a discretionary annual incentive program, subject to the rules governing such programs.
WHY JOIN TEAM SLATE?
At Slate, we’re fueled by grit, determination, and attention to detail. The start-up spirit of ingenuity and resourcefulness move our business forward. Team Slate fosters a culture of excellence, innovation, and mutual respect, and is motivated by shared principles.
- Safety First
- Delight Customers
- One Team
- Relentless Improvement
- Fast, Frugal, and Scrappy
- Respectful Collaboration
- Positive Legacy
WE WANT TO WORK WITH PEOPLE THAT REFLECT THE COMMUNITIES IN WHICH WE OPERATE.
Slate is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.
Slate is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at slate-talent_acquisition@slate.auto.
See all 35+ Green Card Head of Growth Marketing Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Green Card Head of Growth Marketing Jobs.
Get Access To All JobsTips for Finding Green Card Sponsorship in Head of Growth Marketing
Document your progressive marketing leadership
PERM requires your employer to define the job's minimum requirements before advertising. Gather performance reviews, campaign attribution reports, and revenue-impact data now so your credentials align precisely with the role description the employer files with DOL.
Verify your O*NET occupational classification early
Head of Growth Marketing roles map to multiple O*NET codes depending on whether the employer emphasizes analytics, product, or brand. The code the employer selects drives the PERM wage determination, so confirm the classification before the prevailing wage determination is submitted.
Target employers with PERM filing experience
Search Migrate Mate to find companies with verified employment-based green card sponsorship history in marketing leadership roles. Employers who have completed PERM before understand recruitment documentation timelines and are less likely to stall the process mid-filing.
Negotiate a sponsorship commitment before onboarding
Some employers offer green card sponsorship only after a tenure threshold. Get the sponsorship start date and the category they intend to file under in writing during the offer stage, before you resign from your current role or status.
Use the OFLC Wage Search to anchor your salary conversation
PERM requires the employer to pay at least the prevailing wage for your role and location. Run the OFLC Wage Search for your SOC code and metro area so you know the wage floor before your compensation discussion and can flag any offer that falls short.
Track your priority date against the Visa Bulletin
Once USCIS approves your I-140, your priority date determines when you can file for adjustment of status. Nationals from India or China often face extended waits under EB-2 and EB-3 backlogs, so monitor the monthly Visa Bulletin to anticipate your filing window accurately.
Green Card Head of Growth Marketing: Frequently Asked Questions
Which green card category fits a Head of Growth Marketing role?
Most Head of Growth Marketing positions qualify under EB-2, which requires an advanced degree or a bachelor's degree plus five years of progressive experience in a related specialty. Roles with clearly defined technical or analytical functions may also qualify under EB-3 for professionals holding a bachelor's degree. The employer's attorney typically determines the stronger category based on the job description and your credentials.
How does green card sponsorship differ from H-1B sponsorship for this role?
H-1B visa grants temporary nonimmigrant status for up to six years, while green card sponsorship leads to lawful permanent residence. The process is also more involved: the employer must complete PERM labor certification with the Department of Labor, demonstrating through a recruitment test that no qualified U.S. workers were available, before filing the I-140 petition with USCIS. Priority-date backlogs mean the full process can span several years, particularly for nationals born in high-demand countries.
How do I find employers who actively sponsor green cards for growth marketing roles?
Migrate Mate lists employers with verified employment-based green card sponsorship history, searchable by role and location. This saves time compared to applying broadly and asking about sponsorship late in the process. Focusing on employers with a documented track record of completing PERM significantly increases your chances of a successful outcome.
Can I change employers after my green card sponsorship starts?
AC21 portability allows you to change to a same or similar occupation once your I-485 adjustment of status application has been pending for at least 180 days and your I-140 has been approved. If you move before that threshold, your sponsorship generally cannot be transferred and the employer would need to restart the PERM process. Your approved I-140's priority date can carry over to a new employer's I-140 once the original was approved.
What does the PERM recruitment test mean for a growth marketing job search?
Before filing PERM, the employer must advertise the position through DOL-mandated recruitment channels, including two Sunday newspaper ads and job postings, and document that no qualified U.S. applicants were rejected without a lawful reason. For you as a candidate, this means the job description submitted to DOL must reflect your actual qualifications. If the employer tailors requirements to your background too narrowly, DOL may audit the filing, which can add months to the process.