Green Card Marketing Analyst Jobs
Marketing Analyst roles qualify for EB-2 or EB-3 green card sponsorship through PERM labor certification, which requires your employer to document that no qualified U.S. worker is available. Positions requiring a bachelor's degree in marketing, statistics, or a related field typically fall under EB-3, while roles demanding an advanced degree or specialized research credentials can qualify at the EB-2 level.
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Get Access To All JobsOur Company
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, and data they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits, and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.
Position Summary
This role is focused on building and implementing strategies, plans, and content to advance the marketing, communication, understanding, and subsequent adoption of AI tools enterprise-wide. Supporting digital platforms on SharePoint across current and emerging AI tool suites, this role plays a pivotal part in ensuring a positive user experience through creative and disciplined digital product marketing skills, communication, data analysis of telemetry/feedback, and application of AI and digital solutions to drive tool awareness and responsiveness to feedback. In this capacity, you will work closely with vendor AI tool ecosystems (such as Microsoft, Anthropic, and OpenAI) and enterprise AI solutions to drive engagement, adoption, and user fluency.
You'll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.
Primary Responsibilities
- Use enterprise-approved AI tools to streamline workflows, automate tasks, and drive continuous improvement across digital product marketing initiatives
- Evaluate emerging trends to inform solution design, digital platform optimizations, and strategic product marketing innovations
- Develop and execute comprehensive product marketing strategies and digital communication campaigns that build awareness, understanding, adoption, and ongoing engagement for AI tools
- Translate product features, improvements, and value propositions into clear, audience-appropriate positioning and messaging
- Conduct audience and persona analysis to identify user needs, behaviors, and pain points, tailoring communications and digital experiences accordingly
- Create, publish, and maintain high-quality product content—including presentations, announcements, FAQs, success stories, learning resources, and product guidance—across SharePoint, Viva Engage, Microsoft Teams, and other enterprise digital platforms
- Optimize digital user experience, site navigation, searchability, information architecture, taxonomy, and metadata to improve overall product discovery
- Monitor tool telemetry, participation metrics, surveys, and user feedback to evaluate campaign effectiveness, gather customer/market insights, and refine adoption strategies
- Collaborate with product managers, engineers, communications teams, vendors, and business leaders to align marketing with product priorities, while managing work intake and progress using tools such as Teams Planner
- Plan change communications for new AI products, features, enhancements, and software updates, actively utilizing employee communities and digital channels to answer questions and foster peer learning
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications
- 5+ years of experience developing and executing digital product communication and marketing strategies aligned with user experience, adoption, and software product improvements/updates
- 5+ years of experience designing, developing, administering, and managing SharePoint sites and content, implementing strategies that leverage enterprise communication and engagement platforms (e.g., Viva Engage, Microsoft Teams)
- 3+ years of experience managing content governance standards, information architecture, taxonomy, metadata, and site navigation across collaboration platforms
Preferred Qualifications
- Experience with Human-Centered Design (HCD) principles
- Knowledge of AI Agent solutions for providing user information and enhancing digital user experience
- Demonstrated track record of building successful digital knowledge and communication campaigns for software products in large corporate environments
- Demonstrated ability to partner with SharePoint software engineers to articulate requirements and design customized digital solutions
- Experience administering and managing Microsoft 365 collaboration platforms, including Viva Engage, SharePoint Online, Microsoft Teams, Power Automate, and M365 Copilot
- Experience utilizing usage metrics, feedback tools, survey data, and telemetry to evaluate campaign effectiveness and optimize user experience
- All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $91,700 to $163,700 annually based on full-time employment. We comply with all minimum wage laws as applicable.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone—of every race, gender, sexuality, age, location, and income—deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups, and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
Our Company
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, and data they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits, and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.
Position Summary
This role is focused on building and implementing strategies, plans, and content to advance the marketing, communication, understanding, and subsequent adoption of AI tools enterprise-wide. Supporting digital platforms on SharePoint across current and emerging AI tool suites, this role plays a pivotal part in ensuring a positive user experience through creative and disciplined digital product marketing skills, communication, data analysis of telemetry/feedback, and application of AI and digital solutions to drive tool awareness and responsiveness to feedback. In this capacity, you will work closely with vendor AI tool ecosystems (such as Microsoft, Anthropic, and OpenAI) and enterprise AI solutions to drive engagement, adoption, and user fluency.
You'll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.
Primary Responsibilities
- Use enterprise-approved AI tools to streamline workflows, automate tasks, and drive continuous improvement across digital product marketing initiatives
- Evaluate emerging trends to inform solution design, digital platform optimizations, and strategic product marketing innovations
- Develop and execute comprehensive product marketing strategies and digital communication campaigns that build awareness, understanding, adoption, and ongoing engagement for AI tools
- Translate product features, improvements, and value propositions into clear, audience-appropriate positioning and messaging
- Conduct audience and persona analysis to identify user needs, behaviors, and pain points, tailoring communications and digital experiences accordingly
- Create, publish, and maintain high-quality product content—including presentations, announcements, FAQs, success stories, learning resources, and product guidance—across SharePoint, Viva Engage, Microsoft Teams, and other enterprise digital platforms
- Optimize digital user experience, site navigation, searchability, information architecture, taxonomy, and metadata to improve overall product discovery
- Monitor tool telemetry, participation metrics, surveys, and user feedback to evaluate campaign effectiveness, gather customer/market insights, and refine adoption strategies
- Collaborate with product managers, engineers, communications teams, vendors, and business leaders to align marketing with product priorities, while managing work intake and progress using tools such as Teams Planner
- Plan change communications for new AI products, features, enhancements, and software updates, actively utilizing employee communities and digital channels to answer questions and foster peer learning
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications
- 5+ years of experience developing and executing digital product communication and marketing strategies aligned with user experience, adoption, and software product improvements/updates
- 5+ years of experience designing, developing, administering, and managing SharePoint sites and content, implementing strategies that leverage enterprise communication and engagement platforms (e.g., Viva Engage, Microsoft Teams)
- 3+ years of experience managing content governance standards, information architecture, taxonomy, metadata, and site navigation across collaboration platforms
Preferred Qualifications
- Experience with Human-Centered Design (HCD) principles
- Knowledge of AI Agent solutions for providing user information and enhancing digital user experience
- Demonstrated track record of building successful digital knowledge and communication campaigns for software products in large corporate environments
- Demonstrated ability to partner with SharePoint software engineers to articulate requirements and design customized digital solutions
- Experience administering and managing Microsoft 365 collaboration platforms, including Viva Engage, SharePoint Online, Microsoft Teams, Power Automate, and M365 Copilot
- Experience utilizing usage metrics, feedback tools, survey data, and telemetry to evaluate campaign effectiveness and optimize user experience
- All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $91,700 to $163,700 annually based on full-time employment. We comply with all minimum wage laws as applicable.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone—of every race, gender, sexuality, age, location, and income—deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups, and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
See all 253+ Green Card Marketing Analyst Jobs
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Get Access To All JobsTips for Finding Green Card Sponsorship as a Marketing Analyst
Match your degree to the job description
PERM requires your foreign degree to align with the role's stated requirements. If your employer lists 'bachelor's in marketing or related field,' a degree in economics or statistics usually qualifies. A mismatch between your credentials and the posted requirements can stall the labor certification.
Target employers with PERM filing history
Search OFLC disclosure data for companies that have filed PERM applications under SOC code 13-1161 for Market Research Analysts. Prior filings signal that the employer understands the process and has internal HR or legal infrastructure to sponsor again.
Find sponsoring employers through Migrate Mate
Use Migrate Mate to filter Marketing Analyst roles by employers with active green card sponsorship history. This removes the guesswork of cold-applying to companies unfamiliar with PERM and puts your applications in front of employers already set up to sponsor.
Clarify the prevailing wage tier before accepting
DOL assigns PERM applications one of four prevailing wage levels using the OFLC Wage Search. Your offered salary must meet the certified level, so verify your compensation aligns with at least Level II or III for analyst roles before your employer files.
Ask about concurrent I-140 and I-485 filing eligibility
If a visa number is immediately available for your country of birth and preference category, your employer can file the I-140 petition and your I-485 adjustment of status simultaneously. This can shorten your wait to permanent residency by months.
Use O*NET to document specialty occupation duties
The O*NET occupation profile for Market Research Analysts lists the core tasks, tools, and knowledge areas USCIS and DOL reference during review. Align your job offer letter and PERM job description to these defined duties to reduce the risk of a Request for Evidence.
Green Card Marketing Analyst: Frequently Asked Questions
Does a Marketing Analyst role qualify for EB-2 or EB-3 green card sponsorship?
Most Marketing Analyst positions qualify under EB-3, which covers professionals with a U.S. bachelor's degree or foreign equivalent in a relevant field like marketing, statistics, or business. Roles requiring a master's degree or involving advanced quantitative research methods can qualify under EB-2. Your employer's job description and the duties on file with DOL determine which category applies.
How is the PERM green card process different from H-1B sponsorship for this role?
PERM leads to permanent residency rather than a temporary work visa, and there's no annual lottery at the EB-3 level for most countries outside India and China. The tradeoff is time: PERM labor certification alone typically takes six to twelve months before your employer can file the I-140 petition. H-1B visa offers faster initial authorization but must be renewed and carries lottery risk for cap-subject petitions.
What does the PERM labor market test involve for a Marketing Analyst position?
Your employer must advertise the Marketing Analyst role through DOL-mandated channels, including two Sunday newspaper ads, a job order with the State Workforce Agency, and additional recruitment steps, to demonstrate no qualified U.S. worker was rejected. The job duties and requirements posted publicly must match exactly what appears on the PERM application, so overly narrow or unusual requirements can attract scrutiny.
Where can I find Marketing Analyst jobs that already offer green card sponsorship?
Migrate Mate filters job listings by employers with verified green card sponsorship history, so you can focus your search on companies already set up to file PERM. This is more efficient than applying broadly and raising sponsorship in later interview rounds, which often ends in withdrawal from employers unfamiliar with the process.
Can I change employers while my green card application is in progress?
Once your I-140 petition has been approved for 180 days and your I-485 has been pending for at least 180 days, portability rules under AC21 allow you to change to a same or similar occupation without restarting the process. For Marketing Analysts, a move to a related analyst or research role within the same SOC category typically qualifies, but you should confirm the new role's duties align before switching.