Green Card Ecommerce Jobs
Ecommerce roles in digital merchandising, growth marketing, and marketplace operations qualify for green card sponsorship through EB-2 and EB-3 PERM labor certification when employers can document that no qualified U.S. worker is available. Sponsorship leads to permanent residency, not a temporary work visa, making it a long-term career move worth pursuing strategically.
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At National Vision we believe everyone deserves to see their best to live their best. We help people by making quality eye care and eyewear more affordable and accessible. National Vision is one of the largest optical retail companies in the United States with over 1,200 stores. We operate four retail brands: America’s Best Contacts & Eyeglasses, Eyeglass World, and Vista Optical inside select Fred Meyer stores and on select military bases. We offer an innovative culture where training is a priority, hard work is praised, and career growth is a reality.
We are hiring for a Director of eCommerce Business to join our growing team!
Job Description
The Director of eCommerce Business is accountable for the growth and profitability National Vision's eCommerce business through delivery of merchandising and marketing activity. This role will help lead transformation and is responsible for evolving how teams work together to build scalable, modern eCommerce capabilities, establish foundational strategies, and implement new ways of working across the organization. This leader serves as the orchestrator and priority project driver unifying Merchandising, Marketing, Digital Product, and finance across multiple brands with unique go-to-market strategies – America's Best, Eyeglass World, and Discount Contacts.
What Would You Do? The Specifics.
- eCommerce Business Performance
- Drive eCommerce revenue growth, conversion, AOV, and overall digital business performance across all properties
- Establish KPI frameworks, reporting, and operating cadences to improve visibility and accountability
-
Lead business reviews, translating performance insights into clear, prioritized actions
-
Transformation Leadership & Ways of Working
- Define and implement scalable ways of working that improve speed, alignment, and execution across Merchandising, Marketing, and Finance
- Build foundational strategies, playbooks, and governance for digital merchandising, content, and campaign execution
-
Champion a test-and-learn, data-driven culture across cross-functional teams to establish validated eCommerce growth models
-
Online Merchandising Strategy & Execution
- Partner with NVI Merchandising to define and operationalize a data-driven online assortment, pricing, and promotional strategy across three businesses
- Translate enterprise merchandising strategies into effective digital shopping experiences
- Oversee on-site merchandising including product discovery, navigation, and personalization
-
Drive ongoing evolution of strategy and execution based on competitive insights
-
Digital Marketing & Content Strategy
- Partner with Marketing to develop eCommerce-led campaigns that drive traffic, conversion, and customer acquisition across three brands
- Define how campaigns translate to on-site experiences, ensuring consistency from media through conversion
- Own the strategy, governance, and execution of all on-site content and promotional messaging
- Build scalable content frameworks to support ongoing and campaign-based needs
-
Establish repeatable frameworks for campaign and product launch execution
-
Customer Experience & Optimization
- Partner with Product & UX to shape innovative customer experiences across all digital touchpoints
- Elevate reputation for all online businesses, with oversight of customer service, local listings, and reviews
-
Establish a robust testing and optimization roadmap (A/B testing, personalization, content optimization)
-
Cross-Functional Leadership
- Act as the primary business lead aligning Merchandising, Marketing, Product, Innovation, and Finance
- Drive clarity across teams on priorities, timelines, and success metrics
- Influence senior leadership with structured recommendations and transformation roadmaps
Qualifications
Work Experience
- 9+ years experience in eCommerce, omnichannel retail, or digital business leadership (Required)
Education
- Four year college degree or equivalent experience. (Required)
Additional Skills
- Proven track record of achieving eCommerce growth and leading transformation initiatives (Required)
- Deep expertise in digital merchandising strategy and execution, preferably within a fashion/style category (Required)
- Strong understanding of DTC/consumer marketing, performance marketing, and conversion optimization (Required)
- Experience building or evolving collaborative processes, or cross-functional ways of working (Required)
- Experience working across multi-brand or matrixed organizations (Preferred)
- Transformation-oriented leader who can balance short-term performance with long-term capability building (Required)
- Strong operator with the ability to bring structure and clarity to complex environments (Required)
- Highly collaborative influencer who drives alignment without direct authority (Required)
- Customer-focused, data-driven, and results-oriented (Required)
Additional Information
Taking Care of our People!
We understand the importance of financial health and security, and because of that, we provide competitive compensation to all Associates. We also offer a comprehensive benefits package including health and dental insurance, 401k retirement savings with company match, flex spending account, paid personal time off, paid company holidays, parental leave, employee eyewear discount and much, much more. At National Vision, we strive to deliver opportunities for professional growth and long-term career fulfillment. We provide training programs, access to educational courses and pride ourselves on the ever-increasing amount of promotions from within. #LI-SH1
We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, and other legally protected characteristics.
Company Description
At National Vision we believe everyone deserves to see their best to live their best. We help people by making quality eye care and eyewear more affordable and accessible. National Vision is one of the largest optical retail companies in the United States with over 1,200 stores. We operate four retail brands: America’s Best Contacts & Eyeglasses, Eyeglass World, and Vista Optical inside select Fred Meyer stores and on select military bases. We offer an innovative culture where training is a priority, hard work is praised, and career growth is a reality.
We are hiring for a Director of eCommerce Business to join our growing team!
Job Description
The Director of eCommerce Business is accountable for the growth and profitability National Vision's eCommerce business through delivery of merchandising and marketing activity. This role will help lead transformation and is responsible for evolving how teams work together to build scalable, modern eCommerce capabilities, establish foundational strategies, and implement new ways of working across the organization. This leader serves as the orchestrator and priority project driver unifying Merchandising, Marketing, Digital Product, and finance across multiple brands with unique go-to-market strategies – America's Best, Eyeglass World, and Discount Contacts.
What Would You Do? The Specifics.
- eCommerce Business Performance
- Drive eCommerce revenue growth, conversion, AOV, and overall digital business performance across all properties
- Establish KPI frameworks, reporting, and operating cadences to improve visibility and accountability
-
Lead business reviews, translating performance insights into clear, prioritized actions
-
Transformation Leadership & Ways of Working
- Define and implement scalable ways of working that improve speed, alignment, and execution across Merchandising, Marketing, and Finance
- Build foundational strategies, playbooks, and governance for digital merchandising, content, and campaign execution
-
Champion a test-and-learn, data-driven culture across cross-functional teams to establish validated eCommerce growth models
-
Online Merchandising Strategy & Execution
- Partner with NVI Merchandising to define and operationalize a data-driven online assortment, pricing, and promotional strategy across three businesses
- Translate enterprise merchandising strategies into effective digital shopping experiences
- Oversee on-site merchandising including product discovery, navigation, and personalization
-
Drive ongoing evolution of strategy and execution based on competitive insights
-
Digital Marketing & Content Strategy
- Partner with Marketing to develop eCommerce-led campaigns that drive traffic, conversion, and customer acquisition across three brands
- Define how campaigns translate to on-site experiences, ensuring consistency from media through conversion
- Own the strategy, governance, and execution of all on-site content and promotional messaging
- Build scalable content frameworks to support ongoing and campaign-based needs
-
Establish repeatable frameworks for campaign and product launch execution
-
Customer Experience & Optimization
- Partner with Product & UX to shape innovative customer experiences across all digital touchpoints
- Elevate reputation for all online businesses, with oversight of customer service, local listings, and reviews
-
Establish a robust testing and optimization roadmap (A/B testing, personalization, content optimization)
-
Cross-Functional Leadership
- Act as the primary business lead aligning Merchandising, Marketing, Product, Innovation, and Finance
- Drive clarity across teams on priorities, timelines, and success metrics
- Influence senior leadership with structured recommendations and transformation roadmaps
Qualifications
Work Experience
- 9+ years experience in eCommerce, omnichannel retail, or digital business leadership (Required)
Education
- Four year college degree or equivalent experience. (Required)
Additional Skills
- Proven track record of achieving eCommerce growth and leading transformation initiatives (Required)
- Deep expertise in digital merchandising strategy and execution, preferably within a fashion/style category (Required)
- Strong understanding of DTC/consumer marketing, performance marketing, and conversion optimization (Required)
- Experience building or evolving collaborative processes, or cross-functional ways of working (Required)
- Experience working across multi-brand or matrixed organizations (Preferred)
- Transformation-oriented leader who can balance short-term performance with long-term capability building (Required)
- Strong operator with the ability to bring structure and clarity to complex environments (Required)
- Highly collaborative influencer who drives alignment without direct authority (Required)
- Customer-focused, data-driven, and results-oriented (Required)
Additional Information
Taking Care of our People!
We understand the importance of financial health and security, and because of that, we provide competitive compensation to all Associates. We also offer a comprehensive benefits package including health and dental insurance, 401k retirement savings with company match, flex spending account, paid personal time off, paid company holidays, parental leave, employee eyewear discount and much, much more. At National Vision, we strive to deliver opportunities for professional growth and long-term career fulfillment. We provide training programs, access to educational courses and pride ourselves on the ever-increasing amount of promotions from within. #LI-SH1
We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, and other legally protected characteristics.
See all 51+ Green Card Ecommerce Jobs
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Get Access To All JobsTips for Finding Green Card Sponsorship in Ecommerce
Translate your ecommerce credentials into PERM language
PERM job descriptions are written narrowly around your exact duties and tools. Map your experience to specific platforms (Shopify, Salesforce Commerce Cloud) and functions (conversion rate optimization, inventory forecasting) before approaching employers, so your background fits the certified role cleanly.
Target employers with existing PERM filing history
Retailers, DTC brands, and marketplace operators that have filed PERM applications before already have immigration counsel and internal approval processes. Use Migrate Mate to filter ecommerce jobs by green card sponsorship history so you're not educating employers from scratch.
Understand how EB-2 and EB-3 apply to your role
Ecommerce analyst and coordinator roles typically qualify under EB-3 as professional positions requiring a bachelor's degree. Senior roles in growth, product, or marketplace strategy may meet EB-2 advanced-degree requirements if your employer can document the business necessity for graduate-level expertise.
Check prevailing wage before negotiating your offer
Your employer must pay at least the DOL prevailing wage for your ecommerce role and metro area throughout the PERM process. Look up your occupation's wage level using the OFLC Wage Search before accepting an offer, so your salary clears the threshold without renegotiation mid-filing.
Account for PERM recruitment timing in your job search
Once your employer starts the PERM labor market test, DOL requires a mandatory 30-day job posting period plus additional recruitment steps before the application can be filed. Factor three to six months of pre-filing preparation into your timeline when evaluating whether a role's green card path is realistic.
Verify E-Verify enrollment before signing your offer letter
Employers sponsoring you through PERM must be authorized to employ you throughout the process. Confirm the company is enrolled in E-Verify and that your offer letter specifies the sponsored position title exactly, since the PERM application must match your actual job duties and work location.
Green Card Ecommerce: Frequently Asked Questions
Do ecommerce roles actually qualify for employment-based green card sponsorship?
Yes. Ecommerce positions such as digital merchandiser, marketplace manager, growth analyst, and ecommerce product manager routinely qualify under EB-3 (professional category) and sometimes EB-2 when the role requires an advanced degree or specialized credentials. The key is that the position must require at minimum a bachelor's degree in a related field, and your employer must be willing to file the PERM labor certification documenting that no equally qualified U.S. worker applied.
How does the green card process differ from H-1B sponsorship for ecommerce professionals?
H-1B visa is a temporary status capped at 65,000 visas annually with a lottery, while EB-2 and EB-3 green cards are permanent and have no lottery. The tradeoff is timeline: PERM labor certification alone takes six to twelve months before USCIS even receives the I-140 petition. For most countries outside India and China, EB-3 priority dates are current, meaning total processing runs roughly two to three years from start to green card approval rather than indefinitely.
What documentation should I prepare before asking an employer to sponsor my green card?
Gather your academic transcripts, degree certificates, and any credential evaluations showing U.S. equivalency if you studied abroad. For ecommerce roles, compile documented proof of your work with specific platforms, tools, and quantifiable outcomes. Your employer's immigration attorney will use this to draft the PERM job description, so the tighter the match between your credentials and the role requirements, the smoother the labor certification audit process.
Where can I find ecommerce employers that sponsor green cards?
Migrate Mate lets you search ecommerce roles specifically filtered by employers with employment-based green card sponsorship history, so you're applying to companies that have already navigated the PERM process rather than cold-pitching the idea. Focusing your search this way cuts the time you spend on roles where sponsorship would require building the program from scratch inside a company with no existing immigration infrastructure.
Can I switch ecommerce jobs while my green card application is in progress?
Once your I-140 petition has been approved by USCIS for at least 180 days and your adjustment of status application has been pending for at least 180 days, portability rules under AC21 allow you to change to a new ecommerce employer in the same or similar occupational classification without restarting the process. Before that 180-day mark, changing employers generally requires your new employer to file a fresh PERM application, which resets your priority date.