Green Card Performance Marketing Manager Jobs
Performance Marketing Manager roles qualify for EB-2 and EB-3 green card sponsorship through the PERM labor certification process, which permanently ties your authorization to the employer rather than a visa term. Employers file with DOL first, then USCIS, making sponsorship a multi-year commitment that rewards candidates who document specialized platform expertise and measurable revenue impact.
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Get Access To All JobsAbout Upstart
At Upstart, we’re united by a mission that matters: to radically reduce the cost and complexity of borrowing for all Americans. Every day, we bring creativity, experimentation, and advanced AI to reshape access to credit, helping millions move forward financially with clarity and confidence.
As the leading AI lending marketplace, we partner with banks and credit unions to expand access to affordable credit through technology that’s both radically intelligent and deeply human. Our platform runs over one million predictions per borrower using more than 3,000 signals, powering smarter, fairer decisions for millions of customers. But the numbers only hint at the impact. Every idea, every voice, and every contribution moves us closer to a world where credit never stands between people and their financial progress.
We’re proudly digital-first, giving most Upstarters the flexibility to do their best work from wherever they thrive, alongside teammates across 80+ cities in the US and Canada. Digital-first doesn’t mean distant. We’re intentional about in-person connection through team onsites, planning sessions, and moments that spark creativity and trust. And whether you choose to work primarily from home or collaborate in-person from one of our offices in Columbus, Austin, the Bay Area, or New York City (opening Summer 2026), you’ll have the support to work in the way that works best for you.
If you’re energized by tackling meaningful problems, excited to innovate with purpose, and motivated by work that truly matters, we’d love to hear from you.
The Team:
Upstart’s Digital Marketing team drives scalable, data-driven customer acquisition across our lending products via performance marketing channels. We design, execute, and optimize digital media strategies that connect consumers to credit at the moments that matter most. Through rigorous experimentation, channel optimization, and disciplined CAC management, the team plays a critical role in fueling Upstart’s growth while maintaining strong unit economics for the business.
As the Performance Marketing Manager, Emerging Products and channels at Upstart, you will own and scale paid digital acquisition across key channels including SEM, paid social, display, and emerging performance channels. This zero-to-one role with the opportunity to build Upstart’s Home Equity Line of Credit (HELOC) performance marketing engine from the ground up.
You will be responsible for day-to-day media buying and optimization in platform, including campaign setup, keyword and audience management, bidding, budgeting, creative testing, and landing page optimization. You will partner closely with Product Marketing, Analytics, Creative, and the HELOC General Manager to launch new campaigns, unlock new audiences, and rapidly test and iterate across messaging, targeting, and channel mix.
This role offers exceptional ownership and visibility, with the chance to make a material impact on one of Upstart’s newest and most strategic product lines while laying the foundation for long-term growth.
How you’ll make an impact
- Own and scale HELOC media buying across SEM, paid social, display, and emerging performance channels, managing strategy, execution, and optimization end to end.
- Scale Upstart’s HELOC performance marketing engine, establishing channel strategy, testing frameworks, and best practices in a zero-to-one environment.
- Drive efficient, incremental customer acquisition by continuously optimizing bids, budgets, audiences, and creative to hit volume, CPA, and ROI targets.
- Design and run rigorous experimentation programs across keywords, audiences, creatives, and formats to unlock scalable growth opportunities and new channels.
- Manage and forecast significant media budgets, balancing growth and efficiency while adapting quickly to performance trends and market dynamics.
Minimum Qualifications
- 5+ years of experience in performance marketing or digital media buying, with a strong focus on SEM and additional experience across paid social and/or display.
- Proven track record of owning large-scale acquisition programs, managing significant monthly budgets, and driving measurable growth against CPA, ROI, and volume targets.
- Deep hands-on expertise in paid search, including keyword strategy, bid management, ad copy testing, and landing page optimization.
- Strong analytical skills, with the ability to interpret performance data, design experiments, and make data-driven decisions in ambiguous environments.
- Ability to thrive in a fast-paced, high-growth environment where adaptability and problem-solving are key.
Preferred Qualifications
- Experience operating in highly regulated or longer consideration cycle vertical (e.g., financial services, fintech, lending, insurance, marketplaces).
- Experience launching and scaling new channels or products from zero to one, with comfort operating in ambiguity and building an acquisition funnel from scratch.
- Experience working closely with product and engineering teams to improve landing pages, funnels, and on-site conversion through testing and iteration.
Position location This role is available in the following locations: Remote
Time zone requirements The team operates on the East/West coast time zones.
Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.
At Upstart, your base pay is one part of your total compensation package. The anticipated base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic location–with our “digital first” philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k).
United States | Remote - Anticipated Base Salary Range
$138,600—$192,000 USD
What you'll love
At Upstart, our benefits are designed to support your health, financial well-being, family, and personal growth. Here’s what you can expect:
- Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
- Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
- Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
- Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
- Health Savings Account contributions from Upstart for eligible plans (US only)
- Income protection benefits, including life insurance and disability coverage for added financial security
- Paid time off, sick leave, and company holidays, in line with local requirements
- Paid family and parental leave to support caregiving and major life moments (duration varies by country)
- Family-centered benefits to support fertility, parenthood, and caregiving needs
- Employee Assistance Program (EAP) offering mental health support and life-centered resources
- Financial wellness resources, including access to financial planning tools and a financial concierge service (US Only)
- Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you
- Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
- Connection and community through team events, all-company updates, and employee resource groups (ERGs)
- Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our offices in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!)
For roles based in Canada, please note that we are not currently able to hire in Quebec.
Upstart is a proud Equal Opportunity Employer. Just as we are dedicated to improving access to affordable credit for all, we are committed to inclusive and fair hiring practices.
If you require reasonable accommodation in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please email candidate_accommodations@upstart.com
About Upstart
At Upstart, we’re united by a mission that matters: to radically reduce the cost and complexity of borrowing for all Americans. Every day, we bring creativity, experimentation, and advanced AI to reshape access to credit, helping millions move forward financially with clarity and confidence.
As the leading AI lending marketplace, we partner with banks and credit unions to expand access to affordable credit through technology that’s both radically intelligent and deeply human. Our platform runs over one million predictions per borrower using more than 3,000 signals, powering smarter, fairer decisions for millions of customers. But the numbers only hint at the impact. Every idea, every voice, and every contribution moves us closer to a world where credit never stands between people and their financial progress.
We’re proudly digital-first, giving most Upstarters the flexibility to do their best work from wherever they thrive, alongside teammates across 80+ cities in the US and Canada. Digital-first doesn’t mean distant. We’re intentional about in-person connection through team onsites, planning sessions, and moments that spark creativity and trust. And whether you choose to work primarily from home or collaborate in-person from one of our offices in Columbus, Austin, the Bay Area, or New York City (opening Summer 2026), you’ll have the support to work in the way that works best for you.
If you’re energized by tackling meaningful problems, excited to innovate with purpose, and motivated by work that truly matters, we’d love to hear from you.
The Team:
Upstart’s Digital Marketing team drives scalable, data-driven customer acquisition across our lending products via performance marketing channels. We design, execute, and optimize digital media strategies that connect consumers to credit at the moments that matter most. Through rigorous experimentation, channel optimization, and disciplined CAC management, the team plays a critical role in fueling Upstart’s growth while maintaining strong unit economics for the business.
As the Performance Marketing Manager, Emerging Products and channels at Upstart, you will own and scale paid digital acquisition across key channels including SEM, paid social, display, and emerging performance channels. This zero-to-one role with the opportunity to build Upstart’s Home Equity Line of Credit (HELOC) performance marketing engine from the ground up.
You will be responsible for day-to-day media buying and optimization in platform, including campaign setup, keyword and audience management, bidding, budgeting, creative testing, and landing page optimization. You will partner closely with Product Marketing, Analytics, Creative, and the HELOC General Manager to launch new campaigns, unlock new audiences, and rapidly test and iterate across messaging, targeting, and channel mix.
This role offers exceptional ownership and visibility, with the chance to make a material impact on one of Upstart’s newest and most strategic product lines while laying the foundation for long-term growth.
How you’ll make an impact
- Own and scale HELOC media buying across SEM, paid social, display, and emerging performance channels, managing strategy, execution, and optimization end to end.
- Scale Upstart’s HELOC performance marketing engine, establishing channel strategy, testing frameworks, and best practices in a zero-to-one environment.
- Drive efficient, incremental customer acquisition by continuously optimizing bids, budgets, audiences, and creative to hit volume, CPA, and ROI targets.
- Design and run rigorous experimentation programs across keywords, audiences, creatives, and formats to unlock scalable growth opportunities and new channels.
- Manage and forecast significant media budgets, balancing growth and efficiency while adapting quickly to performance trends and market dynamics.
Minimum Qualifications
- 5+ years of experience in performance marketing or digital media buying, with a strong focus on SEM and additional experience across paid social and/or display.
- Proven track record of owning large-scale acquisition programs, managing significant monthly budgets, and driving measurable growth against CPA, ROI, and volume targets.
- Deep hands-on expertise in paid search, including keyword strategy, bid management, ad copy testing, and landing page optimization.
- Strong analytical skills, with the ability to interpret performance data, design experiments, and make data-driven decisions in ambiguous environments.
- Ability to thrive in a fast-paced, high-growth environment where adaptability and problem-solving are key.
Preferred Qualifications
- Experience operating in highly regulated or longer consideration cycle vertical (e.g., financial services, fintech, lending, insurance, marketplaces).
- Experience launching and scaling new channels or products from zero to one, with comfort operating in ambiguity and building an acquisition funnel from scratch.
- Experience working closely with product and engineering teams to improve landing pages, funnels, and on-site conversion through testing and iteration.
Position location This role is available in the following locations: Remote
Time zone requirements The team operates on the East/West coast time zones.
Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.
At Upstart, your base pay is one part of your total compensation package. The anticipated base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic location–with our “digital first” philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k).
United States | Remote - Anticipated Base Salary Range
$138,600—$192,000 USD
What you'll love
At Upstart, our benefits are designed to support your health, financial well-being, family, and personal growth. Here’s what you can expect:
- Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
- Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
- Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
- Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
- Health Savings Account contributions from Upstart for eligible plans (US only)
- Income protection benefits, including life insurance and disability coverage for added financial security
- Paid time off, sick leave, and company holidays, in line with local requirements
- Paid family and parental leave to support caregiving and major life moments (duration varies by country)
- Family-centered benefits to support fertility, parenthood, and caregiving needs
- Employee Assistance Program (EAP) offering mental health support and life-centered resources
- Financial wellness resources, including access to financial planning tools and a financial concierge service (US Only)
- Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you
- Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
- Connection and community through team events, all-company updates, and employee resource groups (ERGs)
- Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our offices in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!)
For roles based in Canada, please note that we are not currently able to hire in Quebec.
Upstart is a proud Equal Opportunity Employer. Just as we are dedicated to improving access to affordable credit for all, we are committed to inclusive and fair hiring practices.
If you require reasonable accommodation in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please email candidate_accommodations@upstart.com
See all 1,150+ Green Card Performance Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Green Card Performance Marketing Manager Jobs.
Get Access To All JobsTips for Finding Green Card Sponsorship as a Performance Marketing Manager
Document your platform certifications before applying
PERM requires the employer to define minimum qualifications before recruiting. If your Google Ads, Meta, or programmatic certifications aren't on your resume upfront, they can't be written into the job requirements later without restarting the PERM filing.
Target employers already enrolled in E-Verify
E-Verify enrollment signals an employer has existing immigration compliance infrastructure. Performance marketing roles at these companies are far more likely to have HR teams familiar with PERM timelines and willing to initiate sponsorship for the right candidate.
Search open roles using Migrate Mate
Migrate Mate filters job listings by green card sponsorship history, so you can focus on Performance Marketing Manager openings at employers who have actually filed PERM applications, rather than guessing at sponsorship willingness during interviews.
Request the prevailing wage tier during offer negotiation
DOL sets four wage levels for PERM filings. Ask which level your offer falls under using the OFLC Wage Search before signing. A Level I wage on a senior-scope role can trigger a supervised recruitment audit that delays your green card by months.
Clarify whether EB-2 or EB-3 fits your degree profile
EB-2 requires a master's degree or its equivalent in a directly related field. A bachelor's plus five years of progressive performance marketing experience can qualify as the equivalent under USCIS standards, affecting which priority date queue you enter.
Verify your O*NET classification matches your actual duties
PERM filings use O*NET occupation codes to define the role. If your employer codes you as a general Marketing Manager instead of a specialized digital marketing role, the prevailing wage and recruitment requirements may not reflect your actual position, creating audit risk.
Green Card Performance Marketing Manager: Frequently Asked Questions
Does a Performance Marketing Manager role qualify for EB-2 or EB-3 sponsorship?
Both categories can apply depending on your credentials. EB-3 covers professionals with a bachelor's degree in a related field such as marketing, communications, or statistics. EB-2 applies if you hold a master's degree or can demonstrate the equivalent through a bachelor's plus at least five years of progressive, specialized performance marketing experience, which USCIS evaluates on a case-by-case basis.
How does green card sponsorship differ from H-1B for this role?
H-1B visa is a temporary status tied to annual cap lotteries, while PERM-based green card sponsorship leads to permanent residency with no annual lottery. The tradeoff is time: PERM requires DOL-supervised recruitment before USCIS adjudicates the I-140 petition. For nationals from most countries, EB-3 priority dates are current, meaning the process moves forward without a backlog once PERM is certified.
What documentation strengthens a PERM filing for a performance marketing role?
The employer defines minimum qualifications before filing, so your credentials must match those requirements exactly. Platform certifications from Google, Meta, or The Trade Desk, degree transcripts, and evidence of progressive title changes all matter. If your degree is from outside the U.S., a foreign credential evaluation establishing U.S. equivalency is required before DOL will accept the application.
How do I find employers who actually sponsor green cards for marketing roles?
Migrate Mate is built specifically for this search. Rather than filtering general job boards by guesswork, Migrate Mate surfaces Performance Marketing Manager openings at employers with confirmed PERM and green card filing history, so you can direct your applications toward companies already set up to sponsor rather than those who may decline after an offer.
Can I change jobs after my employer files the PERM application?
Switching employers before the I-140 petition is approved restarts the entire PERM process with your new employer, including a new DOL supervised recruitment period. After I-140 approval and 180 days of I-485 pendency, portability rules under AC21 allow you to move to a same or similar role without losing your priority date, which is significant if you are in a backlogged country queue.