Green Card Performance Marketing Manager Jobs
Performance Marketing Manager roles qualify for EB-2 and EB-3 green card sponsorship through the PERM labor certification process, which permanently ties your authorization to the employer rather than a visa term. Employers file with DOL first, then USCIS, making sponsorship a multi-year commitment that rewards candidates who document specialized platform expertise and measurable revenue impact.
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INTRODUCTION
Join a high-impact Digital Marketing team as a Performance Marketing & ABM Manager, where you will lead the strategy, execution, and optimization of enterprise demand generation initiatives that directly influence revenue growth. This role is responsible for driving awareness, engagement, qualified pipeline, and customer acquisition across multiple priority lines of business through innovative performance marketing and account-based marketing (ABM) programs.
As a strategic marketing partner and individual contributor, you will translate business objectives and sales priorities into targeted audience strategies, integrated paid media campaigns, ABM initiatives, channel experimentation, and investment plans designed to accelerate pipeline creation and increase sales velocity. Leveraging data, analytics, and market insights, you will continuously optimize campaign performance to maximize ROI and deliver measurable business outcomes.
Working cross-functionally with line-of-business marketing leaders, sales organizations, analytics teams, digital marketing peers, and external agency partners, you will play a critical role in aligning marketing efforts with revenue objectives. You will own the growth strategy and performance of paid and ABM programs while partnering with internal stakeholders on campaign execution, funnel optimization, measurement, and reporting.
The ideal candidate is a results-driven digital marketer with deep expertise in performance marketing, demand generation, audience targeting, and account-based marketing. They possess a strong analytical mindset, a passion for experimentation, and a proven ability to transform complex business goals into scalable marketing programs that drive engagement, pipeline growth, and revenue impact.
What Makes Us Different?
This role combines performance marketing, account-based marketing, innovation, and enterprise collaboration. You will help shape go-to-market strategies, evaluate emerging technologies, and influence growth initiatives across multiple lines of business.
What Will Be My Duties and Responsibilities in This Job?
- Develop and execute digital acquisition and demand generation strategies that support business and pipeline goals.
- Plan, launch, and optimize paid media campaigns across search, social, display, video, retargeting, and other digital channels.
- Monitor campaign performance and make data-driven recommendations to improve results and maximize return on investment.
- Lead account-based marketing (ABM) initiatives, including audience segmentation, account targeting, personalization, and campaign activation.
- Leverage platforms such as Demandbase, LinkedIn, and other marketing technologies to drive engagement and pipeline growth.
- Partner with Marketing, Sales, and cross-functional stakeholders to align target audiences, campaign objectives, and go-to-market strategies.
- Collaborate with Marketing Operations and Analytics teams to support campaign execution, measurement, and reporting.
- Manage media budgets, forecasts, vendor relationships, and agency partnerships to ensure efficient use of resources.
- Evaluate marketing technologies, digital channels, and emerging advertising opportunities to drive innovation and improve performance.
- Continuously refine marketing strategies, success metrics, and ABM capabilities to enhance business impact and support growth.
What Are the Requirements Needed for This Position?
- Bachelor's degree in Marketing, Business, Communications, or related field.
- A minimum of 7 years of experience in B2B marketing, performance marketing, ABM, demand generation, or related disciplines.
- Experience leading complex digital campaigns from strategy through optimization.
- Strong expertise in paid search, paid social, and display advertising.
- Experience with Demandbase, 6sense, or similar ABM platforms.
- Experience with Salesforce Sales Cloud; HubSpot or similar CRM platforms considered.
- Proven project management, stakeholder management, communication, and presentation skills.
- Ability to manage multiple priorities within a matrixed enterprise environment.
What Other Skills/Experience Would Be Helpful to Have?
- Salesforce Marketing Cloud experience.
- Enterprise B2B marketing experience across multiple business units.
- Agency-side marketing experience.
- Experience with AI tools including Microsoft Copilot.
- Experience evaluating new marketing technologies and channels.
LOCATION
LI-Remote
COMPENSATION
- Pay Range: $88,000.00 - $147,000.00
Expected Application Deadline: 11/06/2026
If no application deadline is provided, this role may be a pipeline requisition, and we'll continue to collect applications on an ongoing basis, or there is no requirement for this information in the location where the role is posted.
Any posted pay range considers a wide range of compensation factors, including candidate background, experience, and work location, while also allowing for salary growth within the position.
Helping People Thrive in a Connected World
Connect with us. Bring us your best work and your brightest ideas. And we’ll bring you a place where you can thrive. Learn more at jobs.assurant.com.
What’s the culture like at Assurant?
Our unique culture is a big reason why talented people choose Assurant. Named a Best/Great Place to Work in 14 countries and awarded the Fortune America’s Most Innovative Companies recognition, we bring together top talent around the world. Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant. A passion for service. An ability to innovate in practical ways. And a willingness to take chances. We call our culture The Assurant Way.
Company Overview
Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.
AI and Biometric Usage
Assurant supports the responsible use of Artificial Intelligence (AI), but we want to know the real you. Visit our AI Usage Guidelines page to understand what we expect from applicants regarding their use of AI during the application process. Since we would like to know the real you, we require that all of our virtual interviews be conducted on video.
Employment is contingent upon completion of a required identity verification process, which may include biometric technology, where permitted by applicable law and subject to applicable notice and consent requirements. See our Privacy Notice to learn about Assurant’s privacy practices, including our use of AI-enabled technology, automated decision making, and biometric information.
Equal Opportunity Statement
Assurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.
Job Scam Alert
Please be aware that during Assurant's application process, we will never ask for personal information such as your Social Security number, bank account details, or passwords.
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Get Access To All JobsTips for Finding Green Card Sponsorship as a Performance Marketing Manager
Document your platform certifications before applying
PERM requires the employer to define minimum qualifications before recruiting. If your Google Ads, Meta, or programmatic certifications aren't on your resume upfront, they can't be written into the job requirements later without restarting the PERM filing.
Target employers already enrolled in E-Verify
E-Verify enrollment signals an employer has existing immigration compliance infrastructure. Performance marketing roles at these companies are far more likely to have HR teams familiar with PERM timelines and willing to initiate sponsorship for the right candidate.
Search open roles using Migrate Mate
Migrate Mate filters job listings by green card sponsorship history, so you can focus on Performance Marketing Manager openings at employers who have actually filed PERM applications, rather than guessing at sponsorship willingness during interviews.
Request the prevailing wage tier during offer negotiation
DOL sets four wage levels for PERM filings. Ask which level your offer falls under using the OFLC Wage Search before signing. A Level I wage on a senior-scope role can trigger a supervised recruitment audit that delays your green card by months.
Clarify whether EB-2 or EB-3 fits your degree profile
EB-2 requires a master's degree or its equivalent in a directly related field. A bachelor's plus five years of progressive performance marketing experience can qualify as the equivalent under USCIS standards, affecting which priority date queue you enter.
Verify your O*NET classification matches your actual duties
PERM filings use O*NET occupation codes to define the role. If your employer codes you as a general Marketing Manager instead of a specialized digital marketing role, the prevailing wage and recruitment requirements may not reflect your actual position, creating audit risk.
Green Card Performance Marketing Manager: Frequently Asked Questions
Does a Performance Marketing Manager role qualify for EB-2 or EB-3 sponsorship?
Both categories can apply depending on your credentials. EB-3 covers professionals with a bachelor's degree in a related field such as marketing, communications, or statistics. EB-2 applies if you hold a master's degree or can demonstrate the equivalent through a bachelor's plus at least five years of progressive, specialized performance marketing experience, which USCIS evaluates on a case-by-case basis.
How does green card sponsorship differ from H-1B for this role?
H-1B visa is a temporary status tied to annual cap lotteries, while PERM-based green card sponsorship leads to permanent residency with no annual lottery. The tradeoff is time: PERM requires DOL-supervised recruitment before USCIS adjudicates the I-140 petition. For nationals from most countries, EB-3 priority dates are current, meaning the process moves forward without a backlog once PERM is certified.
What documentation strengthens a PERM filing for a performance marketing role?
The employer defines minimum qualifications before filing, so your credentials must match those requirements exactly. Platform certifications from Google, Meta, or The Trade Desk, degree transcripts, and evidence of progressive title changes all matter. If your degree is from outside the U.S., a foreign credential evaluation establishing U.S. equivalency is required before DOL will accept the application.
How do I find employers who actually sponsor green cards for marketing roles?
Migrate Mate is built specifically for this search. Rather than filtering general job boards by guesswork, Migrate Mate surfaces Performance Marketing Manager openings at employers with confirmed PERM and green card filing history, so you can direct your applications toward companies already set up to sponsor rather than those who may decline after an offer.
Can I change jobs after my employer files the PERM application?
Switching employers before the I-140 petition is approved restarts the entire PERM process with your new employer, including a new DOL supervised recruitment period. After I-140 approval and 180 days of I-485 pendency, portability rules under AC21 allow you to move to a same or similar role without losing your priority date, which is significant if you are in a backlogged country queue.