Green Card Performance Marketing Manager Jobs
Performance Marketing Manager roles qualify for EB-2 and EB-3 green card sponsorship through the PERM labor certification process, which permanently ties your authorization to the employer rather than a visa term. Employers file with DOL first, then USCIS, making sponsorship a multi-year commitment that rewards candidates who document specialized platform expertise and measurable revenue impact.
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Get Access To All JobsINTRODUCTION
Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” Learn more about working at Coinbase.
Our Growth Marketing team scales Coinbase's customer base and revenue through data-driven, full-funnel acquisition strategies across paid channels globally. In this role, you'll be the owner of our performance marketing program, managing hundreds of millions in ad spend across paid search, paid social, and mobile channels to drive new user acquisition at or above ROI targets.
ROLE AND RESPONSIBILITIES
What you'll do:
- Own end-to-end strategy and execution across global paid performance channels (including Google Ads, paid social (Meta, TikTok), and mobile UA) to hit aggressive new user acquisition and efficiency targets.
- Drive a rigorous testing and learning agenda across creatives, audiences, bidding strategies, and landing experiences; translate results into scaled playbooks for global markets.
- Partner with Data Science and Analytics to design experiments, incrementality tests, and measurement frameworks that connect channel performance to downstream business outcomes.
- Lead platform relationships with Google, Meta, TikTok, and others, aligning on betas, measurement approaches, and joint growth plans to unlock new capabilities.
- Build and maintain performance dashboards and reporting with clear visibility by geo, product, and channel; proactively surface insights, risks, and opportunities to leadership.
- Collaborate cross-functionally with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams.
BASIC QUALIFICATIONS
- A minimum of 5+ years of hands-on performance marketing experience, with deep expertise spanning paid search, paid social, and/or mobile user acquisition in an in-house or agency environment.
- Proven track record owning large-scale media budgets and delivering measurable improvements in user acquisition efficiency across multiple channels and markets.
- Strong technical aptitude and experience leveraging LLMs, no-code/low-code platforms, and automation tools (e.g. Zapier, n8n, Make, Retool) to prototype custom agents and AI-driven workflows that accelerate growth experimentation, optimize operational efficiency, and scale hyper-targeted campaigns.
- Analytical and experimentation mindset; comfortable with spreadsheets and BI tools (e.g., Looker, Hex, Tableau, Superset) to build and launch tests, interpret results, and make data-grounded decisions.
- Experience with full-funnel measurement across app and web, including event strategy, SKAN/iOS privacy-aware execution, and incrementality testing.
- B2C experience required; fintech, crypto, or high-consideration consumer financial products strongly preferred.
- Excellent cross-functional collaboration and communication skills, able to synthesize complex performance narratives and influence senior stakeholders with clear recommendations.
- Highly organized with strong project management skills; able to manage multiple geographies, campaigns, tests, and priorities in parallel while maintaining execution quality.
- Utilize generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
COMPENSATION
- Annual base salary range (excluding equity and bonus): $140,080 USD - $200,900 USD
APPLICATION LIMIT
Candidates may submit a maximum of 4 applications per 30-day period.
EQUAL OPPORTUNITY EMPLOYER
Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
US APPLICANTS
View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
ACCOMMODATIONS
If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
DATA PRIVACY & ARBITRATION
By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.
AI DISCLOSURE
Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate. Coinbase will not use AI to make decisions impacting employment.
INTRODUCTION
Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” Learn more about working at Coinbase.
Our Growth Marketing team scales Coinbase's customer base and revenue through data-driven, full-funnel acquisition strategies across paid channels globally. In this role, you'll be the owner of our performance marketing program, managing hundreds of millions in ad spend across paid search, paid social, and mobile channels to drive new user acquisition at or above ROI targets.
ROLE AND RESPONSIBILITIES
What you'll do:
- Own end-to-end strategy and execution across global paid performance channels (including Google Ads, paid social (Meta, TikTok), and mobile UA) to hit aggressive new user acquisition and efficiency targets.
- Drive a rigorous testing and learning agenda across creatives, audiences, bidding strategies, and landing experiences; translate results into scaled playbooks for global markets.
- Partner with Data Science and Analytics to design experiments, incrementality tests, and measurement frameworks that connect channel performance to downstream business outcomes.
- Lead platform relationships with Google, Meta, TikTok, and others, aligning on betas, measurement approaches, and joint growth plans to unlock new capabilities.
- Build and maintain performance dashboards and reporting with clear visibility by geo, product, and channel; proactively surface insights, risks, and opportunities to leadership.
- Collaborate cross-functionally with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams.
BASIC QUALIFICATIONS
- A minimum of 5+ years of hands-on performance marketing experience, with deep expertise spanning paid search, paid social, and/or mobile user acquisition in an in-house or agency environment.
- Proven track record owning large-scale media budgets and delivering measurable improvements in user acquisition efficiency across multiple channels and markets.
- Strong technical aptitude and experience leveraging LLMs, no-code/low-code platforms, and automation tools (e.g. Zapier, n8n, Make, Retool) to prototype custom agents and AI-driven workflows that accelerate growth experimentation, optimize operational efficiency, and scale hyper-targeted campaigns.
- Analytical and experimentation mindset; comfortable with spreadsheets and BI tools (e.g., Looker, Hex, Tableau, Superset) to build and launch tests, interpret results, and make data-grounded decisions.
- Experience with full-funnel measurement across app and web, including event strategy, SKAN/iOS privacy-aware execution, and incrementality testing.
- B2C experience required; fintech, crypto, or high-consideration consumer financial products strongly preferred.
- Excellent cross-functional collaboration and communication skills, able to synthesize complex performance narratives and influence senior stakeholders with clear recommendations.
- Highly organized with strong project management skills; able to manage multiple geographies, campaigns, tests, and priorities in parallel while maintaining execution quality.
- Utilize generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
COMPENSATION
- Annual base salary range (excluding equity and bonus): $140,080 USD - $200,900 USD
APPLICATION LIMIT
Candidates may submit a maximum of 4 applications per 30-day period.
EQUAL OPPORTUNITY EMPLOYER
Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
US APPLICANTS
View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
ACCOMMODATIONS
If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
DATA PRIVACY & ARBITRATION
By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.
AI DISCLOSURE
Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate. Coinbase will not use AI to make decisions impacting employment.
See all 220+ Green Card Performance Marketing Manager Jobs
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Get Access To All JobsTips for Finding Green Card Sponsorship as a Performance Marketing Manager
Document your platform certifications before applying
PERM requires the employer to define minimum qualifications before recruiting. If your Google Ads, Meta, or programmatic certifications aren't on your resume upfront, they can't be written into the job requirements later without restarting the PERM filing.
Target employers already enrolled in E-Verify
E-Verify enrollment signals an employer has existing immigration compliance infrastructure. Performance marketing roles at these companies are far more likely to have HR teams familiar with PERM timelines and willing to initiate sponsorship for the right candidate.
Search open roles using Migrate Mate
Migrate Mate filters job listings by green card sponsorship history, so you can focus on Performance Marketing Manager openings at employers who have actually filed PERM applications, rather than guessing at sponsorship willingness during interviews.
Request the prevailing wage tier during offer negotiation
DOL sets four wage levels for PERM filings. Ask which level your offer falls under using the OFLC Wage Search before signing. A Level I wage on a senior-scope role can trigger a supervised recruitment audit that delays your green card by months.
Clarify whether EB-2 or EB-3 fits your degree profile
EB-2 requires a master's degree or its equivalent in a directly related field. A bachelor's plus five years of progressive performance marketing experience can qualify as the equivalent under USCIS standards, affecting which priority date queue you enter.
Verify your O*NET classification matches your actual duties
PERM filings use O*NET occupation codes to define the role. If your employer codes you as a general Marketing Manager instead of a specialized digital marketing role, the prevailing wage and recruitment requirements may not reflect your actual position, creating audit risk.
Green Card Performance Marketing Manager: Frequently Asked Questions
Does a Performance Marketing Manager role qualify for EB-2 or EB-3 sponsorship?
Both categories can apply depending on your credentials. EB-3 covers professionals with a bachelor's degree in a related field such as marketing, communications, or statistics. EB-2 applies if you hold a master's degree or can demonstrate the equivalent through a bachelor's plus at least five years of progressive, specialized performance marketing experience, which USCIS evaluates on a case-by-case basis.
How does green card sponsorship differ from H-1B for this role?
H-1B visa is a temporary status tied to annual cap lotteries, while PERM-based green card sponsorship leads to permanent residency with no annual lottery. The tradeoff is time: PERM requires DOL-supervised recruitment before USCIS adjudicates the I-140 petition. For nationals from most countries, EB-3 priority dates are current, meaning the process moves forward without a backlog once PERM is certified.
What documentation strengthens a PERM filing for a performance marketing role?
The employer defines minimum qualifications before filing, so your credentials must match those requirements exactly. Platform certifications from Google, Meta, or The Trade Desk, degree transcripts, and evidence of progressive title changes all matter. If your degree is from outside the U.S., a foreign credential evaluation establishing U.S. equivalency is required before DOL will accept the application.
How do I find employers who actually sponsor green cards for marketing roles?
Migrate Mate is built specifically for this search. Rather than filtering general job boards by guesswork, Migrate Mate surfaces Performance Marketing Manager openings at employers with confirmed PERM and green card filing history, so you can direct your applications toward companies already set up to sponsor rather than those who may decline after an offer.
Can I change jobs after my employer files the PERM application?
Switching employers before the I-140 petition is approved restarts the entire PERM process with your new employer, including a new DOL supervised recruitment period. After I-140 approval and 180 days of I-485 pendency, portability rules under AC21 allow you to move to a same or similar role without losing your priority date, which is significant if you are in a backlogged country queue.