H-1B Visa Demand Generation Manager Jobs
Demand Generation Manager roles sit squarely within H-1B visa specialty occupation territory, requiring a bachelor's degree in marketing, business, or a related field. Employers in SaaS, enterprise tech, and B2B services regularly sponsor H-1B visas for this role, making it one of the more accessible paths for skilled international marketers building a U.S. career.
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SAFR from RealNetworks is a unified ecosystem specializing in face-based computer vision solutions optimized for real-world performance. Building on a legacy of digital media expertise and innovation, RealNetworks has created a new generation of products that employ best-in-class artificial intelligence and machine learning to enhance and secure our daily lives.
Position Overview:
Location: Remote in the US, West Coast preferred.
SAFR is looking for a results-oriented Senior Demand Generation Manager to build and scale pipeline generation across our retail business. Working closely with Marketing, Sales, SDRs, and executive leadership, you will own the execution of integrated marketing programs that generate qualified pipeline across our target retail segments, from independent retailers to SMB chains to national retailers.
This role is responsible for turning strategy into measurable demand. You will develop and execute campaigns, webinars, account-based marketing (ABM) programs, nurture journeys, and SDR enablement that consistently generate qualified opportunities for our sales organization.
If you thrive on building repeatable pipeline engines, measuring results, continuously optimizing campaigns, and embracing AI to improve marketing performance, we want to hear from you!
What you’ll do:
Pipeline Generation
- Plan and deliver webinars that educate prospects and generate qualified leads.
- Develop and execute integrated demand generation campaigns that create qualified pipeline across multiple retail segments.
- Plan and execute account-based marketing (ABM) programs targeting strategic accounts.
- Identify and prioritize target accounts in partnership with Sales.
- Build and manage multi-channel campaigns utilizing email, webinars, digital marketing, partner marketing, events, LinkedIn, and outbound support.
- Own campaign calendars and execution from planning through measurement.
Marketing Automation
- Build and optimize marketing automation workflows, lead nurture programs, and campaign reporting.
- Manage lead routing and campaign attribution within HubSpot.
- Continuously optimize campaign performance based on conversion metrics and pipeline impact.
Sales & SDR Enablement
- Partner closely with Marketing to translate messaging into executable campaigns.
- Provide SDRs and Account Executives with campaign assets, outreach messaging, target account lists, and follow-up programs.
- Ensure marketing campaigns and SDR outreach are tightly coordinated.
- Develop repeatable campaign playbooks that improve SDR productivity and meeting conversion.
Measurement & Optimization
- Measure campaign effectiveness using MQLs, SQLs, pipeline creation, conversion rates, and influenced revenue.
- Analyze campaign performance and recommend optimizations based on data.
- Incorporate feedback from SDRs, Sales, and customers to continually improve campaign effectiveness.
- Manage marketing budgets to maximize pipeline generation and return on investment.
What we are looking for:
- 5+ years of B2B demand generation experience.
- Experience building integrated campaigns for SaaS products.
- AI-native marketer who routinely leverages generative AI tools to accelerate campaign development and improve performance.
- Demonstrated success generating measurable pipeline through multi-channel marketing programs.
- Experience with account-based marketing (ABM).
- Strong experience with HubSpot.
- Experience partnering closely with SDR and sales organizations.
- Strong analytical skills with experience measuring campaign ROI and pipeline performance.
- Excellent project management and organizational skills.
- Ability to manage multiple campaigns simultaneously.
- Experience marketing to retailers or physical security technology buyers, preferable.
Salary range for this position: $110K-$120K/year plus 10% bonus
RealNetworks is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, age, national origin, veteran or disability status. We participate in E-Verify.
Company Overview:
SAFR from RealNetworks is a unified ecosystem specializing in face-based computer vision solutions optimized for real-world performance. Building on a legacy of digital media expertise and innovation, RealNetworks has created a new generation of products that employ best-in-class artificial intelligence and machine learning to enhance and secure our daily lives.
Position Overview:
Location: Remote in the US, West Coast preferred.
SAFR is looking for a results-oriented Senior Demand Generation Manager to build and scale pipeline generation across our retail business. Working closely with Marketing, Sales, SDRs, and executive leadership, you will own the execution of integrated marketing programs that generate qualified pipeline across our target retail segments, from independent retailers to SMB chains to national retailers.
This role is responsible for turning strategy into measurable demand. You will develop and execute campaigns, webinars, account-based marketing (ABM) programs, nurture journeys, and SDR enablement that consistently generate qualified opportunities for our sales organization.
If you thrive on building repeatable pipeline engines, measuring results, continuously optimizing campaigns, and embracing AI to improve marketing performance, we want to hear from you!
What you’ll do:
Pipeline Generation
- Plan and deliver webinars that educate prospects and generate qualified leads.
- Develop and execute integrated demand generation campaigns that create qualified pipeline across multiple retail segments.
- Plan and execute account-based marketing (ABM) programs targeting strategic accounts.
- Identify and prioritize target accounts in partnership with Sales.
- Build and manage multi-channel campaigns utilizing email, webinars, digital marketing, partner marketing, events, LinkedIn, and outbound support.
- Own campaign calendars and execution from planning through measurement.
Marketing Automation
- Build and optimize marketing automation workflows, lead nurture programs, and campaign reporting.
- Manage lead routing and campaign attribution within HubSpot.
- Continuously optimize campaign performance based on conversion metrics and pipeline impact.
Sales & SDR Enablement
- Partner closely with Marketing to translate messaging into executable campaigns.
- Provide SDRs and Account Executives with campaign assets, outreach messaging, target account lists, and follow-up programs.
- Ensure marketing campaigns and SDR outreach are tightly coordinated.
- Develop repeatable campaign playbooks that improve SDR productivity and meeting conversion.
Measurement & Optimization
- Measure campaign effectiveness using MQLs, SQLs, pipeline creation, conversion rates, and influenced revenue.
- Analyze campaign performance and recommend optimizations based on data.
- Incorporate feedback from SDRs, Sales, and customers to continually improve campaign effectiveness.
- Manage marketing budgets to maximize pipeline generation and return on investment.
What we are looking for:
- 5+ years of B2B demand generation experience.
- Experience building integrated campaigns for SaaS products.
- AI-native marketer who routinely leverages generative AI tools to accelerate campaign development and improve performance.
- Demonstrated success generating measurable pipeline through multi-channel marketing programs.
- Experience with account-based marketing (ABM).
- Strong experience with HubSpot.
- Experience partnering closely with SDR and sales organizations.
- Strong analytical skills with experience measuring campaign ROI and pipeline performance.
- Excellent project management and organizational skills.
- Ability to manage multiple campaigns simultaneously.
- Experience marketing to retailers or physical security technology buyers, preferable.
Salary range for this position: $110K-$120K/year plus 10% bonus
RealNetworks is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, age, national origin, veteran or disability status. We participate in E-Verify.
See all 35+ H-1B Visa Demand Generation Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Demand Generation Manager Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Demand Generation Manager
Frame your degree field precisely
H-1B eligibility for marketing roles hinges on showing your degree directly relates to demand generation work. A business or marketing degree is clean. An unrelated degree needs a clear bridge, so pull your official transcripts and map relevant coursework before applying.
Target B2B SaaS employers filing LCAs
B2B SaaS and enterprise tech companies file the most LCAs for demand generation roles. Search DOL's OFLC Wage Search by SOC code 11-2021 to identify employers actively certifying wages for this occupation before you apply.
Use Migrate Mate to filter verified sponsors
Search Migrate Mate to find Demand Generation Manager roles at employers with confirmed H-1B LCA filing history, so you're not wasting applications on companies that have never sponsored this role.
Negotiate cap-exempt employer options early
Universities, nonprofit research organizations, and certain government-affiliated entities are cap-exempt, meaning your H-1B petition bypasses the annual lottery. If you're open to higher-education or edtech demand generation roles, these employers can file any time of year.
Align your start date with the cap timeline
Cap-subject H-1B petitions have an October 1 employment start date. If you receive an offer in spring, your employer must file by the April deadline. Build this into your negotiation so the offer letter reflects the correct start date from the beginning.
Verify your SOC code matches your responsibilities
USCIS scrutinizes whether demand generation roles qualify as specialty occupations. Check your job description against the O*NET profile for Marketing Managers (SOC 11-2021) to confirm the duties and degree requirements align before your employer files the I-129.
H-1B Visa Demand Generation Manager: Frequently Asked Questions
Does a Demand Generation Manager role qualify as an H-1B specialty occupation?
Yes, provided the role requires at least a bachelor's degree in a directly related field such as marketing, business, or communications. USCIS evaluates the specific job duties, not just the title. Roles focused on pipeline strategy, campaign analytics, and marketing automation platforms are well-positioned, while generalist coordinator roles with loosely defined duties carry more risk of an RFE.
Which industries sponsor H-1B visas most often for demand generation roles?
B2B SaaS, enterprise software, cybersecurity, and fintech companies file the highest volume of LCAs for demand generation and marketing manager roles. These employers run scaled outbound and inbound programs that require dedicated specialists, making them consistent H-1B sponsors. You can browse verified sponsoring employers by role on Migrate Mate to narrow your search.
What happens to my H-1B status if I'm laid off as a Demand Generation Manager?
You have a 60-day grace period after your last day of employment to find a new sponsor, change to another visa status, or leave the country. During that window, you can't work, but you can interview and negotiate offers. Your new employer must file an H-1B transfer before the grace period expires for your status to remain valid.
Can my employer sponsor my H-1B for a remote Demand Generation Manager role?
Yes, but the employer must file a separate LCA for each location where you work regularly, including your home address if you work remotely from a different state. USCIS and DOL require the certified prevailing wage to reflect the actual work location, not the employer's headquarters. Hybrid and fully remote arrangements are manageable but require careful LCA compliance from your employer.
What documentation should I prepare before an employer files my H-1B petition?
Gather your degree transcripts, diploma, and any credential evaluations if your degree is from outside the U.S. You'll also need a copy of your current I-94, prior visa stamps, and any prior H-1B approvals or transfers. USCIS uses these to confirm continuous lawful status and specialty occupation eligibility, so having them organized before your employer engages their attorney speeds up the filing timeline significantly.