H-1B Visa Demand Generation Manager Jobs
Demand Generation Manager roles sit squarely within H-1B visa specialty occupation territory, requiring a bachelor's degree in marketing, business, or a related field. Employers in SaaS, enterprise tech, and B2B services regularly sponsor H-1B visas for this role, making it one of the more accessible paths for skilled international marketers building a U.S. career.
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Get Access To All JobsINTRODUCTION
Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day. Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences. Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.
ROLE OVERVIEW
We’re looking for a strategic Demand Generation Manager focused on our Enterprise segment to develop and execute end-to-end high impact campaigns. In this role, you’ll be instrumental in driving and nurturing quality leads through innovative and data-driven strategies.
Responsibilities
- Own and scale key non-paid channels (email, webinars, and direct mail) with a focus on engaging enterprise accounts
- Plan and execute end-to-end demand generation campaigns tailored to the Enterprise segment, ensuring alignment to business goals and sales priorities
- Measure, analyze, and optimize campaign performance using data to continuously improve pipeline generation and efficiency
- Develop and run intent and interest based programs in close partnership with Sales to engage, nurture, and progress high value accounts
- Partner with content marketing to activate compelling, targeted content that resonates with enterprise buyers
- Collaborate cross-functionally with Sales, Marketing, and RevOps to ensure integrated, cohesive demand generation efforts and strong alignment across the funnel
BASIC QUALIFICATIONS
- 4+ years of experience in demand generation, campaign execution, or lifecycle marketing within B2B SaaS
- Proven experience planning and executing multi-channel campaigns that drive qualified pipeline
- Hands-on experience with modern GTM and demand generation tools such as Clay, CommonRoom, Sequel, HubSpot, or similar platforms
- Strong cross-functional collaboration skills and ability to partner effectively with Sales, Marketing, and RevOps
- Excellent project management skills with strong attention to detail and ability to manage multiple priorities simultaneously
- Data-driven mindset with experience measuring campaign performance and optimizing based on results
- Ability to thrive in a fast-paced, high-growth environment with shifting priorities and tight deadlines
PREFERRED QUALIFICATIONS
- Experience supporting enterprise or strategic account segments in B2B SaaS
- Familiarity with account-based marketing (ABM) and intent-driven campaign strategies
- Experience partnering closely with enterprise sales teams on pipeline generation initiatives
- Experience operating in high-growth or scaling startup environments
PERKS & BENEFITS
We offer a comprehensive and people-first benefits package to support you at work and in life:
- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Flexible PTO to take the time you need, when you need it
- Paid parental leave for all new parents welcoming a new child
- Retirement savings plan to help you plan for the future
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- In-office meal program and commuter benefits provided for onsite employees
COMPENSATION AT CRESTA
Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
Compensation for this position includes a Base Salary + Equity.
Base Salary Range: $120k - $165k
Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. Your recruiter can provide further details.
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai
INTRODUCTION
Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day. Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences. Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.
ROLE OVERVIEW
We’re looking for a strategic Demand Generation Manager focused on our Enterprise segment to develop and execute end-to-end high impact campaigns. In this role, you’ll be instrumental in driving and nurturing quality leads through innovative and data-driven strategies.
Responsibilities
- Own and scale key non-paid channels (email, webinars, and direct mail) with a focus on engaging enterprise accounts
- Plan and execute end-to-end demand generation campaigns tailored to the Enterprise segment, ensuring alignment to business goals and sales priorities
- Measure, analyze, and optimize campaign performance using data to continuously improve pipeline generation and efficiency
- Develop and run intent and interest based programs in close partnership with Sales to engage, nurture, and progress high value accounts
- Partner with content marketing to activate compelling, targeted content that resonates with enterprise buyers
- Collaborate cross-functionally with Sales, Marketing, and RevOps to ensure integrated, cohesive demand generation efforts and strong alignment across the funnel
BASIC QUALIFICATIONS
- 4+ years of experience in demand generation, campaign execution, or lifecycle marketing within B2B SaaS
- Proven experience planning and executing multi-channel campaigns that drive qualified pipeline
- Hands-on experience with modern GTM and demand generation tools such as Clay, CommonRoom, Sequel, HubSpot, or similar platforms
- Strong cross-functional collaboration skills and ability to partner effectively with Sales, Marketing, and RevOps
- Excellent project management skills with strong attention to detail and ability to manage multiple priorities simultaneously
- Data-driven mindset with experience measuring campaign performance and optimizing based on results
- Ability to thrive in a fast-paced, high-growth environment with shifting priorities and tight deadlines
PREFERRED QUALIFICATIONS
- Experience supporting enterprise or strategic account segments in B2B SaaS
- Familiarity with account-based marketing (ABM) and intent-driven campaign strategies
- Experience partnering closely with enterprise sales teams on pipeline generation initiatives
- Experience operating in high-growth or scaling startup environments
PERKS & BENEFITS
We offer a comprehensive and people-first benefits package to support you at work and in life:
- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Flexible PTO to take the time you need, when you need it
- Paid parental leave for all new parents welcoming a new child
- Retirement savings plan to help you plan for the future
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- In-office meal program and commuter benefits provided for onsite employees
COMPENSATION AT CRESTA
Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
Compensation for this position includes a Base Salary + Equity.
Base Salary Range: $120k - $165k
Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. Your recruiter can provide further details.
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Demand Generation Manager
Frame your degree field precisely
H-1B eligibility for marketing roles hinges on showing your degree directly relates to demand generation work. A business or marketing degree is clean. An unrelated degree needs a clear bridge, so pull your official transcripts and map relevant coursework before applying.
Target B2B SaaS employers filing LCAs
B2B SaaS and enterprise tech companies file the most LCAs for demand generation roles. Search DOL's OFLC Wage Search by SOC code 11-2021 to identify employers actively certifying wages for this occupation before you apply.
Use Migrate Mate to filter verified sponsors
Search Migrate Mate to find Demand Generation Manager roles at employers with confirmed H-1B LCA filing history, so you're not wasting applications on companies that have never sponsored this role.
Negotiate cap-exempt employer options early
Universities, nonprofit research organizations, and certain government-affiliated entities are cap-exempt, meaning your H-1B petition bypasses the annual lottery. If you're open to higher-education or edtech demand generation roles, these employers can file any time of year.
Align your start date with the cap timeline
Cap-subject H-1B petitions have an October 1 employment start date. If you receive an offer in spring, your employer must file by the April deadline. Build this into your negotiation so the offer letter reflects the correct start date from the beginning.
Verify your SOC code matches your responsibilities
USCIS scrutinizes whether demand generation roles qualify as specialty occupations. Check your job description against the O*NET profile for Marketing Managers (SOC 11-2021) to confirm the duties and degree requirements align before your employer files the I-129.
H-1B Visa Demand Generation Manager: Frequently Asked Questions
Does a Demand Generation Manager role qualify as an H-1B specialty occupation?
Yes, provided the role requires at least a bachelor's degree in a directly related field such as marketing, business, or communications. USCIS evaluates the specific job duties, not just the title. Roles focused on pipeline strategy, campaign analytics, and marketing automation platforms are well-positioned, while generalist coordinator roles with loosely defined duties carry more risk of an RFE.
Which industries sponsor H-1B visas most often for demand generation roles?
B2B SaaS, enterprise software, cybersecurity, and fintech companies file the highest volume of LCAs for demand generation and marketing manager roles. These employers run scaled outbound and inbound programs that require dedicated specialists, making them consistent H-1B sponsors. You can browse verified sponsoring employers by role on Migrate Mate to narrow your search.
What happens to my H-1B status if I'm laid off as a Demand Generation Manager?
You have a 60-day grace period after your last day of employment to find a new sponsor, change to another visa status, or leave the country. During that window, you can't work, but you can interview and negotiate offers. Your new employer must file an H-1B transfer before the grace period expires for your status to remain valid.
Can my employer sponsor my H-1B for a remote Demand Generation Manager role?
Yes, but the employer must file a separate LCA for each location where you work regularly, including your home address if you work remotely from a different state. USCIS and DOL require the certified prevailing wage to reflect the actual work location, not the employer's headquarters. Hybrid and fully remote arrangements are manageable but require careful LCA compliance from your employer.
What documentation should I prepare before an employer files my H-1B petition?
Gather your degree transcripts, diploma, and any credential evaluations if your degree is from outside the U.S. You'll also need a copy of your current I-94, prior visa stamps, and any prior H-1B approvals or transfers. USCIS uses these to confirm continuous lawful status and specialty occupation eligibility, so having them organized before your employer engages their attorney speeds up the filing timeline significantly.