H-1B Visa Demand Generation Manager Jobs
Demand Generation Manager roles sit squarely within H-1B specialty occupation territory, requiring a bachelor's degree in marketing, business, or a related field. Employers in SaaS, enterprise tech, and B2B services regularly sponsor H-1B visas for this role, making it one of the more accessible paths for skilled international marketers building a U.S. career.
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Get Access To All JobsINTRODUCTION
We're seeking a dynamic and results-oriented Demand Generation Manager to join our US marketing team based in Los Angeles. Reporting directly to the VP of Marketing, the Demand Generation Manager will play a pivotal role in driving Zenlayer's marketing initiatives, increasing brand visibility, and supporting lead generation efforts in the US and European markets. The ideal candidate will be a strong generalist and tactical executor, capable of developing and implementing comprehensive marketing strategies to enhance brand awareness, drive customer acquisition, and fuel revenue growth.
ABOUT ZENLAYER:
Zenlayer is the first massively distributed edge cloud provider, operating 300+ edge nodes across 70+ countries. With accolades including PTC "Best Networking Innovation", "Outstanding Cloud, Data Center, or Interconnection Company", and Inc. 5000, we enable businesses to deploy and run applications at the edge, thus reducing network latency to the end user. Zenlayer focuses on improving connections worldwide, all while nurturing a unique company culture that values service, growth, and trust. As a "Zenplayer", you'll be joining a community of success-driven team players that share the dream of powering a better-connected world.
DUTIES & REQUIREMENTS:
- Develop and execute a full-funnel B2B demand generation strategy that effectively increases brand awareness and drives leads, opportunities, and pipeline
- Plan and launch creative and engaging lead generation campaigns across all of Zenlayer's target segments and ICPs
- Manage the marketing workstream in HubSpot – help build email campaigns, landing pages, and nurture sequences
- Manage the digital strategy, focusing on Google Ads, LinkedIn, and retargeting
- Work closely with channel and partners teams to support field marketing efforts and drive awareness through events, happy hours, and virtual activations
- Own field marketing strategy and execution – project manage major events (PTC, NANOG, industry conferences) including logistics, booth setup, collateral production, and lead capture/follow-up workflows
- End-to-end management of our webinar program – work with internal subject matter experts, partners, and customers to create a calendar of content that both educates our target audience and drives top-of-funnel leads
REQUIRED QUALIFICATIONS:
- 5+ years of experience in B2B marketing, with a track record of developing and executing successful campaigns
- Proven experience planning and project managing field marketing events (trade shows, conferences, sponsorships)
- Experience with a marketing automation platform like HubSpot, Marketo, or Pardot
- Proficiency in Salesforce is a plus
- Experience with WordPress or other landing page builders
- Excellent writing and communication skills, with the ability to create compelling content that engages our target audience
- Strong project management skills and ability to manage multiple campaigns and events simultaneously
- Detail-oriented with ability to manage event budgets, timelines, and vendor relationships
INTRODUCTION
We're seeking a dynamic and results-oriented Demand Generation Manager to join our US marketing team based in Los Angeles. Reporting directly to the VP of Marketing, the Demand Generation Manager will play a pivotal role in driving Zenlayer's marketing initiatives, increasing brand visibility, and supporting lead generation efforts in the US and European markets. The ideal candidate will be a strong generalist and tactical executor, capable of developing and implementing comprehensive marketing strategies to enhance brand awareness, drive customer acquisition, and fuel revenue growth.
ABOUT ZENLAYER:
Zenlayer is the first massively distributed edge cloud provider, operating 300+ edge nodes across 70+ countries. With accolades including PTC "Best Networking Innovation", "Outstanding Cloud, Data Center, or Interconnection Company", and Inc. 5000, we enable businesses to deploy and run applications at the edge, thus reducing network latency to the end user. Zenlayer focuses on improving connections worldwide, all while nurturing a unique company culture that values service, growth, and trust. As a "Zenplayer", you'll be joining a community of success-driven team players that share the dream of powering a better-connected world.
DUTIES & REQUIREMENTS:
- Develop and execute a full-funnel B2B demand generation strategy that effectively increases brand awareness and drives leads, opportunities, and pipeline
- Plan and launch creative and engaging lead generation campaigns across all of Zenlayer's target segments and ICPs
- Manage the marketing workstream in HubSpot – help build email campaigns, landing pages, and nurture sequences
- Manage the digital strategy, focusing on Google Ads, LinkedIn, and retargeting
- Work closely with channel and partners teams to support field marketing efforts and drive awareness through events, happy hours, and virtual activations
- Own field marketing strategy and execution – project manage major events (PTC, NANOG, industry conferences) including logistics, booth setup, collateral production, and lead capture/follow-up workflows
- End-to-end management of our webinar program – work with internal subject matter experts, partners, and customers to create a calendar of content that both educates our target audience and drives top-of-funnel leads
REQUIRED QUALIFICATIONS:
- 5+ years of experience in B2B marketing, with a track record of developing and executing successful campaigns
- Proven experience planning and project managing field marketing events (trade shows, conferences, sponsorships)
- Experience with a marketing automation platform like HubSpot, Marketo, or Pardot
- Proficiency in Salesforce is a plus
- Experience with WordPress or other landing page builders
- Excellent writing and communication skills, with the ability to create compelling content that engages our target audience
- Strong project management skills and ability to manage multiple campaigns and events simultaneously
- Detail-oriented with ability to manage event budgets, timelines, and vendor relationships
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Demand Generation Manager
Frame your degree field precisely
H-1B eligibility for marketing roles hinges on showing your degree directly relates to demand generation work. A business or marketing degree is clean. An unrelated degree needs a clear bridge, so pull your official transcripts and map relevant coursework before applying.
Target B2B SaaS employers filing LCAs
B2B SaaS and enterprise tech companies file the most LCAs for demand generation roles. Search DOL's OFLC Wage Search by SOC code 11-2021 to identify employers actively certifying wages for this occupation before you apply.
Use Migrate Mate to filter verified sponsors
Search Migrate Mate to find Demand Generation Manager roles at employers with confirmed H-1B LCA filing history, so you're not wasting applications on companies that have never sponsored this role.
Negotiate cap-exempt employer options early
Universities, nonprofit research organizations, and certain government-affiliated entities are cap-exempt, meaning your H-1B petition bypasses the annual lottery. If you're open to higher-education or edtech demand generation roles, these employers can file any time of year.
Align your start date with the cap timeline
Cap-subject H-1B petitions have an October 1 employment start date. If you receive an offer in spring, your employer must file by the April deadline. Build this into your negotiation so the offer letter reflects the correct start date from the beginning.
Verify your SOC code matches your responsibilities
USCIS scrutinizes whether demand generation roles qualify as specialty occupations. Check your job description against the O*NET profile for Marketing Managers (SOC 11-2021) to confirm the duties and degree requirements align before your employer files the I-129.
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Find Demand Generation Manager JobsDemand Generation Manager H-1B Visa: Frequently Asked Questions
Does a Demand Generation Manager role qualify as an H-1B specialty occupation?
Yes, provided the role requires at least a bachelor's degree in a directly related field such as marketing, business, or communications. USCIS evaluates the specific job duties, not just the title. Roles focused on pipeline strategy, campaign analytics, and marketing automation platforms are well-positioned, while generalist coordinator roles with loosely defined duties carry more risk of an RFE.
Which industries sponsor H-1B visas most often for demand generation roles?
B2B SaaS, enterprise software, cybersecurity, and fintech companies file the highest volume of LCAs for demand generation and marketing manager roles. These employers run scaled outbound and inbound programs that require dedicated specialists, making them consistent H-1B sponsors. You can browse verified sponsoring employers by role on Migrate Mate to narrow your search.
What happens to my H-1B status if I'm laid off as a Demand Generation Manager?
You have a 60-day grace period after your last day of employment to find a new sponsor, change to another visa status, or leave the country. During that window, you can't work, but you can interview and negotiate offers. Your new employer must file an H-1B transfer before the grace period expires for your status to remain valid.
Can my employer sponsor my H-1B for a remote Demand Generation Manager role?
Yes, but the employer must file a separate LCA for each location where you work regularly, including your home address if you work remotely from a different state. USCIS and DOL require the certified prevailing wage to reflect the actual work location, not the employer's headquarters. Hybrid and fully remote arrangements are manageable but require careful LCA compliance from your employer.
What documentation should I prepare before an employer files my H-1B petition?
Gather your degree transcripts, diploma, and any credential evaluations if your degree is from outside the U.S. You'll also need a copy of your current I-94, prior visa stamps, and any prior H-1B approvals or transfers. USCIS uses these to confirm continuous lawful status and specialty occupation eligibility, so having them organized before your employer engages their attorney speeds up the filing timeline significantly.
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