H-1B Visa Social Media Marketing Jobs
Social Media Marketing roles qualify for H-1B visa sponsorship when the position requires a bachelor's degree in marketing, communications, or a related field. Employers file an LCA with DOL before petitioning USCIS, and the 85,000-slot annual cap means timing your job search around the April lottery registration window matters.
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Get Access To All JobsINTRODUCTION
The Social Media Marketing Manager is the strategic architect of Lands' End's presence across social and creator channels. This role sits above channel-by-channel execution: it owns how Instagram, TikTok, TikTok Shop, YouTube, Pinterest, Facebook, and emerging platforms work together as one connected system, and how influencer and creator partnerships extend brand storytelling and drive commerce. This person thinks in ecosystems, not posts, identifying where each platform earns its role in the funnel (brand-building vs. community vs. social commerce), briefing creative and content teams against a unified point of view, and building the always-on and campaign-specific social calendar in lockstep with Brand, PR, and Merchandising.
ROLE AND RESPONSIBILITIES
Cross-Channel Social Strategy
- Own the total social ecosystem strategy, defining the distinct role, tone, and success metrics for each platform (Instagram, Facebook, TikTok, YouTube, Pinterest, and emerging channels) and how they reinforce one another.
- Lead evaluation and piloting of new and emerging platforms and formats (e.g., TikTok, TikTok Shop, YouTube Shorts, Pinterest, social commerce features), building the business case for investment or expansion.
- Architect and maintain the always-on content and campaign calendar, aligning social output with brand, product, PR, and promotional priorities.
- Serve as the internal strategic lead for social, translating brand and campaign briefs into channel-specific strategies and creative direction.
Content, Creative & Community
- Brief creative and content teams on social and platform-native concepts, ensuring output is distinctive to each channel rather than repurposed uniformly.
- Oversee published content across all channels (written, image, video, live/shoppable formats); establish and uphold brand voice and quality standards.
- Monitor community sentiment and online conversation; guide response strategy for community management and reputation issues in partnership with PR.
- Champion social commerce initiatives (TikTok Shop and platform-native shopping features), partnering with Merchandising and E-Commerce on assortment, tagging, and conversion.
Analytics & Reporting
- Analyze, review, and compile performance reporting across social and influencer programs; translate data into clear recommendations for content, platform mix, and investment shifts.
- Partner with paid social/media teams to ensure organic and paid strategies are complementary and not duplicative or misaligned with the brand-building mandate.
- Prepare executive-ready readouts on channel performance, share of voice, competitive positioning, and influencer program ROI.
Cross-Functional Partnership & Operations
- Partner closely with Brand Marketing, PR, Merchandising, E-Commerce, and external agencies to align social/influencer initiatives with broader go-to-market plans.
- Manage timelines, approvals, and budget/invoice reconciliation for social content production and influencer engagements.
- Continuously scan trends in social platforms, creator culture, and social commerce, bringing forward recommendations to keep the brand ahead of shifts.
BASIC QUALIFICATIONS
- BA/BS degree in Marketing, Communications, or related field.
- 6+ years of experience in social media including experience managing platform strategy across multiple channels.
- Demonstrated experience with TikTok, TikTok Shop, and social commerce; familiarity with YouTube and Pinterest strategy a strong plus.
- Strong strategic and systems thinking, able to see how channels, content, and creators fit together rather than optimizing any one in isolation.
- Experience briefing creative teams and evaluating creative output against strategic and platform-specific objectives.
- Fluency in social analytics platforms and translating data into action.
- Excellent written and verbal communication skills; strong presentation and executive-communication ability.
- Strong organizational skills with proven ability to manage multiple concurrent projects, partners, and deadlines.
- Ability to perform under pressure in a fast-paced, evolving environment.
COMPENSATION
- The pay range for this position is $90,000 - $110,000. An employee’s pay within the salary range will be based on numerous factors including, but not limited to, relevant education, qualifications, experience, skills, geographical location, and business or organizational needs. This position may also be eligible for annual merit increase, bonus, and/or incentive compensation. We also offer a comprehensive benefits package including paid time off, health, dental, vision, and disability benefits.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
INTRODUCTION
The Social Media Marketing Manager is the strategic architect of Lands' End's presence across social and creator channels. This role sits above channel-by-channel execution: it owns how Instagram, TikTok, TikTok Shop, YouTube, Pinterest, Facebook, and emerging platforms work together as one connected system, and how influencer and creator partnerships extend brand storytelling and drive commerce. This person thinks in ecosystems, not posts, identifying where each platform earns its role in the funnel (brand-building vs. community vs. social commerce), briefing creative and content teams against a unified point of view, and building the always-on and campaign-specific social calendar in lockstep with Brand, PR, and Merchandising.
ROLE AND RESPONSIBILITIES
Cross-Channel Social Strategy
- Own the total social ecosystem strategy, defining the distinct role, tone, and success metrics for each platform (Instagram, Facebook, TikTok, YouTube, Pinterest, and emerging channels) and how they reinforce one another.
- Lead evaluation and piloting of new and emerging platforms and formats (e.g., TikTok, TikTok Shop, YouTube Shorts, Pinterest, social commerce features), building the business case for investment or expansion.
- Architect and maintain the always-on content and campaign calendar, aligning social output with brand, product, PR, and promotional priorities.
- Serve as the internal strategic lead for social, translating brand and campaign briefs into channel-specific strategies and creative direction.
Content, Creative & Community
- Brief creative and content teams on social and platform-native concepts, ensuring output is distinctive to each channel rather than repurposed uniformly.
- Oversee published content across all channels (written, image, video, live/shoppable formats); establish and uphold brand voice and quality standards.
- Monitor community sentiment and online conversation; guide response strategy for community management and reputation issues in partnership with PR.
- Champion social commerce initiatives (TikTok Shop and platform-native shopping features), partnering with Merchandising and E-Commerce on assortment, tagging, and conversion.
Analytics & Reporting
- Analyze, review, and compile performance reporting across social and influencer programs; translate data into clear recommendations for content, platform mix, and investment shifts.
- Partner with paid social/media teams to ensure organic and paid strategies are complementary and not duplicative or misaligned with the brand-building mandate.
- Prepare executive-ready readouts on channel performance, share of voice, competitive positioning, and influencer program ROI.
Cross-Functional Partnership & Operations
- Partner closely with Brand Marketing, PR, Merchandising, E-Commerce, and external agencies to align social/influencer initiatives with broader go-to-market plans.
- Manage timelines, approvals, and budget/invoice reconciliation for social content production and influencer engagements.
- Continuously scan trends in social platforms, creator culture, and social commerce, bringing forward recommendations to keep the brand ahead of shifts.
BASIC QUALIFICATIONS
- BA/BS degree in Marketing, Communications, or related field.
- 6+ years of experience in social media including experience managing platform strategy across multiple channels.
- Demonstrated experience with TikTok, TikTok Shop, and social commerce; familiarity with YouTube and Pinterest strategy a strong plus.
- Strong strategic and systems thinking, able to see how channels, content, and creators fit together rather than optimizing any one in isolation.
- Experience briefing creative teams and evaluating creative output against strategic and platform-specific objectives.
- Fluency in social analytics platforms and translating data into action.
- Excellent written and verbal communication skills; strong presentation and executive-communication ability.
- Strong organizational skills with proven ability to manage multiple concurrent projects, partners, and deadlines.
- Ability to perform under pressure in a fast-paced, evolving environment.
COMPENSATION
- The pay range for this position is $90,000 - $110,000. An employee’s pay within the salary range will be based on numerous factors including, but not limited to, relevant education, qualifications, experience, skills, geographical location, and business or organizational needs. This position may also be eligible for annual merit increase, bonus, and/or incentive compensation. We also offer a comprehensive benefits package including paid time off, health, dental, vision, and disability benefits.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
See all 3,537+ H-1B Visa Social Media Marketing Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Social Media Marketing
Align your degree to the role
USCIS requires a direct relationship between your degree field and the Social Media Marketing position. A marketing, communications, or digital media degree strengthens your specialty occupation case. A business or psychology degree needs a stronger employer justification letter.
Research LCA filing history before applying
Use Migrate Mate to filter Social Media Marketing roles by employers with verified H-1B LCA filing history, so you're targeting companies that have already cleared DOL's prevailing-wage certification process for this occupation, not just hoping they'll start.
Verify prevailing wage before negotiating
Run your target job title and location through the OFLC Wage Search before your offer call. DOL sets four wage levels for marketing roles, and your offered salary must meet at least Level 1 or USCIS will flag the petition.
Confirm your role's O*NET classification
Employers list an SOC code on your LCA. Check your role against O*NET to confirm it maps to a marketing or advertising occupation code, not a general business category. A mismatched code invites an RFE questioning specialty occupation status.
Ask about cap-exempt employer options
Universities, nonprofits, and certain research organizations are cap-exempt, meaning your H-1B petition bypasses the lottery entirely. In-house social media roles at qualifying institutions are real positions, and you can start any time of year if selected.
Time your search around the registration window
USCIS opens H-1B lottery registration each March for October 1 start dates. You need a signed offer letter and completed I-129 petition before your employer registers. Start interviewing by January so you're not scrambling after the window opens.
H-1B Visa Social Media Marketing: Frequently Asked Questions
Does Social Media Marketing qualify as a specialty occupation for H-1B purposes?
Yes, when the role requires a bachelor's degree or higher in a specific field such as marketing, communications, advertising, or digital media. Generic coordinator roles that list a degree as preferred rather than required are more likely to receive an RFE. Roles involving paid media strategy, analytics, or content architecture have a stronger specialty occupation argument than pure content execution roles.
Which employers sponsor H-1B visas for Social Media Marketing roles?
Tech platforms, consumer brands, marketing agencies, media companies, and enterprise software firms regularly file H-1B LCAs for marketing roles. Migrate Mate surfaces employers by verified LCA filing history for this occupation, so you can focus your applications on companies that have already sponsored similar positions rather than asking employers to start from scratch.
Can a marketing agency sponsor my H-1B for a Social Media Marketing position?
Yes, but agencies face more scrutiny because USCIS examines whether the employer-employee relationship is genuine when workers are placed at third-party client sites. Agency petitions should document that the agency controls your work, sets your schedule, and can reassign or terminate you. In-house agency roles managing the employer's own accounts are a cleaner case than client-facing placements.
What happens to my H-1B status if I change Social Media Marketing jobs?
Your new employer must file an H-1B transfer petition before your start date, and you can begin working as soon as the new petition is received by USCIS under portability rules, as long as your previous petition was approved and you've been in valid H-1B status for at least 180 days. The new LCA must reflect the prevailing wage for your new location and job duties.
How does the DOL prevailing wage requirement affect Social Media Marketing salaries?
DOL assigns a wage level from 1 to 4 based on your experience, supervision, and job complexity. Entry-level social media roles typically land at Level 1 or 2, while senior strategist or director-level roles fall at Level 3 or 4. Your employer must certify on the LCA that your offered salary meets the prevailing wage for your specific SOC code and work location, and that rate varies significantly by metro area.