Social Media Marketing Jobs in USA with Visa Sponsorship
Social media marketing roles qualify for H-1B visa and O-1 visa sponsorship when the position requires a bachelor's degree in marketing, communications, or a related field. Employers in tech, e-commerce, and media are among the most active sponsors for this role. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
Founded in 2017, Obsidian Security was created to close a critical gap: securing the SaaS applications where modern business happens—platforms like Microsoft 365, Salesforce, and hundreds more. Backed by top investors including Greylock, Norwest Venture Partners, and IVP, we’ve built a complete SaaS security platform to reduce risk, detect and respond to threats, and prevent breaches at the source. Our team includes leaders who helped define the categories of endpoint and identity security at CrowdStrike, Okta, Cylance, and Carbon Black. Now, we’re transforming how SaaS is secured—in the era of agentic AI. Today, Obsidian is trusted by global enterprises like Snowflake, T-Mobile, and Pure Storage. We protect more than 200 organizations across North America, Europe, the Middle East, Southeast Asia, Australia, and New Zealand—including many of the world’s largest Fortune 1000 and Global 2000 companies. With strong global momentum, a growing partner ecosystem including SentinelOne, Databricks, and Google Cloud, and a major fundraise on the horizon, we’re scaling quickly toward long-term growth and IPO readiness. Join us as we define the future of SaaS security!
ABOUT THE ROLE
Obsidian is looking for a strategic and creative Customer Marketing Manager to build and scale programs that deepen customer engagement, celebrate customer success, and turn our users into passionate advocates. In this role, you’ll own customer storytelling—from case studies to milestone highlights—and scale Obsidian’s Customer Advocacy program.
In this role, you will
- Develop and manage customer advocacy and engagement programs, including reference networks, lifecycle touchpoints, and customer marketing initiatives.
- Alongside PMM, produce high-quality customer stories, case studies, testimonials, and milestone announcements that highlight Obsidian’s value proposition.
- Collaborate cross-functionally with CS, Sales, Product Marketing, and Leadership to identify strong customer stories and expand our use cases.
- Build and maintain a roster of customer champions who can support reference calls, speak at events/webinars, provide quotes, and participate in co-marketing.
- Track engagement and measure the impact of customer marketing initiatives on retention, advocacy, and pipeline influence.
- Build and manage the company’s social media strategy and day-to-day content publishing and curation to raise brand awareness and strengthen Obsidian’s positioning as a leader in SaaS and AI security.
- Build and manage the company’s social media content calendar and work with cross-functional teams to amplify key product milestones, customer success, and industry recognition.
- Responsible for driving engagement with security professionals on LinkedIn.
YOUR BACKGROUND LOOKS SOMETHING LIKE THIS
- 5-7 years of experience in customer marketing, product marketing, or customer success.
- Good understanding of the cyber security space specifically SaaS and AI security is a plus.
- 2-3 years in B2B social media engagement with strong understanding of mainly LinkedIn and YouTube.
- Ability to create short-form videos and digital assets to support marketing needs.
- Exceptional storytelling, interviewing, and content development skills with a strong understanding of how to effectively engage on LinkedIn.
- Strong relationship builder with the ability to work closely with customers and internal stakeholders.
- Highly organized and able to manage multiple projects simultaneously.
- Passionate about amplifying customer impact and building programs from the ground up.
EMPLOYEE BENEFITS
Our competitive benefits packages are designed to support our employees' well-being, both at work and at home. Our US based employees enjoy:
- Competitive compensation with equity and 401k
- Comprehensive healthcare with dental and vision coverage
- Flexible paid time off and paid holiday time off
- 12 weeks of new parent or family leave
- Personal and professional development resources
For more details on our US benefits, or for information on our international benefits, please see here.
PAY TRANSPARENCY
Please note that the base pay range is a guideline and for candidates who receive an offer, the base pay will vary based on factors such as work location, as well as the knowledge, skills and experience of the candidate. In addition to a competitive base salary, this position is eligible for equity awards and may be eligible for sales commission or incentive compensation based on the role or function within the company.
At Obsidian, we are proud to be an equal-opportunity employer. We value diversity and hire for talent, passion, and compassion. In compliance with federal law, all persons hired will be required to submit satisfactory proof of identity and legal authorization. If you have a need that requires accommodation, please contact accommodations@obsidiansecurity.com. Information collected and processed as part of any job applications you choose to submit is subject to Obsidian’s Applicant Privacy Policy.
Base Salary Range: $195,000 USD - $212,000 USD
INTRODUCTION
Founded in 2017, Obsidian Security was created to close a critical gap: securing the SaaS applications where modern business happens—platforms like Microsoft 365, Salesforce, and hundreds more. Backed by top investors including Greylock, Norwest Venture Partners, and IVP, we’ve built a complete SaaS security platform to reduce risk, detect and respond to threats, and prevent breaches at the source. Our team includes leaders who helped define the categories of endpoint and identity security at CrowdStrike, Okta, Cylance, and Carbon Black. Now, we’re transforming how SaaS is secured—in the era of agentic AI. Today, Obsidian is trusted by global enterprises like Snowflake, T-Mobile, and Pure Storage. We protect more than 200 organizations across North America, Europe, the Middle East, Southeast Asia, Australia, and New Zealand—including many of the world’s largest Fortune 1000 and Global 2000 companies. With strong global momentum, a growing partner ecosystem including SentinelOne, Databricks, and Google Cloud, and a major fundraise on the horizon, we’re scaling quickly toward long-term growth and IPO readiness. Join us as we define the future of SaaS security!
ABOUT THE ROLE
Obsidian is looking for a strategic and creative Customer Marketing Manager to build and scale programs that deepen customer engagement, celebrate customer success, and turn our users into passionate advocates. In this role, you’ll own customer storytelling—from case studies to milestone highlights—and scale Obsidian’s Customer Advocacy program.
In this role, you will
- Develop and manage customer advocacy and engagement programs, including reference networks, lifecycle touchpoints, and customer marketing initiatives.
- Alongside PMM, produce high-quality customer stories, case studies, testimonials, and milestone announcements that highlight Obsidian’s value proposition.
- Collaborate cross-functionally with CS, Sales, Product Marketing, and Leadership to identify strong customer stories and expand our use cases.
- Build and maintain a roster of customer champions who can support reference calls, speak at events/webinars, provide quotes, and participate in co-marketing.
- Track engagement and measure the impact of customer marketing initiatives on retention, advocacy, and pipeline influence.
- Build and manage the company’s social media strategy and day-to-day content publishing and curation to raise brand awareness and strengthen Obsidian’s positioning as a leader in SaaS and AI security.
- Build and manage the company’s social media content calendar and work with cross-functional teams to amplify key product milestones, customer success, and industry recognition.
- Responsible for driving engagement with security professionals on LinkedIn.
YOUR BACKGROUND LOOKS SOMETHING LIKE THIS
- 5-7 years of experience in customer marketing, product marketing, or customer success.
- Good understanding of the cyber security space specifically SaaS and AI security is a plus.
- 2-3 years in B2B social media engagement with strong understanding of mainly LinkedIn and YouTube.
- Ability to create short-form videos and digital assets to support marketing needs.
- Exceptional storytelling, interviewing, and content development skills with a strong understanding of how to effectively engage on LinkedIn.
- Strong relationship builder with the ability to work closely with customers and internal stakeholders.
- Highly organized and able to manage multiple projects simultaneously.
- Passionate about amplifying customer impact and building programs from the ground up.
EMPLOYEE BENEFITS
Our competitive benefits packages are designed to support our employees' well-being, both at work and at home. Our US based employees enjoy:
- Competitive compensation with equity and 401k
- Comprehensive healthcare with dental and vision coverage
- Flexible paid time off and paid holiday time off
- 12 weeks of new parent or family leave
- Personal and professional development resources
For more details on our US benefits, or for information on our international benefits, please see here.
PAY TRANSPARENCY
Please note that the base pay range is a guideline and for candidates who receive an offer, the base pay will vary based on factors such as work location, as well as the knowledge, skills and experience of the candidate. In addition to a competitive base salary, this position is eligible for equity awards and may be eligible for sales commission or incentive compensation based on the role or function within the company.
At Obsidian, we are proud to be an equal-opportunity employer. We value diversity and hire for talent, passion, and compassion. In compliance with federal law, all persons hired will be required to submit satisfactory proof of identity and legal authorization. If you have a need that requires accommodation, please contact accommodations@obsidiansecurity.com. Information collected and processed as part of any job applications you choose to submit is subject to Obsidian’s Applicant Privacy Policy.
Base Salary Range: $195,000 USD - $212,000 USD
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Get Access To All JobsTips for Finding Social Media Marketing Jobs
Target degree-intensive job postings
H-1B sponsorship requires the role to qualify as a specialty occupation. Look for postings that explicitly require a bachelor's degree in marketing, communications, or digital media, not just preferred qualifications. 'Preferred' won't support a visa petition.
Focus on companies with sponsorship history
Tech platforms, e-commerce brands, and global consumer companies sponsor social media roles far more often than small agencies or startups. Prioritizing employers with a documented track record of H-1B filings significantly improves your odds of securing sponsorship.
Highlight platform-specific performance metrics
Employers justify sponsorship costs by demonstrating the role requires specialized skills. Quantify your impact with specific metrics, follower growth, engagement rates, paid campaign ROAS, to position yourself as someone worth the investment and immigration paperwork.
Understand that O-1A is a real alternative
If you have industry awards, significant media coverage, or a track record of high-impact campaigns, the O-1A extraordinary ability visa bypasses the H-1B lottery entirely. It's worth discussing with an immigration attorney if your profile is strong.
Get your degree evaluated if it's from outside the U.S.
Foreign degrees must be evaluated as equivalent to a U.S. bachelor's degree for H-1B purposes. A credential evaluation from a recognized agency is typically required before your employer can file. Arrange this early, it adds time to the process.
Start the sponsorship conversation before the offer stage
Many employers haven't sponsored a social media role before and assume it's too complicated. Raising it early, ideally during initial screening, lets you address concerns before the hiring team gets attached to a simpler candidate situation.
Social Media Marketing jobs are hiring across the US. Find yours.
Find Social Media Marketing JobsFrequently Asked Questions
Does social media marketing qualify as an H-1B specialty occupation?
It can, but it's not automatic. The role must require a specific bachelor's degree, typically in marketing, communications, digital media, or a related field. Generic postings that accept any degree or treat the degree as optional won't support a specialty occupation determination. Roles at larger companies with formal job requirements tend to hold up better under USCIS scrutiny than loosely defined startup positions.
What visa options exist for social media marketers besides the H-1B?
The O-1A visa is the most viable alternative for experienced professionals with documented achievements, industry awards, press coverage, or high-profile campaigns with measurable results. The L-1B intracompany transferee visa is an option if you're moving from a role at a multinational company's overseas office. Australians with a qualifying degree can also pursue the E-3, which has no lottery and is significantly easier to obtain than the H-1B.
Which types of employers are most likely to sponsor social media marketing roles?
Tech companies, enterprise software firms, large e-commerce brands, and media and entertainment companies are the most active sponsors. These employers have dedicated HR and legal infrastructure for immigration and routinely hire specialized marketing talent from outside the U.S. Small agencies and early-stage startups rarely sponsor because the cost and administrative burden is harder to justify for a single hire. Migrate Mate filters for sponsors specifically, so you can focus your search there.
Does my degree field matter for H-1B sponsorship in this role?
Yes, and it matters more than most candidates expect. USCIS looks at whether your degree directly relates to the role's duties. A degree in marketing, communications, digital media, or advertising is strong support. A degree in an unrelated field, even if you've worked in social media for years, creates a more difficult case. Some employers and attorneys argue that business or psychology degrees are relevant given consumer behavior components, but this is less certain and depends on how the role is framed in the petition.
How competitive is the H-1B lottery for social media marketing roles?
The lottery itself doesn't distinguish by job title, all regular-cap petitions enter the same pool, where selection rates have hovered around 25% in recent years. What matters is finding an employer willing to file in the first place. Because social media roles are sometimes viewed as borderline specialty occupations, some employers decline to petition even when the role qualifies. Searching Migrate Mate lets you identify employers who have already committed to sponsoring roles like this one.
What is the prevailing wage requirement for sponsored Social Media Marketing jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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