Social Media Marketing Visa Sponsorship Jobs in Maryland
Maryland's social media marketing job market centers on the Baltimore-Washington corridor, where government contractors, healthcare systems like Johns Hopkins Medicine, and tech firms in Rockville and Bethesda regularly hire digital marketing professionals. International candidates pursuing visa sponsorship will find opportunities across content strategy, paid social, and community management roles throughout the state.
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Get Access To All JobsJob Title: Manager, Paid Social
Location: Bethesda, MD
Duration: Direct Hire
Salary Range: $100K – $150K/annum
Open to accept the relocation candidate
Job Description:
We are seeking a highly driven Manager, Paid Social to lead and execute performance-driven social media advertising strategies within a complex retail and eCommerce environment. This role requires a hands-on performance marketer who can manage full-funnel campaigns, drive measurable ROI, and continuously improve campaign efficiency through data-driven strategies. The ideal candidate brings a strong background in retail or eCommerce marketing, hands-on experience managing product catalogs and dynamic ads, and the ability to operate in a fast-paced, data-driven environment. This individual will collaborate cross-functionally with creative, analytics, and marketing teams while maintaining full ownership of campaign performance and outcomes.
Key Responsibilities
- Develop and execute comprehensive paid social strategies aligned with business and revenue goals
- Own end-to-end campaign management across social media ads platforms (setup, optimization, scaling)
- Manage and optimize product catalogs and dynamic product ads (DPA) to drive personalized customer experiences
- Analyze campaign performance using platform analytics and third-party tools to drive continuous improvement
- Conduct A/B testing across creatives, audiences, and campaign structures to improve ROI and efficiency
- Partner with creative teams to develop high-performing ad copy and visual assets
- Collaborate with internal stakeholders and external partners to align on campaign strategy and execution
- Monitor budget pacing and allocate spend effectively to meet performance targets
- Identify new growth opportunities through testing, market trends, and platform innovations
- Participate in beta programs and adopt new platform features to enhance performance
Qualifications
- Bachelor’s degree in Marketing, Business, or related field
- 6+ years of experience in paid social, digital marketing, or performance marketing
- Strong hands-on experience with Ads Manager
- Proven experience in retail or eCommerce environments with product catalog management
- Experience managing dynamic product ads (DPA) and large-scale campaign structures
- Strong analytical mindset with experience interpreting performance data (ROAS, CPA, CTR, etc.)
- Experience working with or within agencies supporting retail/eCommerce clients is highly preferred
- Proficiency with marketing analytics tools (e.g., Adobe Analytics or similar platforms)
- Strong project management and organizational skills
- Ability to operate independently and manage multiple priorities in a fast-paced environment
Ideal Candidate Profile
- Comes from a retail, eCommerce, or agency background supporting retail clients
- Has managed complex, large-scale paid social campaigns beyond plug-and-play platforms
- Demonstrates deep expertise in product catalogs, feed-based advertising, and performance optimization
- Operates with a high level of ownership and accountability for campaign results
- Brings a data-driven approach with a strong focus on testing, learning, and scaling performance
- Exhibits leadership qualities through cross-functional collaboration, mentoring, or stakeholder management
- Comfortable working in a hybrid environment and able to adapt to business needs
Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals. Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions.
Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.
Job Title: Manager, Paid Social
Location: Bethesda, MD
Duration: Direct Hire
Salary Range: $100K – $150K/annum
Open to accept the relocation candidate
Job Description:
We are seeking a highly driven Manager, Paid Social to lead and execute performance-driven social media advertising strategies within a complex retail and eCommerce environment. This role requires a hands-on performance marketer who can manage full-funnel campaigns, drive measurable ROI, and continuously improve campaign efficiency through data-driven strategies. The ideal candidate brings a strong background in retail or eCommerce marketing, hands-on experience managing product catalogs and dynamic ads, and the ability to operate in a fast-paced, data-driven environment. This individual will collaborate cross-functionally with creative, analytics, and marketing teams while maintaining full ownership of campaign performance and outcomes.
Key Responsibilities
- Develop and execute comprehensive paid social strategies aligned with business and revenue goals
- Own end-to-end campaign management across social media ads platforms (setup, optimization, scaling)
- Manage and optimize product catalogs and dynamic product ads (DPA) to drive personalized customer experiences
- Analyze campaign performance using platform analytics and third-party tools to drive continuous improvement
- Conduct A/B testing across creatives, audiences, and campaign structures to improve ROI and efficiency
- Partner with creative teams to develop high-performing ad copy and visual assets
- Collaborate with internal stakeholders and external partners to align on campaign strategy and execution
- Monitor budget pacing and allocate spend effectively to meet performance targets
- Identify new growth opportunities through testing, market trends, and platform innovations
- Participate in beta programs and adopt new platform features to enhance performance
Qualifications
- Bachelor’s degree in Marketing, Business, or related field
- 6+ years of experience in paid social, digital marketing, or performance marketing
- Strong hands-on experience with Ads Manager
- Proven experience in retail or eCommerce environments with product catalog management
- Experience managing dynamic product ads (DPA) and large-scale campaign structures
- Strong analytical mindset with experience interpreting performance data (ROAS, CPA, CTR, etc.)
- Experience working with or within agencies supporting retail/eCommerce clients is highly preferred
- Proficiency with marketing analytics tools (e.g., Adobe Analytics or similar platforms)
- Strong project management and organizational skills
- Ability to operate independently and manage multiple priorities in a fast-paced environment
Ideal Candidate Profile
- Comes from a retail, eCommerce, or agency background supporting retail clients
- Has managed complex, large-scale paid social campaigns beyond plug-and-play platforms
- Demonstrates deep expertise in product catalogs, feed-based advertising, and performance optimization
- Operates with a high level of ownership and accountability for campaign results
- Brings a data-driven approach with a strong focus on testing, learning, and scaling performance
- Exhibits leadership qualities through cross-functional collaboration, mentoring, or stakeholder management
- Comfortable working in a hybrid environment and able to adapt to business needs
Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals. Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions.
Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.
Social Media Marketing Job Roles in Maryland
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Search Social Media Marketing Jobs in MarylandSocial Media Marketing Jobs in Maryland: Frequently Asked Questions
Which companies sponsor visas for social media marketers in Maryland?
Maryland employers known to sponsor work visas for marketing professionals include Marriott International (headquartered in Bethesda), Leidos, Booz Allen Hamilton, and healthcare networks like Johns Hopkins Health System. Federal contractors in the National Capital Region frequently hire social media marketers and have established HR processes for H-1B and other work visa categories, though sponsorship decisions vary by role and business need.
Which visa types are most common for social media marketing roles in Maryland?
The H-1B is the most common visa for social media marketing roles in Maryland, provided the position qualifies as a specialty occupation requiring at least a bachelor's degree in marketing, communications, or a related field. Some roles at multinational firms may qualify for L-1 intracompany transfers. Canadians and Mexicans may explore the TN visa under the professional category of management consultants or marketing professionals, depending on role specifics.
Which cities in Maryland have the most social media marketing sponsorship jobs?
Bethesda and Rockville in Montgomery County see the highest concentration of social media marketing roles tied to large corporations and government contractors. Baltimore is a strong secondary market, driven by healthcare, higher education institutions like Johns Hopkins University, and a growing tech sector. Annapolis and College Park also offer opportunities, particularly near government agencies and the University of Maryland's research and communications ecosystem.
How to find social media marketing visa sponsorship jobs in Maryland?
Migrate Mate is built specifically for international job seekers and filters social media marketing roles in Maryland by visa sponsorship availability, saving you from manually screening hundreds of listings. Because sponsoring employers in this field are concentrated among larger organizations in the Baltimore-Washington corridor, Migrate Mate's filtered results help you focus your applications on companies that have an established track record of sponsoring marketing professionals.
Are there state-specific factors that affect visa sponsorship for social media marketers in Maryland?
Maryland's proximity to Washington, D.C. means many social media marketing roles touch federal clients or require security clearances, which can complicate or limit sponsorship for international candidates. Additionally, the Department of Labor prevailing wage requirements for H-1B positions apply at the county level, so wages in high-cost Montgomery County and Howard County may differ from those in more rural parts of the state. University of Maryland graduates in marketing and communications represent a notable pipeline for entry-level sponsored roles.
What is the prevailing wage for sponsored social media marketing jobs in Maryland?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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