Social Media Marketing Visa Sponsorship Jobs in Minnesota
Social media marketing visa sponsorship jobs in Minnesota are concentrated in the Twin Cities, where employers like Target, Best Buy, and General Mills have active digital marketing teams. The state's growing health tech and retail sectors create steady demand for content strategists, social media managers, and paid media specialists who need H-1B visa or O-1 visa sponsorship.
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Get Access To All JobsCOMPENSATION
- The pay range is $95,000.00 - $171,000.00
Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.
About us:
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.
Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and love from Target. We study our guests to discover new insights, and then craft every interaction to build brand equity and enterprise sales. We are marketing experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring for continuous improvement. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
As a member of the Guest Marketing Strategy team, you will play a critical role in shaping how Target shows up during Back to School, one of Target's most important enterprise priorities.
ROLE AND RESPONSIBILITIES
As Senior Marketing Manager within Guest Marketing Strategy, you will lead Target's Back to School campaign from strategy through activation. You will define the campaign strategy, bringing a clear point of view grounded in guest insights, cultural context, and business priorities. You will partner across cross-functional teams to bring that strategy to life through a connected and compelling guest experience across the full marketing ecosystem. You will influence partners across Marketing, Creative, Media, Social, Digital, Merchandising, and Enterprise Insights, aligning stakeholders, influencing decisions, and driving brand and business impact.
Success in this role requires exceptional strategic thinking, creative judgment, executive communication, and the ability to lead large cross-functional teams through influence, driving alignment and decision making across a highly matrixed organization.
Core Responsibilities
- Define the strategic direction for the campaign by translating guest insights, cultural context, competitive dynamics, and business priorities into a clear point of view that guides creative development and inspires breakthrough work.
- Partner with Target Creative, agency, and cross-functional teams to bring the campaign's strategic direction to life through breakthrough ideas and experiences that strengthen Target's brand and drive business growth.
- Orchestrate the end-to-end Back to School campaign by aligning Marketing, Creative, Media, Social, Digital, Merchandising, Enterprise Insights, and agency partners to deliver a connected guest experience across the guest journey.
- Lead cross-functional teams through ambiguity, aligning stakeholders, driving strategic decisions, and balancing guest needs, business priorities, and executional realities throughout campaign development.
- Define success metrics, monitor campaign performance, and translate insights and learnings into actionable recommendations that strengthen future campaigns and improve marketing effectiveness.
- Represent the Back to School campaign across Marketing and Enterprise leadership forums, influencing decisions, building alignment, and driving momentum across senior stakeholders.
ABOUT YOU
- Bachelor's degree in Marketing, Business, Communications, or a related field; or equivalent experience.
- 7+ years of experience in marketing strategy, brand strategy, integrated marketing, consulting, agency strategy, brand management, or related disciplines.
- Demonstrated ability to translate consumer insights, cultural trends, business priorities, and performance data into clear marketing strategies, strategic briefs, and executive recommendations.
- Strong strategic thinking, storytelling, and communication skills, with the ability to develop a compelling point of view, simplify complexity, and influence decision making across functions and leadership levels.
- Strong creative judgment with the ability to partner with creative teams and agencies, provide strategic direction, and influence breakthrough work from concept through execution.
- Strong understanding of full-funnel marketing and the role each channel plays in the guest journey.
- Proven ability to operate with speed, accountability, and sound judgment in a fast-paced, ambiguous environment while managing multiple priorities.
- Deep curiosity about consumers, culture, retail, shopping behavior, media, and the evolving competitive landscape.
This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.
Benefits Eligibility
Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_E
AMERICANS WITH DISABILITIES ACT (ADA)
In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.
COMPENSATION
- The pay range is $95,000.00 - $171,000.00
Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.
About us:
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.
Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and love from Target. We study our guests to discover new insights, and then craft every interaction to build brand equity and enterprise sales. We are marketing experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring for continuous improvement. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
As a member of the Guest Marketing Strategy team, you will play a critical role in shaping how Target shows up during Back to School, one of Target's most important enterprise priorities.
ROLE AND RESPONSIBILITIES
As Senior Marketing Manager within Guest Marketing Strategy, you will lead Target's Back to School campaign from strategy through activation. You will define the campaign strategy, bringing a clear point of view grounded in guest insights, cultural context, and business priorities. You will partner across cross-functional teams to bring that strategy to life through a connected and compelling guest experience across the full marketing ecosystem. You will influence partners across Marketing, Creative, Media, Social, Digital, Merchandising, and Enterprise Insights, aligning stakeholders, influencing decisions, and driving brand and business impact.
Success in this role requires exceptional strategic thinking, creative judgment, executive communication, and the ability to lead large cross-functional teams through influence, driving alignment and decision making across a highly matrixed organization.
Core Responsibilities
- Define the strategic direction for the campaign by translating guest insights, cultural context, competitive dynamics, and business priorities into a clear point of view that guides creative development and inspires breakthrough work.
- Partner with Target Creative, agency, and cross-functional teams to bring the campaign's strategic direction to life through breakthrough ideas and experiences that strengthen Target's brand and drive business growth.
- Orchestrate the end-to-end Back to School campaign by aligning Marketing, Creative, Media, Social, Digital, Merchandising, Enterprise Insights, and agency partners to deliver a connected guest experience across the guest journey.
- Lead cross-functional teams through ambiguity, aligning stakeholders, driving strategic decisions, and balancing guest needs, business priorities, and executional realities throughout campaign development.
- Define success metrics, monitor campaign performance, and translate insights and learnings into actionable recommendations that strengthen future campaigns and improve marketing effectiveness.
- Represent the Back to School campaign across Marketing and Enterprise leadership forums, influencing decisions, building alignment, and driving momentum across senior stakeholders.
ABOUT YOU
- Bachelor's degree in Marketing, Business, Communications, or a related field; or equivalent experience.
- 7+ years of experience in marketing strategy, brand strategy, integrated marketing, consulting, agency strategy, brand management, or related disciplines.
- Demonstrated ability to translate consumer insights, cultural trends, business priorities, and performance data into clear marketing strategies, strategic briefs, and executive recommendations.
- Strong strategic thinking, storytelling, and communication skills, with the ability to develop a compelling point of view, simplify complexity, and influence decision making across functions and leadership levels.
- Strong creative judgment with the ability to partner with creative teams and agencies, provide strategic direction, and influence breakthrough work from concept through execution.
- Strong understanding of full-funnel marketing and the role each channel plays in the guest journey.
- Proven ability to operate with speed, accountability, and sound judgment in a fast-paced, ambiguous environment while managing multiple priorities.
- Deep curiosity about consumers, culture, retail, shopping behavior, media, and the evolving competitive landscape.
This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.
Benefits Eligibility
Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_E
AMERICANS WITH DISABILITIES ACT (ADA)
In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.
Social Media Marketing Job Roles in Minnesota
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Search Social Media Marketing Jobs in MinnesotaSocial Media Marketing Jobs in Minnesota: Frequently Asked Questions
Which companies sponsor visas for social media marketers in Minnesota?
Large Minnesota-headquartered employers are the most consistent sponsors for social media marketing roles. Target, Best Buy, General Mills, UnitedHealth Group, and Land O'Lakes have all filed H-1B Labor Condition Applications for marketing and communications positions. Mid-sized agencies in Minneapolis, such as digital marketing firms serving retail and healthcare clients, also sponsor periodically, though less predictably than Fortune 500 employers.
Which visa types are most common for social media marketing roles in Minnesota?
The H-1B is the most common visa for social media marketing roles in Minnesota, provided the position requires a bachelor's degree in marketing, communications, or a related field. The O-1A is an option for applicants with documented recognition in digital marketing, such as industry awards or significant audience growth metrics. Canadians and Mexicans may qualify for TN visa status under the marketing professional category.
Which cities in Minnesota have the most social media marketing sponsorship jobs?
Minneapolis and Saint Paul account for the overwhelming majority of social media marketing sponsorship opportunities in Minnesota. Minneapolis in particular hosts corporate headquarters, advertising agencies, and media companies that regularly hire international marketing professionals. Rochester has a smaller but growing market tied to Mayo Clinic's communications and health content teams, while Bloomington sees activity from retail and hospitality brands near the Mall of America.
How to find social media marketing visa sponsorship jobs in Minnesota?
Migrate Mate is built specifically for international job seekers and filters social media marketing roles in Minnesota by visa sponsorship eligibility, so you're not sorting through listings that won't support work authorization. The platform surfaces positions at employers with active H-1B filing histories in the state, which is particularly useful for targeting Twin Cities-based retail, healthcare, and consumer goods companies that hire marketing professionals.
Are there any state-specific considerations for social media marketing sponsorship jobs in Minnesota?
Minnesota's prevailing wage requirements under the H-1B program are benchmarked to the Minneapolis-Saint Paul-Bloomington metropolitan area for most roles, and employers must certify they are paying at least the Department of Labor's prevailing wage for the specific occupation and location. The University of Minnesota and other local colleges produce strong marketing graduates, so sponsored candidates typically need to demonstrate specialized skills or international experience that differentiates them in a competitive local applicant pool.
What is the prevailing wage for sponsored social media marketing jobs in Minnesota?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.