Social Media Marketing Visa Sponsorship Jobs in California

About us: AZAZIE stands as the leading direct-to-consumer (DTC) e-tailer, providing an array of bridal gowns, bridesmaid dresses, evening wear, and accessories. Designed in Los Angeles, AZAZIE disrupts the traditional wedding industry by presenting made-to-order gowns at an affordable price point. The brand is dedicated to promoting body-positive fashion, ensuring that all dresses, available in sizes 0-30, are meticulously cut and sewn to order. Explore our website, where you'll find hundreds of bridal and bridesmaid gowns and dresses, spanning over 80+ enticing color options.

Job Overview: The Senior Director of Social Media is responsible for developing and leading the organization’s social media and influencer strategy to drive brand awareness, engagement, growth and customer acquisition. This role will lead the social media and influencer marketing team, oversee social content strategy and campaigns, develop high-impact creator and influencer partnerships, and identify emerging platforms, trends and opportunities to strengthen the brand’s presence and relevance. Additionally, this role will provide strategic oversight of public relations initiatives, working closely with internal teams and external partners to ensure PR efforts complement and amplify the organization’s broader social, influencer, and brand objectives.

Responsibilities:

• Develop and execute a comprehensive social media strategy that aligns with the organization's goals and objectives. Identify target audiences and create content plans to increase engagement, followers and brand awareness.
• Lead and manage the Social Media and Influencer Marketing team, setting objectives, providing coaching and direction and fostering collaboration and career development.
• Oversee social content strategy and maintain consistent, compelling brand messaging across all platforms, including emerging channels and trends.
• Lead influencer campaigns, social-first initiatives, events, activations, and partnerships that strengthen the brand and support key business priorities.
• Provide strategic oversight of PR efforts, including media relationships, brand communications, and opportunities that complement social and influencer initiatives.
• Utilize analytics tools to track, measure, and report on key performance indicators (KPIs) and metrics. Analyze data and provide regular reports to senior management, highlighting key performance indicators and recommendations for improvement.
• Partner cross-functionally with other departments to align social and influencer initiatives with broader business objectives.
• Stay current on social media trends, technologies, cultural moments, and best practices to identify opportunities for innovation and growth.
• Manage external agencies, partners, and relevant budgets to maximize impact and ROI.
• Perform other duties as assigned.

Note: These duties are intended to describe the general nature and level of work performed and are not exhaustive. The company reserves the right to modify duties and responsibilities as business needs evolve.

Qualifications

• Bachelor's degree in marketing, public relations, communications, journalism, or a related field
• 8+ years in social media and influencer marketing, preferably with progressive experience from hands-on to leadership role.
• Proven track record of developing and executing social media strategies that drive brand awareness, audience growth, engagement, and business results.
• Strong experience developing and managing influencer, creator, and ambassador programs, including identifying talent, negotiating partnerships, and measuring performance.
• Deep understanding of major social platforms, including TikTok, Instagram, YouTube, Pinterest, and emerging platforms.
• Experience in the apparel/fashion industry is highly preferred.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Excellent leadership and team management skills.
• Strong networking and relationship-building abilities.
• Knowledge of industry regulations and ethical standards.

Benefits:

• 100% Medical, Dental, Vision, Life insurance offered after a 60-day probationary period
• Paid vacation days and sick leave
• Paid Holidays + Floating Holidays
• 401k match
• Parking/Commuter reimbursement
• Free snacks and drinks in office
• Employee discount
• Gym access in building
• Company engagement events

Physical Requirements: While performing the functions of this job, the employee is regularly required to sit; frequently required to talk or hear; and occasionally required to stand, walk, use hands to finger, handle, or feel, reach with hands and arms, stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close, distance and color vision.

Azazie, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Azazie, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. This job description is not an employment contract. It is intended to describe the general content of and requirements for the performance of this job. Duties, responsibilities, and requirements may be changed or added at the discretion of Azazie at any time.