H-1B Visa Social Media Manager Jobs
Social Media Manager roles qualify for H-1B visa sponsorship when the position requires a bachelor's degree in marketing, communications, or a related field. Many mid-size and enterprise employers file LCAs for this occupation under SOC code 11-2021. Roles blending content strategy, paid social, and analytics reporting tend to clear the specialty occupation bar most cleanly.
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Job Summary
Northeastern University is looking for a News Editor for Social Media with experience in journalism, social media strategy, and transforming news content into platform-specific video content. The News Editor for Social Media plays a key role in Northeastern's news operation, including developing editorial strategies for social-first news content across platforms and maintaining editorial standards across all creator-produced content. The News Editor for Social Media combines brand standards and editorial strategy to promote Northeastern University as a knowledge brand that educates and informs. The role requires strong editorial background and impeccable journalistic standards honed at commercial news organizations where rigor and accuracy go hand-in-hand with creativity and innovation.
The role is responsible for monitoring the global news cycle and identifying timely angles and topics that showcase faculty expertise across a wide variety of subjects and align them with relevant events happening in the world at any given time.
Reporting to the Vice President for Communications, the News Editor for Social Media works closely with NGN's (Northeastern Global News) executive and managing editors, reporters, and content creators to identify news angles and timelines, conceptualize content and format, and write news content tailored for each platform (TikTok, Instagram, Facebook, LinkedIn, Reddit, etc.) that engages key stakeholder groups. The News Editor for Social Media understands current and emerging social media platforms and innovative trends in audience engagement around news content and can build editorial strategies to leverage them.
The News Editor for Social Media has a track record of devising and executing data-informed strategies with key metrics to track progress and meet ambitious goals. The editorial strategy is intended to leverage Northeastern's academic and research enterprise as a source for news. Should be familiar with leveraging AI-powered tools— including media monitoring platforms, automated insight generation, and data analytics—and make informed decisions for using artificial intelligence to innovate and increase capacity.
In partnership with the Creative Director for Social Video, the News Editor for Social Media leads an editorial training function for creators without traditional journalism backgrounds that maintains journalistic rigor (fact-checking, source verification, editorial ethics). The role also works with NGN news reporters on adapting their original reporting to social platforms.
As is the case for every member of the Communications team, after-hours work, including weekends, holidays and events is routinely required. The position is based on the Boston campus and is fully in-person.
Higher education experience is not required.
Minimum Qualifications
- 8-10 years of experience in both traditional journalism/editorial environments and social-first or creator-economy content production
- Demonstrated ability to train and coach teams in editorial standards without slowing content velocity
- Proven track record developing and enforcing brand voice/tone guidelines across multiple contributors
- Experience translating research or technical/academic material into story ideas for a general audience
- Experience using AI tools in responsible ways to increase capacity, innovate, and measure progress toward ambitious goals
- Experience coordinating across teams with distinct workflows (editorial and creator) as a hybrid editor/producer/talent coach
Key Responsibilities
- Establish and enforce a consistent brand voice and editorial standards across all creator-produced content, serving as the final editorial gatekeeper balancing speed, authenticity, and accuracy.
- Mine the university's research enterprise, faculty expertise, and student community for original story ideas, and build a "newsmaker" content pipeline that positions Northeastern as a trusted, recognizable source.
- Align editorial standards for Northeastern Global News with social platforms in mind and identify NGN stories suited for creator-led video spin-offs — ensuring creator content reinforces rather than duplicates NGN's journalism.
- Support communications during high-priority or breaking moments, coordinating timely creator content alongside traditional press response.
- Track how creator-driven content performs against and complements earned media coverage, and stay ahead of platform and industry trends.
- Adjust targets and priorities for news content on social amid a constantly changing global, 24/7 news cycle and evolving digital landscape.
Position Type
Marketing and Communications
Additional Information
Northeastern University considers factors such as candidate work experience, education and skills when extending an offer.
Northeastern has a comprehensive benefits package for benefit eligible employees. This includes medical, vision, dental, paid time off, tuition assistance, wellness & life, retirement- as well as commuting & transportation. Visit https://hr.northeastern.edu/benefits/ for more information.
All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.
Compensation Grade/Pay Type:
110S
Expected Hiring Range:
$76,335.00 - $107,823.75
With the pay range(s) shown above, the starting salary will depend on several factors, which may include your education, experience, location, knowledge and expertise, and skills as well as a pay comparison to similarly-situated employees already in the role. Salary ranges are reviewed regularly and are subject to change.
About the Opportunity
Job Summary
Northeastern University is looking for a News Editor for Social Media with experience in journalism, social media strategy, and transforming news content into platform-specific video content. The News Editor for Social Media plays a key role in Northeastern's news operation, including developing editorial strategies for social-first news content across platforms and maintaining editorial standards across all creator-produced content. The News Editor for Social Media combines brand standards and editorial strategy to promote Northeastern University as a knowledge brand that educates and informs. The role requires strong editorial background and impeccable journalistic standards honed at commercial news organizations where rigor and accuracy go hand-in-hand with creativity and innovation.
The role is responsible for monitoring the global news cycle and identifying timely angles and topics that showcase faculty expertise across a wide variety of subjects and align them with relevant events happening in the world at any given time.
Reporting to the Vice President for Communications, the News Editor for Social Media works closely with NGN's (Northeastern Global News) executive and managing editors, reporters, and content creators to identify news angles and timelines, conceptualize content and format, and write news content tailored for each platform (TikTok, Instagram, Facebook, LinkedIn, Reddit, etc.) that engages key stakeholder groups. The News Editor for Social Media understands current and emerging social media platforms and innovative trends in audience engagement around news content and can build editorial strategies to leverage them.
The News Editor for Social Media has a track record of devising and executing data-informed strategies with key metrics to track progress and meet ambitious goals. The editorial strategy is intended to leverage Northeastern's academic and research enterprise as a source for news. Should be familiar with leveraging AI-powered tools— including media monitoring platforms, automated insight generation, and data analytics—and make informed decisions for using artificial intelligence to innovate and increase capacity.
In partnership with the Creative Director for Social Video, the News Editor for Social Media leads an editorial training function for creators without traditional journalism backgrounds that maintains journalistic rigor (fact-checking, source verification, editorial ethics). The role also works with NGN news reporters on adapting their original reporting to social platforms.
As is the case for every member of the Communications team, after-hours work, including weekends, holidays and events is routinely required. The position is based on the Boston campus and is fully in-person.
Higher education experience is not required.
Minimum Qualifications
- 8-10 years of experience in both traditional journalism/editorial environments and social-first or creator-economy content production
- Demonstrated ability to train and coach teams in editorial standards without slowing content velocity
- Proven track record developing and enforcing brand voice/tone guidelines across multiple contributors
- Experience translating research or technical/academic material into story ideas for a general audience
- Experience using AI tools in responsible ways to increase capacity, innovate, and measure progress toward ambitious goals
- Experience coordinating across teams with distinct workflows (editorial and creator) as a hybrid editor/producer/talent coach
Key Responsibilities
- Establish and enforce a consistent brand voice and editorial standards across all creator-produced content, serving as the final editorial gatekeeper balancing speed, authenticity, and accuracy.
- Mine the university's research enterprise, faculty expertise, and student community for original story ideas, and build a "newsmaker" content pipeline that positions Northeastern as a trusted, recognizable source.
- Align editorial standards for Northeastern Global News with social platforms in mind and identify NGN stories suited for creator-led video spin-offs — ensuring creator content reinforces rather than duplicates NGN's journalism.
- Support communications during high-priority or breaking moments, coordinating timely creator content alongside traditional press response.
- Track how creator-driven content performs against and complements earned media coverage, and stay ahead of platform and industry trends.
- Adjust targets and priorities for news content on social amid a constantly changing global, 24/7 news cycle and evolving digital landscape.
Position Type
Marketing and Communications
Additional Information
Northeastern University considers factors such as candidate work experience, education and skills when extending an offer.
Northeastern has a comprehensive benefits package for benefit eligible employees. This includes medical, vision, dental, paid time off, tuition assistance, wellness & life, retirement- as well as commuting & transportation. Visit https://hr.northeastern.edu/benefits/ for more information.
All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.
Compensation Grade/Pay Type:
110S
Expected Hiring Range:
$76,335.00 - $107,823.75
With the pay range(s) shown above, the starting salary will depend on several factors, which may include your education, experience, location, knowledge and expertise, and skills as well as a pay comparison to similarly-situated employees already in the role. Salary ranges are reviewed regularly and are subject to change.
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Social Media Manager
Confirm your role meets specialty occupation
Pull the O*NET profile for Marketing Managers to verify the degree requirement language. Your offer letter and job description must specify a bachelor's degree in a directly related field, not just "preferred", that distinction is what USCIS scrutinizes most.
Check prevailing wage before accepting offers
Run your job title and work location through the OFLC Wage Search before negotiations. Your employer's LCA must certify they'll pay at least the prevailing wage for Level I through IV, and accepting below that rate will delay or block certification.
Target employers with active LCA filing history
Use Migrate Mate to filter Social Media Manager roles by employers who have filed LCAs for this occupation, that history signals a working H-1B sponsorship process rather than a first-time guess.
Ask about cap-exempt employer status early
Universities, nonprofits affiliated with higher education, and certain research institutions are cap-exempt, meaning your H-1B can be filed outside the April lottery window. Social media roles at these employers are less common but exist, especially in brand and communications teams.
Document cross-functional scope in your resume
USCIS RFEs for Social Media Manager petitions often challenge whether the role genuinely requires a specialized degree. Evidence that your work involves analytics platforms, marketing automation tools, and integrated campaign strategy strengthens the specialty occupation argument.
Plan your petition timeline around the lottery
USCIS opens H-1B registration in early March for an October 1 start date. If you're on OPT with a cap-gap, confirm your employer files the I-129 before your EAD expires. Premium processing through USCIS cuts the adjudication window significantly if timing is tight.
H-1B Visa Social Media Manager: Frequently Asked Questions
Does a Social Media Manager role qualify as a specialty occupation for H-1B purposes?
Yes, if the position requires a bachelor's degree or higher in a directly related field such as marketing, communications, digital media, or business. The job description must treat the degree as a requirement, not a preference. Roles that blend content strategy, performance analytics, and campaign management tend to satisfy USCIS's specialty occupation standard more reliably than generalist coordinator titles.
Which employers commonly sponsor H-1B visas for Social Media Managers?
Consumer brands, technology companies, media publishers, and agencies with large marketing departments are the most frequent sponsors for this occupation. Employers who have filed Labor Condition Applications for marketing management roles in the past are your strongest leads. Migrate Mate surfaces employers with verified LCA filing history for Social Media Manager and related titles, so you can prioritize outreach accordingly.
What SOC code does USCIS use for Social Media Manager H-1B petitions?
Most petitions for Social Media Manager roles are filed under SOC code 11-2021, Marketing Managers. Some employers use 11-2011 (Advertising and Promotions Managers) depending on how the role is scoped. The SOC code affects your prevailing wage level, so confirm with your employer which code their attorney plans to use before the LCA is submitted to DOL.
Can my employer file my H-1B petition if they have never sponsored a visa before?
Yes, there's no requirement that an employer have prior sponsorship experience. They must be enrolled in E-Verify, obtain an FEIN, and work with an immigration attorney to file the LCA with DOL and the I-129 petition with USCIS. First-time sponsors sometimes face longer processing times due to additional USCIS scrutiny of the employer's ability to pay the prevailing wage.
How does an H-1B RFE affect a Social Media Manager petition, and how common are they?
RFEs for Social Media Manager petitions typically challenge whether the role requires a specialized degree or whether the offered wage meets the prevailing wage for that location and level. Responding requires detailed documentation of job duties, your academic credentials, and the employer's compensation structure. A well-drafted initial petition with strong job duty language and degree requirement specificity reduces RFE risk significantly.