H-1B Visa Brand Marketing Jobs
Brand Marketing roles qualify for H-1B visa sponsorship when the position requires a bachelor's degree or higher in marketing, communications, or a related field. Employers file an LCA with DOL certifying prevailing wage compliance before USCIS adjudicates the petition. Cap-subject registrations open each March for an October 1 start date.
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David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable – the brand’s artistic signature. David Yurman collections are available at retail stores throughout the United States, Canada, Hong Kong and France and at locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.
Our Values
At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family’s guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance.
Job Description
Manager, Brand Marketing
Role Overview
The Brand Marketing & Content function is central to how David Yurman brings product to market—seamlessly connecting paid, owned, and earned channels to deliver cohesive, high-impact campaigns.
The Manager, Brand Marketing – Men’s will lead end-to-end go-to-market strategy for the Men’s category—driving campaigns that elevate brand equity while delivering commercial performance. This role serves as a key cross-functional connector, translating brand strategy into campaign vision, content, and full-funnel execution across all consumer touchpoints.
Key Responsibilities
Brand Strategy
- Develop and execute 360° campaign strategies for Men’s product launches and key business moments
- Define objectives, audience, messaging, and channel approach to maximize reach, engagement, and conversion
Integrated Campaign Leadership
- Lead end-to-end campaign execution across paid, owned, and earned channels (media, social, site, CRM, retail, VIC)
- Drive cross-functional alignment across Marketing, Creative, eCommerce, Retail, Product, and Visual teams
- Manage timelines, deliverables, and in-flight optimization to ensure best-in-class execution with cross functional partners including launch plans & recaps
Content Strategy & Briefing
- Own development of campaign content strategies and creative briefs for all key moments
- Partner closely with Creative teams to guide asset development across formats and channels
- Ensure content is optimized by channel, informed by performance insights, and reflective of David Yurman’s brand codes
Full-Funnel Media Oversight
- Provide strategic oversight of media plans across awareness, consideration, and conversion in partnership with media team
- Partner with Media and Analytics teams to ensure alignment between campaign strategy, investment, and performance goals
- Guide optimization strategies based on real-time performance and audience insights
Product Storytelling & Brand Guardianship
- Partner with Brand Strategy and Insights to craft compelling narratives for Men’s collections
- Ensure all campaign outputs reflect David Yurman’s standards of craftsmanship, innovation, and timeless design
- Maintain consistency and excellence across all consumer touchpoints
Men’s Category Expertise
- Build deep understanding of the Men’s luxury consumer, competitive landscape, and category dynamics
- Identify growth opportunities and support expansion across key markets
Insights & Performance
- Define KPIs and measure campaign success across channels
- Partner with Analytics to deliver actionable insights and continuous optimization
- Lead test-and-learn initiatives to improve creative, audience, and channel effectiveness
- Establish brand media measurement frameworks, KPIs, and reporting methodologies to evaluate media effectiveness and ROI
- Analyze media performance data, provide insights, and make data-driven recommendations for optimization with media team
- Continuously monitor brand media campaigns, conduct A/B testing, and iterate to enhance performance and impact
- Prepare regular reports and presentations to communicate brand performance, trends, and recommendations to key stakeholders
Qualifications
- 6–8+ years of experience in brand marketing, preferably in luxury, fashion, or consumer goods
- Proven experience leading integrated campaigns and developing content briefs
- Strong understanding of full-funnel media strategy and performance marketing
- Demonstrated cross-functional leadership and project management skills
- Strategic, analytical thinker with strong storytelling capabilities
- Deep understanding of consumer behavior within the luxury market, with a focus on Men’s category
Location: New York, NY (Tribeca)
Working Mode: Hybrid
Travel: N/A
Estimate Salary Range: $115,000–$130,000
Base pay is one component of David Yurman’s total compensation package, which may also include the following for eligible employees: access to healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more.
Diversity, Equity & Inclusion at David Yurman
As a company founded by artists, David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees’ backgrounds and perspectives. We will always advocate for equity and inclusion for all.
David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender).
About us
David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable – the brand’s artistic signature. David Yurman collections are available at retail stores throughout the United States, Canada, Hong Kong and France and at locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.
Our Values
At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family’s guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance.
Job Description
Manager, Brand Marketing
Role Overview
The Brand Marketing & Content function is central to how David Yurman brings product to market—seamlessly connecting paid, owned, and earned channels to deliver cohesive, high-impact campaigns.
The Manager, Brand Marketing – Men’s will lead end-to-end go-to-market strategy for the Men’s category—driving campaigns that elevate brand equity while delivering commercial performance. This role serves as a key cross-functional connector, translating brand strategy into campaign vision, content, and full-funnel execution across all consumer touchpoints.
Key Responsibilities
Brand Strategy
- Develop and execute 360° campaign strategies for Men’s product launches and key business moments
- Define objectives, audience, messaging, and channel approach to maximize reach, engagement, and conversion
Integrated Campaign Leadership
- Lead end-to-end campaign execution across paid, owned, and earned channels (media, social, site, CRM, retail, VIC)
- Drive cross-functional alignment across Marketing, Creative, eCommerce, Retail, Product, and Visual teams
- Manage timelines, deliverables, and in-flight optimization to ensure best-in-class execution with cross functional partners including launch plans & recaps
Content Strategy & Briefing
- Own development of campaign content strategies and creative briefs for all key moments
- Partner closely with Creative teams to guide asset development across formats and channels
- Ensure content is optimized by channel, informed by performance insights, and reflective of David Yurman’s brand codes
Full-Funnel Media Oversight
- Provide strategic oversight of media plans across awareness, consideration, and conversion in partnership with media team
- Partner with Media and Analytics teams to ensure alignment between campaign strategy, investment, and performance goals
- Guide optimization strategies based on real-time performance and audience insights
Product Storytelling & Brand Guardianship
- Partner with Brand Strategy and Insights to craft compelling narratives for Men’s collections
- Ensure all campaign outputs reflect David Yurman’s standards of craftsmanship, innovation, and timeless design
- Maintain consistency and excellence across all consumer touchpoints
Men’s Category Expertise
- Build deep understanding of the Men’s luxury consumer, competitive landscape, and category dynamics
- Identify growth opportunities and support expansion across key markets
Insights & Performance
- Define KPIs and measure campaign success across channels
- Partner with Analytics to deliver actionable insights and continuous optimization
- Lead test-and-learn initiatives to improve creative, audience, and channel effectiveness
- Establish brand media measurement frameworks, KPIs, and reporting methodologies to evaluate media effectiveness and ROI
- Analyze media performance data, provide insights, and make data-driven recommendations for optimization with media team
- Continuously monitor brand media campaigns, conduct A/B testing, and iterate to enhance performance and impact
- Prepare regular reports and presentations to communicate brand performance, trends, and recommendations to key stakeholders
Qualifications
- 6–8+ years of experience in brand marketing, preferably in luxury, fashion, or consumer goods
- Proven experience leading integrated campaigns and developing content briefs
- Strong understanding of full-funnel media strategy and performance marketing
- Demonstrated cross-functional leadership and project management skills
- Strategic, analytical thinker with strong storytelling capabilities
- Deep understanding of consumer behavior within the luxury market, with a focus on Men’s category
Location: New York, NY (Tribeca)
Working Mode: Hybrid
Travel: N/A
Estimate Salary Range: $115,000–$130,000
Base pay is one component of David Yurman’s total compensation package, which may also include the following for eligible employees: access to healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more.
Diversity, Equity & Inclusion at David Yurman
As a company founded by artists, David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees’ backgrounds and perspectives. We will always advocate for equity and inclusion for all.
David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender).
See all 2,853+ H-1B Visa Brand Marketing Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Brand Marketing
Frame your degree around specialty occupation
USCIS requires a direct relationship between your degree field and the Brand Marketing role. A degree in marketing, communications, or business with a marketing concentration strengthens your petition. A general business degree alone can trigger a Request for Evidence.
Search LCA data to identify active sponsors
Use the OFLC Wage Search to filter certified LCAs by occupation code 11-2021 (Marketing Managers) or 11-2011 (Advertising and Promotions Managers). Employers with recent certifications have already cleared DOL prevailing-wage compliance for brand roles.
Target companies with dedicated brand functions
Consumer goods, media, and tech companies with standalone brand teams are more likely to have H-1B filing infrastructure in place. Agencies and startups without in-house HR often lack the process to sponsor, even when they want to hire you.
Confirm prevailing wage level before negotiating
Your offered salary must meet the DOL prevailing wage for your job title and worksite location. Pull the current wage level from the OFLC Wage Search before entering offer discussions so you know the floor your employer must clear.
Use Migrate Mate to verify employer filing history
Before applying, check whether a brand marketing employer has sponsored H-1B petitions for similar roles. Migrate Mate surfaces DOL Labor Condition Application filing history by occupation and employer, so you can prioritize companies with a real track record.
Clarify your work location in the LCA early
Brand roles increasingly involve remote or hybrid arrangements, but USCIS and DOL require the LCA to list every worksite where you'll work. If your role changes from in-office to hybrid after filing, your employer may need to amend the petition.
H-1B Visa Brand Marketing: Frequently Asked Questions
Does a Brand Marketing role qualify as a specialty occupation for H-1B purposes?
Brand Marketing qualifies when the position requires a bachelor's degree or higher in a specific field like marketing, communications, advertising, or business. Roles described as needing general skills or accepting any degree background can face RFEs. Your employer's job description should specify the degree requirement clearly, and your degree should align directly with the duties listed.
Which employers sponsor H-1B visas for Brand Marketing jobs?
Consumer packaged goods companies, technology firms with large marketing organizations, media companies, and major retail brands regularly sponsor H-1B petitions for brand roles. Migrate Mate lets you filter Brand Marketing jobs by employers with verified H-1B LCA filing history, so you can focus your search on companies that have already demonstrated a willingness to sponsor.
How does the H-1B cap lottery affect Brand Marketing job seekers?
Most Brand Marketing employers are cap-subject, meaning your petition enters the annual lottery capped at 85,000 visas. USCIS opens registration each March, with selections announced before April 1 for an October 1 start. If you're on OPT or another status, your employer can file after selection but you won't begin H-1B employment until October 1 unless cap-exempt employment applies.
What occupation codes apply to Brand Marketing roles on an H-1B petition?
Brand Marketing roles most commonly fall under SOC code 11-2021 (Marketing Managers) or 11-2011 (Advertising and Promotions Managers), depending on seniority and scope. The O*NET profile for each code defines the duties USCIS uses to evaluate specialty occupation status. Your employer should confirm the correct code before the LCA is filed with DOL, since misclassification can delay certification.
Can I switch Brand Marketing employers while on H-1B status?
Yes. Under H-1B portability rules, you can start working for a new employer once they file a non-frivolous H-1B transfer petition, as long as your current status is valid and you've been in H-1B status for at least 180 days. Your new employer files a fresh I-129 petition with an updated LCA covering your new worksite and salary.