H-1B Visa Product Marketing Manager Jobs
Product Marketing Manager roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, business, or a related field. Employers in tech, SaaS, and enterprise software regularly file LCAs for this title. Most PMM positions fall under SOC code 11-2021, which carries strong prevailing wage data across major metro markets.
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Get Access To All JobsPosition Title Associate Director of Product Marketing - Admissions
Job Summary
The Associate Director of Product Marketing (Admissions) owns the marketing strategy for the College’s undergraduate and graduate admissions programs, including recruitment, application growth, and yield across Hillsdale’s undergraduate program and its graduate schools. The Associate Director sets positioning and messaging, builds go-to-market plans, and briefs the Creative, Digital, and Social teams so their execution builds awareness, drives application volume, and strengthens long-term engagement with prospective students, families, counselors, and graduate program applicants. The role also leads parent-focused marketing and communication, guiding parents from the first inquiry through their student’s time at Hillsdale.
Essential Job Functions
- Strong foundation in marketing strategy, positioning, messaging, and go-to-market planning
- Exceptional communication and writing ability, with demonstrated success translating strategy into clear briefs that Creative, Digital, and Social teams can execute against
- Team player and strong communicator who builds trusted working relationships across Admissions, the Marketing teams, and external agencies
- Working knowledge of CRM, marketing automation, and digital campaign platforms sufficient to plan strategy and evaluate results in partnership with the Digital team
- Skilled in interpreting analytics and reporting (Google Analytics GA4, dashboards, performance tracking) to guide strategy and refine positioning
- Market research minded, with curiosity about audience behavior, enrollment trends, and competitor activity, and the habit of using what they learn to shape strategy
- Understanding of email marketing and social media channels
- Tech-savvy and adaptable, with fluency in the tools and digital trends relevant to admissions marketing, even without hands-on execution
Required Qualifications
Marketing Strategy & Positioning
- Develop and own the marketing strategy for undergraduate and graduate admissions, including positioning, messaging, and audience segmentation
- Translate enrollment goals into a documented strategy and roadmap that guides execution by the Creative, Digital, and Social teams
- Lead parent-focused marketing and communication, with messaging that helps parents see why Hillsdale is a good choice and guides them from prospective student parent to alumni parent
Go-to-Market Planning
- Build go-to-market plans for admissions initiatives, program launches, and application milestones, defining audience, message, channel mix, and timing
- Brief the Integrated Planning and Performance, Creative, Digital, and Social teams on strategy and messaging so each can execute within their area of expertise
Strategic Liaison Role
- Serve as the liaison between undergraduate and graduate Admissions leadership and central Marketing
- Align product marketing priorities across undergraduate and graduate initiatives for consistency and maximum reach
- Partner with alumni marketing so the move from admissions parent to alumni parent is planned in advance
Market & Competitive Insight
- Lead research on enrollment trends, competitor positioning, and prospective student and family insights
- Translate findings into strategic recommendations that shape campaign direction across undergraduate and graduate audiences
Program & Launch Collaboration
- Partner with Admissions and graduate program leaders to plan and position recruitment initiatives, campus visit events, and application milestones
- Ensure program and enrollment cycle launches are backed by a clear strategy brief before Creative, Digital, and Social begin execution
Graduate School Positioning
- Develop dedicated positioning and messaging strategy for Hillsdale’s graduate schools, distinct from undergraduate messaging
- Partner with marketing teams to translate graduate program value propositions into campaigns
Enrollment Performance Partnership
- Partner with the Digital team and Enrollment Operations to define what success looks like and how it is measured across the funnel
- Review performance data to refine strategy and inform the next planning cycle, working through Digital for hands-on reporting and execution
Brand & Messaging Oversight
- Review Creative, Digital, and Social output against strategy and brand standards, providing strategic feedback rather than production work
- Ensure messaging consistency and audience resonance across all teams and channels
Team Leadership & Mentorship
- Mentor and guide product marketing staff supporting undergraduate and graduate admissions
- Provide strategic direction, coaching, and professional development to maximize performance and long-term impact
Education & Experience
- Bachelor’s degree in Marketing, Communications, or related field.
- 5+ years of experience in marketing, with at least 3–5 years in product marketing, enrollment marketing, or admissions marketing.
Other Skills
Alignment with Mission
Deep appreciation for Hillsdale’s commitment to classical education, Christian values, and intellectual independence; ability to embody and promote these principles to prospective undergraduate and graduate students.
Code of Commitment
Be a good representative of Hillsdale College to promote the liberal arts, the College’s original Articles of Association, and operating principles stated in the Staff Code of Commitment. The College’s Mission Statement is a consideration in all aspects of the position. The teaching of the Christian faith shall remain a conspicuous aim of the College.
Physical Demands
Posting Number S339P
Open Date 11/02/2026
Open Until Filled Yes
Special Instructions to Applicants
Position Title Associate Director of Product Marketing - Admissions
Job Summary
The Associate Director of Product Marketing (Admissions) owns the marketing strategy for the College’s undergraduate and graduate admissions programs, including recruitment, application growth, and yield across Hillsdale’s undergraduate program and its graduate schools. The Associate Director sets positioning and messaging, builds go-to-market plans, and briefs the Creative, Digital, and Social teams so their execution builds awareness, drives application volume, and strengthens long-term engagement with prospective students, families, counselors, and graduate program applicants. The role also leads parent-focused marketing and communication, guiding parents from the first inquiry through their student’s time at Hillsdale.
Essential Job Functions
- Strong foundation in marketing strategy, positioning, messaging, and go-to-market planning
- Exceptional communication and writing ability, with demonstrated success translating strategy into clear briefs that Creative, Digital, and Social teams can execute against
- Team player and strong communicator who builds trusted working relationships across Admissions, the Marketing teams, and external agencies
- Working knowledge of CRM, marketing automation, and digital campaign platforms sufficient to plan strategy and evaluate results in partnership with the Digital team
- Skilled in interpreting analytics and reporting (Google Analytics GA4, dashboards, performance tracking) to guide strategy and refine positioning
- Market research minded, with curiosity about audience behavior, enrollment trends, and competitor activity, and the habit of using what they learn to shape strategy
- Understanding of email marketing and social media channels
- Tech-savvy and adaptable, with fluency in the tools and digital trends relevant to admissions marketing, even without hands-on execution
Required Qualifications
Marketing Strategy & Positioning
- Develop and own the marketing strategy for undergraduate and graduate admissions, including positioning, messaging, and audience segmentation
- Translate enrollment goals into a documented strategy and roadmap that guides execution by the Creative, Digital, and Social teams
- Lead parent-focused marketing and communication, with messaging that helps parents see why Hillsdale is a good choice and guides them from prospective student parent to alumni parent
Go-to-Market Planning
- Build go-to-market plans for admissions initiatives, program launches, and application milestones, defining audience, message, channel mix, and timing
- Brief the Integrated Planning and Performance, Creative, Digital, and Social teams on strategy and messaging so each can execute within their area of expertise
Strategic Liaison Role
- Serve as the liaison between undergraduate and graduate Admissions leadership and central Marketing
- Align product marketing priorities across undergraduate and graduate initiatives for consistency and maximum reach
- Partner with alumni marketing so the move from admissions parent to alumni parent is planned in advance
Market & Competitive Insight
- Lead research on enrollment trends, competitor positioning, and prospective student and family insights
- Translate findings into strategic recommendations that shape campaign direction across undergraduate and graduate audiences
Program & Launch Collaboration
- Partner with Admissions and graduate program leaders to plan and position recruitment initiatives, campus visit events, and application milestones
- Ensure program and enrollment cycle launches are backed by a clear strategy brief before Creative, Digital, and Social begin execution
Graduate School Positioning
- Develop dedicated positioning and messaging strategy for Hillsdale’s graduate schools, distinct from undergraduate messaging
- Partner with marketing teams to translate graduate program value propositions into campaigns
Enrollment Performance Partnership
- Partner with the Digital team and Enrollment Operations to define what success looks like and how it is measured across the funnel
- Review performance data to refine strategy and inform the next planning cycle, working through Digital for hands-on reporting and execution
Brand & Messaging Oversight
- Review Creative, Digital, and Social output against strategy and brand standards, providing strategic feedback rather than production work
- Ensure messaging consistency and audience resonance across all teams and channels
Team Leadership & Mentorship
- Mentor and guide product marketing staff supporting undergraduate and graduate admissions
- Provide strategic direction, coaching, and professional development to maximize performance and long-term impact
Education & Experience
- Bachelor’s degree in Marketing, Communications, or related field.
- 5+ years of experience in marketing, with at least 3–5 years in product marketing, enrollment marketing, or admissions marketing.
Other Skills
Alignment with Mission
Deep appreciation for Hillsdale’s commitment to classical education, Christian values, and intellectual independence; ability to embody and promote these principles to prospective undergraduate and graduate students.
Code of Commitment
Be a good representative of Hillsdale College to promote the liberal arts, the College’s original Articles of Association, and operating principles stated in the Staff Code of Commitment. The College’s Mission Statement is a consideration in all aspects of the position. The teaching of the Christian faith shall remain a conspicuous aim of the College.
Physical Demands
Posting Number S339P
Open Date 11/02/2026
Open Until Filled Yes
Special Instructions to Applicants
See all 623+ H-1B Visa Product Marketing Manager Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Product Marketing Manager
Map your degree to the SOC code
Product Marketing Manager roles are classified under SOC 11-2021. Pull the O*NET profile for that code and confirm your degree field aligns with the listed education requirements before applying, so you can address the specialty occupation question confidently.
Filter employers by LCA filing history
Use Migrate Mate to search Product Marketing Manager roles filtered by employers with verified H-1B LCA filing history, so you're targeting companies that have already navigated the DOL certification process for this exact job title.
Verify prevailing wage before negotiating
Run your target city and SOC code through the OFLC Wage Search before you enter salary negotiations. Your offered wage must meet or exceed the prevailing wage level the employer certifies on the LCA, so knowing Level I through IV ranges protects you.
Ask about cap-exempt employer status early
Universities, nonprofit research organizations, and certain government-related entities are cap-exempt and can file H-1B petitions outside the annual lottery. If a PMM role at one of these employers interests you, confirm cap-exempt status during the recruiter screen.
Document cross-functional scope in your offer letter
USCIS scrutinizes PMM petitions because the role spans marketing, product, and strategy. Ask your employer to describe the specialist nature of the position explicitly in the offer letter and support letter, tying responsibilities to your specific degree field.
Time your application around the H-1B lottery window
USCIS opens H-1B registration in early March for an October 1 start date. If you're on OPT, confirm your OPT end date gives you cap-gap coverage through October 1 so there's no gap in work authorization after selection.
H-1B Visa Product Marketing Manager: Frequently Asked Questions
Does a Product Marketing Manager role qualify as an H-1B specialty occupation?
Yes, provided the employer can show the position normally requires a bachelor's degree or higher in a specific field such as marketing, business administration, or communications. Generic management titles can draw USCIS scrutiny, so the job description needs to tie daily responsibilities to that degree requirement explicitly. Roles at tech and SaaS companies with defined product portfolios tend to have the strongest cases.
Which employers regularly sponsor H-1B visas for Product Marketing Manager roles?
Tech companies, enterprise software firms, and cloud platform providers are the most consistent sponsors for PMM roles because they operate at the scale where dedicated product marketing functions are standard. Browse Migrate Mate to see employers with verified H-1B LCA filing history filtered by this job title, so you're not guessing about sponsorship willingness before you apply.
What is the prevailing wage for a Product Marketing Manager on H-1B?
Prevailing wages for PMM roles fall under SOC code 11-2021 and vary significantly by metro area and experience level. The DOL sets four wage levels, and your offered salary must meet the level your employer certifies on the LCA. Run your city and SOC code through the OFLC Wage Search to see current wage levels before negotiating, so you're not caught off-guard at the filing stage.
Can a Product Marketing Manager transfer their H-1B to a new employer?
Yes. H-1B portability under AC21 lets you start working for a new employer as soon as the new I-129 petition is filed, without waiting for approval, as long as your previous H-1B was approved and you've maintained valid status. Your new employer files a new I-129 with a fresh LCA covering the PMM role at the new company. There's no need to restart the lottery.
How does the H-1B lottery affect my Product Marketing Manager job search timeline?
USCIS accepts H-1B registrations in early March each year for petitions with an October 1 start date. If you're selected, your employer has from April 1 to June 30 to file the full I-129 petition. That six-month gap between registration and start date is something to discuss with any potential employer early, particularly if your OPT or CPT authorization expires before October 1.