H-1B Visa Performance Marketing Manager Jobs
Performance Marketing Manager roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, statistics, or a related field. Employers must file a Labor Condition Application before sponsoring you, and cap-subject petitions enter the annual lottery with an 85,000-slot limit across all H-1B categories.
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Get Access To All JobsEssential Responsibilities and Duties
1. Strategic Leadership & Agency Oversight
- Serve as the primary strategic lead for the Growth Department, overseeing the internal Paid Media Supervisor and holding external vendors/digital agencies (such as OSL) strictly accountable to performance benchmarks.
- Audit external agency performance, campaign structures, and asset deployment to maximize efficiency and eliminate waste.
- Align high-level growth strategies across Facebook, Instagram, TikTok, Google, and other major acquisition platforms.
2. Advanced Budget & ROI Management
- Hold full authority over paid media budget allocation, spend approval, and scaling strategies.
- Monitor macro-level spending trends to maximize return on investment (ROI) and prevent overspending.
- Produce and present strategic budget optimization recommendations to the Director and senior leadership.
3. CRM, Automation & Data Infrastructure
- Partner with the Marketing Technologist to execute the upcoming strategic implementation of HubSpot as the core marketing automation engine.
- Understand data flows between HubSpot and Salesforce infrastructure to maintain absolute clean data hygiene from first-ad-click to closed-case.
4. Cross-Departmental Alignment & KPI Ownership
- Set macro Key Performance Indicators (KPIs) for marketing acquisition, including Cost Per Acquisition (CPA), lead-to-case conversion rates, and overall firm growth velocity.
- Partner directly with Sales, Legal, and Business Intelligence (BI) teams to ensure that marketing data accurately reflects actual firm revenue and sales capacity.
5. Executive Reporting & Advising
- Lead the presentation of the weekly Growth Department data deck.
- Translate complex campaign metrics and CRM pipeline data into actionable, decision-ready insights for the Director, CEO, and senior executives.
6. Process Innovation & Infrastructure
- Implement automation, advanced tracking models, and analytics tools (e.g., Power BI) to eliminate attribution blind spots and scale paid media operations efficiently.
Scope of Authority
- Direct decision-making authority over macro campaign strategy, overall budget allocation, and agency contracts.
- Final approval rights on scaling decisions and high-level marketing expenditures.
- Full accountability for paid media ROI and growth performance.
Key Performance Indicators (KPIs)
The Performance Marketing Manager’s success will be measured by the following Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) metrics, reviewed on a quarterly and annual basis:
- Budget Management & Pacing Efficiency: Maintain monthly multi-channel paid media spending across internal and external agency accounts within +/- 5% of the approved budget allocations.
- Agency Performance & ROI Optimization: Audit and optimize the external agency (OSL) account structures to achieve a minimum 10% improvement in overall lead generation ROI or a 10% reduction in average Cost per Lead (CPL) and/or Cost Per Acquisition (CPA) within the first 90 days of onboarding.
- Lead Generation Velocity & Conversion: Increase month-over-month qualified lead generation by 10% while maintaining stable or improved lead-to-case conversion rates by aligning marketing spend with sales capacity.
- Executive Report Delivery: Deliver a daily report on digital media performance every morning by 10 am CT. Additionally, deliver a comprehensive, decision-ready Growth Department data deck to senior leadership by 9:00 AM CT every Tuesday, maintaining a 100% accuracy rate in pipeline and ad-spend reporting.
Preferred Qualifications
- CRM Expertise: Strong, hands-on experience optimizing and managing HubSpot (required). Experience with having set up HubSpot from the beginning would be nice to have. Experience managing or working with Salesforce is highly preferred.
- Proven track record in managing multi-platform paid media budgets and scaling growth strategies.
- Extensive experience managing and auditing external digital marketing agencies.
- Advanced proficiency in data analytics, attribution modeling, and cross-departmental business intelligence (e.g., Power BI).
- Exceptional leadership, communication, and executive-level presentation skills.
Technical Requirements
- Computer: Intel i5 (8th Gen+) or AMD Ryzen 5 (3000+), or Mac M1+. Min. 8 GB RAM, 256 GB SSD.
- OS: Windows 11 or macOS.
- Monitors: Two screens required.
- Headset: USB wired or wireless.
- Internet: Wired connection, at least 20 Mbps.
Work Environment
- Full-Time Employee, Remote.
- Collaborative, mission-driven culture with a fast-paced startup dynamic.
Salary and Benefits
-
Salary Rate: DOE
-
Benefits:
-
401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
- Mental health support
- Continuing education allowance
- Home office allowance
Essential Responsibilities and Duties
1. Strategic Leadership & Agency Oversight
- Serve as the primary strategic lead for the Growth Department, overseeing the internal Paid Media Supervisor and holding external vendors/digital agencies (such as OSL) strictly accountable to performance benchmarks.
- Audit external agency performance, campaign structures, and asset deployment to maximize efficiency and eliminate waste.
- Align high-level growth strategies across Facebook, Instagram, TikTok, Google, and other major acquisition platforms.
2. Advanced Budget & ROI Management
- Hold full authority over paid media budget allocation, spend approval, and scaling strategies.
- Monitor macro-level spending trends to maximize return on investment (ROI) and prevent overspending.
- Produce and present strategic budget optimization recommendations to the Director and senior leadership.
3. CRM, Automation & Data Infrastructure
- Partner with the Marketing Technologist to execute the upcoming strategic implementation of HubSpot as the core marketing automation engine.
- Understand data flows between HubSpot and Salesforce infrastructure to maintain absolute clean data hygiene from first-ad-click to closed-case.
4. Cross-Departmental Alignment & KPI Ownership
- Set macro Key Performance Indicators (KPIs) for marketing acquisition, including Cost Per Acquisition (CPA), lead-to-case conversion rates, and overall firm growth velocity.
- Partner directly with Sales, Legal, and Business Intelligence (BI) teams to ensure that marketing data accurately reflects actual firm revenue and sales capacity.
5. Executive Reporting & Advising
- Lead the presentation of the weekly Growth Department data deck.
- Translate complex campaign metrics and CRM pipeline data into actionable, decision-ready insights for the Director, CEO, and senior executives.
6. Process Innovation & Infrastructure
- Implement automation, advanced tracking models, and analytics tools (e.g., Power BI) to eliminate attribution blind spots and scale paid media operations efficiently.
Scope of Authority
- Direct decision-making authority over macro campaign strategy, overall budget allocation, and agency contracts.
- Final approval rights on scaling decisions and high-level marketing expenditures.
- Full accountability for paid media ROI and growth performance.
Key Performance Indicators (KPIs)
The Performance Marketing Manager’s success will be measured by the following Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) metrics, reviewed on a quarterly and annual basis:
- Budget Management & Pacing Efficiency: Maintain monthly multi-channel paid media spending across internal and external agency accounts within +/- 5% of the approved budget allocations.
- Agency Performance & ROI Optimization: Audit and optimize the external agency (OSL) account structures to achieve a minimum 10% improvement in overall lead generation ROI or a 10% reduction in average Cost per Lead (CPL) and/or Cost Per Acquisition (CPA) within the first 90 days of onboarding.
- Lead Generation Velocity & Conversion: Increase month-over-month qualified lead generation by 10% while maintaining stable or improved lead-to-case conversion rates by aligning marketing spend with sales capacity.
- Executive Report Delivery: Deliver a daily report on digital media performance every morning by 10 am CT. Additionally, deliver a comprehensive, decision-ready Growth Department data deck to senior leadership by 9:00 AM CT every Tuesday, maintaining a 100% accuracy rate in pipeline and ad-spend reporting.
Preferred Qualifications
- CRM Expertise: Strong, hands-on experience optimizing and managing HubSpot (required). Experience with having set up HubSpot from the beginning would be nice to have. Experience managing or working with Salesforce is highly preferred.
- Proven track record in managing multi-platform paid media budgets and scaling growth strategies.
- Extensive experience managing and auditing external digital marketing agencies.
- Advanced proficiency in data analytics, attribution modeling, and cross-departmental business intelligence (e.g., Power BI).
- Exceptional leadership, communication, and executive-level presentation skills.
Technical Requirements
- Computer: Intel i5 (8th Gen+) or AMD Ryzen 5 (3000+), or Mac M1+. Min. 8 GB RAM, 256 GB SSD.
- OS: Windows 11 or macOS.
- Monitors: Two screens required.
- Headset: USB wired or wireless.
- Internet: Wired connection, at least 20 Mbps.
Work Environment
- Full-Time Employee, Remote.
- Collaborative, mission-driven culture with a fast-paced startup dynamic.
Salary and Benefits
-
Salary Rate: DOE
-
Benefits:
-
401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
- Mental health support
- Continuing education allowance
- Home office allowance
See all 1,528+ H-1B Visa Performance Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Performance Marketing Manager Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Performance Marketing Manager
Frame your degree for specialty occupation
USCIS scrutinizes whether your degree field directly relates to performance marketing. A degree in marketing, statistics, or data science maps cleanly. If yours is adjacent, document how your coursework ties to paid acquisition, attribution modeling, or conversion optimization.
Target employers with LCA filing history
Search Migrate Mate's H-1B employer database to find companies that have filed Labor Condition Applications for marketing roles. Prior LCA filings signal an established sponsorship process, not a first-time employer learning the steps alongside you.
Verify your role's prevailing wage tier early
Use the OFLC Wage Search to look up the prevailing wage for your metro area before negotiating an offer. Performance marketing roles often land at DOL wage Level II or III depending on scope, and your offered salary must meet or exceed the certified amount.
Clarify ownership of petition fees upfront
USCIS prohibits employers from deducting certain H-1B filing fees from your wages, but attorney fees and optional premium processing costs are negotiable. Ask during offer negotiations who covers each cost category before signing an employment agreement.
Check the O*NET profile before your petition
The O*NET occupation profile for marketing managers documents the standard educational requirements and specialized knowledge associated with the role. Your employer's attorney will use this to establish specialty occupation status, so confirm your job description aligns with it.
Use your 60-day grace period strategically
If you're laid off while on H-1B, USCIS allows a 60-day grace period to find a new sponsor. Performance marketing skills transfer across industries, so start targeting companies with active LCA filings immediately rather than waiting to see if severance negotiations resolve first.
H-1B Visa Performance Marketing Manager: Frequently Asked Questions
Does a Performance Marketing Manager role qualify as an H-1B specialty occupation?
Yes, provided the employer's job description requires at least a bachelor's degree in a specific field such as marketing, statistics, business analytics, or a closely related discipline. Roles framed around broad general business skills without a degree requirement in a specific field can face RFEs from USCIS. A well-drafted job description that ties paid media, attribution, and data analysis to your degree field strengthens the petition significantly.
How do I find employers actively sponsoring H-1B visas for marketing roles?
Migrate Mate filters job listings by verified H-1B sponsorship history, so you can target Performance Marketing Manager openings at companies that have already gone through the LCA certification process for marketing roles. This is more reliable than asking employers speculatively, since prior filings indicate an established immigration workflow rather than a one-off situation.
Can my employer sponsor my H-1B for a remote Performance Marketing Manager role?
Yes, but your employer must file a separate Labor Condition Application for each location where you perform work, including your home address if you work remotely. If you move to a different metro area, the DOL prevailing wage for that new location applies, which can affect the certified wage on your LCA. Notify your employer before relocating so they can file an amended LCA if required.
What happens to my H-1B status if I'm promoted from Performance Marketing Manager to a director-level role?
A material change in job duties, title, or salary that falls outside the scope of the original approved petition typically requires an amended H-1B petition filed with USCIS before the change takes effect. A promotion to a director role with significantly different responsibilities almost always qualifies as a material change. Your employer's immigration counsel should assess whether an amendment is needed before your new title becomes official.
Does a Performance Marketing Manager role qualify for the H-1B cap exemption?
Only if your employer is a qualifying institution such as a university, a nonprofit affiliated with a university, or a nonprofit or governmental research organization. Most companies hiring for performance marketing roles are for-profit businesses, which means your petition is cap-subject and enters the annual lottery. If you've previously been counted against the cap and are switching employers, your new petition may be cap-exempt depending on when your original H-1B was approved.