H-1B Visa Performance Marketing Manager Jobs
Performance Marketing Manager roles qualify for H-1B sponsorship as specialty occupations requiring a bachelor's degree in marketing, statistics, or a related field. Employers must file a Labor Condition Application before sponsoring you, and cap-subject petitions enter the annual lottery with an 85,000-slot limit across all H-1B categories.
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Get Access To All JobsAbout Upstart
At Upstart, we’re united by a mission that matters: to radically reduce the cost and complexity of borrowing for all Americans. Every day, we bring creativity, experimentation, and advanced AI to reshape access to credit, helping millions move forward financially with clarity and confidence.
As the leading AI lending marketplace, we partner with banks and credit unions to expand access to affordable credit through technology that’s both radically intelligent and deeply human. Our platform runs over one million predictions per borrower using more than 1,800 signals, powering smarter, fairer decisions for millions of customers. But the numbers only hint at the impact. Every idea, every voice, and every contribution moves us closer to a world where credit never stands between people and their financial progress.
We’re proudly digital-first, giving most Upstarters the flexibility to do their best work from wherever they thrive, alongside teammates across 80+ cities in the US and Canada. Digital-first doesn’t mean distant. We’re intentional about in-person connection through team onsites, planning sessions, and moments that spark creativity and trust. And whether you choose to work primarily from home or collaborate in-person from one of our offices in Columbus, Austin, the Bay Area, or New York City (opening Summer 2026), you’ll have the support to work in the way that works best for you.
If you’re energized by tackling meaningful problems, excited to innovate with purpose, and motivated by work that truly matters, we’d love to hear from you.
The Team:
Upstart’s Growth team is focused on expanding access to affordable credit for millions of Americans. The team combines marketing, data, and technology to scale customer acquisition in efficient and measurable ways. Direct Mail is a core channel within Growth and plays a critical role in reaching new borrowers and driving business performance.
As the Senior Performance Marketing Manager, Direct Mail and Offline Growth, you will own one of Upstart’s most impactful acquisition channels end-to-end, with a primary focus on our Home Equity Line of Credit (HELOC) product. This is one of the company’s fastest-growing and most strategically important offerings. You will define channel strategy, optimize targeting and creative, and lead execution to drive efficient, incremental growth. This role offers significant ownership, including P&L responsibility, and the opportunity to solve complex, high-impact problems in partnership with cross-functional teams.
How you’ll make an impact
- Own end-to-end Direct Mail strategy and execution for HELOC, including audience targeting, creative development, testing, and campaign operations
- Build our broader offline growth channels (OOH, linear TV, and brand testing)
- Manage and optimize millions in annual spend, with accountability for ROI and incremental business impact
- Partner with Machine Learning and Data Science teams to develop and refine targeting models that improve customer acquisition efficiency
- Design and execute rigorous testing frameworks (e.g., incrementality, geo-lift, A/B testing) to evaluate performance and inform strategy
- Analyze campaign and customer data to generate insights and translate findings into actionable growth opportunities
- Develop new playbooks to reach and convert underserved or underperforming customer segments, including emerging HELOC use cases
- Collaborate cross-functionally with Product, Engineering, Analytics, and Creative to scale channel performance and influence roadmap decisions
- Communicate strategy, performance, and insights to leadership, connecting channel outcomes to broader business goals
Minimum Qualifications
- Bachelor’s degree or equivalent practical experience
- 5+ years of experience in performance marketing, growth marketing, or analytics-driven marketing roles
- Experience owning and executing end-to-end marketing campaigns, including strategy, testing, and performance analysis
- Experience managing marketing budgets and optimizing for measurable ROI or P&L outcomes
- Experience designing and analyzing controlled experiments (e.g., A/B testing, incrementality testing, or similar methodologies)
Preferred Qualifications
- Experience with Direct Mail marketing strategy, execution, or channel ownership
- Experience working across multiple marketing channels (e.g., digital, offline, lifecycle)
- Knowledge of measurement frameworks such as incrementality testing, geo-lift, or attribution modeling
- Experience working in regulated industries such as financial services, insurance, or healthcare
- Skills in SQL, Looker, or similar tools to analyze and interpret large datasets
Position location This role is available in the following locations: Remote
Time zone requirements The team operates on the East/West coast time zones.
Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.
At Upstart, your base pay is one part of your total compensation package. The anticipated base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic location–with our “digital first” philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k).
United States | Remote - Anticipated Base Salary Range
$138,000—$192,000 USD
What you'll love
At Upstart, our benefits are designed to support your health, financial well-being, family, and personal growth. Here’s what you can expect:
- Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
- Generous 401(k) plan with Upstart matching $2 for every $1 contributed, up to $15,000 per year
- Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees
- Affordable medical, dental, and vision coverage, with multiple plan options - Upstart covers 90% to 100% of the cost depending on the plans you choose
- Health Savings Account contributions from Upstart for eligible plans
- Income protection benefits, including company-paid Basic Life, AD&D, and Short- and Long-Term Disability coverage, with options to purchase supplemental coverage
- Paid time off, sick and safe time, and company holidays
- Paid family and parental leave to support caregiving and major life moments
- Family-centered benefits through Carrot and Cleo, supporting fertility, parenthood, and caregiving
- Employee Assistance Program (EAP) offering mental health support and life-centered resources
- Financial wellness resources, including access to financial planning tools and a financial concierge service
- Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you
- Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
- Connection and community through team events and onsites, all-company updates, and employee resource groups (ERGs)
- Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our four offices, located in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!).
Upstart is a proud Equal Opportunity Employer. Just as we are dedicated to improving access to affordable credit for all, we are committed to inclusive and fair hiring practices.
If you require reasonable accommodation in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please email candidate_accommodations@upstart.com
About Upstart
At Upstart, we’re united by a mission that matters: to radically reduce the cost and complexity of borrowing for all Americans. Every day, we bring creativity, experimentation, and advanced AI to reshape access to credit, helping millions move forward financially with clarity and confidence.
As the leading AI lending marketplace, we partner with banks and credit unions to expand access to affordable credit through technology that’s both radically intelligent and deeply human. Our platform runs over one million predictions per borrower using more than 1,800 signals, powering smarter, fairer decisions for millions of customers. But the numbers only hint at the impact. Every idea, every voice, and every contribution moves us closer to a world where credit never stands between people and their financial progress.
We’re proudly digital-first, giving most Upstarters the flexibility to do their best work from wherever they thrive, alongside teammates across 80+ cities in the US and Canada. Digital-first doesn’t mean distant. We’re intentional about in-person connection through team onsites, planning sessions, and moments that spark creativity and trust. And whether you choose to work primarily from home or collaborate in-person from one of our offices in Columbus, Austin, the Bay Area, or New York City (opening Summer 2026), you’ll have the support to work in the way that works best for you.
If you’re energized by tackling meaningful problems, excited to innovate with purpose, and motivated by work that truly matters, we’d love to hear from you.
The Team:
Upstart’s Growth team is focused on expanding access to affordable credit for millions of Americans. The team combines marketing, data, and technology to scale customer acquisition in efficient and measurable ways. Direct Mail is a core channel within Growth and plays a critical role in reaching new borrowers and driving business performance.
As the Senior Performance Marketing Manager, Direct Mail and Offline Growth, you will own one of Upstart’s most impactful acquisition channels end-to-end, with a primary focus on our Home Equity Line of Credit (HELOC) product. This is one of the company’s fastest-growing and most strategically important offerings. You will define channel strategy, optimize targeting and creative, and lead execution to drive efficient, incremental growth. This role offers significant ownership, including P&L responsibility, and the opportunity to solve complex, high-impact problems in partnership with cross-functional teams.
How you’ll make an impact
- Own end-to-end Direct Mail strategy and execution for HELOC, including audience targeting, creative development, testing, and campaign operations
- Build our broader offline growth channels (OOH, linear TV, and brand testing)
- Manage and optimize millions in annual spend, with accountability for ROI and incremental business impact
- Partner with Machine Learning and Data Science teams to develop and refine targeting models that improve customer acquisition efficiency
- Design and execute rigorous testing frameworks (e.g., incrementality, geo-lift, A/B testing) to evaluate performance and inform strategy
- Analyze campaign and customer data to generate insights and translate findings into actionable growth opportunities
- Develop new playbooks to reach and convert underserved or underperforming customer segments, including emerging HELOC use cases
- Collaborate cross-functionally with Product, Engineering, Analytics, and Creative to scale channel performance and influence roadmap decisions
- Communicate strategy, performance, and insights to leadership, connecting channel outcomes to broader business goals
Minimum Qualifications
- Bachelor’s degree or equivalent practical experience
- 5+ years of experience in performance marketing, growth marketing, or analytics-driven marketing roles
- Experience owning and executing end-to-end marketing campaigns, including strategy, testing, and performance analysis
- Experience managing marketing budgets and optimizing for measurable ROI or P&L outcomes
- Experience designing and analyzing controlled experiments (e.g., A/B testing, incrementality testing, or similar methodologies)
Preferred Qualifications
- Experience with Direct Mail marketing strategy, execution, or channel ownership
- Experience working across multiple marketing channels (e.g., digital, offline, lifecycle)
- Knowledge of measurement frameworks such as incrementality testing, geo-lift, or attribution modeling
- Experience working in regulated industries such as financial services, insurance, or healthcare
- Skills in SQL, Looker, or similar tools to analyze and interpret large datasets
Position location This role is available in the following locations: Remote
Time zone requirements The team operates on the East/West coast time zones.
Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.
At Upstart, your base pay is one part of your total compensation package. The anticipated base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic location–with our “digital first” philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k).
United States | Remote - Anticipated Base Salary Range
$138,000—$192,000 USD
What you'll love
At Upstart, our benefits are designed to support your health, financial well-being, family, and personal growth. Here’s what you can expect:
- Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
- Generous 401(k) plan with Upstart matching $2 for every $1 contributed, up to $15,000 per year
- Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees
- Affordable medical, dental, and vision coverage, with multiple plan options - Upstart covers 90% to 100% of the cost depending on the plans you choose
- Health Savings Account contributions from Upstart for eligible plans
- Income protection benefits, including company-paid Basic Life, AD&D, and Short- and Long-Term Disability coverage, with options to purchase supplemental coverage
- Paid time off, sick and safe time, and company holidays
- Paid family and parental leave to support caregiving and major life moments
- Family-centered benefits through Carrot and Cleo, supporting fertility, parenthood, and caregiving
- Employee Assistance Program (EAP) offering mental health support and life-centered resources
- Financial wellness resources, including access to financial planning tools and a financial concierge service
- Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you
- Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
- Connection and community through team events and onsites, all-company updates, and employee resource groups (ERGs)
- Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our four offices, located in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!).
Upstart is a proud Equal Opportunity Employer. Just as we are dedicated to improving access to affordable credit for all, we are committed to inclusive and fair hiring practices.
If you require reasonable accommodation in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please email candidate_accommodations@upstart.com
See all 565+ Performance Marketing Manager jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Performance Marketing Manager roles.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Performance Marketing Manager
Frame your degree for specialty occupation
USCIS scrutinizes whether your degree field directly relates to performance marketing. A degree in marketing, statistics, or data science maps cleanly. If yours is adjacent, document how your coursework ties to paid acquisition, attribution modeling, or conversion optimization.
Target employers with LCA filing history
Search Migrate Mate's H-1B employer database to find companies that have filed Labor Condition Applications for marketing roles. Prior LCA filings signal an established sponsorship process, not a first-time employer learning the steps alongside you.
Verify your role's prevailing wage tier early
Use the OFLC Wage Search to look up the prevailing wage for your metro area before negotiating an offer. Performance marketing roles often land at DOL wage Level II or III depending on scope, and your offered salary must meet or exceed the certified amount.
Clarify ownership of petition fees upfront
USCIS prohibits employers from deducting certain H-1B filing fees from your wages, but attorney fees and optional premium processing costs are negotiable. Ask during offer negotiations who covers each cost category before signing an employment agreement.
Check the O*NET profile before your petition
The O*NET occupation profile for marketing managers documents the standard educational requirements and specialized knowledge associated with the role. Your employer's attorney will use this to establish specialty occupation status, so confirm your job description aligns with it.
Use your 60-day grace period strategically
If you're laid off while on H-1B, USCIS allows a 60-day grace period to find a new sponsor. Performance marketing skills transfer across industries, so start targeting companies with active LCA filings immediately rather than waiting to see if severance negotiations resolve first.
Performance Marketing Manager jobs are hiring across the US. Find yours.
Find Performance Marketing Manager JobsPerformance Marketing Manager H-1B Visa: Frequently Asked Questions
Does a Performance Marketing Manager role qualify as an H-1B specialty occupation?
Yes, provided the employer's job description requires at least a bachelor's degree in a specific field such as marketing, statistics, business analytics, or a closely related discipline. Roles framed around broad general business skills without a degree requirement in a specific field can face RFEs from USCIS. A well-drafted job description that ties paid media, attribution, and data analysis to your degree field strengthens the petition significantly.
How do I find employers actively sponsoring H-1B visas for marketing roles?
Migrate Mate filters job listings by verified H-1B sponsorship history, so you can target Performance Marketing Manager openings at companies that have already gone through the LCA certification process for marketing roles. This is more reliable than asking employers speculatively, since prior filings indicate an established immigration workflow rather than a one-off situation.
Can my employer sponsor my H-1B for a remote Performance Marketing Manager role?
Yes, but your employer must file a separate Labor Condition Application for each location where you perform work, including your home address if you work remotely. If you move to a different metro area, the DOL prevailing wage for that new location applies, which can affect the certified wage on your LCA. Notify your employer before relocating so they can file an amended LCA if required.
What happens to my H-1B status if I'm promoted from Performance Marketing Manager to a director-level role?
A material change in job duties, title, or salary that falls outside the scope of the original approved petition typically requires an amended H-1B petition filed with USCIS before the change takes effect. A promotion to a director role with significantly different responsibilities almost always qualifies as a material change. Your employer's immigration counsel should assess whether an amendment is needed before your new title becomes official.
Does a Performance Marketing Manager role qualify for the H-1B cap exemption?
Only if your employer is a qualifying institution such as a university, a nonprofit affiliated with a university, or a nonprofit or governmental research organization. Most companies hiring for performance marketing roles are for-profit businesses, which means your petition is cap-subject and enters the annual lottery. If you've previously been counted against the cap and are switching employers, your new petition may be cap-exempt depending on when your original H-1B was approved.
See which Performance Marketing Manager employers are hiring and sponsoring visas right now.
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