H-1B Visa Performance Marketing Manager Jobs
Performance Marketing Manager roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, statistics, or a related field. Employers must file a Labor Condition Application before sponsoring you, and cap-subject petitions enter the annual lottery with an 85,000-slot limit across all H-1B categories.
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Get Access To All JobsWho we are
For more than 40 years, Reworld has been a leader in sustainable waste solutions, providing our customers with innovative solutions that help them achieve carbon-negative outcomes.
Our Vision
Reworld is leading the charge to a carbon-negative future through revolutionary sustainable materials management solutions that reduce, reuse, recycle and reimagine waste for the benefit of society and the environment.
Our Business
Reworld partners with businesses by offering cutting-edge engineering and innovative solutions, to help customers reduce, reuse, recycle and recover value from waste streams and meet or exceed their sustainability goals.
Our Value
Reworld's differentiator comes from our ecosystem of technology, facilities and partnerships, trusted by the world’s largest organizations to reimagine waste management for a smarter, more sustainable world.
All that we’re missing is you. Apply today!
About the role
Reworld is seeking a results-driven Performance Marketing Manager to lead the strategy, execution, optimization, and reporting of integrated demand generation programs that drive pipeline growth and revenue. This role requires a seasoned B2B marketer with deep expertise in digital demand generation, lead generation, account-based marketing (ABM), and performance marketing analytics. This is a full-funnel growth role: in addition to campaign performance, the scope includes the offer, the post-click conversion experience, and go-to-market for new services.
The ideal candidate combines strategic thinking with hands-on execution, possesses a strong executive presence, and has a demonstrated track record of building and optimizing integrated, multi-channel, revenue-generation campaigns that produce measurable business outcomes. This individual will partner closely with sales, operations, sustainability, corporate communications, and other business unit leaders to develop and execute integrated marketing programs that drive awareness, engagement, qualified leads, and revenue growth. In year one, success in this role will be measured primarily by improvement in lead-to-opportunity conversion and qualified pipeline per dollar of marketing spend, not by lead volume or channel breadth.
This is a hybrid position requiring three (3) days per week in the office.
Office Location: Florham Park, NJ
Key Responsibilities
Demand Generation & Lead Generation
- Develop and execute integrated B2B demand generation strategies that drive marketing-qualified leads (MQLs), sales-accepted leads (SALs), sales-qualified leads (SQLs), pipeline creation, and revenue growth.
- Manage the planning, execution, optimization, and reporting of multi-channel digital campaigns across paid search, paid social, display advertising, retargeting, email marketing, content syndication, webinars, and other demand generation channels.
- Own the budget oversight for lead-gen advertising and marketing programs, including negotiations with advertising partners, trade publications, and other channels.
- Build scalable lead generation programs aligned with business priorities, target industries, buyer personas, and account-based marketing initiatives.
- Partner with sales leadership to align marketing efforts with pipeline and revenue objectives across direct, broker, and inside sales revenue sources.
Campaign Strategy & Execution
- Lead end-to-end campaign planning, including audience segmentation, messaging strategy, channel mix, budget allocation, testing frameworks, and performance measurement.
- Develop integrated campaigns that effectively connect brand awareness, thought leadership, lead generation, nurturing, and conversion activities.
- Coordinate with internal stakeholders and external agencies/partners to ensure seamless campaign execution and optimization.
- Manage marketing automation workflows, lead nurturing programs, and customer journey optimization initiatives.
Performance Marketing & Optimization
- Own performance marketing strategy and execution, continuously improving campaign results through testing, analysis, and optimization.
- Monitor and optimize key performance indicators across the marketing funnel, including:
- Cost per Lead (CPL)
- Cost per Acquisition (CPA)
- Marketing Qualified Leads (MQLs)
- Sales Accepted Leads (SALs)
- Sales Qualified Leads (SQLs)
- Lead to Opportunity Conversion Rates
- Pipeline Growth (new customers, share-of-wallet expansion, recovery/recapture)
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Revenue Attribution
- Conduct A/B testing, audience analysis, keyword optimization, creative performance reviews, and landing page improvements to maximize campaign effectiveness.
Conversion Experience & New-Service Go-to-Market
- Own the post-click conversion experience, including landing pages, forms, and the quote request flow, in partnership with the website team, treating conversion rate as a primary growth lever alongside media efficiency.
- Partner with operations and service-line leaders on go-to-market for new services and packaged offerings (e.g., mail-back programs, customer portals), including positioning, launch planning, and demand capture.
- Build and run a structured experimentation program across the full funnel, from ad creative and audience through landing page, form completion, and lead follow-up.
Analytics, Reporting & Executive Communication
- In partnership with the Sales operations team and Marketing Operations Lead, develop comprehensive performance dashboards and reporting frameworks to measure marketing effectiveness and business impact.
- Analyze campaign performance and provide actionable recommendations to improve results and maximize ROI.
- Present campaign performance, insights, and strategic recommendations to senior leadership and executive stakeholders.
- Translate complex marketing metrics into clear business outcomes and growth opportunities.
Cross-Functional Collaboration
- Partner with field marketing, content marketing, corporate communications, and sales teams to create compelling customer engagement strategies.
- Collaborate with sales operations and marketing operations to improve lead management processes, attribution models, and funnel performance.
- Ensure alignment between marketing activities, sales priorities, and revenue goals.
People Management
- This role has one direct report so experience managing individual contributors is strongly preferred.
Essential Qualifications:
- Bachelor's degree in marketing, communications, business, or related field.
- 5-7+ years of progressive B2B marketing experience, including significant experience in demand generation and performance marketing. Experience in waste, recycling, sustainability, environmental a significant plus.
- Proven track record developing and executing integrated marketing campaigns that drive measurable pipeline and revenue growth.
- Deep expertise in digital demand generation, lead generation, marketing automation, and customer acquisition strategies.
- Experience with ad-buying and contract negotiations.
- Strong understanding of B2B buyer journeys, account-based marketing principles, and revenue marketing best practices.
- Hands-on experience managing paid search, paid social, digital advertising, email marketing, and lead nurturing programs.
- Advanced analytical capabilities and demonstrated experience utilizing marketing data to drive decision-making and performance improvements, including the ability to build bottoms-up funnel and cohort analyses directly from CRM data and to reconcile attribution across systems rather than relying on platform-reported metrics.
- Strong understanding of marketing attribution models, funnel metrics, and campaign measurement frameworks.
- Experience working with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Pardot, or similar technologies.
- Exceptional communication and presentation skills with the ability to effectively engage senior executives and cross-functional stakeholders.
- Strong executive presence, business acumen, and ability to influence decision-making across the organization.
Preferred Qualifications
- Experience in complex B2B industries, including industrial services, environmental services, technology, manufacturing, energy, infrastructure, or other technical markets.
- Experience supporting sales teams with account-based marketing and pipeline acceleration programs.
- Strong experience/expertise with Power BI, Salesforce, Hubspot, or similar business intelligence/automation platforms.
- Demonstrated success managing agency relationships and external marketing partners.
In addition to salary, this role is eligible for benefits. The benefits would include medical, prescription drug, vision, and dental plans; 401(k) plan; paid parental leave; paid time off; and paid holidays.
Additional details are available at https://www.reworldwaste.com/careers/benefits.
For additional information, refer to the Pay Transparency section below.
All Reworld positions require a candidate's ability to perform the duties and responsibilities of the role while upholding Reworld's Values, including (but not limited to) contributing to a safe and inclusive workplace, delivering results through trust, and building breakthrough capabilities.
Please note that Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.
Pay Transparency
Reworld is committed to paying its staff equitably, and we strive to provide competitive compensation and benefits packages. The range below reflects Reworld’s reasonable estimate of base pay for this role based on primary posting location. It is expected that most qualified candidates in this location will fall within the posting range. The final salary offered for this role will be determined based on factors including, but not limited to: experience, education, geographic location, skills and competencies, travel requirements and/or union contracts (if applicable). Pay ranges are reviewed from time to time and may be modified in the future.
The pay range for the primary location of this position is: $118,700.00 - $169,800.00 USD per annum
Reworld™ provides an industry-leading benefits package that supports the whole person—and their families—through a balanced approach to mental, physical, and financial wellbeing. Regular full-time employees based in the USA have access to comprehensive medical, prescription drugs, dental, and vision coverage, FSA, HSA, short- and long-term disability benefits. Our 401(k) plan is industry-leading, with an up to 7% company match. Additional benefits include Company-paid life and AD&D insurance, EAP, paid parental leave, and educational assistance. For more information regarding these offerings, please visit the Reworld Careers Benefits Page. Reworld™ reserves the right to amend, suspend or terminate any benefit plan, in whole or in part, at any time.
Our DEI Commitment
Reworld is an Equal Opportunity Employer, has developed an Affirmative Action Program (AAP), and will not discriminate against any qualified applicants because of race, color, religion, sex, national origin, sexual orientation, gender identity, disability (including perceived disability, physical, mental, and/or intellectual disabilities), veteran status, liability for service in the Armed Forces of the United States, or any other characteristic protected by law.
Know Your Rights (Click to view poster)
If you are an individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site because of your disability. You can request reasonable accommodations by going to Reworldwaste.com and clicking on the ‘Contact Us’ button. Under Inquires, select ‘Careers’ in the Interest field, fill out all required fields including your message. In the message section, please note this is a ‘Job Application Accommodation Request’.
Attention Staffing Agencies & Search Firms
Reworld may sometimes selectively collaborate with staffing agencies and search firms (Agencies). Reworld will only consider candidates from Agencies with whom a signed agreement and a duly authorized work order (for a specific role) has been duly executed. Any unsolicited candidate submissions or candidate submissions from Agencies that do not meet these criteria, will be deemed invalid and ineligible for any fees.
Who we are
For more than 40 years, Reworld has been a leader in sustainable waste solutions, providing our customers with innovative solutions that help them achieve carbon-negative outcomes.
Our Vision
Reworld is leading the charge to a carbon-negative future through revolutionary sustainable materials management solutions that reduce, reuse, recycle and reimagine waste for the benefit of society and the environment.
Our Business
Reworld partners with businesses by offering cutting-edge engineering and innovative solutions, to help customers reduce, reuse, recycle and recover value from waste streams and meet or exceed their sustainability goals.
Our Value
Reworld's differentiator comes from our ecosystem of technology, facilities and partnerships, trusted by the world’s largest organizations to reimagine waste management for a smarter, more sustainable world.
All that we’re missing is you. Apply today!
About the role
Reworld is seeking a results-driven Performance Marketing Manager to lead the strategy, execution, optimization, and reporting of integrated demand generation programs that drive pipeline growth and revenue. This role requires a seasoned B2B marketer with deep expertise in digital demand generation, lead generation, account-based marketing (ABM), and performance marketing analytics. This is a full-funnel growth role: in addition to campaign performance, the scope includes the offer, the post-click conversion experience, and go-to-market for new services.
The ideal candidate combines strategic thinking with hands-on execution, possesses a strong executive presence, and has a demonstrated track record of building and optimizing integrated, multi-channel, revenue-generation campaigns that produce measurable business outcomes. This individual will partner closely with sales, operations, sustainability, corporate communications, and other business unit leaders to develop and execute integrated marketing programs that drive awareness, engagement, qualified leads, and revenue growth. In year one, success in this role will be measured primarily by improvement in lead-to-opportunity conversion and qualified pipeline per dollar of marketing spend, not by lead volume or channel breadth.
This is a hybrid position requiring three (3) days per week in the office.
Office Location: Florham Park, NJ
Key Responsibilities
Demand Generation & Lead Generation
- Develop and execute integrated B2B demand generation strategies that drive marketing-qualified leads (MQLs), sales-accepted leads (SALs), sales-qualified leads (SQLs), pipeline creation, and revenue growth.
- Manage the planning, execution, optimization, and reporting of multi-channel digital campaigns across paid search, paid social, display advertising, retargeting, email marketing, content syndication, webinars, and other demand generation channels.
- Own the budget oversight for lead-gen advertising and marketing programs, including negotiations with advertising partners, trade publications, and other channels.
- Build scalable lead generation programs aligned with business priorities, target industries, buyer personas, and account-based marketing initiatives.
- Partner with sales leadership to align marketing efforts with pipeline and revenue objectives across direct, broker, and inside sales revenue sources.
Campaign Strategy & Execution
- Lead end-to-end campaign planning, including audience segmentation, messaging strategy, channel mix, budget allocation, testing frameworks, and performance measurement.
- Develop integrated campaigns that effectively connect brand awareness, thought leadership, lead generation, nurturing, and conversion activities.
- Coordinate with internal stakeholders and external agencies/partners to ensure seamless campaign execution and optimization.
- Manage marketing automation workflows, lead nurturing programs, and customer journey optimization initiatives.
Performance Marketing & Optimization
- Own performance marketing strategy and execution, continuously improving campaign results through testing, analysis, and optimization.
- Monitor and optimize key performance indicators across the marketing funnel, including:
- Cost per Lead (CPL)
- Cost per Acquisition (CPA)
- Marketing Qualified Leads (MQLs)
- Sales Accepted Leads (SALs)
- Sales Qualified Leads (SQLs)
- Lead to Opportunity Conversion Rates
- Pipeline Growth (new customers, share-of-wallet expansion, recovery/recapture)
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Revenue Attribution
- Conduct A/B testing, audience analysis, keyword optimization, creative performance reviews, and landing page improvements to maximize campaign effectiveness.
Conversion Experience & New-Service Go-to-Market
- Own the post-click conversion experience, including landing pages, forms, and the quote request flow, in partnership with the website team, treating conversion rate as a primary growth lever alongside media efficiency.
- Partner with operations and service-line leaders on go-to-market for new services and packaged offerings (e.g., mail-back programs, customer portals), including positioning, launch planning, and demand capture.
- Build and run a structured experimentation program across the full funnel, from ad creative and audience through landing page, form completion, and lead follow-up.
Analytics, Reporting & Executive Communication
- In partnership with the Sales operations team and Marketing Operations Lead, develop comprehensive performance dashboards and reporting frameworks to measure marketing effectiveness and business impact.
- Analyze campaign performance and provide actionable recommendations to improve results and maximize ROI.
- Present campaign performance, insights, and strategic recommendations to senior leadership and executive stakeholders.
- Translate complex marketing metrics into clear business outcomes and growth opportunities.
Cross-Functional Collaboration
- Partner with field marketing, content marketing, corporate communications, and sales teams to create compelling customer engagement strategies.
- Collaborate with sales operations and marketing operations to improve lead management processes, attribution models, and funnel performance.
- Ensure alignment between marketing activities, sales priorities, and revenue goals.
People Management
- This role has one direct report so experience managing individual contributors is strongly preferred.
Essential Qualifications:
- Bachelor's degree in marketing, communications, business, or related field.
- 5-7+ years of progressive B2B marketing experience, including significant experience in demand generation and performance marketing. Experience in waste, recycling, sustainability, environmental a significant plus.
- Proven track record developing and executing integrated marketing campaigns that drive measurable pipeline and revenue growth.
- Deep expertise in digital demand generation, lead generation, marketing automation, and customer acquisition strategies.
- Experience with ad-buying and contract negotiations.
- Strong understanding of B2B buyer journeys, account-based marketing principles, and revenue marketing best practices.
- Hands-on experience managing paid search, paid social, digital advertising, email marketing, and lead nurturing programs.
- Advanced analytical capabilities and demonstrated experience utilizing marketing data to drive decision-making and performance improvements, including the ability to build bottoms-up funnel and cohort analyses directly from CRM data and to reconcile attribution across systems rather than relying on platform-reported metrics.
- Strong understanding of marketing attribution models, funnel metrics, and campaign measurement frameworks.
- Experience working with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Pardot, or similar technologies.
- Exceptional communication and presentation skills with the ability to effectively engage senior executives and cross-functional stakeholders.
- Strong executive presence, business acumen, and ability to influence decision-making across the organization.
Preferred Qualifications
- Experience in complex B2B industries, including industrial services, environmental services, technology, manufacturing, energy, infrastructure, or other technical markets.
- Experience supporting sales teams with account-based marketing and pipeline acceleration programs.
- Strong experience/expertise with Power BI, Salesforce, Hubspot, or similar business intelligence/automation platforms.
- Demonstrated success managing agency relationships and external marketing partners.
In addition to salary, this role is eligible for benefits. The benefits would include medical, prescription drug, vision, and dental plans; 401(k) plan; paid parental leave; paid time off; and paid holidays.
Additional details are available at https://www.reworldwaste.com/careers/benefits.
For additional information, refer to the Pay Transparency section below.
All Reworld positions require a candidate's ability to perform the duties and responsibilities of the role while upholding Reworld's Values, including (but not limited to) contributing to a safe and inclusive workplace, delivering results through trust, and building breakthrough capabilities.
Please note that Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.
Pay Transparency
Reworld is committed to paying its staff equitably, and we strive to provide competitive compensation and benefits packages. The range below reflects Reworld’s reasonable estimate of base pay for this role based on primary posting location. It is expected that most qualified candidates in this location will fall within the posting range. The final salary offered for this role will be determined based on factors including, but not limited to: experience, education, geographic location, skills and competencies, travel requirements and/or union contracts (if applicable). Pay ranges are reviewed from time to time and may be modified in the future.
The pay range for the primary location of this position is: $118,700.00 - $169,800.00 USD per annum
Reworld™ provides an industry-leading benefits package that supports the whole person—and their families—through a balanced approach to mental, physical, and financial wellbeing. Regular full-time employees based in the USA have access to comprehensive medical, prescription drugs, dental, and vision coverage, FSA, HSA, short- and long-term disability benefits. Our 401(k) plan is industry-leading, with an up to 7% company match. Additional benefits include Company-paid life and AD&D insurance, EAP, paid parental leave, and educational assistance. For more information regarding these offerings, please visit the Reworld Careers Benefits Page. Reworld™ reserves the right to amend, suspend or terminate any benefit plan, in whole or in part, at any time.
Our DEI Commitment
Reworld is an Equal Opportunity Employer, has developed an Affirmative Action Program (AAP), and will not discriminate against any qualified applicants because of race, color, religion, sex, national origin, sexual orientation, gender identity, disability (including perceived disability, physical, mental, and/or intellectual disabilities), veteran status, liability for service in the Armed Forces of the United States, or any other characteristic protected by law.
Know Your Rights (Click to view poster)
If you are an individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site because of your disability. You can request reasonable accommodations by going to Reworldwaste.com and clicking on the ‘Contact Us’ button. Under Inquires, select ‘Careers’ in the Interest field, fill out all required fields including your message. In the message section, please note this is a ‘Job Application Accommodation Request’.
Attention Staffing Agencies & Search Firms
Reworld may sometimes selectively collaborate with staffing agencies and search firms (Agencies). Reworld will only consider candidates from Agencies with whom a signed agreement and a duly authorized work order (for a specific role) has been duly executed. Any unsolicited candidate submissions or candidate submissions from Agencies that do not meet these criteria, will be deemed invalid and ineligible for any fees.
See all 1,082+ H-1B Visa Performance Marketing Manager Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Performance Marketing Manager
Frame your degree for specialty occupation
USCIS scrutinizes whether your degree field directly relates to performance marketing. A degree in marketing, statistics, or data science maps cleanly. If yours is adjacent, document how your coursework ties to paid acquisition, attribution modeling, or conversion optimization.
Target employers with LCA filing history
Search Migrate Mate's H-1B employer database to find companies that have filed Labor Condition Applications for marketing roles. Prior LCA filings signal an established sponsorship process, not a first-time employer learning the steps alongside you.
Verify your role's prevailing wage tier early
Use the OFLC Wage Search to look up the prevailing wage for your metro area before negotiating an offer. Performance marketing roles often land at DOL wage Level II or III depending on scope, and your offered salary must meet or exceed the certified amount.
Clarify ownership of petition fees upfront
USCIS prohibits employers from deducting certain H-1B filing fees from your wages, but attorney fees and optional premium processing costs are negotiable. Ask during offer negotiations who covers each cost category before signing an employment agreement.
Check the O*NET profile before your petition
The O*NET occupation profile for marketing managers documents the standard educational requirements and specialized knowledge associated with the role. Your employer's attorney will use this to establish specialty occupation status, so confirm your job description aligns with it.
Use your 60-day grace period strategically
If you're laid off while on H-1B, USCIS allows a 60-day grace period to find a new sponsor. Performance marketing skills transfer across industries, so start targeting companies with active LCA filings immediately rather than waiting to see if severance negotiations resolve first.
H-1B Visa Performance Marketing Manager: Frequently Asked Questions
Does a Performance Marketing Manager role qualify as an H-1B specialty occupation?
Yes, provided the employer's job description requires at least a bachelor's degree in a specific field such as marketing, statistics, business analytics, or a closely related discipline. Roles framed around broad general business skills without a degree requirement in a specific field can face RFEs from USCIS. A well-drafted job description that ties paid media, attribution, and data analysis to your degree field strengthens the petition significantly.
How do I find employers actively sponsoring H-1B visas for marketing roles?
Migrate Mate filters job listings by verified H-1B sponsorship history, so you can target Performance Marketing Manager openings at companies that have already gone through the LCA certification process for marketing roles. This is more reliable than asking employers speculatively, since prior filings indicate an established immigration workflow rather than a one-off situation.
Can my employer sponsor my H-1B for a remote Performance Marketing Manager role?
Yes, but your employer must file a separate Labor Condition Application for each location where you perform work, including your home address if you work remotely. If you move to a different metro area, the DOL prevailing wage for that new location applies, which can affect the certified wage on your LCA. Notify your employer before relocating so they can file an amended LCA if required.
What happens to my H-1B status if I'm promoted from Performance Marketing Manager to a director-level role?
A material change in job duties, title, or salary that falls outside the scope of the original approved petition typically requires an amended H-1B petition filed with USCIS before the change takes effect. A promotion to a director role with significantly different responsibilities almost always qualifies as a material change. Your employer's immigration counsel should assess whether an amendment is needed before your new title becomes official.
Does a Performance Marketing Manager role qualify for the H-1B cap exemption?
Only if your employer is a qualifying institution such as a university, a nonprofit affiliated with a university, or a nonprofit or governmental research organization. Most companies hiring for performance marketing roles are for-profit businesses, which means your petition is cap-subject and enters the annual lottery. If you've previously been counted against the cap and are switching employers, your new petition may be cap-exempt depending on when your original H-1B was approved.