H-1B Visa Performance Marketing Manager Jobs
Performance Marketing Manager roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, statistics, or a related field. Employers must file a Labor Condition Application before sponsoring you, and cap-subject petitions enter the annual lottery with an 85,000-slot limit across all H-1B categories.
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Unity is looking for a sharp, data-driven SEM leader to own and scale our paid search programs across our B2B and B2C product lines. This is a high-impact, highly visible role sitting within our GTM Marketing org, working closely with integrated marketing, product, commerce and revenue teams to drive pipeline and growth through search.
You'll lead strategy and execution for paid search — and collaborate cross-functionally with teammates running adjacent paid channels to ensure a cohesive, full-funnel approach.
What you'll be doing
- Own SEM strategy, execution, and optimization across Google and Bing — including keyword strategy, bidding, ad copy, landing page alignment, and budget management
- Build and manage campaigns across multiple business units with distinct audiences and goals
- Define and report on SEM KPIs; translate performance data into actionable insights for marketing and business stakeholders
- Partner closely with performance marketing teammates on integrated paid media strategy — contributing your search expertise to broader channel planning conversations
- Work with content, demand gen, and product marketing to ensure message consistency from search ad to landing page
- Stay current on search trends, platform changes, and AI-driven search shifts (SGE, etc.) and bring those perspectives to the team
What we're looking for
- 5–8 years of hands-on SEM experience, with at least 2 years in both a B2B and B2C environment
- Deep expertise in Google Ads and Microsoft Advertising; strong grasp of attribution, bidding strategies, and campaign architecture
- Comfortable working with data — you can pull your own reporting, identify trends, and tell a clear story to stakeholders
- Familiarity with paid social and programmatic ecosystems; you don't need to own them, but you know how search fits into the broader paid mix
- Strong communicator who works well in cross-functional, fast-moving environments
- Experience with marketing automation and CRM platforms (Salesforce, Eloqua, or similar) a plus
- Experience with Semrush, Profound, SA360
Base Salary Range: We determine the base salary for this role based on your primary work location:
- Zone A: $87,400 - $131,200 USD gross
- Zone B: $98,800 - $148,200 USD gross
- Zone C: $111,000 - $166,600 USD gross
This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate's relevant experience, professional background, and skill set.
Benefits
At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.
Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.
While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program
Life at Unity
Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality.
Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators.
If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.
This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.
This posting is intended to fill an existing vacancy, and we are committed to providing applicants with updates throughout the hiring process in accordance with applicable law.
Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.
Your privacy is important to us. Please take a moment to review our Prospect and Applicant Privacy Policies. Should you have any concerns about your privacy, please contact us at DPO@unity.com.
The opportunity
Unity is looking for a sharp, data-driven SEM leader to own and scale our paid search programs across our B2B and B2C product lines. This is a high-impact, highly visible role sitting within our GTM Marketing org, working closely with integrated marketing, product, commerce and revenue teams to drive pipeline and growth through search.
You'll lead strategy and execution for paid search — and collaborate cross-functionally with teammates running adjacent paid channels to ensure a cohesive, full-funnel approach.
What you'll be doing
- Own SEM strategy, execution, and optimization across Google and Bing — including keyword strategy, bidding, ad copy, landing page alignment, and budget management
- Build and manage campaigns across multiple business units with distinct audiences and goals
- Define and report on SEM KPIs; translate performance data into actionable insights for marketing and business stakeholders
- Partner closely with performance marketing teammates on integrated paid media strategy — contributing your search expertise to broader channel planning conversations
- Work with content, demand gen, and product marketing to ensure message consistency from search ad to landing page
- Stay current on search trends, platform changes, and AI-driven search shifts (SGE, etc.) and bring those perspectives to the team
What we're looking for
- 5–8 years of hands-on SEM experience, with at least 2 years in both a B2B and B2C environment
- Deep expertise in Google Ads and Microsoft Advertising; strong grasp of attribution, bidding strategies, and campaign architecture
- Comfortable working with data — you can pull your own reporting, identify trends, and tell a clear story to stakeholders
- Familiarity with paid social and programmatic ecosystems; you don't need to own them, but you know how search fits into the broader paid mix
- Strong communicator who works well in cross-functional, fast-moving environments
- Experience with marketing automation and CRM platforms (Salesforce, Eloqua, or similar) a plus
- Experience with Semrush, Profound, SA360
Base Salary Range: We determine the base salary for this role based on your primary work location:
- Zone A: $87,400 - $131,200 USD gross
- Zone B: $98,800 - $148,200 USD gross
- Zone C: $111,000 - $166,600 USD gross
This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate's relevant experience, professional background, and skill set.
Benefits
At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.
Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.
While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program
Life at Unity
Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality.
Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators.
If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.
This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.
This posting is intended to fill an existing vacancy, and we are committed to providing applicants with updates throughout the hiring process in accordance with applicable law.
Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.
Your privacy is important to us. Please take a moment to review our Prospect and Applicant Privacy Policies. Should you have any concerns about your privacy, please contact us at DPO@unity.com.
See all 1,264+ H-1B Visa Performance Marketing Manager Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Performance Marketing Manager
Frame your degree for specialty occupation
USCIS scrutinizes whether your degree field directly relates to performance marketing. A degree in marketing, statistics, or data science maps cleanly. If yours is adjacent, document how your coursework ties to paid acquisition, attribution modeling, or conversion optimization.
Target employers with LCA filing history
Search Migrate Mate's H-1B employer database to find companies that have filed Labor Condition Applications for marketing roles. Prior LCA filings signal an established sponsorship process, not a first-time employer learning the steps alongside you.
Verify your role's prevailing wage tier early
Use the OFLC Wage Search to look up the prevailing wage for your metro area before negotiating an offer. Performance marketing roles often land at DOL wage Level II or III depending on scope, and your offered salary must meet or exceed the certified amount.
Clarify ownership of petition fees upfront
USCIS prohibits employers from deducting certain H-1B filing fees from your wages, but attorney fees and optional premium processing costs are negotiable. Ask during offer negotiations who covers each cost category before signing an employment agreement.
Check the O*NET profile before your petition
The O*NET occupation profile for marketing managers documents the standard educational requirements and specialized knowledge associated with the role. Your employer's attorney will use this to establish specialty occupation status, so confirm your job description aligns with it.
Use your 60-day grace period strategically
If you're laid off while on H-1B, USCIS allows a 60-day grace period to find a new sponsor. Performance marketing skills transfer across industries, so start targeting companies with active LCA filings immediately rather than waiting to see if severance negotiations resolve first.
H-1B Visa Performance Marketing Manager: Frequently Asked Questions
Does a Performance Marketing Manager role qualify as an H-1B specialty occupation?
Yes, provided the employer's job description requires at least a bachelor's degree in a specific field such as marketing, statistics, business analytics, or a closely related discipline. Roles framed around broad general business skills without a degree requirement in a specific field can face RFEs from USCIS. A well-drafted job description that ties paid media, attribution, and data analysis to your degree field strengthens the petition significantly.
How do I find employers actively sponsoring H-1B visas for marketing roles?
Migrate Mate filters job listings by verified H-1B sponsorship history, so you can target Performance Marketing Manager openings at companies that have already gone through the LCA certification process for marketing roles. This is more reliable than asking employers speculatively, since prior filings indicate an established immigration workflow rather than a one-off situation.
Can my employer sponsor my H-1B for a remote Performance Marketing Manager role?
Yes, but your employer must file a separate Labor Condition Application for each location where you perform work, including your home address if you work remotely. If you move to a different metro area, the DOL prevailing wage for that new location applies, which can affect the certified wage on your LCA. Notify your employer before relocating so they can file an amended LCA if required.
What happens to my H-1B status if I'm promoted from Performance Marketing Manager to a director-level role?
A material change in job duties, title, or salary that falls outside the scope of the original approved petition typically requires an amended H-1B petition filed with USCIS before the change takes effect. A promotion to a director role with significantly different responsibilities almost always qualifies as a material change. Your employer's immigration counsel should assess whether an amendment is needed before your new title becomes official.
Does a Performance Marketing Manager role qualify for the H-1B cap exemption?
Only if your employer is a qualifying institution such as a university, a nonprofit affiliated with a university, or a nonprofit or governmental research organization. Most companies hiring for performance marketing roles are for-profit businesses, which means your petition is cap-subject and enters the annual lottery. If you've previously been counted against the cap and are switching employers, your new petition may be cap-exempt depending on when your original H-1B was approved.