H-1B Visa Performance Marketing Manager Jobs
Performance Marketing Manager roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, statistics, or a related field. Employers must file a Labor Condition Application before sponsoring you, and cap-subject petitions enter the annual lottery with an 85,000-slot limit across all H-1B categories.
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At Amazon, we're reinventing how to attract and hire exceptional talent at scale. The Attraction, Influence, and Marketing (AIM) organization is seeking a high-judgment, data-driven, and self-motivated performance marketing manager to lead marketing activation decisions and performance optimization across Amazon's hiring channels. This role combines cross-channel campaign management, activation logic, risk assessment, and stakeholder alignment to maximize recruitment marketing efficiency and fill rate performance.
As a Performance Marketing Manager, you'll manage marketing activation decisions that determine application needs and paid marketing support levels across multiple regions. Through systematic performance analysis, override management, and stakeholder communication, you'll ensure optimal marketing allocation while building toward automated decisioning to scale your impact. Your daily work—monitoring marketing pacing, analyzing site performance across multiple data sources, optimizing channel mix and spend efficiency, and executing campaigns in-platform—directly translates to hiring outcomes at scale.
A successful candidate will have deep experience in performance marketing or media operations, a proven record of delivery through data-driven decision making, and the ability to translate complex data into actionable insights for leadership audiences. You should understand the role of different channels in the media stack, the complexity of cross-channel relationships, and be inquisitive about the opportunities that AI enables in the performance marketing space.
Key job responsibilities
- Produce and own weekly marketing activation logic for fulfillment and corporate sites, including application need and paid application need assessments
- Manage overrides through ticketing systems and log decisions to support automation development
- Identify hiring risks through daily performance data review across hiring locations and recommend marketing actions
- Execute and manage campaigns in-platform across job boards and programmatic channels ensuring delivery against confirmed timelines and KPIs
- Review performance data across multiple dashboards to identify opportunities to improve channel mix, spend efficiency, fill rates, and future labor order projections
- Conduct daily pacing reviews of marketing support delivery; implement ramp-down or pause decisions when application targets are met
- Monitor site performance against fill rate and non-paid application share goals
- Adjust marketing strategies for underperforming sites and implement data-driven optimizations to meet application delivery needs
- Partner with Channels teams to develop campaigns and tests to improve volume and quality of applications
- Produce and present weekly deep-dive presentations (Weekly Business Reviews) showcasing risk sites and marketing performance for senior leadership
- Produce channel performance reports and conduct deep-dive analyses to surface actionable insights that inform campaign optimization
- Maintain regular communication with business managers and global risk teams on fill risk and marketing actions
- Translate complex marketing performance data into clear, actionable insights for leadership audiences
- Explore, build, and train AI agents to automate repetitive tasks and improve the efficiency of team workflows
- Contribute to the development and documentation of scalable processes that support end-to-end marketing execution and continuous improvement
- Own vendor relationships, coordinating with external partners to ensure alignment on deliverables, timelines, and performance standards
About the team
Amazon's Attraction, Influence, and Marketing (AIM) organization is a dynamic team of marketing professionals dedicated to attracting and engaging talent across Amazon's diverse business segments. AIM achieves high-volume hiring goals by delivering exceptional, multi-channel candidate experiences, engaging and hiring job seekers with maximum efficiency and precision. Leveraging paid digital advertising, owned channels, web experience, and local grassroots efforts, AIM delivers quality candidates at scale. Practicing transformational thinking empowered by leading-edge tech and tool development, this team constantly innovates new processes to increase marketing efficacy.
BASIC QUALIFICATIONS
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to measure impact and determine improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience presenting metrics and progress to goal to senior leadership
- Experience developing and executing campaigns across a multitude of timezones and languages
PREFERRED QUALIFICATIONS
- Experience managing multiple projects and priorities across teams in a fast-paced, deadline-driven environment
- Experience in creating process improvements with automation and analysis
- Experience in Redshift, or experience that includes strong analytical skills, attention to detail, and effective communication abilities and experience in SQL Server/MySQL
- Experience in recruitment, HR or equivalent
- Experience working with AI to optimize workflows or building AI agents
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
LOCATION
USA, WA, Seattle
SALARY
82,700.00 - 141,100.00 USD annually
DESCRIPTION
At Amazon, we're reinventing how to attract and hire exceptional talent at scale. The Attraction, Influence, and Marketing (AIM) organization is seeking a high-judgment, data-driven, and self-motivated performance marketing manager to lead marketing activation decisions and performance optimization across Amazon's hiring channels. This role combines cross-channel campaign management, activation logic, risk assessment, and stakeholder alignment to maximize recruitment marketing efficiency and fill rate performance.
As a Performance Marketing Manager, you'll manage marketing activation decisions that determine application needs and paid marketing support levels across multiple regions. Through systematic performance analysis, override management, and stakeholder communication, you'll ensure optimal marketing allocation while building toward automated decisioning to scale your impact. Your daily work—monitoring marketing pacing, analyzing site performance across multiple data sources, optimizing channel mix and spend efficiency, and executing campaigns in-platform—directly translates to hiring outcomes at scale.
A successful candidate will have deep experience in performance marketing or media operations, a proven record of delivery through data-driven decision making, and the ability to translate complex data into actionable insights for leadership audiences. You should understand the role of different channels in the media stack, the complexity of cross-channel relationships, and be inquisitive about the opportunities that AI enables in the performance marketing space.
Key job responsibilities
- Produce and own weekly marketing activation logic for fulfillment and corporate sites, including application need and paid application need assessments
- Manage overrides through ticketing systems and log decisions to support automation development
- Identify hiring risks through daily performance data review across hiring locations and recommend marketing actions
- Execute and manage campaigns in-platform across job boards and programmatic channels ensuring delivery against confirmed timelines and KPIs
- Review performance data across multiple dashboards to identify opportunities to improve channel mix, spend efficiency, fill rates, and future labor order projections
- Conduct daily pacing reviews of marketing support delivery; implement ramp-down or pause decisions when application targets are met
- Monitor site performance against fill rate and non-paid application share goals
- Adjust marketing strategies for underperforming sites and implement data-driven optimizations to meet application delivery needs
- Partner with Channels teams to develop campaigns and tests to improve volume and quality of applications
- Produce and present weekly deep-dive presentations (Weekly Business Reviews) showcasing risk sites and marketing performance for senior leadership
- Produce channel performance reports and conduct deep-dive analyses to surface actionable insights that inform campaign optimization
- Maintain regular communication with business managers and global risk teams on fill risk and marketing actions
- Translate complex marketing performance data into clear, actionable insights for leadership audiences
- Explore, build, and train AI agents to automate repetitive tasks and improve the efficiency of team workflows
- Contribute to the development and documentation of scalable processes that support end-to-end marketing execution and continuous improvement
- Own vendor relationships, coordinating with external partners to ensure alignment on deliverables, timelines, and performance standards
About the team
Amazon's Attraction, Influence, and Marketing (AIM) organization is a dynamic team of marketing professionals dedicated to attracting and engaging talent across Amazon's diverse business segments. AIM achieves high-volume hiring goals by delivering exceptional, multi-channel candidate experiences, engaging and hiring job seekers with maximum efficiency and precision. Leveraging paid digital advertising, owned channels, web experience, and local grassroots efforts, AIM delivers quality candidates at scale. Practicing transformational thinking empowered by leading-edge tech and tool development, this team constantly innovates new processes to increase marketing efficacy.
BASIC QUALIFICATIONS
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to measure impact and determine improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience presenting metrics and progress to goal to senior leadership
- Experience developing and executing campaigns across a multitude of timezones and languages
PREFERRED QUALIFICATIONS
- Experience managing multiple projects and priorities across teams in a fast-paced, deadline-driven environment
- Experience in creating process improvements with automation and analysis
- Experience in Redshift, or experience that includes strong analytical skills, attention to detail, and effective communication abilities and experience in SQL Server/MySQL
- Experience in recruitment, HR or equivalent
- Experience working with AI to optimize workflows or building AI agents
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
LOCATION
USA, WA, Seattle
SALARY
82,700.00 - 141,100.00 USD annually
See all 272+ H-1B Visa Performance Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Performance Marketing Manager Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Performance Marketing Manager
Frame your degree for specialty occupation
USCIS scrutinizes whether your degree field directly relates to performance marketing. A degree in marketing, statistics, or data science maps cleanly. If yours is adjacent, document how your coursework ties to paid acquisition, attribution modeling, or conversion optimization.
Target employers with LCA filing history
Search Migrate Mate's H-1B employer database to find companies that have filed Labor Condition Applications for marketing roles. Prior LCA filings signal an established sponsorship process, not a first-time employer learning the steps alongside you.
Verify your role's prevailing wage tier early
Use the OFLC Wage Search to look up the prevailing wage for your metro area before negotiating an offer. Performance marketing roles often land at DOL wage Level II or III depending on scope, and your offered salary must meet or exceed the certified amount.
Clarify ownership of petition fees upfront
USCIS prohibits employers from deducting certain H-1B filing fees from your wages, but attorney fees and optional premium processing costs are negotiable. Ask during offer negotiations who covers each cost category before signing an employment agreement.
Check the O*NET profile before your petition
The O*NET occupation profile for marketing managers documents the standard educational requirements and specialized knowledge associated with the role. Your employer's attorney will use this to establish specialty occupation status, so confirm your job description aligns with it.
Use your 60-day grace period strategically
If you're laid off while on H-1B, USCIS allows a 60-day grace period to find a new sponsor. Performance marketing skills transfer across industries, so start targeting companies with active LCA filings immediately rather than waiting to see if severance negotiations resolve first.
H-1B Visa Performance Marketing Manager: Frequently Asked Questions
Does a Performance Marketing Manager role qualify as an H-1B specialty occupation?
Yes, provided the employer's job description requires at least a bachelor's degree in a specific field such as marketing, statistics, business analytics, or a closely related discipline. Roles framed around broad general business skills without a degree requirement in a specific field can face RFEs from USCIS. A well-drafted job description that ties paid media, attribution, and data analysis to your degree field strengthens the petition significantly.
How do I find employers actively sponsoring H-1B visas for marketing roles?
Migrate Mate filters job listings by verified H-1B sponsorship history, so you can target Performance Marketing Manager openings at companies that have already gone through the LCA certification process for marketing roles. This is more reliable than asking employers speculatively, since prior filings indicate an established immigration workflow rather than a one-off situation.
Can my employer sponsor my H-1B for a remote Performance Marketing Manager role?
Yes, but your employer must file a separate Labor Condition Application for each location where you perform work, including your home address if you work remotely. If you move to a different metro area, the DOL prevailing wage for that new location applies, which can affect the certified wage on your LCA. Notify your employer before relocating so they can file an amended LCA if required.
What happens to my H-1B status if I'm promoted from Performance Marketing Manager to a director-level role?
A material change in job duties, title, or salary that falls outside the scope of the original approved petition typically requires an amended H-1B petition filed with USCIS before the change takes effect. A promotion to a director role with significantly different responsibilities almost always qualifies as a material change. Your employer's immigration counsel should assess whether an amendment is needed before your new title becomes official.
Does a Performance Marketing Manager role qualify for the H-1B cap exemption?
Only if your employer is a qualifying institution such as a university, a nonprofit affiliated with a university, or a nonprofit or governmental research organization. Most companies hiring for performance marketing roles are for-profit businesses, which means your petition is cap-subject and enters the annual lottery. If you've previously been counted against the cap and are switching employers, your new petition may be cap-exempt depending on when your original H-1B was approved.