H-1B Visa Digital Content Strategist Jobs
Digital Content Strategist roles qualify for H-1B sponsorship as specialty occupations requiring at least a bachelor's degree in communications, marketing, or a related field. Employers filing LCAs must meet DOL prevailing wage standards for your metro area, and the annual H-1B cap means timing your job search around the April lottery window matters.
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Get Access To All JobsINTRODUCTION
Reporting to the senior associate director of web and digital strategy, the digital strategist support lead provides leadership, consultation, advice, and project management to academic and administrative units across campus. Each digital strategist has a portfolio of institutional clients to manage and collaborate with to ensure adherence to CMU brand alignment and the development of robust, engaging content. This position will help create a cohesive user experience and provide support to campus content publishers.
BASIC QUALIFICATIONS
- Bachelor’s degree in digital media, marketing, communications, journalism, design, or a related field.
- One year of relevant experience.
- Demonstrated experience working cross-functionally within a team.
- Demonstrated experience working with an enterprise-class content management system or digital experience platform.
- Demonstrated experience leading internal and external client presentations.
- Demonstrated understanding of digital strategy, design, production, and project management, as well as digital marketing and accessibility.
- Ability to translate complex and varied inputs including data, user research, strategic direction, and broad industry research into compelling stories and actionable web content in order to identify feasible options and evaluate strategic trade-offs.
- Ability to meet deadlines and work on multiple initiatives and projects simultaneously.
- Excellent organizational and prioritization skills, with some project management experience.
- Proven ability to operate with a strategic mindset with outstanding program management skills and the ability to track multiple project deliverables and thrive in a complex, dynamic environment.
- Ability to demonstrate a strong customer service focus, including interpersonal skills, courtesy, professionalism, and a cooperative attitude.
- Strong critical thinking, analytical, and creative talent skills and the ability to develop a concept, idea, or content into a strong visual presentation that maximizes marketing effectiveness.
- Ability to effectively present conceptual solutions to key stakeholders and team members.
- Excellent written and verbal communication skills, including strong editing, grammar, and proofreading skills.
- Ability to work independently, as well as on a team.
PREFERRED QUALIFICATIONS
- Three years of relevant work experience.
DUTIES & RESPONSIBILITIES
- Serves as the primary point of contact for campus collaborators, providing day-to-day support, guidance, and issue resolution.
- Provides consultation and real-time support on web best practices, including accessibility, SEO, content structure, and writing for the web.
- Reviews content prior to publication to ensure adherence to CMU brand standards, accessibility requirements, and UX best practices.
- Supports and enforces web governance standards.
- Leads onboarding and trainings for new and existing collaborators.
- Develops and maintains training materials, documentation, and resources to support campus-wide content contributors.
- Monitors and supports proper use of workflows, ensuring content is reviewed, approved, and published according to established processes.
- Partners with other digital strategists to escalate complex strategy, Information Architecture (IA), or technical issues as needed.
- Conducts regular audits of collaborator created content and provides actionable feedback.
- Communicates platform updates, governance changes, and best practices through established channels (e.g., trainings, documentation, internal communications).
- Supports content cleanup initiatives, including draft management, outdated content removal, and accessibility efforts.
- Assists with monitoring site health through routine checks (e.g., broken links, formatting issues) and coordinates corrections with collaborators.
- Provides basic interpretation of analytics to collaborators to inform content improvements and reinforce best practices.
- Builds strong relationships with campus partners to promote consistency, accountability, and continuous improvement in web content.
- Performs other duties as assigned.
SUPERVISION EXERCISED
None.
MESSAGE TO APPLICANTS
Central Michigan University is dedicated to fostering an environment that is reflective of the communities we serve. We are especially interested in highly qualified candidates who will advance and promote CMU’s mission, vision, and leadership standards.
You must submit an on-line application in order to be considered as an applicant for this position.
Cover letters may be addressed to the Hiring Committee.
Applicants are strongly encouraged to submit letters of recommendation. If you wish to include recommendation letter(s) that are not required, please utilize the Recommendation Letters upload field.
If there is a writing sample you wish to include that is not required, please utilize the Writing Sample upload field.
This position will remain open until filled. The university reserves the right to close the recruitment process once a sufficient applicant pool has been identified. For best consideration, please submit application materials on or before Tuesday, May 19, 2026.
EMPLOYEE GROUP
Professional & Administrative - Salary
PAY RANGE
$52,000 - $62,000 per year
DIVISION
President
DEPARTMENT
University Marketing & Communications
POSITION STATUS
Regular
POSITION TYPE
12 month
WEEKLY WORK SCHEDULE
Mon-Fri, 8:00 a.m. - 5:00 p.m. / weekends and evenings as needed
LOCATION
Mount Pleasant, MI
ABOUT THE DEPARTMENT
We take a data-driven approach to strategy and content to help set the pace for the university’s communications.
We work to build a brand worthy of this great institution.
And we use every means available to amplify the hard-fought successes of our University community.
ABOUT CMU
Central Michigan University has a more than 125-year legacy of preparing students to become leaders and changemakers in their communities and in their personal and professional lives.
We serve nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, master’s, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence.
CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more.
Central is home to 17 men’s and women’s Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes achieve great success in competition and in the classroom, capturing Mid-American Conference championships and maintaining an average cumulative GPA of 3.17.
CMU is located in Mount Pleasant, a community that blends the best of small-town living with big-city amenities. It’s part of the culturally varied and vibrant Great Lakes Bay Region that also includes Saginaw, Bay City, Midland and the state’s largest Native American community, centered on the Saginaw Chippewa Isabella Reservation in Mount Pleasant.
Area residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. Other major Michigan destinations and attractions — Lansing, Grand Rapids, Detroit, Traverse City, wineries, beaches, golf and ski resorts, and many more — are within easy reach of the city’s central location in Michigan’s Lower Peninsula.
CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms.
CMU LEADERSHIP STANDARDS
Central Michigan University is a place where we value students and work for their success, where we act as family, and where employees are engaged, appreciated and have extraordinary opportunities to make a difference.
We intentionally maintain and strengthen the hallmark CMU culture that sets us apart from our peers by expecting CMU leaders and employees to model the following Leadership Standards and develop them within their teams.
Please review the Leadership Standards before applying for this position.
INTRODUCTION
Reporting to the senior associate director of web and digital strategy, the digital strategist support lead provides leadership, consultation, advice, and project management to academic and administrative units across campus. Each digital strategist has a portfolio of institutional clients to manage and collaborate with to ensure adherence to CMU brand alignment and the development of robust, engaging content. This position will help create a cohesive user experience and provide support to campus content publishers.
BASIC QUALIFICATIONS
- Bachelor’s degree in digital media, marketing, communications, journalism, design, or a related field.
- One year of relevant experience.
- Demonstrated experience working cross-functionally within a team.
- Demonstrated experience working with an enterprise-class content management system or digital experience platform.
- Demonstrated experience leading internal and external client presentations.
- Demonstrated understanding of digital strategy, design, production, and project management, as well as digital marketing and accessibility.
- Ability to translate complex and varied inputs including data, user research, strategic direction, and broad industry research into compelling stories and actionable web content in order to identify feasible options and evaluate strategic trade-offs.
- Ability to meet deadlines and work on multiple initiatives and projects simultaneously.
- Excellent organizational and prioritization skills, with some project management experience.
- Proven ability to operate with a strategic mindset with outstanding program management skills and the ability to track multiple project deliverables and thrive in a complex, dynamic environment.
- Ability to demonstrate a strong customer service focus, including interpersonal skills, courtesy, professionalism, and a cooperative attitude.
- Strong critical thinking, analytical, and creative talent skills and the ability to develop a concept, idea, or content into a strong visual presentation that maximizes marketing effectiveness.
- Ability to effectively present conceptual solutions to key stakeholders and team members.
- Excellent written and verbal communication skills, including strong editing, grammar, and proofreading skills.
- Ability to work independently, as well as on a team.
PREFERRED QUALIFICATIONS
- Three years of relevant work experience.
DUTIES & RESPONSIBILITIES
- Serves as the primary point of contact for campus collaborators, providing day-to-day support, guidance, and issue resolution.
- Provides consultation and real-time support on web best practices, including accessibility, SEO, content structure, and writing for the web.
- Reviews content prior to publication to ensure adherence to CMU brand standards, accessibility requirements, and UX best practices.
- Supports and enforces web governance standards.
- Leads onboarding and trainings for new and existing collaborators.
- Develops and maintains training materials, documentation, and resources to support campus-wide content contributors.
- Monitors and supports proper use of workflows, ensuring content is reviewed, approved, and published according to established processes.
- Partners with other digital strategists to escalate complex strategy, Information Architecture (IA), or technical issues as needed.
- Conducts regular audits of collaborator created content and provides actionable feedback.
- Communicates platform updates, governance changes, and best practices through established channels (e.g., trainings, documentation, internal communications).
- Supports content cleanup initiatives, including draft management, outdated content removal, and accessibility efforts.
- Assists with monitoring site health through routine checks (e.g., broken links, formatting issues) and coordinates corrections with collaborators.
- Provides basic interpretation of analytics to collaborators to inform content improvements and reinforce best practices.
- Builds strong relationships with campus partners to promote consistency, accountability, and continuous improvement in web content.
- Performs other duties as assigned.
SUPERVISION EXERCISED
None.
MESSAGE TO APPLICANTS
Central Michigan University is dedicated to fostering an environment that is reflective of the communities we serve. We are especially interested in highly qualified candidates who will advance and promote CMU’s mission, vision, and leadership standards.
You must submit an on-line application in order to be considered as an applicant for this position.
Cover letters may be addressed to the Hiring Committee.
Applicants are strongly encouraged to submit letters of recommendation. If you wish to include recommendation letter(s) that are not required, please utilize the Recommendation Letters upload field.
If there is a writing sample you wish to include that is not required, please utilize the Writing Sample upload field.
This position will remain open until filled. The university reserves the right to close the recruitment process once a sufficient applicant pool has been identified. For best consideration, please submit application materials on or before Tuesday, May 19, 2026.
EMPLOYEE GROUP
Professional & Administrative - Salary
PAY RANGE
$52,000 - $62,000 per year
DIVISION
President
DEPARTMENT
University Marketing & Communications
POSITION STATUS
Regular
POSITION TYPE
12 month
WEEKLY WORK SCHEDULE
Mon-Fri, 8:00 a.m. - 5:00 p.m. / weekends and evenings as needed
LOCATION
Mount Pleasant, MI
ABOUT THE DEPARTMENT
We take a data-driven approach to strategy and content to help set the pace for the university’s communications.
We work to build a brand worthy of this great institution.
And we use every means available to amplify the hard-fought successes of our University community.
ABOUT CMU
Central Michigan University has a more than 125-year legacy of preparing students to become leaders and changemakers in their communities and in their personal and professional lives.
We serve nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, master’s, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence.
CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more.
Central is home to 17 men’s and women’s Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes achieve great success in competition and in the classroom, capturing Mid-American Conference championships and maintaining an average cumulative GPA of 3.17.
CMU is located in Mount Pleasant, a community that blends the best of small-town living with big-city amenities. It’s part of the culturally varied and vibrant Great Lakes Bay Region that also includes Saginaw, Bay City, Midland and the state’s largest Native American community, centered on the Saginaw Chippewa Isabella Reservation in Mount Pleasant.
Area residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. Other major Michigan destinations and attractions — Lansing, Grand Rapids, Detroit, Traverse City, wineries, beaches, golf and ski resorts, and many more — are within easy reach of the city’s central location in Michigan’s Lower Peninsula.
CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms.
CMU LEADERSHIP STANDARDS
Central Michigan University is a place where we value students and work for their success, where we act as family, and where employees are engaged, appreciated and have extraordinary opportunities to make a difference.
We intentionally maintain and strengthen the hallmark CMU culture that sets us apart from our peers by expecting CMU leaders and employees to model the following Leadership Standards and develop them within their teams.
Please review the Leadership Standards before applying for this position.
See all Digital Content Strategist jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Digital Content Strategist roles.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Digital Content Strategist
Map your degree to the role
USCIS requires a direct relationship between your degree field and the Digital Content Strategist position. A marketing or communications degree is the clearest fit; a business degree with a content-focused portfolio can work if your employer documents the connection in the LCA.
Pull prevailing wage data before negotiating
Use the OFLC Wage Search to find the Level I through Level IV wage for content strategist roles in your target city before any offer conversation. Your employer must pay at least the prevailing wage, so knowing the floor protects you from below-market offers that would still technically comply.
Target employers with cap-exempt filing history
Universities, nonprofits attached to higher education, and certain research institutions are exempt from the annual H-1B cap. Digital Content Strategist roles exist at these organizations, and a cap-exempt employer can file your petition any time of year, not just during the April lottery window.
Search H-1B filers by occupation code on Migrate Mate
Filter by the SOC code tied to content strategist roles on Migrate Mate to see which employers have active LCA filings for this exact occupation. That narrows your target list to companies already familiar with the H-1B process for your job type, not just sponsorship in general.
Clarify job duties before the LCA is filed
Content strategist roles can blur into social media management or copywriting, which carry different specialty occupation arguments. Work with your employer to ensure the official job description in the LCA emphasizes analytical and strategic duties tied to your degree, not task-level content production that an officer might view as not requiring a bachelor's degree.
Plan your start date around premium processing
USCIS offers premium processing for a faster adjudication decision on H-1B petitions. If your employer won't use it and you're transitioning from OPT, confirm your EAD expiration date against the expected standard processing timeline so your employment authorization doesn't lapse between approval and your start date.
Digital Content Strategist jobs are hiring across the US. Find yours.
Find Digital Content Strategist JobsDigital Content Strategist H-1B Visa: Frequently Asked Questions
Does a Digital Content Strategist role qualify as an H-1B specialty occupation?
Yes, provided the position requires at least a bachelor's degree in a specific field such as communications, marketing, or digital media. USCIS looks at whether the degree requirement is standard across the industry for that role. Employers strengthen the case by documenting that the position involves strategic planning and analysis tied directly to a degree field, not just content production tasks.
Which employers sponsor H-1B visas for Digital Content Strategist positions?
Technology companies, media organizations, e-commerce platforms, and universities regularly file H-1B LCAs for content strategist roles. The best way to identify active sponsors is to search by occupation code on Migrate Mate, which surfaces employers with verified LCA filing history for this specific job type rather than general H-1B sponsorship.
Can I transfer my H-1B to a new employer if I change Digital Content Strategist roles?
Yes. H-1B portability under AC21 lets you start working for a new employer as soon as they file a transfer petition, without waiting for approval, as long as your current H-1B has been approved for at least 180 days. The new employer must file their own LCA and I-129 petition establishing that the new role also qualifies as a specialty occupation.
How does the H-1B prevailing wage requirement affect Digital Content Strategist offers?
Your employer must pay you at least the prevailing wage for a Digital Content Strategist in your work location, as determined by DOL wage data. The wage level assigned in the LCA reflects your experience and responsibilities. You can verify the applicable wage range yourself using the OFLC Wage Search before accepting any offer to confirm the salary meets the legal minimum for your metro area.
What happens to my H-1B status if my Digital Content Strategist role is reclassified or my duties change significantly?
A material change in job duties, location, or employer classification may require your employer to file an amended H-1B petition before the change takes effect. If the new duties shift your role away from the specialty occupation established in the original LCA, USCIS could view continued employment under the old petition as a violation. Document any significant duty changes and raise them with your employer's immigration contact promptly.
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