H-1B Visa Go To Market Jobs
Go To Market roles sit at the intersection of product, sales, and marketing, making specialty occupation classification straightforward for most H-1B visa petitions. Employers filing LCAs for GTM positions typically use SOC codes tied to marketing or business strategy occupations, which affects your prevailing wage level and petition framing.
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Get Access To All JobsDirector, GTM Strategy & Planning
At Ensono, our Purpose is to be a relentless ally, disrupting the status quo and unleashing our clients to Do Great Things! We enable our clients to achieve key business outcomes that reshape how our world runs. As an expert technology adviser and managed service provider with cross-platform certifications, Ensono empowers our clients to keep up with continuous change and embrace innovation.
We can Do Great Things because we have great Associates. The Ensono Core Values unify our diverse talents and are woven into how we do business. These five traits are the key to achieving our purpose: Honesty, Reliability, Curiosity, Collaboration, and Passion.
This is a newly created role! We’re looking for a strategic operator who can take ambiguity and turn it into a plan. This role owns the future of our go-to-market motion—how we define our ideal customers, where we deploy sales capacity, how we set targets, and how we measure what’s working. You’ll be the analytical backbone behind annual planning, territory design, and executive-level strategic analysis.
This is not a Revenue Operations execution role — it’s a thinking role, partnering directly with the SVP of Revenue Operations and the executive team to shape how Ensono goes to market. Someone who can independently frame the right questions, design the right approach, and recommend the path forward.
Strategic Planning
- Lead annual and quarterly GTM planning: market sizing, segment prioritization, and resource allocation
- Own territory design and capacity modeling—balancing coverage, fairness, and revenue potential
- Drive quota setting and compensation plan design in partnership with Finance and Sales Leadership
- Build and maintain account stratification frameworks to focus sales energy on the highest-value opportunities
- Define and refresh the Ideal Customer Profile (ICP) — including the scoring criteria, strategic rationale, and where and why we draw the line
Analytics & Insights
- Build CAC and ROI analysis frameworks to evaluate GTM investments across headcount, marketing spend, and channel mix
- Deliver Board- and ELT-ready strategic analysis — not just data, but a point of view and a clear recommendation
- Partner with BI/Analytics to mine Salesforce and other data assets to surface actionable insights
Cross-Functional Partnership
- Collaborate with Sales, Finance, Marketing, and Product to align on GTM decisions and drive them forward
- Translate business strategy into operational models that Sales Ops can execute
- Challenge assumptions, pressure-test forecasts, and flag risks early
Team Development
- Lead and develop a small team
- Build repeatable frameworks and templates that scale beyond yourself
- Be ready to roll up your sleeves — this is a builder role from day one
What You Will Need:
- 7–10+ years of experience, including 3+ years in management consulting (e.g., McKinsey, Bain, BCG, Deloitte S&O, Accenture Strategy, or equivalent)
- Demonstrated builder orientation — you’ve created GTM frameworks from the ground up: ICP design, territory and capacity modeling, quota and comp planning, or CAC/ROI analysis
- Advanced Excel/Google Sheets and PowerPoint/Slides skills — you’ve built board-level deliverables
- Financial modeling skills across capacity plans, ROI models, and scenario analysis
- Strong executive presence — you’ve presented to and held your own at the board and ELT level
- Strong data acumen — you can independently identify the right questions, partner with BI/Analytics to pull what you need, and translate the output into insight
Bonus Qualifications
- MBA or equivalent graduate degree
- Experience in B2B technology, SaaS, managed services, or infrastructure/cloud services
- Familiarity with sales planning tools (e.g., Salesforce, Clari, Anaplan, Pigment)
Why Ensono?
Ensono is a place to make better happen – for our clients and for your career. You can do great things through innovation or collaboration, by learning or volunteering, or to promote diversity and inclusion. You can do great things for your own health or for a healthier planet. Whatever it means to you to do great things we want Ensono to be the place you can do it.
We are a client-facing business, but we do encourage clients to allow us to work remotely most of the time so if you are not required to be on a client site, you can choose to work from home or in our Ensono offices.
Some of our benefits include:
- Unlimited Paid Days Off
- Three health plan options
- 401k with company match
- Eligibility for dental, vision, short and long-term disability, life and AD&D coverage, and flexible spending accounts
- Family Forming Benefit including fertility coverage and adoption/surrogacy reimbursement
- Paid childbearing and paternal leave
- Education Reimbursement, Student Loan Assistance or 529 College Funding
- Sabbatical leave
- Wellness program
- Flexible work schedule
As of the date of this posting, a good faith estimate of the current pay scale for this role is $155,000 to $210,000 annually based on a full-time schedule. Please note that placement in the range may vary based on numerous factors including but not limited to skills, experience, internal equity, and business needs. In addition to base salary, other compensation programs, depending on eligibility, include an annual bonus plan based on company and individual performance and an equity grant under our Associate Equity Appreciation Program.
Ensono is an Equal Opportunity/Affirmative Action employer. We are committed to providing equal employment to our Associates and building a diverse and inclusive workforce. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or other legally protected basis, in accordance with applicable law.
Pay transparency nondiscrimination statement/posting OFCCP’s pay transparency policy can be found on OFCCP’s website.
If you need accommodation at any point during the application or interview process, please let your recruiter know or email USTalentAcquisition@ensono.com.
Director, GTM Strategy & Planning
At Ensono, our Purpose is to be a relentless ally, disrupting the status quo and unleashing our clients to Do Great Things! We enable our clients to achieve key business outcomes that reshape how our world runs. As an expert technology adviser and managed service provider with cross-platform certifications, Ensono empowers our clients to keep up with continuous change and embrace innovation.
We can Do Great Things because we have great Associates. The Ensono Core Values unify our diverse talents and are woven into how we do business. These five traits are the key to achieving our purpose: Honesty, Reliability, Curiosity, Collaboration, and Passion.
This is a newly created role! We’re looking for a strategic operator who can take ambiguity and turn it into a plan. This role owns the future of our go-to-market motion—how we define our ideal customers, where we deploy sales capacity, how we set targets, and how we measure what’s working. You’ll be the analytical backbone behind annual planning, territory design, and executive-level strategic analysis.
This is not a Revenue Operations execution role — it’s a thinking role, partnering directly with the SVP of Revenue Operations and the executive team to shape how Ensono goes to market. Someone who can independently frame the right questions, design the right approach, and recommend the path forward.
Strategic Planning
- Lead annual and quarterly GTM planning: market sizing, segment prioritization, and resource allocation
- Own territory design and capacity modeling—balancing coverage, fairness, and revenue potential
- Drive quota setting and compensation plan design in partnership with Finance and Sales Leadership
- Build and maintain account stratification frameworks to focus sales energy on the highest-value opportunities
- Define and refresh the Ideal Customer Profile (ICP) — including the scoring criteria, strategic rationale, and where and why we draw the line
Analytics & Insights
- Build CAC and ROI analysis frameworks to evaluate GTM investments across headcount, marketing spend, and channel mix
- Deliver Board- and ELT-ready strategic analysis — not just data, but a point of view and a clear recommendation
- Partner with BI/Analytics to mine Salesforce and other data assets to surface actionable insights
Cross-Functional Partnership
- Collaborate with Sales, Finance, Marketing, and Product to align on GTM decisions and drive them forward
- Translate business strategy into operational models that Sales Ops can execute
- Challenge assumptions, pressure-test forecasts, and flag risks early
Team Development
- Lead and develop a small team
- Build repeatable frameworks and templates that scale beyond yourself
- Be ready to roll up your sleeves — this is a builder role from day one
What You Will Need:
- 7–10+ years of experience, including 3+ years in management consulting (e.g., McKinsey, Bain, BCG, Deloitte S&O, Accenture Strategy, or equivalent)
- Demonstrated builder orientation — you’ve created GTM frameworks from the ground up: ICP design, territory and capacity modeling, quota and comp planning, or CAC/ROI analysis
- Advanced Excel/Google Sheets and PowerPoint/Slides skills — you’ve built board-level deliverables
- Financial modeling skills across capacity plans, ROI models, and scenario analysis
- Strong executive presence — you’ve presented to and held your own at the board and ELT level
- Strong data acumen — you can independently identify the right questions, partner with BI/Analytics to pull what you need, and translate the output into insight
Bonus Qualifications
- MBA or equivalent graduate degree
- Experience in B2B technology, SaaS, managed services, or infrastructure/cloud services
- Familiarity with sales planning tools (e.g., Salesforce, Clari, Anaplan, Pigment)
Why Ensono?
Ensono is a place to make better happen – for our clients and for your career. You can do great things through innovation or collaboration, by learning or volunteering, or to promote diversity and inclusion. You can do great things for your own health or for a healthier planet. Whatever it means to you to do great things we want Ensono to be the place you can do it.
We are a client-facing business, but we do encourage clients to allow us to work remotely most of the time so if you are not required to be on a client site, you can choose to work from home or in our Ensono offices.
Some of our benefits include:
- Unlimited Paid Days Off
- Three health plan options
- 401k with company match
- Eligibility for dental, vision, short and long-term disability, life and AD&D coverage, and flexible spending accounts
- Family Forming Benefit including fertility coverage and adoption/surrogacy reimbursement
- Paid childbearing and paternal leave
- Education Reimbursement, Student Loan Assistance or 529 College Funding
- Sabbatical leave
- Wellness program
- Flexible work schedule
As of the date of this posting, a good faith estimate of the current pay scale for this role is $155,000 to $210,000 annually based on a full-time schedule. Please note that placement in the range may vary based on numerous factors including but not limited to skills, experience, internal equity, and business needs. In addition to base salary, other compensation programs, depending on eligibility, include an annual bonus plan based on company and individual performance and an equity grant under our Associate Equity Appreciation Program.
Ensono is an Equal Opportunity/Affirmative Action employer. We are committed to providing equal employment to our Associates and building a diverse and inclusive workforce. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or other legally protected basis, in accordance with applicable law.
Pay transparency nondiscrimination statement/posting OFCCP’s pay transparency policy can be found on OFCCP’s website.
If you need accommodation at any point during the application or interview process, please let your recruiter know or email USTalentAcquisition@ensono.com.
See all 58+ H-1B Visa Go To Market Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Go To Market
Match your degree to GTM specialty occupation
USCIS requires your bachelor's degree field to directly relate to the role. A GTM position drawing from marketing, business strategy, or product management typically satisfies this, but a degree in an unrelated field can trigger an RFE even at sponsoring employers.
Verify your wage level before accepting offers
Use the OFLC Wage Search to look up the prevailing wage for your specific SOC code and metro area. GTM roles at Level I or II wages can create LCA complications if your offer falls short of the DOL threshold for that location.
Target employers with cap-exempt filing pathways
GTM roles at universities, nonprofit research organizations, or government-affiliated entities qualify for cap-exempt H-1B petitions, bypassing the lottery entirely. These organizations regularly hire for strategy and market expansion functions that map cleanly to GTM job descriptions.
Search verified H-1B sponsors on Migrate Mate
Filter for employers with confirmed LCA filing history in GTM, marketing strategy, or business development occupations on Migrate Mate. This surfaces companies that have already navigated the specialty occupation classification for roles like yours, reducing your petition risk.
Time your employer switch within the 60-day grace period
If you're changing GTM roles between H-1B employers, you have a 60-day grace period after your previous employment ends. Your new employer must file an H-1B transfer petition before that window closes for you to maintain valid status and begin work.
Negotiate premium processing into your offer
USCIS premium processing guarantees a 15-business-day adjudication for H-1B petitions. GTM roles often have defined product launch or go-live timelines, so building premium processing into your offer negotiation protects your start date if standard processing runs long.
H-1B Visa Go To Market: Frequently Asked Questions
Do Go To Market jobs qualify as H-1B specialty occupations?
Most GTM roles qualify as specialty occupations because they require a bachelor's degree in a directly related field such as marketing, business administration, or a technical discipline. The key is that the position must normally require that specific degree, not just prefer it. Employers document this requirement in the LCA and I-129 petition. Roles that blend sales, product, and marketing strategy typically satisfy the specialty occupation standard when the job description ties duties to degree-level knowledge.
Which SOC code do employers use for Go To Market roles on the LCA?
Employers most commonly file GTM LCAs under SOC codes for Marketing Managers, Market Research Analysts, or Management Analysts, depending on how the role is structured. The SOC code selection directly determines your prevailing wage obligation, so it's worth reviewing the O*NET occupation profile for the code your employer intends to use before the LCA is filed. Mismatched SOC codes are a common source of RFEs.
How do I find employers who have sponsored H-1B visas for GTM roles?
Migrate Mate lets you search employers by occupation and filter for companies with verified LCA filing history in GTM, marketing strategy, and business development functions. This is more reliable than filtering by job title alone, since GTM roles appear under several different SOC codes in DOL disclosure data. Focusing on employers with prior H-1B filings in these categories significantly narrows your list to proven sponsors.
Can I switch GTM employers while my H-1B is active?
Yes. Under H-1B portability, you can transfer to a new GTM employer once your new employer files an H-1B transfer petition with USCIS, provided you've been maintaining valid status. You can start working for the new employer as soon as the transfer petition is filed, not after approval. The new LCA must reflect the correct prevailing wage for your new location and SOC code, so a different metro area can change your wage floor.
Does a GTM role title affect my H-1B petition if the duties span multiple functions?
Yes. USCIS evaluates the actual duties performed, not just the job title. If your GTM role spans product, sales enablement, and demand generation, the petition must document how each function requires the same specific degree field. Hybrid roles that pull in low-skill sales tasks alongside strategic functions can complicate the specialty occupation argument. Your employer's immigration counsel should ensure the job description and support letter clearly establish degree-level complexity across all listed duties.