H-1B Visa Head Of Gtm Jobs
Head of GTM roles sit at the intersection of strategy and execution, making them strong candidates for H-1B visa specialty occupation classification. Most sponsoring employers file in the cap-subject category, so timing your job search around the April 1 filing window matters. The 60-day grace period applies if your current status ends before a new offer closes.
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Device Brand Studio, an internal agency within the Devices group at Amazon, is seeking an experienced Head of GTM Creative to lead how our brands come to market, across launch campaigns, product reveals, and the full go-to-market moment, for Amazon Devices. This role owns creative direction for launch storytelling and campaign execution across large programs and initiatives, including new-to-world and new-to-Amazon launches.
The ideal candidate has deep experience translating brand and product strategy into launch creative, from campaign platforms and key art to product storytelling across owned, earned, and retail channels, and knows how to make a launch feel coherent whether a customer encounters it in a hero video, a detail page, a store, or a press moment. You will guide and manage a creative team of creative directors and brand designers in developing integrated launch campaigns, then iterate as you factor in customer, business, and operational requirements. You will pitch launch platforms and creative strategies, not singular executions, to stakeholders, and set the broader team up to execute against a clear point of view. You should have deep knowledge of brand guidelines, product marketing, and multi-channel campaign development at a top consumer-facing brand like Amazon, and be comfortable engaging entry-level through executive stakeholders.
Because launches span every channel and compress into tight windows, you should have excellent communication and cross-functional collaboration skills. You will partner closely with product marketing, GTM, PR and comms, media, retail, and brand strategy to deliver launches that hold together across every touchpoint a customer encounters, from a first-look teaser to a store end cap.
This role is for a highly capable creative lead with extensive campaign and product launch background, who can direct internal and external creative resources and present with composure to senior executives.
Key job responsibilities
- Own creative direction for GTM launch campaigns across large Amazon Devices programs, from concept through in-market execution
- Set the creative strategy for how new products come to market, across launch platforms, key art, product films, owned channels, and retail moments
- Partner with product marketing and GTM to intake business and messaging requirements and translate them into creative that performs
- Build trust, respect, and credibility with stakeholders, management peers, direct reports, and executives
- Advocate for the customer through the launch narrative and integrate research and insights into the creative process
- Shape a world-class internal team of creatives, developing the team through reviews, coaching, and functional skills growth
- Mentor an effective team of campaign, brand, and content designers
- Extend the reach of the team by working with other internal and external creative, agency, and production teams as a stakeholder and approver
About the team
The creative organization thrives on a singular, bold purpose: to craft work that isn’t just exceptional, but world-class—a benchmark for excellence. We are relentless in this pursuit, especially when the odds are stacked against us.
Our foundation is an relentless commitment to craft and a dedication to ensuring every piece of creative work embodies a consistent, breathtaking aesthetic quality.
We don’t meet expectations, we exist to define them. Details aren't just details—they're the difference between good and great. We obsess over these nuances with passion and precision. While this pursuit is challenging at Amazon, we remain relentless alongside our partners and collaborators in bringing an elevated sense of taste to every detail. We do this because we know that excellence demands courage, resilience, and an unrelenting commitment to vision.
Our mission is clear: to inspire our customers by revealing the magic, love, and thoughtful invention infused into every product signed, Amazon Devices and Services.
BASIC QUALIFICATIONS
- 10+ years experience across a combination of agency, studio, production company, or in-house, with a focus on retail, environmental, or experiential design
- Bachelor's degree in Design, Architecture, or equivalent design-related field
PREFERRED QUALIFICATIONS
- Self-starter with ability to navigate ambiguous situations
- Passion for working on a collaborative, creative team
- A portfolio with a range of experience across retail environments, brand activations, and packaging
- Excellent communication, presentation, and interpersonal skills
- Ability to present creative ideas thoughtfully and thoroughly
- Team-oriented with the ability to multi-task and meet tight deadlines
- Proven ability to lead and mentor team members
- Demonstrated experience managing retail rollout or in-store production at scale
- Proven results implementing creative process and craft standards in a retail or experiential production environment
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Santa Monica - 180,300.00 - 244,000.00 USD annually
USA, NY, New York - 198,400.00 - 268,400.00 USD annually
USA, WA, Seattle - 180,300.00 - 244,000.00 USD annually
DESCRIPTION
Device Brand Studio, an internal agency within the Devices group at Amazon, is seeking an experienced Head of GTM Creative to lead how our brands come to market, across launch campaigns, product reveals, and the full go-to-market moment, for Amazon Devices. This role owns creative direction for launch storytelling and campaign execution across large programs and initiatives, including new-to-world and new-to-Amazon launches.
The ideal candidate has deep experience translating brand and product strategy into launch creative, from campaign platforms and key art to product storytelling across owned, earned, and retail channels, and knows how to make a launch feel coherent whether a customer encounters it in a hero video, a detail page, a store, or a press moment. You will guide and manage a creative team of creative directors and brand designers in developing integrated launch campaigns, then iterate as you factor in customer, business, and operational requirements. You will pitch launch platforms and creative strategies, not singular executions, to stakeholders, and set the broader team up to execute against a clear point of view. You should have deep knowledge of brand guidelines, product marketing, and multi-channel campaign development at a top consumer-facing brand like Amazon, and be comfortable engaging entry-level through executive stakeholders.
Because launches span every channel and compress into tight windows, you should have excellent communication and cross-functional collaboration skills. You will partner closely with product marketing, GTM, PR and comms, media, retail, and brand strategy to deliver launches that hold together across every touchpoint a customer encounters, from a first-look teaser to a store end cap.
This role is for a highly capable creative lead with extensive campaign and product launch background, who can direct internal and external creative resources and present with composure to senior executives.
Key job responsibilities
- Own creative direction for GTM launch campaigns across large Amazon Devices programs, from concept through in-market execution
- Set the creative strategy for how new products come to market, across launch platforms, key art, product films, owned channels, and retail moments
- Partner with product marketing and GTM to intake business and messaging requirements and translate them into creative that performs
- Build trust, respect, and credibility with stakeholders, management peers, direct reports, and executives
- Advocate for the customer through the launch narrative and integrate research and insights into the creative process
- Shape a world-class internal team of creatives, developing the team through reviews, coaching, and functional skills growth
- Mentor an effective team of campaign, brand, and content designers
- Extend the reach of the team by working with other internal and external creative, agency, and production teams as a stakeholder and approver
About the team
The creative organization thrives on a singular, bold purpose: to craft work that isn’t just exceptional, but world-class—a benchmark for excellence. We are relentless in this pursuit, especially when the odds are stacked against us.
Our foundation is an relentless commitment to craft and a dedication to ensuring every piece of creative work embodies a consistent, breathtaking aesthetic quality.
We don’t meet expectations, we exist to define them. Details aren't just details—they're the difference between good and great. We obsess over these nuances with passion and precision. While this pursuit is challenging at Amazon, we remain relentless alongside our partners and collaborators in bringing an elevated sense of taste to every detail. We do this because we know that excellence demands courage, resilience, and an unrelenting commitment to vision.
Our mission is clear: to inspire our customers by revealing the magic, love, and thoughtful invention infused into every product signed, Amazon Devices and Services.
BASIC QUALIFICATIONS
- 10+ years experience across a combination of agency, studio, production company, or in-house, with a focus on retail, environmental, or experiential design
- Bachelor's degree in Design, Architecture, or equivalent design-related field
PREFERRED QUALIFICATIONS
- Self-starter with ability to navigate ambiguous situations
- Passion for working on a collaborative, creative team
- A portfolio with a range of experience across retail environments, brand activations, and packaging
- Excellent communication, presentation, and interpersonal skills
- Ability to present creative ideas thoughtfully and thoroughly
- Team-oriented with the ability to multi-task and meet tight deadlines
- Proven ability to lead and mentor team members
- Demonstrated experience managing retail rollout or in-store production at scale
- Proven results implementing creative process and craft standards in a retail or experiential production environment
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Santa Monica - 180,300.00 - 244,000.00 USD annually
USA, NY, New York - 198,400.00 - 268,400.00 USD annually
USA, WA, Seattle - 180,300.00 - 244,000.00 USD annually
See all H-1B Visa Head Of Gtm Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Head Of Gtm Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Head Of Gtm
Verify your role qualifies as specialty occupation
GTM leadership roles must require a specific bachelor's degree or higher to clear H-1B specialty occupation standards. Pull the O*NET profile for your job code and confirm the degree requirement is field-specific, not general business or any discipline.
Target employers with LCA filing history
Search Migrate Mate to filter Head of GTM openings by employers who have filed Labor Condition Applications for similar roles. Prior LCA activity signals an established H-1B process, reducing the risk of an employer backing out mid-petition.
Request premium processing before your start date
Standard H-1B adjudication runs several months. If your offer has a firm start date, ask your employer to file with USCIS premium processing to get a decision within 15 business days. Negotiate this into the offer before signing.
Benchmark your offered salary against prevailing wage
Your employer must pay the higher of the actual or prevailing wage. Use the OFLC Wage Search to look up the Level II or Level III wage for your SOC code and metro before your offer letter is drafted, so there are no surprises at LCA filing.
Document your strategic scope before petition is filed
RFEs on senior GTM roles often challenge whether the position genuinely requires a specialized degree. Gather org charts, board presentations, and revenue accountability documents now so your employer's attorney can build a strong specialty occupation argument.
Negotiate cap-gap coverage into your transition plan
If you're moving from F-1 OPT to H-1B, your cap-gap period extends work authorization through September 30. Confirm with your new employer that your start date falls within that window so you don't face an unauthorized gap between statuses.
H-1B Visa Head Of Gtm: Frequently Asked Questions
Does a Head of GTM role qualify as an H-1B specialty occupation?
Yes, in most cases, but the employer must demonstrate the position specifically requires a bachelor's degree or higher in marketing, business strategy, or a directly related field. Generic GTM leadership roles that accept any degree are more vulnerable to USCIS scrutiny. Roles tied to a product-led or technical go-to-market motion, where a specific discipline is genuinely required, tend to clear specialty occupation review more cleanly.
Which employers typically sponsor H-1B visas for Head of GTM positions?
Series B and later-stage SaaS companies, enterprise software vendors, and technology-focused firms with dedicated people operations teams are the most consistent sponsors for senior GTM roles. You can browse Head of GTM openings filtered by H-1B filing history on Migrate Mate, which surfaces employers who have filed Labor Condition Applications for comparable positions.
How does the H-1B lottery affect a Head of GTM job search timeline?
USCIS opens H-1B registration in March and selects cap-subject beneficiaries before April 1. If selected, employment can begin October 1 of the same fiscal year. For senior GTM hires, employers sometimes file under cap-exempt categories if they qualify, bypassing the lottery. Confirm your target employer's entity type early to understand whether the lottery applies to your petition.
Can my employer include relocation or equity in the H-1B prevailing wage calculation?
No. The prevailing wage requirement under the LCA applies only to cash wages. Equity, bonuses, and relocation packages don't count toward satisfying the DOL's wage floor. Your base salary alone must meet or exceed the prevailing wage for your role's SOC code, experience level, and work location as determined by the OFLC Wage Search.
What happens to my H-1B status if the company eliminates my Head of GTM role?
You enter a 60-day grace period from the date of termination, during which you can begin a new job search or file for a change of status. Your employer is required to pay for your return transportation to your home country if they terminate the H-1B. Finding a new sponsoring employer and having them file an H-1B transfer petition within that 60-day window maintains your status continuity.