H-1B Visa Marketing Automation Specialist Jobs
Marketing Automation Specialist roles sit squarely within H-1B visa specialty occupation criteria, requiring at least a bachelor's degree in marketing, computer science, or a related field. Employers filing H-1B petitions for this role must certify a prevailing wage through DOL before USCIS adjudicates the petition, and annual cap registration opens each March.
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Get Access To All JobsAbout us: Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and advisory services together into a single connected HCM platform. As Paychex and Paycor come together, we're combining innovative technology, data-driven insights, AI, and human expertise to help organizations work smarter, support their people, and achieve better business outcomes. This is an exciting time to join our team as we continue to invest in innovation, simplify client experiences, and shape the future of work. At Paychex, you'll have the opportunity to grow your career, make a meaningful impact, and be part of something bigger as One Paychex.
Overview:
Makes strategic recommendations governing the Paychex marketing automation system. Works closely with corporate marketing, Salesforce COE, sales operations, and sales to architect the marketing automation framework, including lead scoring, lead nurturing, and email marketing. Serves as strategic administrator of the marketing automation system.
Responsibilities:
- Administers the marketing automation system, including strategic program design, data integrity standards, and systems optimization.
- Partners with corporate marketing and sales stakeholders to understand the buyer's journey, ensuring long-term availability of data from lead to prospect to client.
- Works across business units to coordinate the general pace of marketing communications, making strategic recommendations to ensure clients and prospects are appropriately contacted based on frequency, messaging, and overall experience.
- Creates programs and processes that self-audit; makes recommendations to improve those processes at regular intervals.
- Serves as email marketing expert across divisions, providing strategic support and guidance, as needed, with regard to best practices, reputation management, and technical specifications regarding email and email compliance.
- Sets data hygiene standards for importing, exporting, updating, and cleansing data; monitors data hygiene in and out of the marketing automation platform.
- Provides documentation and training to support marketing automation specialists.
- Maintains annual roadmap for marketing automation platform based on strategic marketing goals and business objectives.
QUALIFICATIONS
- Bachelor's Degree - Required
- 5 years of experience in Relevant marketing data analysis experience, including Marketo/Eloqua or other relevant Marketing Automation Tool experience.
- 3 years of experience in Salesforce.com experience.
- 3 years of experience in Data management in and out of modern CRM or marketing automation platforms.
- Marketo Certified Expert - Preferred
COMPENSATION:
In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $80,300 - $126,200. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range.
LIVE THE PAYCHEX VALUES:
- Act with uncompromising integrity.
- Provide outstanding service and build trusted relationships.
- Drive innovation in our products and services and continually improve our processes.
- Work in partnership and support each other.
- Be personally accountable and deliver on commitments.
- Treat each other with respect and dignity.
WHAT'S IN IT FOR YOU?:
- We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
- We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
- We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
- We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
- We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.
Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary.
Not sure if you meet every requirement?: At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us.
Paychex is an equal opportunity employer. We are committed to fostering a respectful and inclusive workplace where all individuals are treated fairly and evaluated based on their qualifications, experience, and merit. We comply with all applicable federal, state, and local laws prohibiting discrimination in employment.
About us: Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and advisory services together into a single connected HCM platform. As Paychex and Paycor come together, we're combining innovative technology, data-driven insights, AI, and human expertise to help organizations work smarter, support their people, and achieve better business outcomes. This is an exciting time to join our team as we continue to invest in innovation, simplify client experiences, and shape the future of work. At Paychex, you'll have the opportunity to grow your career, make a meaningful impact, and be part of something bigger as One Paychex.
Overview:
Makes strategic recommendations governing the Paychex marketing automation system. Works closely with corporate marketing, Salesforce COE, sales operations, and sales to architect the marketing automation framework, including lead scoring, lead nurturing, and email marketing. Serves as strategic administrator of the marketing automation system.
Responsibilities:
- Administers the marketing automation system, including strategic program design, data integrity standards, and systems optimization.
- Partners with corporate marketing and sales stakeholders to understand the buyer's journey, ensuring long-term availability of data from lead to prospect to client.
- Works across business units to coordinate the general pace of marketing communications, making strategic recommendations to ensure clients and prospects are appropriately contacted based on frequency, messaging, and overall experience.
- Creates programs and processes that self-audit; makes recommendations to improve those processes at regular intervals.
- Serves as email marketing expert across divisions, providing strategic support and guidance, as needed, with regard to best practices, reputation management, and technical specifications regarding email and email compliance.
- Sets data hygiene standards for importing, exporting, updating, and cleansing data; monitors data hygiene in and out of the marketing automation platform.
- Provides documentation and training to support marketing automation specialists.
- Maintains annual roadmap for marketing automation platform based on strategic marketing goals and business objectives.
QUALIFICATIONS
- Bachelor's Degree - Required
- 5 years of experience in Relevant marketing data analysis experience, including Marketo/Eloqua or other relevant Marketing Automation Tool experience.
- 3 years of experience in Salesforce.com experience.
- 3 years of experience in Data management in and out of modern CRM or marketing automation platforms.
- Marketo Certified Expert - Preferred
COMPENSATION:
In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $80,300 - $126,200. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range.
LIVE THE PAYCHEX VALUES:
- Act with uncompromising integrity.
- Provide outstanding service and build trusted relationships.
- Drive innovation in our products and services and continually improve our processes.
- Work in partnership and support each other.
- Be personally accountable and deliver on commitments.
- Treat each other with respect and dignity.
WHAT'S IN IT FOR YOU?:
- We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
- We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
- We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
- We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
- We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.
Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary.
Not sure if you meet every requirement?: At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us.
Paychex is an equal opportunity employer. We are committed to fostering a respectful and inclusive workplace where all individuals are treated fairly and evaluated based on their qualifications, experience, and merit. We comply with all applicable federal, state, and local laws prohibiting discrimination in employment.
See all H-1B Visa Marketing Automation Specialist Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Marketing Automation Specialist
Map your degree to SOC codes
Marketing Automation Specialist roles can map to multiple SOC codes depending on whether the work emphasizes analytics, software, or campaign management. Pull the O*NET profile for each code before applying so your resume language aligns with what the employer puts on the LCA.
Filter employers by LCA filing history
Search Migrate Mate to identify employers with verified Labor Condition Application filings for marketing automation or closely related roles. Active LCA history signals an employer already understands H-1B compliance requirements, which shortens the sponsorship conversation during interviews.
Build a portfolio that documents specialty occupation
USCIS RFEs for marketing roles often challenge whether the position genuinely requires a degree. Document projects where you applied segmentation algorithms, built multi-touch attribution models, or integrated CRM APIs to show the role demands theoretical and technical knowledge, not just platform familiarity.
Confirm E-Verify enrollment before accepting offers
Employers must be E-Verify participants to hire on certain work authorization types and to qualify for cap-exempt pathways. Ask HR directly during the offer stage whether the company is enrolled, since this affects both your I-9 process and any future STEM OPT eligibility if you're transitioning from OPT.
Request the LCA before your start date
Once your employer files the LCA with DOL, you're entitled to a copy for your records. Review the prevailing wage level certified, the worksite address, and the period of employment before your I-129 petition is filed so discrepancies can be corrected without delaying your start date.
Time your registration window around tool certifications
H-1B cap registration opens in March, with employment start dates no earlier than October 1. If you're mid-certification in Marketo, HubSpot, or Salesforce Marketing Cloud, schedule completions before March so your resume reflects current credentials when employers evaluate whether to register you.
H-1B Visa Marketing Automation Specialist: Frequently Asked Questions
Does a Marketing Automation Specialist role qualify as an H-1B specialty occupation?
Yes, provided the employer can document that the position normally requires at least a bachelor's degree in a specific field such as marketing, computer science, information systems, or business analytics. Roles that mix platform administration with data modeling tend to qualify more easily than those framed purely as tool operators. USCIS evaluates the actual job duties, not just the title.
Which employers sponsor H-1B visas for Marketing Automation Specialists?
Employers with dedicated demand generation, marketing operations, or revenue operations teams are the most consistent sponsors, including large SaaS companies, enterprise technology vendors, financial services firms, and healthcare systems with digital marketing functions. You can search Migrate Mate to find employers with active LCA filing history specifically for marketing automation and adjacent roles, which filters out employers who don't sponsor.
How does the prevailing wage requirement affect Marketing Automation Specialist H-1B petitions?
Your employer must certify through DOL that your offered wage meets the prevailing wage for your SOC code and worksite location before USCIS will approve the I-129 petition. Prevailing wages vary significantly by metro area. You can look up the applicable wage level using the OFLC Wage Search tool to verify the certified wage on your LCA reflects your actual work location, especially if you're remote or working across multiple offices.
Can I switch employers while on H-1B as a Marketing Automation Specialist?
Yes. Under AC21 portability, you can start working for a new employer once they file an H-1B transfer petition, without waiting for approval, as long as your current H-1B has been approved for at least 180 days. The new employer files a fresh I-129 with their own LCA. Your H-1B cap selection carries over, so you don't re-enter the lottery.
What documentation should I prepare before asking an employer to sponsor my H-1B?
Assemble your academic transcripts, diploma, and any credential evaluation if your degree is from outside the U.S. Prepare a work history summary that links each past role to the theoretical and applied knowledge your degree provided. If your title has varied across employers, collect job descriptions that show consistent specialty-occupation duties. USCIS may issue an RFE requesting this evidence, so having it organized before the petition is filed reduces delays.