H-1B Visa Marketing Automation Specialist Jobs
Marketing Automation Specialist roles sit squarely within H-1B visa specialty occupation criteria, requiring at least a bachelor's degree in marketing, computer science, or a related field. Employers filing H-1B petitions for this role must certify a prevailing wage through DOL before USCIS adjudicates the petition, and annual cap registration opens each March.
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Get Access To All JobsINTRODUCTION
Avalara is looking for a Senior Marketing Automation Specialist with deep Marketo expertise to help scale our global demand generation and lifecycle email marketing programs. You'll lead the execution, optimization, and governance of email marketing automation programs, ensuring high-quality data, seamless integrations, and customer journeys across the funnel.
You'll work with Revenue Marketing, Marketing Technology, and Revenue Operations. Your goal will be to translate strategy into scalable, automated campaigns that drive pipeline and revenue. Additionally, you'll serve as a trusted subject matter expert and mentor to the broader team.
This is a US-based, remote position reporting to the Senior Manager, Marketing Operations.
Responsibilities
- You'll build, manage, and optimize complex Marketo programs, including email nurtures, engagement programs, and triggered campaigns
- You'll translate campaign requirements into scalable Marketo assets such as programs, smart campaigns, tokens, and templates
- You'll establish and enforce best practices for naming conventions, folder structure, and program governance
- You'll support full-funnel lifecycle marketing from lead acquisition through customer expansion
- You'll oversee Marketo data hygiene, segmentation, and database health
- You'll partner with Salesforce admins to ensure clean syncs and accurate reporting for Avalara's email programs
- You'll run A/B tests and optimize campaign performance
- You'll document processes, share best practices, and act as a Marketo subject matter expert and mentor to teammates
BASIC QUALIFICATIONS
- 5+ years of hands-on Marketo experience
- Experience in B2B demand generation and lifecycle marketing
- Experience integrating Marketo with Salesforce
- Proficiency with smart campaigns, engagement programs, tokens, and dynamic content
COMPENSATION
The base pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.
- Colorado $111,300 - $178,100 (annually)
- Washington $111,300 - $196,700 (annually)
- California $111,300 - $215,400 (annually)
- NYC $122,900 - $215,400 (annually)
The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate’s actual salary/wage may be based on various factors, such as geographic location, candidate experience and qualifications, as well as market and business considerations.
This role is eligible for an annual bonus based on individual and company performance, depending on the terms of the applicable plan and the employee’s role.
AI-FIRST COMPANY
AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability. You’ll bring experience using AI and AI-related technologies, ready to thrive here. You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.
HOW WE'LL TAKE CARE OF YOU
Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.
WHAT YOU NEED TO KNOW ABOUT AVALARA
We’re defining the relationship between tax and tech.
We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.
We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.
We’re An Equal Opportunity Employer
Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.
INTRODUCTION
Avalara is looking for a Senior Marketing Automation Specialist with deep Marketo expertise to help scale our global demand generation and lifecycle email marketing programs. You'll lead the execution, optimization, and governance of email marketing automation programs, ensuring high-quality data, seamless integrations, and customer journeys across the funnel.
You'll work with Revenue Marketing, Marketing Technology, and Revenue Operations. Your goal will be to translate strategy into scalable, automated campaigns that drive pipeline and revenue. Additionally, you'll serve as a trusted subject matter expert and mentor to the broader team.
This is a US-based, remote position reporting to the Senior Manager, Marketing Operations.
Responsibilities
- You'll build, manage, and optimize complex Marketo programs, including email nurtures, engagement programs, and triggered campaigns
- You'll translate campaign requirements into scalable Marketo assets such as programs, smart campaigns, tokens, and templates
- You'll establish and enforce best practices for naming conventions, folder structure, and program governance
- You'll support full-funnel lifecycle marketing from lead acquisition through customer expansion
- You'll oversee Marketo data hygiene, segmentation, and database health
- You'll partner with Salesforce admins to ensure clean syncs and accurate reporting for Avalara's email programs
- You'll run A/B tests and optimize campaign performance
- You'll document processes, share best practices, and act as a Marketo subject matter expert and mentor to teammates
BASIC QUALIFICATIONS
- 5+ years of hands-on Marketo experience
- Experience in B2B demand generation and lifecycle marketing
- Experience integrating Marketo with Salesforce
- Proficiency with smart campaigns, engagement programs, tokens, and dynamic content
COMPENSATION
The base pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.
- Colorado $111,300 - $178,100 (annually)
- Washington $111,300 - $196,700 (annually)
- California $111,300 - $215,400 (annually)
- NYC $122,900 - $215,400 (annually)
The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate’s actual salary/wage may be based on various factors, such as geographic location, candidate experience and qualifications, as well as market and business considerations.
This role is eligible for an annual bonus based on individual and company performance, depending on the terms of the applicable plan and the employee’s role.
AI-FIRST COMPANY
AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability. You’ll bring experience using AI and AI-related technologies, ready to thrive here. You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.
HOW WE'LL TAKE CARE OF YOU
Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.
WHAT YOU NEED TO KNOW ABOUT AVALARA
We’re defining the relationship between tax and tech.
We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.
We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.
We’re An Equal Opportunity Employer
Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Marketing Automation Specialist
Map your degree to SOC codes
Marketing Automation Specialist roles can map to multiple SOC codes depending on whether the work emphasizes analytics, software, or campaign management. Pull the O*NET profile for each code before applying so your resume language aligns with what the employer puts on the LCA.
Filter employers by LCA filing history
Search Migrate Mate to identify employers with verified Labor Condition Application filings for marketing automation or closely related roles. Active LCA history signals an employer already understands H-1B compliance requirements, which shortens the sponsorship conversation during interviews.
Build a portfolio that documents specialty occupation
USCIS RFEs for marketing roles often challenge whether the position genuinely requires a degree. Document projects where you applied segmentation algorithms, built multi-touch attribution models, or integrated CRM APIs to show the role demands theoretical and technical knowledge, not just platform familiarity.
Confirm E-Verify enrollment before accepting offers
Employers must be E-Verify participants to hire on certain work authorization types and to qualify for cap-exempt pathways. Ask HR directly during the offer stage whether the company is enrolled, since this affects both your I-9 process and any future STEM OPT eligibility if you're transitioning from OPT.
Request the LCA before your start date
Once your employer files the LCA with DOL, you're entitled to a copy for your records. Review the prevailing wage level certified, the worksite address, and the period of employment before your I-129 petition is filed so discrepancies can be corrected without delaying your start date.
Time your registration window around tool certifications
H-1B cap registration opens in March, with employment start dates no earlier than October 1. If you're mid-certification in Marketo, HubSpot, or Salesforce Marketing Cloud, schedule completions before March so your resume reflects current credentials when employers evaluate whether to register you.
H-1B Visa Marketing Automation Specialist: Frequently Asked Questions
Does a Marketing Automation Specialist role qualify as an H-1B specialty occupation?
Yes, provided the employer can document that the position normally requires at least a bachelor's degree in a specific field such as marketing, computer science, information systems, or business analytics. Roles that mix platform administration with data modeling tend to qualify more easily than those framed purely as tool operators. USCIS evaluates the actual job duties, not just the title.
Which employers sponsor H-1B visas for Marketing Automation Specialists?
Employers with dedicated demand generation, marketing operations, or revenue operations teams are the most consistent sponsors, including large SaaS companies, enterprise technology vendors, financial services firms, and healthcare systems with digital marketing functions. You can search Migrate Mate to find employers with active LCA filing history specifically for marketing automation and adjacent roles, which filters out employers who don't sponsor.
How does the prevailing wage requirement affect Marketing Automation Specialist H-1B petitions?
Your employer must certify through DOL that your offered wage meets the prevailing wage for your SOC code and worksite location before USCIS will approve the I-129 petition. Prevailing wages vary significantly by metro area. You can look up the applicable wage level using the OFLC Wage Search tool to verify the certified wage on your LCA reflects your actual work location, especially if you're remote or working across multiple offices.
Can I switch employers while on H-1B as a Marketing Automation Specialist?
Yes. Under AC21 portability, you can start working for a new employer once they file an H-1B transfer petition, without waiting for approval, as long as your current H-1B has been approved for at least 180 days. The new employer files a fresh I-129 with their own LCA. Your H-1B cap selection carries over, so you don't re-enter the lottery.
What documentation should I prepare before asking an employer to sponsor my H-1B?
Assemble your academic transcripts, diploma, and any credential evaluation if your degree is from outside the U.S. Prepare a work history summary that links each past role to the theoretical and applied knowledge your degree provided. If your title has varied across employers, collect job descriptions that show consistent specialty-occupation duties. USCIS may issue an RFE requesting this evidence, so having it organized before the petition is filed reduces delays.