H-1B Visa Marketing Automation Specialist Jobs
Marketing Automation Specialist roles sit squarely within H-1B specialty occupation criteria, requiring at least a bachelor's degree in marketing, computer science, or a related field. Employers filing H-1B petitions for this role must certify a prevailing wage through DOL before USCIS adjudicates the petition, and annual cap registration opens each March.
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Get Access To All JobsSUMMARY OF JOB:
We’re looking for an experienced Marketing Automation Specialist to help us deepen and scale how we engage customers across their lifecycle. This role is ideal for someone who has spent at least 3 years building and managing marketing automation inside an organization (not just at an agency), and who is confident owning platforms, building journeys, and operating with a high degree of autonomy.
This position reports to our Director of Marketing & Communications but you’ll work closely with Business Intelligence, IT, and Marketing stakeholders to design, build, and optimize customer journeys that are powered by data and aligned to business outcomes. While you’ll be part of a collaborative marketing team, much of your work will be self-directed. This role requires someone who can jump in and begin building segments, journeys, and automations immediately.
This role needs someone who is passionate about serving customers well and ensuring their customer experience is above and beyond anyone else in our industry. Experience with Microsoft Customer Insights and Microsoft Dynamics is a strong plus, but candidates with comparable CRM and automation platform experience are encouraged to apply.
EDUCATION AND EXPERIENCE:
Required
- 3+ years of hands-on experience building and managing marketing automation inside an organization.
- Proven experience creating customer journeys, audience segmentation, and automated workflows.
- Strong understanding of customer lifecycle marketing and data-driven engagement strategies.
- Comfort working autonomously and owning complex initiatives from concept through execution.
- Ability to collaborate effectively with technical and analytical teams.
Preferred
- Experience with Microsoft Customer Insights and/or Microsoft Dynamics.
- Experience with similar CRM or marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo, Braze, Adobe, etc.).
- Familiarity with working alongside BI or analytics teams to activate customer data.
- Experience in B2C, home services, or multi-location service organizations.
SKILLS AND ABILITIES:
Marketing Automation & CRM Skills
- Hands-on experience building and managing marketing automation programs within a CRM or customer data platform.
- Strong ability to create and maintain customer segments using behavioral, transactional, and profile data.
- Experience designing and executing automated customer journeys across channels such as email, SMS, and other digital touchpoints.
- Working knowledge of lifecycle marketing concepts (e.g., acquisition, onboarding, retention, re-engagement).
- Experience with Microsoft Customer Insights, Microsoft Dynamics, or comparable CRM and marketing automation platforms.
- Understanding of data hygiene, consent, and compliance best practices in automated marketing.
COMPANY PERKS & BENEFITS
Our mission at Lee Company is to create a workplace where our employees can thrive, and we back that up with action. Wellness isn’t just about your physical health; it’s about your finances, career, community, and relationships too. We don’t just talk the talk; we walk the walk. Check out the benefits that help our team live well and work well every day!
- Physical: Comprehensive health, dental, and vision insurance, plus free virtual primary care, mental health, and urgent care services for employees and their family members.
- Financial: Earned Wage Access (EWA) – access a portion of your earned pay before payday, 401(k) company match, HSA contributions, and company-paid life and long-term disability insurance.
- Community: Company-supported volunteer opportunities to make a real impact.
- Career: Free trade training through Lee Company University (LCU), paid time off (PTO), and career growth opportunities.
- Relational: Paid time off (PTO), holidays, and Chaplain services for support when you need it.
Lee Company is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate on the basis of race, color, religion, gender, age, national origin, veteran status, disability, genetic information or testing, or family and medical leave. Lee Company is an E-Verify employer. Candidates must be legally authorized to work in the United States. At the time of hire, employees will be required to provide proof of employment eligibility.
SUMMARY OF JOB:
We’re looking for an experienced Marketing Automation Specialist to help us deepen and scale how we engage customers across their lifecycle. This role is ideal for someone who has spent at least 3 years building and managing marketing automation inside an organization (not just at an agency), and who is confident owning platforms, building journeys, and operating with a high degree of autonomy.
This position reports to our Director of Marketing & Communications but you’ll work closely with Business Intelligence, IT, and Marketing stakeholders to design, build, and optimize customer journeys that are powered by data and aligned to business outcomes. While you’ll be part of a collaborative marketing team, much of your work will be self-directed. This role requires someone who can jump in and begin building segments, journeys, and automations immediately.
This role needs someone who is passionate about serving customers well and ensuring their customer experience is above and beyond anyone else in our industry. Experience with Microsoft Customer Insights and Microsoft Dynamics is a strong plus, but candidates with comparable CRM and automation platform experience are encouraged to apply.
EDUCATION AND EXPERIENCE:
Required
- 3+ years of hands-on experience building and managing marketing automation inside an organization.
- Proven experience creating customer journeys, audience segmentation, and automated workflows.
- Strong understanding of customer lifecycle marketing and data-driven engagement strategies.
- Comfort working autonomously and owning complex initiatives from concept through execution.
- Ability to collaborate effectively with technical and analytical teams.
Preferred
- Experience with Microsoft Customer Insights and/or Microsoft Dynamics.
- Experience with similar CRM or marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo, Braze, Adobe, etc.).
- Familiarity with working alongside BI or analytics teams to activate customer data.
- Experience in B2C, home services, or multi-location service organizations.
SKILLS AND ABILITIES:
Marketing Automation & CRM Skills
- Hands-on experience building and managing marketing automation programs within a CRM or customer data platform.
- Strong ability to create and maintain customer segments using behavioral, transactional, and profile data.
- Experience designing and executing automated customer journeys across channels such as email, SMS, and other digital touchpoints.
- Working knowledge of lifecycle marketing concepts (e.g., acquisition, onboarding, retention, re-engagement).
- Experience with Microsoft Customer Insights, Microsoft Dynamics, or comparable CRM and marketing automation platforms.
- Understanding of data hygiene, consent, and compliance best practices in automated marketing.
COMPANY PERKS & BENEFITS
Our mission at Lee Company is to create a workplace where our employees can thrive, and we back that up with action. Wellness isn’t just about your physical health; it’s about your finances, career, community, and relationships too. We don’t just talk the talk; we walk the walk. Check out the benefits that help our team live well and work well every day!
- Physical: Comprehensive health, dental, and vision insurance, plus free virtual primary care, mental health, and urgent care services for employees and their family members.
- Financial: Earned Wage Access (EWA) – access a portion of your earned pay before payday, 401(k) company match, HSA contributions, and company-paid life and long-term disability insurance.
- Community: Company-supported volunteer opportunities to make a real impact.
- Career: Free trade training through Lee Company University (LCU), paid time off (PTO), and career growth opportunities.
- Relational: Paid time off (PTO), holidays, and Chaplain services for support when you need it.
Lee Company is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate on the basis of race, color, religion, gender, age, national origin, veteran status, disability, genetic information or testing, or family and medical leave. Lee Company is an E-Verify employer. Candidates must be legally authorized to work in the United States. At the time of hire, employees will be required to provide proof of employment eligibility.
See all Marketing Automation Specialist jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Marketing Automation Specialist roles.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Marketing Automation Specialist
Map your degree to SOC codes
Marketing Automation Specialist roles can map to multiple SOC codes depending on whether the work emphasizes analytics, software, or campaign management. Pull the O*NET profile for each code before applying so your resume language aligns with what the employer puts on the LCA.
Filter employers by LCA filing history
Search Migrate Mate to identify employers with verified Labor Condition Application filings for marketing automation or closely related roles. Active LCA history signals an employer already understands H-1B compliance requirements, which shortens the sponsorship conversation during interviews.
Build a portfolio that documents specialty occupation
USCIS RFEs for marketing roles often challenge whether the position genuinely requires a degree. Document projects where you applied segmentation algorithms, built multi-touch attribution models, or integrated CRM APIs to show the role demands theoretical and technical knowledge, not just platform familiarity.
Confirm E-Verify enrollment before accepting offers
Employers must be E-Verify participants to hire on certain work authorization types and to qualify for cap-exempt pathways. Ask HR directly during the offer stage whether the company is enrolled, since this affects both your I-9 process and any future STEM OPT eligibility if you're transitioning from OPT.
Request the LCA before your start date
Once your employer files the LCA with DOL, you're entitled to a copy for your records. Review the prevailing wage level certified, the worksite address, and the period of employment before your I-129 petition is filed so discrepancies can be corrected without delaying your start date.
Time your registration window around tool certifications
H-1B cap registration opens in March, with employment start dates no earlier than October 1. If you're mid-certification in Marketo, HubSpot, or Salesforce Marketing Cloud, schedule completions before March so your resume reflects current credentials when employers evaluate whether to register you.
Marketing Automation Specialist jobs are hiring across the US. Find yours.
Find Marketing Automation Specialist JobsMarketing Automation Specialist H-1B Visa: Frequently Asked Questions
Does a Marketing Automation Specialist role qualify as an H-1B specialty occupation?
Yes, provided the employer can document that the position normally requires at least a bachelor's degree in a specific field such as marketing, computer science, information systems, or business analytics. Roles that mix platform administration with data modeling tend to qualify more easily than those framed purely as tool operators. USCIS evaluates the actual job duties, not just the title.
Which employers sponsor H-1B visas for Marketing Automation Specialists?
Employers with dedicated demand generation, marketing operations, or revenue operations teams are the most consistent sponsors, including large SaaS companies, enterprise technology vendors, financial services firms, and healthcare systems with digital marketing functions. You can search Migrate Mate to find employers with active LCA filing history specifically for marketing automation and adjacent roles, which filters out employers who don't sponsor.
How does the prevailing wage requirement affect Marketing Automation Specialist H-1B petitions?
Your employer must certify through DOL that your offered wage meets the prevailing wage for your SOC code and worksite location before USCIS will approve the I-129 petition. Prevailing wages vary significantly by metro area. You can look up the applicable wage level using the OFLC Wage Search tool to verify the certified wage on your LCA reflects your actual work location, especially if you're remote or working across multiple offices.
Can I switch employers while on H-1B as a Marketing Automation Specialist?
Yes. Under AC21 portability, you can start working for a new employer once they file an H-1B transfer petition, without waiting for approval, as long as your current H-1B has been approved for at least 180 days. The new employer files a fresh I-129 with their own LCA. Your H-1B cap selection carries over, so you don't re-enter the lottery.
What documentation should I prepare before asking an employer to sponsor my H-1B?
Assemble your academic transcripts, diploma, and any credential evaluation if your degree is from outside the U.S. Prepare a work history summary that links each past role to the theoretical and applied knowledge your degree provided. If your title has varied across employers, collect job descriptions that show consistent specialty-occupation duties. USCIS may issue an RFE requesting this evidence, so having it organized before the petition is filed reduces delays.
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