H-1B Visa Marketing Automation Specialist Jobs
Marketing Automation Specialist roles sit squarely within H-1B visa specialty occupation criteria, requiring at least a bachelor's degree in marketing, computer science, or a related field. Employers filing H-1B petitions for this role must certify a prevailing wage through DOL before USCIS adjudicates the petition, and annual cap registration opens each March.
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Location: Chicago, IL
Employment Type: Full-Time
Annual Compensation: $60,000 – 65,000
The compensation above is the estimated hiring range for this position. Final offers are determined based on a variety of factors, including skills, experience, qualifications, internal equity, and other job-related considerations.
To access a list of benefits for full-time jobs, please visit https://www.moodybible.org/careers/benefits/
Drive Digital Engagement That Advances a Meaningful Mission
Are you passionate about marketing automation, audience engagement, and turning data into actionable insights? Moody Bible Institute is seeking a Lead Marketing Automation & Analytics Specialist to lead multi-channel marketing initiatives that connect prospective students, alumni, donors, and ministry partners with our mission. In this role, you'll combine strategy, technology, and analytics to create impactful digital experiences that drive engagement, lead generation, fundraising, and audience growth.
About us
Moody Bible Institute is a Christ-centered higher education and media ministry dedicated to equipping people with the truth of God's Word. Through trusted biblical teaching, media, and educational resources, Moody reaches audiences around the world with the gospel and seeks to make a lasting Kingdom impact.
The Opportunity
As the Lead Marketing Automation & Analytics Specialist, you will lead the development, execution, and optimization of email, SMS, and lifecycle marketing campaigns while overseeing reporting, analytics, and performance measurement. You'll collaborate with stakeholders across Education, Alumni Relations, and Donor Development to deliver targeted communications and data-driven marketing strategies that support organizational goals.
What You’ll Be Doing
Marketing Automation & Digital Communications
- Lead the planning, execution, testing, and optimization of email, SMS, landing page, and automated marketing campaigns.
- Manage audience segmentation, personalization strategies, campaign scheduling, and communication workflows.
- Ensure campaign quality through comprehensive testing and validation of content, data, links, tracking, and deliverability.
- Develop and optimize customer journeys that improve engagement, conversion, retention, and donor participation.
- Supervise and support marketing team members, including coaching, workload management, and professional development.
Analytics & Reporting
- Develop and maintain dashboards, reports, and performance metrics that measure campaign effectiveness and business outcomes.
- Analyze marketing and audience data to provide insights and recommendations that improve engagement and return on investment.
- Partner with stakeholders to define KPIs and reporting requirements aligned with strategic goals.
- Coordinate data and campaign activity across CRM, marketing automation, analytics, advertising, and web platforms.
- Stay current on emerging digital marketing technologies, trends, and best practices.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience leading or supervising team members.
- Three or more years of experience in email marketing, digital marketing, or marketing automation.
- Hands-on experience with Salesforce Marketing Cloud, including campaign development and management.
- Experience working with CRM platforms such as Salesforce.
- Experience with Google Analytics 4 (GA4), Google Tag Manager, and marketing reporting tools.
- Experience building dashboards and translating data into actionable business insights.
- Proficiency with Microsoft Office applications, particularly Excel and PowerPoint.
- Strong project management, communication, and organizational skills.
Preferred Qualifications
- Salesforce Marketing Cloud certifications (Email Studio, Journey Builder, CloudPages).
- Salesforce Education Cloud certification.
- Experience with SMS marketing platforms such as Mogli.
- Experience with Power BI, Google Ads, Meta Ads, and website content management systems such as Optimizely or WordPress.
- Experience with lifecycle marketing, lead nurturing, and marketing attribution.
Work Environment
- Ability to remain seated or standing for extended periods while performing computer-based work.
- Frequent use of computers and standard office equipment.
- Work is performed in a professional office environment.
- Standard schedule is Monday through Friday, 8:00 a.m. to 4:30 p.m.
- Minimum Travel Required.
Additional Information
- Candidates must demonstrate alignment with Moody Bible Institute's mission, doctrinal beliefs, and Christian values.
- Employees are required to affirm Moody's Statement of Faith and adhere to Community Standards.
- Moody Bible Institute values diversity and seeks team members who engage others in ways that honor its biblical foundation.
- Moody complies with applicable nondiscrimination laws and, as a religious institution, requires employees to hold beliefs consistent with its Doctrinal Statement and Community Standards.
Why Join Us
At Moody Bible Institute, your marketing expertise helps connect people with life-changing biblical education, resources, and ministry opportunities. You'll join a collaborative team dedicated to innovation, excellence, and Kingdom impact while working with leading marketing technologies and meaningful data-driven initiatives that make a difference.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Marketing Automation Specialist
Map your degree to SOC codes
Marketing Automation Specialist roles can map to multiple SOC codes depending on whether the work emphasizes analytics, software, or campaign management. Pull the O*NET profile for each code before applying so your resume language aligns with what the employer puts on the LCA.
Filter employers by LCA filing history
Search Migrate Mate to identify employers with verified Labor Condition Application filings for marketing automation or closely related roles. Active LCA history signals an employer already understands H-1B compliance requirements, which shortens the sponsorship conversation during interviews.
Build a portfolio that documents specialty occupation
USCIS RFEs for marketing roles often challenge whether the position genuinely requires a degree. Document projects where you applied segmentation algorithms, built multi-touch attribution models, or integrated CRM APIs to show the role demands theoretical and technical knowledge, not just platform familiarity.
Confirm E-Verify enrollment before accepting offers
Employers must be E-Verify participants to hire on certain work authorization types and to qualify for cap-exempt pathways. Ask HR directly during the offer stage whether the company is enrolled, since this affects both your I-9 process and any future STEM OPT eligibility if you're transitioning from OPT.
Request the LCA before your start date
Once your employer files the LCA with DOL, you're entitled to a copy for your records. Review the prevailing wage level certified, the worksite address, and the period of employment before your I-129 petition is filed so discrepancies can be corrected without delaying your start date.
Time your registration window around tool certifications
H-1B cap registration opens in March, with employment start dates no earlier than October 1. If you're mid-certification in Marketo, HubSpot, or Salesforce Marketing Cloud, schedule completions before March so your resume reflects current credentials when employers evaluate whether to register you.
H-1B Visa Marketing Automation Specialist: Frequently Asked Questions
Does a Marketing Automation Specialist role qualify as an H-1B specialty occupation?
Yes, provided the employer can document that the position normally requires at least a bachelor's degree in a specific field such as marketing, computer science, information systems, or business analytics. Roles that mix platform administration with data modeling tend to qualify more easily than those framed purely as tool operators. USCIS evaluates the actual job duties, not just the title.
Which employers sponsor H-1B visas for Marketing Automation Specialists?
Employers with dedicated demand generation, marketing operations, or revenue operations teams are the most consistent sponsors, including large SaaS companies, enterprise technology vendors, financial services firms, and healthcare systems with digital marketing functions. You can search Migrate Mate to find employers with active LCA filing history specifically for marketing automation and adjacent roles, which filters out employers who don't sponsor.
How does the prevailing wage requirement affect Marketing Automation Specialist H-1B petitions?
Your employer must certify through DOL that your offered wage meets the prevailing wage for your SOC code and worksite location before USCIS will approve the I-129 petition. Prevailing wages vary significantly by metro area. You can look up the applicable wage level using the OFLC Wage Search tool to verify the certified wage on your LCA reflects your actual work location, especially if you're remote or working across multiple offices.
Can I switch employers while on H-1B as a Marketing Automation Specialist?
Yes. Under AC21 portability, you can start working for a new employer once they file an H-1B transfer petition, without waiting for approval, as long as your current H-1B has been approved for at least 180 days. The new employer files a fresh I-129 with their own LCA. Your H-1B cap selection carries over, so you don't re-enter the lottery.
What documentation should I prepare before asking an employer to sponsor my H-1B?
Assemble your academic transcripts, diploma, and any credential evaluation if your degree is from outside the U.S. Prepare a work history summary that links each past role to the theoretical and applied knowledge your degree provided. If your title has varied across employers, collect job descriptions that show consistent specialty-occupation duties. USCIS may issue an RFE requesting this evidence, so having it organized before the petition is filed reduces delays.