H-1B Visa Digital Marketing Director Jobs
Digital Marketing Director roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree or higher in marketing, communications, or a related field. Employers file the Labor Condition Application before your petition, certifying your role meets prevailing wage standards. The annual H-1B cap and lottery make employer selection critical.
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Get Access To All JobsINTRODUCTION
The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status.
Need Help?
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response).
Regular or Temporary:
Regular
Language Fluency: English (Required)
Work Shift:
1st shift (United States of America)
Please review the following job description:
In accordance with Truist in-office policy, this role will be in office 5 days/week.
Develop marketing, merchandising, and creative strategies to promote and sell Truist’s products and services through digital channels (website, social, mobile, online banking and email). Manage the implementation of online marketing programs and analyzes their effectiveness by leveraging expert-level knowledge of online strategies and marketing automation platforms to execute demand generation strategies and programs that fulfill client journeys while delivering on measurable business objectives for sales, revenue, market share and profitability including new client acquisition, client retention, cross-sells, and self-service adoption across enterprise product lines. Enhance optimization by testing, analytics, providing insights and educating stakeholders.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
-
Research, develop and execute strategies for Truist online channels which increase acquisition, retention, profitability and cross-sell of clients across Truist’s product lines.
-
Develop digital marketing channels/tactics such as web, social media, email marketing, marketing automation, paid advertising, search engine optimization and content marketing to increase product adoption and utilization.
-
Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
-
Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services. Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.
-
Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices. Maintain appropriate reporting capabilities in order to establish and track KPIs, and communicate the value of web properties and digital marketing strategies to LOBs and senior management.
-
Collaborate with cross-functional technical and management teams to create innovative and differentiating client experiences while proactively managing shifting business and marketplace dynamics.
-
Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.
-
Strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.
QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
-
Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
-
Five years of related experience or an equivalent combination of education and experience
-
In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
-
Experience managing projects or project work streams and works as an Individual Contributor
-
Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
-
Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
-
Ability to provide direction, and mentor less experienced teammates
-
Proficient in Excel and PowerPoint
Preferred Qualifications:
-
Master's degree or MBA and previous experience in the banking industry
-
Experience developing digital marketing strategies that drive traffic and conversions
-
Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams
-
Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment
-
Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL)
-
Working knowledge of American Disabilities Act (ACT) compliance requirements
-
Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)
-
Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)
-
Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools
-
Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers
-
Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation
OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law E-Verify IER Right to Work
INTRODUCTION
The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status.
Need Help?
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response).
Regular or Temporary:
Regular
Language Fluency: English (Required)
Work Shift:
1st shift (United States of America)
Please review the following job description:
In accordance with Truist in-office policy, this role will be in office 5 days/week.
Develop marketing, merchandising, and creative strategies to promote and sell Truist’s products and services through digital channels (website, social, mobile, online banking and email). Manage the implementation of online marketing programs and analyzes their effectiveness by leveraging expert-level knowledge of online strategies and marketing automation platforms to execute demand generation strategies and programs that fulfill client journeys while delivering on measurable business objectives for sales, revenue, market share and profitability including new client acquisition, client retention, cross-sells, and self-service adoption across enterprise product lines. Enhance optimization by testing, analytics, providing insights and educating stakeholders.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
-
Research, develop and execute strategies for Truist online channels which increase acquisition, retention, profitability and cross-sell of clients across Truist’s product lines.
-
Develop digital marketing channels/tactics such as web, social media, email marketing, marketing automation, paid advertising, search engine optimization and content marketing to increase product adoption and utilization.
-
Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
-
Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services. Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.
-
Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices. Maintain appropriate reporting capabilities in order to establish and track KPIs, and communicate the value of web properties and digital marketing strategies to LOBs and senior management.
-
Collaborate with cross-functional technical and management teams to create innovative and differentiating client experiences while proactively managing shifting business and marketplace dynamics.
-
Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.
-
Strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.
QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
-
Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
-
Five years of related experience or an equivalent combination of education and experience
-
In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
-
Experience managing projects or project work streams and works as an Individual Contributor
-
Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
-
Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
-
Ability to provide direction, and mentor less experienced teammates
-
Proficient in Excel and PowerPoint
Preferred Qualifications:
-
Master's degree or MBA and previous experience in the banking industry
-
Experience developing digital marketing strategies that drive traffic and conversions
-
Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams
-
Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment
-
Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL)
-
Working knowledge of American Disabilities Act (ACT) compliance requirements
-
Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)
-
Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)
-
Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools
-
Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers
-
Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation
OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law E-Verify IER Right to Work
See all 1,494+ H-1B Visa Digital Marketing Director Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Digital Marketing Director Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Digital Marketing Director
Verify your role meets specialty occupation standards
Pull the O*NET profile for Marketing Managers (SOC 11-2021) and confirm your job description requires a specific degree field, not just any bachelor's. Vague postings that accept any degree can trigger an RFE from USCIS during adjudication.
Check LCA filing history before applying
Use the OFLC Wage Search to look up employers' past Labor Condition Application filings for marketing director roles. Migrate Mate surfaces this data by employer so you can identify companies with active H-1B sponsorship history before you apply.
Target employers registered with E-Verify
E-Verify enrollment is required for cap-exempt employers like universities and nonprofits, which skip the lottery entirely. Filtering your search to cap-exempt organizations gives you H-1B sponsorship without depending on a random selection outcome.
Negotiate offer timing around the April filing window
H-1B cap petitions must be filed in early April for an October 1 start date. If you're negotiating a Director-level offer in summer or fall, confirm whether the employer will hold the role through the next filing cycle or sponsor a change of status from your current visa.
Document your specialized marketing credentials precisely
USCIS adjudicators scrutinize Director-level marketing roles more heavily than technical positions. Gather degree transcripts, professional certifications, and a detailed employer letter that ties your specific degree field directly to the strategic and analytical duties of the role.
Confirm the employer's prevailing wage before signing
The DOL assigns Digital Marketing Director roles a prevailing wage level based on your metro area and job duties. Your offer must meet or exceed the Level II or Level III wage certified on the LCA, or DOL will reject the application before USCIS ever sees it.
H-1B Visa Digital Marketing Director: Frequently Asked Questions
Does a Digital Marketing Director role qualify as an H-1B specialty occupation?
Yes, provided the position requires a bachelor's degree or higher in a specific field such as marketing, communications, business, or data analytics. The key is that the degree requirement must be tied to the role's actual duties. Generalist postings that accept any bachelor's degree can face scrutiny from USCIS, so the job description needs to reflect the analytical and strategic depth the title implies.
Which employers are most likely to sponsor H-1B visas for marketing directors?
Technology companies, large consumer brands, and multinational corporations with established HR and legal teams sponsor the highest volume of marketing director roles under H-1B. Cap-exempt employers, including universities and qualifying nonprofits, are also strong targets because they bypass the annual lottery. Use Migrate Mate to browse Digital Marketing Director openings filtered by verified H-1B sponsorship history.
How does the H-1B lottery affect my job search timeline as a marketing director candidate?
Cap-subject H-1B petitions are filed in early April, with a start date of October 1 if selected. If you're job searching outside that window, you'll need to either target cap-exempt employers or negotiate an offer that accounts for the wait. Candidates already in H-1B status at another employer can transfer without re-entering the lottery, which significantly widens the hiring window.
What documentation does an employer need to sponsor an H-1B for this role?
The employer first files a Labor Condition Application with the DOL, certifying the offered wage meets the prevailing wage for a marketing director in your work location. Once the LCA is certified, they file Form I-129 with USCIS, along with a detailed support letter explaining why the role requires a specific degree. Your transcripts and any credential evaluations for foreign degrees are part of the petition package.
Can I switch employers while on H-1B sponsorship in a Digital Marketing Director role?
Yes. Under H-1B portability rules, you can start working for a new employer as soon as the new I-129 petition is filed with USCIS, as long as your current status is valid and the new role is in the same or a substantially similar occupational classification. You don't need to wait for USCIS approval before starting, but the new employer must complete a fresh LCA for your new work location before filing.