H-1B Visa Digital Marketing Director Jobs
Digital Marketing Director roles qualify for H-1B sponsorship as specialty occupations requiring a bachelor's degree or higher in marketing, communications, or a related field. Employers file the Labor Condition Application before your petition, certifying your role meets prevailing wage standards. The annual H-1B cap and lottery make employer selection critical.
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Get Access To All JobsOverview:
Leads the development and execution of comprehensive digital marketing strategies to strengthen Janus International and its subsidiaries’ market positions. The Director of Digital Marketing will serve as the architect and integrator of JBI’s digital marketing ecosystem, overseeing Web Experience and end-to-end Inbound Campaigns and Marketing Automation (lead lifecycle, campaign performance, attribution). This leader will ensure all digital channels work seamlessly together to drive pipeline growth, optimize conversion, and strengthen JBI’s brand presence.
This role is pivotal in driving revenue growth, brand awareness, and customer engagement in the B2B space. The ideal candidate will effectively manage multiple inbound marketing campaigns across 8 brands, monitor campaign effectiveness, and ensure alignment with the company’s overall objectives while fostering a data-driven, inbound marketing culture.
Responsibilities:
- Partner with Marketing Leadership, creative team, business unit stakeholders, to design and execute integrated marketing campaigns that expand the company’s audience, generate qualified leads and convert into order.
- Oversee the full lifecycle of marketing campaigns, including segmentation, digital content creation, workflow automation, testing, tracking, reporting, and post-campaign analysis. Ensure all campaigns are on message, relevant to the target audience and data-driven, with a focus on lead generation and conversion.
- Ensure the digital marketing team consistently delivers content that is on message, targeted to the right audience, and ultimately generates qualified leads.
- Work closely with the Creative Director to maintain and uphold brand standards across all business units and communication channels, ensuring a unified and consistent brand identity.
- Foster a data-driven, technology-enabled marketing culture by leveraging AI and analytics to inform strategic decisions and optimize campaign performance, driving activities that lead to strong revenue growth.
- Oversee website strategy and digital lead generation efforts across multiple brands, ensuring the company’s digital presence boosts brand visibility and supports lead acquisition.
- Drive digital lead growth across multiple brands across multiple vertical (self-storage and commercial/industrial industries).
- Provide guidance and mentorship to a high-performing marketing team of 4+ direct reports, supporting their professional growth while ensuring alignment with company values and goals.
QUALIFICATIONS
- Bachelor’s degree in Marketing or Communications or equivalent experience preferred
- 8+ years in B2B digital marketing, with leadership responsibility.
- Proven success managing both web ecosystems and marketing automation platforms.
- Hands-on expertise with HubSpot Workflows and HubSpot Campaigns (Inbound certification preferred).
- Strong knowledge of CRM integration best practices
- Extensive experience in SEO, analytics, and conversion optimization
- Proven ability to manage budgets effectively and allocate resources efficiently.
- Expertise in leading multi-channel marketing initiatives across various brands.
- Analytical and data-driven approach to digital performance management.
- Strong leadership, communication, and cross-functional collaboration skills.
- Some travel required (up to 20%)
PHYSICAL DEMANDS:
- Regularly required to sit, stand, and walk.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
Overview:
Leads the development and execution of comprehensive digital marketing strategies to strengthen Janus International and its subsidiaries’ market positions. The Director of Digital Marketing will serve as the architect and integrator of JBI’s digital marketing ecosystem, overseeing Web Experience and end-to-end Inbound Campaigns and Marketing Automation (lead lifecycle, campaign performance, attribution). This leader will ensure all digital channels work seamlessly together to drive pipeline growth, optimize conversion, and strengthen JBI’s brand presence.
This role is pivotal in driving revenue growth, brand awareness, and customer engagement in the B2B space. The ideal candidate will effectively manage multiple inbound marketing campaigns across 8 brands, monitor campaign effectiveness, and ensure alignment with the company’s overall objectives while fostering a data-driven, inbound marketing culture.
Responsibilities:
- Partner with Marketing Leadership, creative team, business unit stakeholders, to design and execute integrated marketing campaigns that expand the company’s audience, generate qualified leads and convert into order.
- Oversee the full lifecycle of marketing campaigns, including segmentation, digital content creation, workflow automation, testing, tracking, reporting, and post-campaign analysis. Ensure all campaigns are on message, relevant to the target audience and data-driven, with a focus on lead generation and conversion.
- Ensure the digital marketing team consistently delivers content that is on message, targeted to the right audience, and ultimately generates qualified leads.
- Work closely with the Creative Director to maintain and uphold brand standards across all business units and communication channels, ensuring a unified and consistent brand identity.
- Foster a data-driven, technology-enabled marketing culture by leveraging AI and analytics to inform strategic decisions and optimize campaign performance, driving activities that lead to strong revenue growth.
- Oversee website strategy and digital lead generation efforts across multiple brands, ensuring the company’s digital presence boosts brand visibility and supports lead acquisition.
- Drive digital lead growth across multiple brands across multiple vertical (self-storage and commercial/industrial industries).
- Provide guidance and mentorship to a high-performing marketing team of 4+ direct reports, supporting their professional growth while ensuring alignment with company values and goals.
QUALIFICATIONS
- Bachelor’s degree in Marketing or Communications or equivalent experience preferred
- 8+ years in B2B digital marketing, with leadership responsibility.
- Proven success managing both web ecosystems and marketing automation platforms.
- Hands-on expertise with HubSpot Workflows and HubSpot Campaigns (Inbound certification preferred).
- Strong knowledge of CRM integration best practices
- Extensive experience in SEO, analytics, and conversion optimization
- Proven ability to manage budgets effectively and allocate resources efficiently.
- Expertise in leading multi-channel marketing initiatives across various brands.
- Analytical and data-driven approach to digital performance management.
- Strong leadership, communication, and cross-functional collaboration skills.
- Some travel required (up to 20%)
PHYSICAL DEMANDS:
- Regularly required to sit, stand, and walk.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
See all 32+ Digital Marketing Director jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Digital Marketing Director
Verify your role meets specialty occupation standards
Pull the O*NET profile for Marketing Managers (SOC 11-2021) and confirm your job description requires a specific degree field, not just any bachelor's. Vague postings that accept any degree can trigger an RFE from USCIS during adjudication.
Check LCA filing history before applying
Use the OFLC Wage Search to look up employers' past Labor Condition Application filings for marketing director roles. Migrate Mate surfaces this data by employer so you can identify companies with active H-1B sponsorship history before you apply.
Target employers registered with E-Verify
E-Verify enrollment is required for cap-exempt employers like universities and nonprofits, which skip the lottery entirely. Filtering your search to cap-exempt organizations gives you H-1B sponsorship without depending on a random selection outcome.
Negotiate offer timing around the April filing window
H-1B cap petitions must be filed in early April for an October 1 start date. If you're negotiating a Director-level offer in summer or fall, confirm whether the employer will hold the role through the next filing cycle or sponsor a change of status from your current visa.
Document your specialized marketing credentials precisely
USCIS adjudicators scrutinize Director-level marketing roles more heavily than technical positions. Gather degree transcripts, professional certifications, and a detailed employer letter that ties your specific degree field directly to the strategic and analytical duties of the role.
Confirm the employer's prevailing wage before signing
The DOL assigns Digital Marketing Director roles a prevailing wage level based on your metro area and job duties. Your offer must meet or exceed the Level II or Level III wage certified on the LCA, or DOL will reject the application before USCIS ever sees it.
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Find Digital Marketing Director JobsDigital Marketing Director H-1B Visa: Frequently Asked Questions
Does a Digital Marketing Director role qualify as an H-1B specialty occupation?
Yes, provided the position requires a bachelor's degree or higher in a specific field such as marketing, communications, business, or data analytics. The key is that the degree requirement must be tied to the role's actual duties. Generalist postings that accept any bachelor's degree can face scrutiny from USCIS, so the job description needs to reflect the analytical and strategic depth the title implies.
Which employers are most likely to sponsor H-1B visas for marketing directors?
Technology companies, large consumer brands, and multinational corporations with established HR and legal teams sponsor the highest volume of marketing director roles under H-1B. Cap-exempt employers, including universities and qualifying nonprofits, are also strong targets because they bypass the annual lottery. Use Migrate Mate to browse Digital Marketing Director openings filtered by verified H-1B sponsorship history.
How does the H-1B lottery affect my job search timeline as a marketing director candidate?
Cap-subject H-1B petitions are filed in early April, with a start date of October 1 if selected. If you're job searching outside that window, you'll need to either target cap-exempt employers or negotiate an offer that accounts for the wait. Candidates already in H-1B status at another employer can transfer without re-entering the lottery, which significantly widens the hiring window.
What documentation does an employer need to sponsor an H-1B for this role?
The employer first files a Labor Condition Application with the DOL, certifying the offered wage meets the prevailing wage for a marketing director in your work location. Once the LCA is certified, they file Form I-129 with USCIS, along with a detailed support letter explaining why the role requires a specific degree. Your transcripts and any credential evaluations for foreign degrees are part of the petition package.
Can I switch employers while on H-1B sponsorship in a Digital Marketing Director role?
Yes. Under H-1B portability rules, you can start working for a new employer as soon as the new I-129 petition is filed with USCIS, as long as your current status is valid and the new role is in the same or a substantially similar occupational classification. You don't need to wait for USCIS approval before starting, but the new employer must complete a fresh LCA for your new work location before filing.
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