H-1B Visa Digital Marketing Director Jobs
Digital Marketing Director roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree or higher in marketing, communications, or a related field. Employers file the Labor Condition Application before your petition, certifying your role meets prevailing wage standards. The annual H-1B cap and lottery make employer selection critical.
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16547
Location
Arlington, TX
Full/Part Time
Full-Time
Regular/Temporary
Regular
Salary
The annual salary for this position ranges from $65,600 to $84,999. The final offer will be commensurate with the candidate’s relevant experience and qualifications.
Documents Needed to Apply
Required:
- Resume
- Cover letter
- References (minimum of three)
Purpose of Position
The Digital Marketing Strategist leads marketing analytics, performance measurement, and strategic coordination across UTA Online marketing channels and partnerships. This position serves as a central point of integration among UTA Online, the university’s online program management partner, external digital marketing vendors, Marketing, Messaging, and Engagement, and the Office of Information Technology.
The strategist oversees full-funnel marketing analytics, from initial awareness and lead generation through enrollment and retention, by integrating and analyzing data across multiple platforms and partners. This role translates marketing performance data into actionable insights, establishes consistent reporting practices, and supports data-informed decisions related to campaign strategy, budget allocation, enrollment growth, and return on investment.
Essential Functions
- Develop and guide comprehensive digital marketing strategies for UTA Online programs, using market-demand insights and performance data to inform program launches, recruitment objectives, and go-to-market strategies.
- Aggregate, validate, and analyze marketing and campaign data from multiple sources, including vendor platforms, Slate CRM, and institutional analytics systems, to evaluate full-funnel performance and ROI.
- Build and maintain dashboards, performance metrics, and recurring reports to monitor lead generation, conversion, digital engagement, enrollment outcomes, and other key marketing KPIs.
- Review campaign plans and performance across digital channels, including SEO/SEM, paid search, paid social, and content marketing, and provide data-informed recommendations for budget allocation, audience targeting, media mix, and optimization.
- Serve as a primary liaison among UTA Online, online program management (OPM) partners, external digital marketing vendors, Marketing, Messaging, and Engagement (MME), and other institutional stakeholders to ensure alignment in strategy, communication, campaign execution, and data integrity.
- Collaborate with enrollment, student success, academic, and instructional design teams to align marketing strategies with lead quality, student yield, program development, and lifecycle outcomes.
- Monitor emerging trends and best practices in digital marketing, SEO/SEM, artificial intelligence, machine learning, and predictive analytics, and recommend tools and strategies that improve performance and decision-making.
- Ensure marketing activities, data reporting, and performance measurement comply with UTA brand standards, accessibility expectations, ethical marketing practices, and established data-quality requirements.
- Performs other duties as assigned
Required Qualifications
- Bachelor’s degree in Marketing, Business Analytics, Data Science, Communications, or a related field and a minimum of five (5) years of professional experience in digital marketing, marketing analytics, campaign strategy, performance reporting, or cross-platform analytics OR nine (9) years of an equivalent combination of education and experience.
- Position is required to work on-site in Arlington, Texas.
Preferred Qualifications
- Master’s degree in Marketing Analytics, Business Intelligence, or a related field.
- Experience in higher education marketing or online program management, with knowledge of digital media attribution, ROI forecasting, marketing data integration, content management systems (CMS), and data flows between CRM and digital marketing platforms.
Knowledge, Skills & Abilities
- Strong analytical, strategic thinking, and problem-solving skills.
- Ability to interpret complex marketing and enrollment data and translate findings into actionable insights.
- Knowledge of digital marketing channels, performance metrics, and analytics practices.
- Strong written, verbal, and data visualization skills.
- Ability to manage multiple priorities, collaborate across internal and external teams, and operate effectively in a fast-paced, data-driven environment.
- Strong attention to detail and commitment to data accuracy and integrity.
- Ability to maintain confidentiality and comply with FERPA and university data-security policies.
Work Schedule
- Monday through Friday; 8:00am through 5:00pm
- Requires occasional evening or weekend hours.
- Hybrid work may be considered following successful completion of the probationary period, based on departmental needs and university policy.
Working Conditions
- May work around standard office conditions.
- Position may be designated security-sensitive based on job duties or location.
Benefits Information
Position is benefit eligible: Yes
We are proud to offer a comprehensive benefits package to our employees at the University.
PreEmployment Background Check
It is the policy of The University of Texas at Arlington to conduct a pre-employment background check on any applicant who is under final consideration for employment with the University.
This position may have access to critical infrastructure as defined by Section 113.001(2) of the Texas Business and Commerce Code. If so, to be hired for and continue to be employed in this position you must maintain the security or integrity of the infrastructure as set forth in Texas Executive Order GA 48. By assuming this position, and if you have access to critical infrastructure, you authorize the University to conduct routine background checks.
University Information
The University of Texas at Arlington (UTA) is located in the heart of the Dallas-Fort Worth-Arlington metroplex, a vibrant and diverse metropolitan area that is home to over 7 million people, one of the fastest-growing tech economies in the United States, and a wide array of arts, entertainment, and cultural activities. As a comprehensive teaching, research, and public service institution, UTA is dedicated to the advancement of knowledge through scholarship and creative work. With an enrollment of more than 42,000 students, UTA is the second largest in the University of Texas System. As a result of its combination of rigorous academics and innovative research, UTA is designated as a Carnegie R-1 “Very High Research Activity” institution and nationally recognized for its commitment to student success and service. It ranks No. 5 in Military Times’ “Best for Vets: Colleges” and is the top university in North Texas for its graduates’ salaries (The Wall Street Journal). UTA is designated as both a Hispanic-Serving Institution and an Asian American and Native American Pacific Islander-Serving Institution and is No. 6 for undergraduate ethnic diversity in the United States (U.S. News & World Report, 2023). With a global alumni network of approximately 280,000 – including leaders at many of the 24 Fortune 500 companies headquartered in North Texas – UTA contributes an estimated $29 billion annually to the Texas economy.
UTA is expanding its regional footprint by building a regional campus, called UTA West, in Parker County on the far west side of Fort Worth. It is scheduled to open in fall 2028. This initiative aligns with the university’s strategic growth and commitment to serving the broader community.
This is an exciting time to join UTA and contribute to its bold vision for the future.
EEO Statement
It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally-protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University’s compliance with this policy.
ADA Accommodations
The University of Texas at Arlington is committed to providing reasonable accommodation to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing or otherwise participating in the employee selection process, please direct your inquiries to 817-272-5554 or email ADADocs@uta.edu.
Job ID
16547
Location
Arlington, TX
Full/Part Time
Full-Time
Regular/Temporary
Regular
Salary
The annual salary for this position ranges from $65,600 to $84,999. The final offer will be commensurate with the candidate’s relevant experience and qualifications.
Documents Needed to Apply
Required:
- Resume
- Cover letter
- References (minimum of three)
Purpose of Position
The Digital Marketing Strategist leads marketing analytics, performance measurement, and strategic coordination across UTA Online marketing channels and partnerships. This position serves as a central point of integration among UTA Online, the university’s online program management partner, external digital marketing vendors, Marketing, Messaging, and Engagement, and the Office of Information Technology.
The strategist oversees full-funnel marketing analytics, from initial awareness and lead generation through enrollment and retention, by integrating and analyzing data across multiple platforms and partners. This role translates marketing performance data into actionable insights, establishes consistent reporting practices, and supports data-informed decisions related to campaign strategy, budget allocation, enrollment growth, and return on investment.
Essential Functions
- Develop and guide comprehensive digital marketing strategies for UTA Online programs, using market-demand insights and performance data to inform program launches, recruitment objectives, and go-to-market strategies.
- Aggregate, validate, and analyze marketing and campaign data from multiple sources, including vendor platforms, Slate CRM, and institutional analytics systems, to evaluate full-funnel performance and ROI.
- Build and maintain dashboards, performance metrics, and recurring reports to monitor lead generation, conversion, digital engagement, enrollment outcomes, and other key marketing KPIs.
- Review campaign plans and performance across digital channels, including SEO/SEM, paid search, paid social, and content marketing, and provide data-informed recommendations for budget allocation, audience targeting, media mix, and optimization.
- Serve as a primary liaison among UTA Online, online program management (OPM) partners, external digital marketing vendors, Marketing, Messaging, and Engagement (MME), and other institutional stakeholders to ensure alignment in strategy, communication, campaign execution, and data integrity.
- Collaborate with enrollment, student success, academic, and instructional design teams to align marketing strategies with lead quality, student yield, program development, and lifecycle outcomes.
- Monitor emerging trends and best practices in digital marketing, SEO/SEM, artificial intelligence, machine learning, and predictive analytics, and recommend tools and strategies that improve performance and decision-making.
- Ensure marketing activities, data reporting, and performance measurement comply with UTA brand standards, accessibility expectations, ethical marketing practices, and established data-quality requirements.
- Performs other duties as assigned
Required Qualifications
- Bachelor’s degree in Marketing, Business Analytics, Data Science, Communications, or a related field and a minimum of five (5) years of professional experience in digital marketing, marketing analytics, campaign strategy, performance reporting, or cross-platform analytics OR nine (9) years of an equivalent combination of education and experience.
- Position is required to work on-site in Arlington, Texas.
Preferred Qualifications
- Master’s degree in Marketing Analytics, Business Intelligence, or a related field.
- Experience in higher education marketing or online program management, with knowledge of digital media attribution, ROI forecasting, marketing data integration, content management systems (CMS), and data flows between CRM and digital marketing platforms.
Knowledge, Skills & Abilities
- Strong analytical, strategic thinking, and problem-solving skills.
- Ability to interpret complex marketing and enrollment data and translate findings into actionable insights.
- Knowledge of digital marketing channels, performance metrics, and analytics practices.
- Strong written, verbal, and data visualization skills.
- Ability to manage multiple priorities, collaborate across internal and external teams, and operate effectively in a fast-paced, data-driven environment.
- Strong attention to detail and commitment to data accuracy and integrity.
- Ability to maintain confidentiality and comply with FERPA and university data-security policies.
Work Schedule
- Monday through Friday; 8:00am through 5:00pm
- Requires occasional evening or weekend hours.
- Hybrid work may be considered following successful completion of the probationary period, based on departmental needs and university policy.
Working Conditions
- May work around standard office conditions.
- Position may be designated security-sensitive based on job duties or location.
Benefits Information
Position is benefit eligible: Yes
We are proud to offer a comprehensive benefits package to our employees at the University.
PreEmployment Background Check
It is the policy of The University of Texas at Arlington to conduct a pre-employment background check on any applicant who is under final consideration for employment with the University.
This position may have access to critical infrastructure as defined by Section 113.001(2) of the Texas Business and Commerce Code. If so, to be hired for and continue to be employed in this position you must maintain the security or integrity of the infrastructure as set forth in Texas Executive Order GA 48. By assuming this position, and if you have access to critical infrastructure, you authorize the University to conduct routine background checks.
University Information
The University of Texas at Arlington (UTA) is located in the heart of the Dallas-Fort Worth-Arlington metroplex, a vibrant and diverse metropolitan area that is home to over 7 million people, one of the fastest-growing tech economies in the United States, and a wide array of arts, entertainment, and cultural activities. As a comprehensive teaching, research, and public service institution, UTA is dedicated to the advancement of knowledge through scholarship and creative work. With an enrollment of more than 42,000 students, UTA is the second largest in the University of Texas System. As a result of its combination of rigorous academics and innovative research, UTA is designated as a Carnegie R-1 “Very High Research Activity” institution and nationally recognized for its commitment to student success and service. It ranks No. 5 in Military Times’ “Best for Vets: Colleges” and is the top university in North Texas for its graduates’ salaries (The Wall Street Journal). UTA is designated as both a Hispanic-Serving Institution and an Asian American and Native American Pacific Islander-Serving Institution and is No. 6 for undergraduate ethnic diversity in the United States (U.S. News & World Report, 2023). With a global alumni network of approximately 280,000 – including leaders at many of the 24 Fortune 500 companies headquartered in North Texas – UTA contributes an estimated $29 billion annually to the Texas economy.
UTA is expanding its regional footprint by building a regional campus, called UTA West, in Parker County on the far west side of Fort Worth. It is scheduled to open in fall 2028. This initiative aligns with the university’s strategic growth and commitment to serving the broader community.
This is an exciting time to join UTA and contribute to its bold vision for the future.
EEO Statement
It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally-protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University’s compliance with this policy.
ADA Accommodations
The University of Texas at Arlington is committed to providing reasonable accommodation to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing or otherwise participating in the employee selection process, please direct your inquiries to 817-272-5554 or email ADADocs@uta.edu.
See all 1,431+ H-1B Visa Digital Marketing Director Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Digital Marketing Director Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Digital Marketing Director
Verify your role meets specialty occupation standards
Pull the O*NET profile for Marketing Managers (SOC 11-2021) and confirm your job description requires a specific degree field, not just any bachelor's. Vague postings that accept any degree can trigger an RFE from USCIS during adjudication.
Check LCA filing history before applying
Use the OFLC Wage Search to look up employers' past Labor Condition Application filings for marketing director roles. Migrate Mate surfaces this data by employer so you can identify companies with active H-1B sponsorship history before you apply.
Target employers registered with E-Verify
E-Verify enrollment is required for cap-exempt employers like universities and nonprofits, which skip the lottery entirely. Filtering your search to cap-exempt organizations gives you H-1B sponsorship without depending on a random selection outcome.
Negotiate offer timing around the April filing window
H-1B cap petitions must be filed in early April for an October 1 start date. If you're negotiating a Director-level offer in summer or fall, confirm whether the employer will hold the role through the next filing cycle or sponsor a change of status from your current visa.
Document your specialized marketing credentials precisely
USCIS adjudicators scrutinize Director-level marketing roles more heavily than technical positions. Gather degree transcripts, professional certifications, and a detailed employer letter that ties your specific degree field directly to the strategic and analytical duties of the role.
Confirm the employer's prevailing wage before signing
The DOL assigns Digital Marketing Director roles a prevailing wage level based on your metro area and job duties. Your offer must meet or exceed the Level II or Level III wage certified on the LCA, or DOL will reject the application before USCIS ever sees it.
H-1B Visa Digital Marketing Director: Frequently Asked Questions
Does a Digital Marketing Director role qualify as an H-1B specialty occupation?
Yes, provided the position requires a bachelor's degree or higher in a specific field such as marketing, communications, business, or data analytics. The key is that the degree requirement must be tied to the role's actual duties. Generalist postings that accept any bachelor's degree can face scrutiny from USCIS, so the job description needs to reflect the analytical and strategic depth the title implies.
Which employers are most likely to sponsor H-1B visas for marketing directors?
Technology companies, large consumer brands, and multinational corporations with established HR and legal teams sponsor the highest volume of marketing director roles under H-1B. Cap-exempt employers, including universities and qualifying nonprofits, are also strong targets because they bypass the annual lottery. Use Migrate Mate to browse Digital Marketing Director openings filtered by verified H-1B sponsorship history.
How does the H-1B lottery affect my job search timeline as a marketing director candidate?
Cap-subject H-1B petitions are filed in early April, with a start date of October 1 if selected. If you're job searching outside that window, you'll need to either target cap-exempt employers or negotiate an offer that accounts for the wait. Candidates already in H-1B status at another employer can transfer without re-entering the lottery, which significantly widens the hiring window.
What documentation does an employer need to sponsor an H-1B for this role?
The employer first files a Labor Condition Application with the DOL, certifying the offered wage meets the prevailing wage for a marketing director in your work location. Once the LCA is certified, they file Form I-129 with USCIS, along with a detailed support letter explaining why the role requires a specific degree. Your transcripts and any credential evaluations for foreign degrees are part of the petition package.
Can I switch employers while on H-1B sponsorship in a Digital Marketing Director role?
Yes. Under H-1B portability rules, you can start working for a new employer as soon as the new I-129 petition is filed with USCIS, as long as your current status is valid and the new role is in the same or a substantially similar occupational classification. You don't need to wait for USCIS approval before starting, but the new employer must complete a fresh LCA for your new work location before filing.