H-1B Visa Digital Marketing Director Jobs
Digital Marketing Director roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree or higher in marketing, communications, or a related field. Employers file the Labor Condition Application before your petition, certifying your role meets prevailing wage standards. The annual H-1B cap and lottery make employer selection critical.
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Get Access To All JobsWHO ARE WE:
Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.
ABOUT THE ROLE:
The Product Manager, Digital Marketing is a highly technical, strategic role responsible for bridging CRM and Loyalty business teams with Platform Engineering. This role owns the strategy, capability roadmap, and operational integrity of the Salesforce Marketing Cloud (SFMC) platform.
The Product Manager ensures the platform is scalable, reliable, and aligned to business outcomes while partnering closely with Solution Architecture and Production Support teams. This role exists to close the gap between platform capability and business execution, ensuring measurable business impact.
WHAT YOU WILL DO:
Platform Ownership & Strategy
- Own the Salesforce Marketing Cloud product roadmap, defining and prioritizing capabilities that support business growth and customer engagement
- Establish scalable frameworks for journey orchestration, personalization, and automation
- Define platform standards, guardrails, and best practices to ensure consistent execution
- Ensure alignment between platform capabilities and evolving business needs
Cross‑Functional Leadership & Alignment
- Serve as the primary liaison between CRM and Loyalty teams and Platform Engineering
- Translate business objectives into clear product requirements and prioritized backlogs
- Partner with Solution Architecture to define aligned implementation approaches
- Drive alignment across technical and non‑technical stakeholders
Data & Platform Integrity
- Own the end‑to‑end data flow strategy across the Salesforce Marketing Cloud ecosystem
- Ensure data quality, segmentation logic, and personalization accuracy
- Define integration requirements between SFMC and enterprise systems
- Establish governance standards for data usage, privacy, and compliance
Innovation & Capability Development
- Evaluate and prioritize new platform capabilities, including AI‑driven personalization
- Identify opportunities to improve marketing effectiveness through data and automation
- Drive continuous improvement to increase platform efficiency and scalability
Campaign Operations & Optimization
- Oversee the campaign development lifecycle from strategy through execution and analysis
- Implement A/B testing frameworks and optimization strategies
- Ensure deliverability best practices and maintain sender reputation
WHAT WE NEED FROM YOU:
Technical Expertise
- 5+ years of hands‑on Salesforce Marketing Cloud experience
- Advanced knowledge of email marketing best practices and compliance
- Proficiency in SQL and AMPscript
- Experience with APIs and enterprise data integrations
Business & Product Skills
- Proven experience translating business needs into scalable solutions
- Strong understanding of customer lifecycle marketing and segmentation
- Experience with CRM systems, loyalty programs, and CDPs
Leadership & Communication
- Strong cross‑functional stakeholder management skills
- Ability to communicate complex technical concepts to business audiences
- Experience working in agile product and engineering environments
PREFERRED QUALIFICATIONS:
- Salesforce Marketing Cloud certifications
- Experience with AI‑driven marketing tools and advanced personalization
- Background in retail, e‑commerce, or loyalty programs
- Experience supporting global platforms
SUCCESS METRICS:
- Adoption and effectiveness of platform capabilities
- Reliability and scalability of the marketing automation platform
- Improvements in marketing performance driven by platform enhancements
- Stakeholder satisfaction across business and technical teams
The pay range for this role is $110,000-$150,000/yr USD.
About Skechers
Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.
Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.
Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.
WHO ARE WE:
Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.
ABOUT THE ROLE:
The Product Manager, Digital Marketing is a highly technical, strategic role responsible for bridging CRM and Loyalty business teams with Platform Engineering. This role owns the strategy, capability roadmap, and operational integrity of the Salesforce Marketing Cloud (SFMC) platform.
The Product Manager ensures the platform is scalable, reliable, and aligned to business outcomes while partnering closely with Solution Architecture and Production Support teams. This role exists to close the gap between platform capability and business execution, ensuring measurable business impact.
WHAT YOU WILL DO:
Platform Ownership & Strategy
- Own the Salesforce Marketing Cloud product roadmap, defining and prioritizing capabilities that support business growth and customer engagement
- Establish scalable frameworks for journey orchestration, personalization, and automation
- Define platform standards, guardrails, and best practices to ensure consistent execution
- Ensure alignment between platform capabilities and evolving business needs
Cross‑Functional Leadership & Alignment
- Serve as the primary liaison between CRM and Loyalty teams and Platform Engineering
- Translate business objectives into clear product requirements and prioritized backlogs
- Partner with Solution Architecture to define aligned implementation approaches
- Drive alignment across technical and non‑technical stakeholders
Data & Platform Integrity
- Own the end‑to‑end data flow strategy across the Salesforce Marketing Cloud ecosystem
- Ensure data quality, segmentation logic, and personalization accuracy
- Define integration requirements between SFMC and enterprise systems
- Establish governance standards for data usage, privacy, and compliance
Innovation & Capability Development
- Evaluate and prioritize new platform capabilities, including AI‑driven personalization
- Identify opportunities to improve marketing effectiveness through data and automation
- Drive continuous improvement to increase platform efficiency and scalability
Campaign Operations & Optimization
- Oversee the campaign development lifecycle from strategy through execution and analysis
- Implement A/B testing frameworks and optimization strategies
- Ensure deliverability best practices and maintain sender reputation
WHAT WE NEED FROM YOU:
Technical Expertise
- 5+ years of hands‑on Salesforce Marketing Cloud experience
- Advanced knowledge of email marketing best practices and compliance
- Proficiency in SQL and AMPscript
- Experience with APIs and enterprise data integrations
Business & Product Skills
- Proven experience translating business needs into scalable solutions
- Strong understanding of customer lifecycle marketing and segmentation
- Experience with CRM systems, loyalty programs, and CDPs
Leadership & Communication
- Strong cross‑functional stakeholder management skills
- Ability to communicate complex technical concepts to business audiences
- Experience working in agile product and engineering environments
PREFERRED QUALIFICATIONS:
- Salesforce Marketing Cloud certifications
- Experience with AI‑driven marketing tools and advanced personalization
- Background in retail, e‑commerce, or loyalty programs
- Experience supporting global platforms
SUCCESS METRICS:
- Adoption and effectiveness of platform capabilities
- Reliability and scalability of the marketing automation platform
- Improvements in marketing performance driven by platform enhancements
- Stakeholder satisfaction across business and technical teams
The pay range for this role is $110,000-$150,000/yr USD.
About Skechers
Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.
Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.
Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.
See all 1,781+ H-1B Visa Digital Marketing Director Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Digital Marketing Director
Verify your role meets specialty occupation standards
Pull the O*NET profile for Marketing Managers (SOC 11-2021) and confirm your job description requires a specific degree field, not just any bachelor's. Vague postings that accept any degree can trigger an RFE from USCIS during adjudication.
Check LCA filing history before applying
Use the OFLC Wage Search to look up employers' past Labor Condition Application filings for marketing director roles. Migrate Mate surfaces this data by employer so you can identify companies with active H-1B sponsorship history before you apply.
Target employers registered with E-Verify
E-Verify enrollment is required for cap-exempt employers like universities and nonprofits, which skip the lottery entirely. Filtering your search to cap-exempt organizations gives you H-1B sponsorship without depending on a random selection outcome.
Negotiate offer timing around the April filing window
H-1B cap petitions must be filed in early April for an October 1 start date. If you're negotiating a Director-level offer in summer or fall, confirm whether the employer will hold the role through the next filing cycle or sponsor a change of status from your current visa.
Document your specialized marketing credentials precisely
USCIS adjudicators scrutinize Director-level marketing roles more heavily than technical positions. Gather degree transcripts, professional certifications, and a detailed employer letter that ties your specific degree field directly to the strategic and analytical duties of the role.
Confirm the employer's prevailing wage before signing
The DOL assigns Digital Marketing Director roles a prevailing wage level based on your metro area and job duties. Your offer must meet or exceed the Level II or Level III wage certified on the LCA, or DOL will reject the application before USCIS ever sees it.
H-1B Visa Digital Marketing Director: Frequently Asked Questions
Does a Digital Marketing Director role qualify as an H-1B specialty occupation?
Yes, provided the position requires a bachelor's degree or higher in a specific field such as marketing, communications, business, or data analytics. The key is that the degree requirement must be tied to the role's actual duties. Generalist postings that accept any bachelor's degree can face scrutiny from USCIS, so the job description needs to reflect the analytical and strategic depth the title implies.
Which employers are most likely to sponsor H-1B visas for marketing directors?
Technology companies, large consumer brands, and multinational corporations with established HR and legal teams sponsor the highest volume of marketing director roles under H-1B. Cap-exempt employers, including universities and qualifying nonprofits, are also strong targets because they bypass the annual lottery. Use Migrate Mate to browse Digital Marketing Director openings filtered by verified H-1B sponsorship history.
How does the H-1B lottery affect my job search timeline as a marketing director candidate?
Cap-subject H-1B petitions are filed in early April, with a start date of October 1 if selected. If you're job searching outside that window, you'll need to either target cap-exempt employers or negotiate an offer that accounts for the wait. Candidates already in H-1B status at another employer can transfer without re-entering the lottery, which significantly widens the hiring window.
What documentation does an employer need to sponsor an H-1B for this role?
The employer first files a Labor Condition Application with the DOL, certifying the offered wage meets the prevailing wage for a marketing director in your work location. Once the LCA is certified, they file Form I-129 with USCIS, along with a detailed support letter explaining why the role requires a specific degree. Your transcripts and any credential evaluations for foreign degrees are part of the petition package.
Can I switch employers while on H-1B sponsorship in a Digital Marketing Director role?
Yes. Under H-1B portability rules, you can start working for a new employer as soon as the new I-129 petition is filed with USCIS, as long as your current status is valid and the new role is in the same or a substantially similar occupational classification. You don't need to wait for USCIS approval before starting, but the new employer must complete a fresh LCA for your new work location before filing.