H-1B Visa Performance Marketing Specialist Jobs
Performance Marketing Specialist jobs are strong candidates for H-1B visa sponsorship when the role centers on data analysis, attribution modeling, and paid media strategy built on a bachelor's degree in marketing, statistics, or a related field. Employers in e-commerce, SaaS, and digital agencies file LCAs regularly for these positions.
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Join us on the heart-warming journey with a team that is a top leader in the rehabilitation industry
Encompass Health is the leader in the inpatient rehabilitation industry, you'll feel the Encompass Health difference as soon as you join. We collaborate and provide high-quality, compassionate, individualized care for our patients, allowing us time to get to know them and help them achieve their goals during their rehabilitation journey.
Position Purpose
As part of the Performance Marketing team, the Performance Marketing Specialist is responsible for maintaining reporting processes, ensuring data accuracy, and supporting campaign execution across marketing channels. This role is responsible for producing routine and ad hoc reports, maintaining measurement systems and processes, coordinating campaign tracking requirements and ensuring adherence to established performance marketing standards and guidelines.
RESPONSIBILITIES AND TASKS
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Reporting & Data Management
- Produce timely and accurate recurring and ad hoc marketing performance reports for business stakeholders.
- Compile, organize, and validate marketing data from multiple sources to ensure reporting accuracy.
- Maintain dashboards, scorecards, and standardized reporting tools.
- Monitor data quality and identify discrepancies requiring correction.
- Support reporting requests by gathering and preparing data for stakeholders.
- Maintain documentation of reporting methodologies, definitions, and processes.
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Marketing Operations & Campaign Support
- Maintain accurate campaign tracking and attribution setups within call tracking and marketing technology platforms.
- Audit campaign tracking configurations to ensure data is captured consistently and accurately.
- Coordinate with internal teams and external agency partners to ensure campaign information is properly documented and implemented.
- Support campaign launches by verifying tracking requirements, naming conventions, and reporting structures.
- Assist with quality assurance activities related to campaign tracking and measurement.
- Develop, update, and maintain agency guidelines for new, existing, and renewing marketing campaigns.
- Ensure agency partners follow established campaign setup, tracking, reporting, and documentation standards.
- Maintain standardized templates, processes, and procedural documentation for performance marketing initiatives.
- Serve as a resource for campaign governance requirements and operational best practices.
- Coordinate updates to marketing processes as technologies, platforms, and business needs evolve.
- Build relationships with business partners to achieve a greater understanding of different business functions' goals and how they inform performance marketing strategy.
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This position must sit at our Home Office in Birmingham, AL
Minimum Qualifications:
- Bachelor's degree in related field required.
- 3-5 years of experience in a marketing or reporting role
- Healthcare experience preferred
A little about us
We're confident you'll see the difference the moment you join our team. Working at Encompass Health means working with a growing national inpatient rehabilitation leader. We're proud of our career growth opportunities and how our team members work together for the greater good of our patients. We've been named one of the "World's Most Admired Companies" and a Fortune 100 Best Companies to Work For® Award, among others, which is pretty amazing.
Our benefits start day one
- Affordable medical, dental and vision plans for full-time and part-time employees and their families.
- Generous paid time off that accrues over time.
- Tuition reimbursement and continuing education opportunities.
- Company-matching 401(k) and employee stock purchase plans.
- Flexible spending and health savings accounts.
- A community of people who love what they do. Yes, we see that as a benefit.
The Encompass Health Way
We proudly set the standard in care by leading with empathy, doing what's right, focusing on the positive, and standing stronger together. Encompass Health is a trusted leader in post-acute care with over 150 nationwide locations and a team of 36,000 exceptional individuals and growing!
At Encompass Health, we celebrate and welcome diversity in our inclusive culture. We provide equal employment opportunities regardless of race, ethnicity, gender, sexual orientation, gender identity or expression, religion, national origin, color, creed, age, mental or physical disability, or any other protected classification.
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Performance Marketing Specialist
Map your degree to your job duties
Pull the O*NET profile for your occupation and document how your bachelor's degree directly supports each listed task, from conversion analysis to channel optimization. USCIS scrutinizes whether the degree field matches the role's core analytical duties, not just its title.
Verify prevailing wage before negotiating offers
Run your job title, SOC code, and worksite ZIP through the OFLC Wage Search before salary talks begin. Your employer's LCA must certify a wage at or above the DOL prevailing level, so knowing Level I through IV thresholds puts you in a stronger negotiating position.
Target companies with dedicated performance marketing teams
Employers who run structured paid search, programmatic, and lifecycle programs are far more likely to build a specialty-occupation case around your role. Use Migrate Mate to find employers with verified H-1B LCA filing history specifically for marketing and analytics positions.
Confirm your worksite address before filing
If you'll work from a client site, a co-working space, or a different office than your employer's headquarters, each location needs its own certified LCA before you can legally work there. Raise this with your employer's immigration counsel well before your start date.
Document performance metrics in your offer letter
Ask your employer to describe your duties in degree-specific language in writing: attribution modeling, multivariate testing, revenue forecasting. Vague titles like 'paid media manager' without analytical responsibilities are more likely to draw a Request for Evidence from USCIS.
Plan your cap timeline around your OPT end date
H-1B is subject to an annual cap, and selection rules have changed recently. If you're on OPT, calculate exactly when your work authorization expires and confirm with your employer that the I-129 petition filing schedule aligns, including any premium processing buffer you may need.
H-1B Visa Performance Marketing Specialist: Frequently Asked Questions
Does a Performance Marketing Specialist role qualify as an H-1B specialty occupation?
Yes, when the position requires a bachelor's degree or higher in marketing, statistics, economics, or a related analytical field as a minimum entry requirement. Roles centered on paid media strategy, attribution modeling, and performance analytics typically meet the specialty occupation standard. Employers strengthen the case by writing job descriptions that emphasize degree-dependent analytical duties rather than general marketing coordination tasks.
Which employers commonly sponsor H-1B visas for performance marketing roles?
E-commerce companies, SaaS platforms, digital agencies, and large consumer brands are the most active sponsors because they run data-intensive paid media programs that genuinely require degree-level analytical skills. You can search employers with verified H-1B LCA filing history for marketing and analytics roles directly on Migrate Mate, which surfaces that DOL data by role and location.
What happens to my H-1B status if I move to a new employer?
You can start working for a new H-1B sponsor once the new I-129 petition is filed with USCIS, without waiting for approval, as long as you're maintaining valid H-1B status. The new employer must file a fresh LCA certified to your new worksite and wage level. Your initial H-1B status is granted for up to three years and can be extended to a six-year maximum across employers.
How does the LCA process affect performance marketing roles that involve traveling to client sites?
Each worksite where you perform H-1B duties beyond a short-term basis requires its own certified LCA listing that location's prevailing wage. For performance marketing specialists who present at client offices, attend agency reviews, or work from co-working spaces regularly, your employer must file additional LCAs before those worksites are covered. Short-term travel under defined DOL guidelines can be an exception, but ongoing remote client work generally is not.
What documentation should I prepare to support my employer's H-1B petition for a performance marketing role?
Compile transcripts showing your degree in a directly related field, any certifications in paid search or analytics platforms that reinforce your specialized training, and a detailed resume that maps your experience to the analytical duties in the job description. If your degree is from outside the United States, a credential evaluation from a recognized agency is typically required. Your employer's immigration attorney will use these materials to build the specialty occupation argument in the I-129 petition.