H-1B Visa UX Researcher Jobs
UX Researcher roles qualify for H-1B visa sponsorship as specialty occupations requiring at least a bachelor's degree in human-computer interaction, psychology, cognitive science, or a related field. Employers in tech, healthcare, and financial services sponsor the most positions, and the annual 85,000-slot cap makes timing your application critical.
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As a Website & User Experience (UX) Strategist for Global Business Marketing (GBM), you will be responsible for shaping and optimizing the experience of our global website ecosystem, TikTok for Business. The TikTok for Business website serves as a central destination for advertisers, agencies, and partners to discover, learn about, adopt, and receive support for TikTok advertising solutions. You will leverage UX principles, website strategy, and data-driven insights to improve customer experiences while driving business outcomes, including engagement, product adoption, user growth, and revenue. Working closely with Content Writers, Web Producers, Developers, and cross-functional partners across Product Management, Marketing, Content Strategy, Design, and Engineering, you will translate customer insights, business objectives, and UX best practices into scalable website experiences. You will lead the strategy and evolution of key customer journeys across the TikTok for Business website—from understanding audience needs and defining experience requirements to optimizing information architecture, navigation, content discoverability, engagement, and conversion. This role sits at the intersection of website strategy, UX, information architecture, and customer experience. You will play a critical role in shaping how advertisers, agencies, and partners discover, learn about, and engage with TikTok for Business solutions. Success in this role requires a balance of strategic thinking, customer empathy, technical fluency, and data-driven decision-making to ensure our global web experiences are intuitive, scalable, and aligned with business objectives.
Responsibilities
UX Strategy & Website Experience:
- Develop and execute website UX strategies that support customer needs and business objectives.
- Lead the strategy, optimization, and evolution of key website experiences, customer journeys, and feature enhancements.
- Partner with Product, Marketing, Design, and Engineering teams to define experience goals, requirements, success metrics, and implementation priorities.
- Translate customer insights and business objectives into scalable web solutions while balancing user experience, technical feasibility, and business impact.
Website Strategy & Information Architecture:
- Define and optimize website information architecture, navigation systems, and content discovery experiences.
- Design website experiences that effectively serve diverse audiences, including SMB advertisers, enterprise advertisers, media agencies, creative agencies, and existing customers.
- Ensure customers can easily discover relevant solutions, educational resources, product information, and support content.
- Partner with Content Strategy and Marketing teams to evolve the website as a central destination for customer education and product discovery.
Customer Experience & User Research:
- Advocate for customer needs by leveraging user research, behavioral insights, analytics, and feedback.
- Develop audience segmentation frameworks, personas, and customer journey maps to inform website strategy and prioritization.
- Identify customer pain points and opportunities to improve discoverability, usability, engagement, adoption, and conversion.
- Translate research findings into actionable recommendations that improve both customer and business outcomes.
Content Strategy & Experience Design:
- Partner with Content Strategists, Designers, and Marketers to create intuitive, engaging, and conversion-focused web experiences.
- Define user flows, wireframes, prototypes, and experience requirements that support customer goals and business objectives.
- Collaborate with UX/UI designers to develop scalable, user-centered design solutions and interaction patterns.
- Ensure experiences are accessible, globally relevant, and aligned with brand, UX, and web standards.
Performance Optimization & Measurement:
- Define success metrics and measurement frameworks that connect website performance to customer and business outcomes.
- Monitor and analyze engagement, content consumption, conversion, product adoption, and revenue-related performance metrics.
- Identify optimization opportunities through analytics, experimentation, usability testing, and customer insights.
- Partner with Analytics and Marketing teams to inform roadmap priorities and continuous improvement efforts.
Web Governance & Cross-Functional Leadership:
- Collaborate across Product, Marketing, Design, Content, Engineering, and regional teams to drive alignment and successful execution.
- Ensure website experiences meet accessibility, localization, brand, UX, and technical quality standards.
- Conduct visual and functional QA and proactively identify risks, blockers, and opportunities throughout the development lifecycle.
- Support website initiatives related to product launches, campaigns, events, and other strategic business priorities.
Qualifications
Minimum Qualifications
- 5+ years of experience in website strategy, UX strategy, digital product ownership, information architecture, or related fields.
- Strong understanding of UX principles, customer journeys, content strategy, and conversion-focused web experiences.
- Experience managing complex website ecosystems and driving the strategy, optimization, and evolution of customer-facing digital experiences.
- Demonstrated ability to balance customer needs, business objectives, and technical constraints when developing website strategies and experience recommendations.
- Strong understanding of information architecture, website architecture, CMS platforms, SEO fundamentals, accessibility standards, localization best practices, and conversion optimization.
- Experience using Figma and other UX design tools to create wireframes, user flows, prototypes, and experience concepts.
Preferred Qualifications
- Ability to translate customer needs and business objectives into actionable requirements and collaborate effectively with developers, designers, and cross-functional stakeholders.
- Experience leveraging user research, analytics, experimentation, and customer insights to inform website strategy and prioritization.
- Experience developing audience segmentation frameworks, personas, customer journeys, and content discovery strategies.
- Familiarity with Contentful or other enterprise CMS platforms is a plus.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $97,200 - $220,400 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Responsibilities
As a Website & User Experience (UX) Strategist for Global Business Marketing (GBM), you will be responsible for shaping and optimizing the experience of our global website ecosystem, TikTok for Business. The TikTok for Business website serves as a central destination for advertisers, agencies, and partners to discover, learn about, adopt, and receive support for TikTok advertising solutions. You will leverage UX principles, website strategy, and data-driven insights to improve customer experiences while driving business outcomes, including engagement, product adoption, user growth, and revenue. Working closely with Content Writers, Web Producers, Developers, and cross-functional partners across Product Management, Marketing, Content Strategy, Design, and Engineering, you will translate customer insights, business objectives, and UX best practices into scalable website experiences. You will lead the strategy and evolution of key customer journeys across the TikTok for Business website—from understanding audience needs and defining experience requirements to optimizing information architecture, navigation, content discoverability, engagement, and conversion. This role sits at the intersection of website strategy, UX, information architecture, and customer experience. You will play a critical role in shaping how advertisers, agencies, and partners discover, learn about, and engage with TikTok for Business solutions. Success in this role requires a balance of strategic thinking, customer empathy, technical fluency, and data-driven decision-making to ensure our global web experiences are intuitive, scalable, and aligned with business objectives.
Responsibilities
UX Strategy & Website Experience:
- Develop and execute website UX strategies that support customer needs and business objectives.
- Lead the strategy, optimization, and evolution of key website experiences, customer journeys, and feature enhancements.
- Partner with Product, Marketing, Design, and Engineering teams to define experience goals, requirements, success metrics, and implementation priorities.
- Translate customer insights and business objectives into scalable web solutions while balancing user experience, technical feasibility, and business impact.
Website Strategy & Information Architecture:
- Define and optimize website information architecture, navigation systems, and content discovery experiences.
- Design website experiences that effectively serve diverse audiences, including SMB advertisers, enterprise advertisers, media agencies, creative agencies, and existing customers.
- Ensure customers can easily discover relevant solutions, educational resources, product information, and support content.
- Partner with Content Strategy and Marketing teams to evolve the website as a central destination for customer education and product discovery.
Customer Experience & User Research:
- Advocate for customer needs by leveraging user research, behavioral insights, analytics, and feedback.
- Develop audience segmentation frameworks, personas, and customer journey maps to inform website strategy and prioritization.
- Identify customer pain points and opportunities to improve discoverability, usability, engagement, adoption, and conversion.
- Translate research findings into actionable recommendations that improve both customer and business outcomes.
Content Strategy & Experience Design:
- Partner with Content Strategists, Designers, and Marketers to create intuitive, engaging, and conversion-focused web experiences.
- Define user flows, wireframes, prototypes, and experience requirements that support customer goals and business objectives.
- Collaborate with UX/UI designers to develop scalable, user-centered design solutions and interaction patterns.
- Ensure experiences are accessible, globally relevant, and aligned with brand, UX, and web standards.
Performance Optimization & Measurement:
- Define success metrics and measurement frameworks that connect website performance to customer and business outcomes.
- Monitor and analyze engagement, content consumption, conversion, product adoption, and revenue-related performance metrics.
- Identify optimization opportunities through analytics, experimentation, usability testing, and customer insights.
- Partner with Analytics and Marketing teams to inform roadmap priorities and continuous improvement efforts.
Web Governance & Cross-Functional Leadership:
- Collaborate across Product, Marketing, Design, Content, Engineering, and regional teams to drive alignment and successful execution.
- Ensure website experiences meet accessibility, localization, brand, UX, and technical quality standards.
- Conduct visual and functional QA and proactively identify risks, blockers, and opportunities throughout the development lifecycle.
- Support website initiatives related to product launches, campaigns, events, and other strategic business priorities.
Qualifications
Minimum Qualifications
- 5+ years of experience in website strategy, UX strategy, digital product ownership, information architecture, or related fields.
- Strong understanding of UX principles, customer journeys, content strategy, and conversion-focused web experiences.
- Experience managing complex website ecosystems and driving the strategy, optimization, and evolution of customer-facing digital experiences.
- Demonstrated ability to balance customer needs, business objectives, and technical constraints when developing website strategies and experience recommendations.
- Strong understanding of information architecture, website architecture, CMS platforms, SEO fundamentals, accessibility standards, localization best practices, and conversion optimization.
- Experience using Figma and other UX design tools to create wireframes, user flows, prototypes, and experience concepts.
Preferred Qualifications
- Ability to translate customer needs and business objectives into actionable requirements and collaborate effectively with developers, designers, and cross-functional stakeholders.
- Experience leveraging user research, analytics, experimentation, and customer insights to inform website strategy and prioritization.
- Experience developing audience segmentation frameworks, personas, customer journeys, and content discovery strategies.
- Familiarity with Contentful or other enterprise CMS platforms is a plus.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $97,200 - $220,400 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
See all 260+ H-1B Visa UX Researcher Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa UX Researcher Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship in UX Researcher
Verify your degree field matches
USCIS requires a direct relationship between your degree and the UX Researcher role. Degrees in psychology, cognitive science, human-computer interaction, or information science satisfy this. A general business or unrelated degree can trigger an RFE, so gather official transcripts and a credential evaluation before applying.
Pull LCA filings for target employers
Check the OFLC Wage Search to see which employers have certified Labor Condition Applications for UX Researcher roles. This confirms they've sponsored the position before and sets your prevailing wage benchmark before you negotiate an offer.
Use Migrate Mate to filter verified sponsors
Search UX Researcher roles on Migrate Mate to find employers with confirmed H-1B filing history for this occupation. Filtering by DOL LCA data saves you from applying to companies that advertise the role but have never navigated sponsorship.
Document your research methodology portfolio
USCIS adjudicators assess specialty occupation by job duties, not just your title. Compile work samples showing advanced qualitative and quantitative methods, such as usability studies, diary studies, or conjoint analysis, to support the employer's H-1B petition if an RFE arrives.
Confirm cap-exempt status for research institutions
Universities, nonprofit research organizations, and government research entities are cap-exempt, meaning your H-1B can be filed outside the April lottery and at any time of year. If your UX role is embedded in a research team at one of these organizations, your petition bypasses the 85,000-slot cap entirely.
Negotiate offer timing around the lottery window
H-1B registration opens in early March, with employment starting October 1 at the earliest. If you're on OPT, confirm your OPT end date and whether a STEM extension covers the gap. Structure your start date and offer letter accordingly so the employer can file on time.
H-1B Visa UX Researcher: Frequently Asked Questions
Does a UX Researcher role qualify as a specialty occupation for H-1B purposes?
Yes, UX Researcher qualifies as a specialty occupation when the position requires at least a bachelor's degree in a directly related field such as human-computer interaction, cognitive psychology, or information science. If the job posting lists only a general degree as acceptable, USCIS may issue an RFE. You'll want an offer letter that specifies the required degree field clearly to support the petition.
Which industries sponsor H-1B visas for UX Researchers most often?
Technology companies, healthcare systems, financial services firms, and enterprise software companies file the highest volume of H-1B LCAs for UX Researcher roles. Federal contractors and university research labs also sponsor, and those positions are cap-exempt. You can browse verified sponsors by industry on Migrate Mate, which surfaces employers with active DOL LCA filings for this occupation.
What happens to my H-1B status if my UX Researcher role is reclassified or my project ends?
If your employer terminates your position or significantly changes your job duties, your H-1B status is tied to that specific role and employer. You have a 60-day grace period to find a new sponsoring employer or change status. A new employer must file an H-1B transfer petition before you start working. Material changes to job duties can also require an amended petition.
Can I switch from a UX Researcher contract role to a full-time position without affecting my H-1B?
Moving from a contract to a direct full-time position with the same employer typically requires an amended H-1B petition if the job duties, salary, or work location change. If you're switching to a different employer entirely, the new employer must file a transfer petition and you can begin work once the petition is received by USCIS, not waiting for full approval.
How do I know what prevailing wage an employer must pay for my UX Researcher H-1B?
The DOL sets prevailing wages by occupation, geographic area, and experience level. For a UX Researcher role, you can look up the wage using the OFLC Wage Search and cross-reference it with Bureau of Labor Statistics data for your metro area. Your employer must certify in the LCA that they'll pay at least the prevailing wage. This floor applies regardless of what the company's internal pay bands show.