H-1B Visa Web Content Manager Jobs
Web Content Manager jobs with H-1B visa sponsorship are available at publishers, tech companies, universities, and agencies that require a bachelor's degree in communications, marketing, or a related field. Employers file a certified LCA with DOL and an I-129 petition with USCIS, sponsoring your status for up to three years with extension eligibility.
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New Holland Brand Social Media & Web Content Specialist
Requisition ID: 6214
Job Location: New Holland - Pennsylvania - United States, Oak Brook - Illinois - United States, Racine - Wisconsin - United States
Category for Job Posting: Communications
Job Type for Job Posting: Full Time
Working Mode for Job Posting: Hybrid
About us
At CNH, we're driven by a clear purpose: we serve and advance the people who feed and build a growing world.
As a global leader in agriculture and construction, we create the equipment, technology, and solutions that help our customers work more productively and sustainably. Our success starts with our people, and we foster a collaborative culture where innovation thrives and every employee has the opportunity to grow.
Grow a Career. Build a Future.
If you're ready to make an impact and build a career with purpose, there's a place for you at CNH.
Job Purpose
The NA Social Media & Web Content Specialist is responsible for shaping and executing the social media and digital content strategy across NA. The role ensures maintaining a strong brand presence, high-quality storytelling, and editorial consistency while supporting all product, brand, and retail campaigns for the New Holland brand in the region. This position plays a central role in managing the NA editorial plan, coordinating with local market marketing and advertising teams, and ensuring the region maintains and grows its share of voice across digital channels.
The successful candidate will ensure New Holland remains at the leading edge of social media activities, in-housing industry best practice in terms of strategy and ensure future practices and thinking are designed into the strategy. He/she will continually seek to educate themselves and, by extension, the rest of the New Holland team on the latest social media and digital market trends and technologies. He/she will need to maintain constant curiosity and self-improvement in the ever-changing world of digital communications to ensure brand visibility for New Holland.
Key Responsibilities
-
Social Media Strategy & Execution
- Define and execute the NA social media editorial plan, ensuring alignment with product launches, global campaigns, retail activations, and brand priorities.
- Develop and execute AEO/GEO content development strategy that puts the New Holland brand at the forefront of LLM search results.
- Oversee the development and publishing of multimedia content (images, videos, reels, stories) tailored to NA audiences, collaborating with relevant product experts.
- Identify opportunities to optimize brand campaigns for visibility, engagement, and lead generation, following NA KPIs, best practices and emerging trends.
- Develop and execute influencer programs that align with regional brand and business objectives that support enhancing brand advocacy across owned and partner digital channels.
- Monitor performance metrics (traffic, engagement, SOV) and adjust the editorial approach as needed.
-
Web Content and Digital Ecosystem Management
- Proactively update and update NA North America websites and regional digital tools, ensuring content accuracy, up-to-date product information, and consistent brand identity.
- Contribute to the development of digital product content for NA launches, in collaboration with Product Communications and local markets.
- Support the governance of digital asset libraries and ensure timely distribution of content to markets. (Digital Asset Management tool maintenance)
-
NA Market Coordination
- Act as the central point of contact for NA for all owned digital platforms, ensuring consistency in content rollout, brand messaging, and campaign activation.
- Share editorial guidelines, campaign toolkits, and content calendars with markets to guarantee local execution quality.
- Collect inputs, best practices, and performance feedback from markets to refine the NA digital strategy.
- Maintain and regularly update an influencer database relevant to NA markets, identifying key voices in agriculture.
-
Brand Presence & Share of Voice Growth
- Maximize share of voice by ensuring consistent, high-quality content volume and visibility across all regional channels. (Editorial coverage & SOV indicators)
- Continually benchmark competitors' digital presence and identify emerging content trends to maintain a leading edge.
- Support Public Relations, Product Communications, and Partnership teams in amplifying global and regional campaigns via digital channels.
-
Governance, Compliance & Brand Identity
- Ensure all content respects New Holland brand guidelines, tone of voice, and visual identity. Review content as per established Delegation Of Authority.
- Guarantee timely delivery of digital campaigns, including product launches and retail pushes.
- Coordinate with suppliers, agencies, and internal stakeholders, managing budget for assigned activities when applicable.
Experience Required
- 5+ years of experience in social media, digital content, or communications. Strong editorial and storytelling skills; familiarity with multimedia formats.
- Understanding of digital analytics, SOV metrics, SEO, and audience segmentation.
- Experience creating digital visual communications and copywriting.
- Ability to plan multi-channel editorial calendars across multiple stakeholder inputs.
- Ability to work with product managers, public relations, agencies, local market representatives (ie: dealer partners).
- Knowledge of emerging platforms, engagement tactics, and digital best practices.
- Fluency in English; additional European languages are a plus.
Preferred Qualifications
- Experience in agriculture or similar industrial companies.
- Familiarity with budget management and procurement processes.
- Previous experience in a multinational or matrixed organization.
Pay Transparency
The annual salary for this role is USD $86,625.00 - $132,825.00 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)
For roles open across multiple locations, the salary range indicated refers to the primary location. If a different location is considered, the applicable salary range will be communicated to candidates prior to the first interview.
What We Offer
We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.
At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:
- Flexible work arrangements
- Savings & Retirement benefits
- Tuition reimbursement
- Parental leave
- Adoption assistance
- Fertility & Family building support
- Employee Assistance Programs
- Charitable contribution matching and Volunteer Time Off
US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "Know Your Rights" poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.
Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.
If you need reasonable accommodation with the application process, please contact us at narecruitingmailbox@cnh.com.
Job Description
New Holland Brand Social Media & Web Content Specialist
Requisition ID: 6214
Job Location: New Holland - Pennsylvania - United States, Oak Brook - Illinois - United States, Racine - Wisconsin - United States
Category for Job Posting: Communications
Job Type for Job Posting: Full Time
Working Mode for Job Posting: Hybrid
About us
At CNH, we're driven by a clear purpose: we serve and advance the people who feed and build a growing world.
As a global leader in agriculture and construction, we create the equipment, technology, and solutions that help our customers work more productively and sustainably. Our success starts with our people, and we foster a collaborative culture where innovation thrives and every employee has the opportunity to grow.
Grow a Career. Build a Future.
If you're ready to make an impact and build a career with purpose, there's a place for you at CNH.
Job Purpose
The NA Social Media & Web Content Specialist is responsible for shaping and executing the social media and digital content strategy across NA. The role ensures maintaining a strong brand presence, high-quality storytelling, and editorial consistency while supporting all product, brand, and retail campaigns for the New Holland brand in the region. This position plays a central role in managing the NA editorial plan, coordinating with local market marketing and advertising teams, and ensuring the region maintains and grows its share of voice across digital channels.
The successful candidate will ensure New Holland remains at the leading edge of social media activities, in-housing industry best practice in terms of strategy and ensure future practices and thinking are designed into the strategy. He/she will continually seek to educate themselves and, by extension, the rest of the New Holland team on the latest social media and digital market trends and technologies. He/she will need to maintain constant curiosity and self-improvement in the ever-changing world of digital communications to ensure brand visibility for New Holland.
Key Responsibilities
-
Social Media Strategy & Execution
- Define and execute the NA social media editorial plan, ensuring alignment with product launches, global campaigns, retail activations, and brand priorities.
- Develop and execute AEO/GEO content development strategy that puts the New Holland brand at the forefront of LLM search results.
- Oversee the development and publishing of multimedia content (images, videos, reels, stories) tailored to NA audiences, collaborating with relevant product experts.
- Identify opportunities to optimize brand campaigns for visibility, engagement, and lead generation, following NA KPIs, best practices and emerging trends.
- Develop and execute influencer programs that align with regional brand and business objectives that support enhancing brand advocacy across owned and partner digital channels.
- Monitor performance metrics (traffic, engagement, SOV) and adjust the editorial approach as needed.
-
Web Content and Digital Ecosystem Management
- Proactively update and update NA North America websites and regional digital tools, ensuring content accuracy, up-to-date product information, and consistent brand identity.
- Contribute to the development of digital product content for NA launches, in collaboration with Product Communications and local markets.
- Support the governance of digital asset libraries and ensure timely distribution of content to markets. (Digital Asset Management tool maintenance)
-
NA Market Coordination
- Act as the central point of contact for NA for all owned digital platforms, ensuring consistency in content rollout, brand messaging, and campaign activation.
- Share editorial guidelines, campaign toolkits, and content calendars with markets to guarantee local execution quality.
- Collect inputs, best practices, and performance feedback from markets to refine the NA digital strategy.
- Maintain and regularly update an influencer database relevant to NA markets, identifying key voices in agriculture.
-
Brand Presence & Share of Voice Growth
- Maximize share of voice by ensuring consistent, high-quality content volume and visibility across all regional channels. (Editorial coverage & SOV indicators)
- Continually benchmark competitors' digital presence and identify emerging content trends to maintain a leading edge.
- Support Public Relations, Product Communications, and Partnership teams in amplifying global and regional campaigns via digital channels.
-
Governance, Compliance & Brand Identity
- Ensure all content respects New Holland brand guidelines, tone of voice, and visual identity. Review content as per established Delegation Of Authority.
- Guarantee timely delivery of digital campaigns, including product launches and retail pushes.
- Coordinate with suppliers, agencies, and internal stakeholders, managing budget for assigned activities when applicable.
Experience Required
- 5+ years of experience in social media, digital content, or communications. Strong editorial and storytelling skills; familiarity with multimedia formats.
- Understanding of digital analytics, SOV metrics, SEO, and audience segmentation.
- Experience creating digital visual communications and copywriting.
- Ability to plan multi-channel editorial calendars across multiple stakeholder inputs.
- Ability to work with product managers, public relations, agencies, local market representatives (ie: dealer partners).
- Knowledge of emerging platforms, engagement tactics, and digital best practices.
- Fluency in English; additional European languages are a plus.
Preferred Qualifications
- Experience in agriculture or similar industrial companies.
- Familiarity with budget management and procurement processes.
- Previous experience in a multinational or matrixed organization.
Pay Transparency
The annual salary for this role is USD $86,625.00 - $132,825.00 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)
For roles open across multiple locations, the salary range indicated refers to the primary location. If a different location is considered, the applicable salary range will be communicated to candidates prior to the first interview.
What We Offer
We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.
At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:
- Flexible work arrangements
- Savings & Retirement benefits
- Tuition reimbursement
- Parental leave
- Adoption assistance
- Fertility & Family building support
- Employee Assistance Programs
- Charitable contribution matching and Volunteer Time Off
US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "Know Your Rights" poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.
Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.
If you need reasonable accommodation with the application process, please contact us at narecruitingmailbox@cnh.com.
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Web Content Manager
Frame your degree for specialty occupation
Your H-1B petition succeeds when the role clearly requires a bachelor's degree in a specific field like communications, journalism, or marketing. Document how your coursework directly maps to the position's core duties before your employer drafts the job description.
Verify prevailing wage before accepting an offer
Use the OFLC Wage Search to look up the certified wage for your SOC code and work location before negotiations. Each worksite requires its own LCA, so if you work from multiple offices, confirm your employer accounts for each location separately.
Target employers with LCA filing history
Search Migrate Mate to find companies that have already certified LCAs for content roles. Employers with active filing history understand the process and are less likely to withdraw sponsorship over unexpected compliance steps or timelines.
Review the O*NET profile before your interview
O*NET lists the core tasks and knowledge requirements for Web Content Manager roles, which mirrors how USCIS evaluates specialty occupation. Walking into interviews able to connect your duties to degree-level competencies strengthens both your candidacy and the eventual petition.
Clarify your employer's premium processing policy early
USCIS offers premium processing for I-129 petitions, which significantly reduces adjudication time. Some employers pay it routinely; others don't. Knowing your employer's policy before you resign from a current role prevents gaps in authorized work status.
Secure a cap-gap memo if your OPT expires during filing
If your F-1 OPT end date falls between April and October 1, the cap-gap rule extends your work authorization while USCIS processes your petition. Ask your DSO to issue an updated I-20 reflecting cap-gap status so your employer's HR team can verify your authorization continuously.
H-1B Visa Web Content Manager: Frequently Asked Questions
Does a Web Content Manager role qualify as a specialty occupation for H-1B purposes?
Yes, when the position requires at least a bachelor's degree in a directly related field such as communications, marketing, journalism, or digital media. Employers strengthen the petition by writing a job description that ties core duties, like content strategy, SEO architecture, and editorial governance, directly to degree-level knowledge rather than general writing ability.
How do I find employers who actively sponsor H-1B visas for content roles?
Migrate Mate shows employers with verified LCA filing history for content and marketing positions, letting you target companies already familiar with H-1B compliance. Focusing on organizations with prior sponsorship experience reduces the risk of an employer withdrawing support midway through the process when unexpected costs or timelines surface.
What happens to my H-1B status if my employer changes my work location?
Each worksite must have its own certified LCA on file with DOL before you begin working there. If your employer moves you to a new office or asks you to work remotely from a different metropolitan area, they must file an amended LCA and potentially an amended I-129 petition with USCIS before the change takes effect.
Can I switch employers while on H-1B status as a Web Content Manager?
Yes, through H-1B portability. Once USCIS receives a new employer's I-129 petition on your behalf, you can begin working for the new employer without waiting for final approval, provided your current status is valid and you haven't had an unauthorized gap in employment. The new employer must still file their own LCA and petition.
How long does H-1B sponsorship last for a Web Content Manager position?
USCIS grants H-1B status in an initial period of up to three years. Your employer can file for a three-year extension, bringing the standard maximum to six years. Extensions beyond six years require a qualifying green card application to be in progress, typically through PERM labor certification or an approved I-140 petition.