H-1B1 Singapore Visa Product Marketing Manager Jobs
Product Marketing Manager roles qualify for H-1B1 Singapore visa sponsorship as specialty occupations requiring at least a bachelor's degree in marketing, business, or a related field. Singapore nationals skip the H-1B lottery entirely, and the 5,400-visa annual cap has never been exhausted, so your timeline depends on the employer's readiness, not luck.
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Get Access To All JobsINTRODUCTION
Product Marketing Manager, TikTok LIVE
Location
:
Los Angeles
Employment Type
:
Regular
Job Code
:
A112200
About The Team:
The TikTok Product Marketing team is a dynamic group of creative thinkers and strategic builders, united by a passion for storytelling, culture, and innovation. At TikTok, we believe that live content creates new ways for viewers and creators to explore real-time creativity, deeper engagement, and meaningful experiences at scale.
About The Role:
We are looking for a Product Marketing Manager, with a track record of bringing campaigns and products to market. This is a critical role that will focus on setting our global marketing strategies and execution plans to bring our live-streaming product to billions of users and creators worldwide.
This is a high-impact role at the intersection of product, culture, and storytelling. You will define global positioning, craft compelling narratives, and lead end-to-end campaign execution, while partnering closely with product, regional marketing, and cross-functional teams to scale adoption and deepen understanding of TikTok LIVE across markets.
This individual will be able to spearhead global product marketing strategies, positioning, messaging and creatives, while enabling aligned campaigns that also reflect positioning nuances.
Responsibilities
- Campaign Development & Execution: Lead end-to-end development and execution of high-impact marketing campaigns. Translate product features and/or programs into compelling, culturally relevant stories that drive awareness and adoption. Ensure that all marketing materials, creative, messaging, and timelines are aligned with campaign goals.
- Cross-Functional Coordination: Work closely with creative, media, social, LIVE Operations, PR, LIVE Product Managers, insights, finance, and other internal teams to ensure campaigns are effectively planned and executed across all channels. Align global strategy with regional teams to ensure effective, locally nuanced execution. Act as a connective force across a highly matrixed organization.
- Program Coordination: Support planning for our owned LIVE Programs. Inclusive of materials creations, agency management, and on-site management. Identify opportunities to innovate formats and elevate creator and viewer experiences.
- Brand Consistency: Ensure all marketing campaigns and materials are consistent with the company’s brand voice, messaging, and design standards. Maintain brand integrity across all touch points.
MINIMUM QUALIFICATIONS
- 5+ years of experience in product marketing, campaign management, or integrated marketing
- Proven track record of launching campaigns that drive product awareness and adoption
- Strong project management skills with the ability to manage multiple workstreams simultaneously
- Demonstrated ability to collaborate effectively across cross-functional teams
- Creative thinker with a passion for storytelling and culture
PREFERRED QUALIFICATIONS
- Experience in livestreaming, creator platforms, or social media ecosystems
- Experience developing and executing global marketing campaigns
- Comfortable operating in a fast-paced, highly matrixed environment
- Strong communication and presentation skills, with the ability to influence stakeholders at all levels
- Deep passion for TikTok, creators, and the evolving digital culture landscape
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $102144 - $209380 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
-
Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
-
Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
-
Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request
INTRODUCTION
Product Marketing Manager, TikTok LIVE
Location
:
Los Angeles
Employment Type
:
Regular
Job Code
:
A112200
About The Team:
The TikTok Product Marketing team is a dynamic group of creative thinkers and strategic builders, united by a passion for storytelling, culture, and innovation. At TikTok, we believe that live content creates new ways for viewers and creators to explore real-time creativity, deeper engagement, and meaningful experiences at scale.
About The Role:
We are looking for a Product Marketing Manager, with a track record of bringing campaigns and products to market. This is a critical role that will focus on setting our global marketing strategies and execution plans to bring our live-streaming product to billions of users and creators worldwide.
This is a high-impact role at the intersection of product, culture, and storytelling. You will define global positioning, craft compelling narratives, and lead end-to-end campaign execution, while partnering closely with product, regional marketing, and cross-functional teams to scale adoption and deepen understanding of TikTok LIVE across markets.
This individual will be able to spearhead global product marketing strategies, positioning, messaging and creatives, while enabling aligned campaigns that also reflect positioning nuances.
Responsibilities
- Campaign Development & Execution: Lead end-to-end development and execution of high-impact marketing campaigns. Translate product features and/or programs into compelling, culturally relevant stories that drive awareness and adoption. Ensure that all marketing materials, creative, messaging, and timelines are aligned with campaign goals.
- Cross-Functional Coordination: Work closely with creative, media, social, LIVE Operations, PR, LIVE Product Managers, insights, finance, and other internal teams to ensure campaigns are effectively planned and executed across all channels. Align global strategy with regional teams to ensure effective, locally nuanced execution. Act as a connective force across a highly matrixed organization.
- Program Coordination: Support planning for our owned LIVE Programs. Inclusive of materials creations, agency management, and on-site management. Identify opportunities to innovate formats and elevate creator and viewer experiences.
- Brand Consistency: Ensure all marketing campaigns and materials are consistent with the company’s brand voice, messaging, and design standards. Maintain brand integrity across all touch points.
MINIMUM QUALIFICATIONS
- 5+ years of experience in product marketing, campaign management, or integrated marketing
- Proven track record of launching campaigns that drive product awareness and adoption
- Strong project management skills with the ability to manage multiple workstreams simultaneously
- Demonstrated ability to collaborate effectively across cross-functional teams
- Creative thinker with a passion for storytelling and culture
PREFERRED QUALIFICATIONS
- Experience in livestreaming, creator platforms, or social media ecosystems
- Experience developing and executing global marketing campaigns
- Comfortable operating in a fast-paced, highly matrixed environment
- Strong communication and presentation skills, with the ability to influence stakeholders at all levels
- Deep passion for TikTok, creators, and the evolving digital culture landscape
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $102144 - $209380 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
-
Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
-
Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
-
Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request
See all 89+ Product Marketing Manager jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Product Marketing Manager roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Product Marketing Manager
Translate your Singapore credentials before applying
Singaporean polytechnic diplomas don't automatically satisfy the U.S. bachelor's degree requirement for H-1B1 visa. If your highest credential is a diploma plus work experience, get a credential evaluation completed before your first interview so you're not caught off guard during the offer stage.
Target employers with existing H-1B1 Singapore filing history
Search Migrate Mate to filter Product Marketing Manager roles by employers who have previously filed H-1B1 or H-1B petitions for Singapore nationals, so you're prioritizing companies that already understand the process and won't need hand-holding from their HR team.
Verify your specialty occupation framing before interviews
Product Marketing Manager titles vary widely. Use O*NET to confirm the occupation's standard degree requirements and frame your resume to match the theoretical and practical application of marketing knowledge, which directly supports the H-1B1 specialty occupation requirement at your consular interview.
Ask employers about their LCA certification timeline upfront
Your employer must file a certified Labor Condition Application with DOL before your consular appointment. LCA certification typically takes seven business days, but some employers queue it late. Confirming their timeline during the offer negotiation stage prevents weeks of preventable delay.
Request consular rather than change-of-status processing
Unlike the H-1B, the H-1B1 is processed directly at the U.S. consulate in Singapore, not by USCIS. If you're already in the U.S. on another status, clarify with your employer that H-1B1 change-of-status is not available and that consular processing is the required route.
Check prevailing wage before evaluating your offer
DOL's OFLC Wage Search lets you look up the prevailing wage for Product Marketing Manager roles by metro area and experience level. Your offered salary must meet at least the Level I wage for your location, and knowing this figure before negotiations protects you from undervalued offers that could create LCA compliance issues.
Frequently Asked Questions
Does a Product Marketing Manager role qualify as a specialty occupation for H-1B1 Singapore?
Yes, provided the position genuinely requires at least a bachelor's degree in marketing, business, communications, or a directly related field. Roles where any degree suffices regardless of field don't meet the specialty occupation standard. Employers document the requirement through the Labor Condition Application filed with DOL, and a consular officer reviews it at your visa interview.
How does the H-1B1 Singapore compare to the H-1B for Product Marketing Manager roles?
The H-1B1 Singapore skips the H-1B lottery entirely, has a 5,400-visa annual cap that has never filled, and is processed at the U.S. consulate in Singapore rather than through USCIS. The trade-off is that H-1B1 doesn't allow dual intent, meaning it doesn't support a simultaneous green card application the way an approved H-1B petition can.
How do I find Product Marketing Manager jobs with H-1B1 Singapore sponsorship?
Migrate Mate lets you search Product Marketing Manager roles filtered by employers with H-1B1 and H-1B filing history, so you're targeting companies already familiar with Singapore national sponsorship rather than educating employers from scratch. Most generic job boards don't surface visa sponsorship data at the employer level, which wastes time on applications that go nowhere.
Can my H-1B1 Singapore visa be renewed if I switch employers as a Product Marketing Manager?
H-1B1 is employer-specific, so switching companies requires your new employer to file a fresh Labor Condition Application with DOL and you'll need a new consular appointment in Singapore. There's no USCIS portability benefit like the one available to H-1B holders under AC21, so you should plan for a processing gap if a job change is likely within your first visa period.
What documents should I prepare before my H-1B1 Singapore consular interview for a Product Marketing Manager role?
Bring your certified LCA, a support letter from your employer outlining your duties and degree requirement, your academic transcripts and degree certificates, a completed DS-160, and your passport. If your degree is from a Singaporean institution, a credential evaluation report from a recognized evaluation service strengthens your specialty occupation case with the consular officer.
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