H-1B1 Singapore Visa Brand Partnerships Manager Jobs
Brand Partnerships Manager roles qualify for H-1B1 Singapore visa sponsorship as specialty occupations requiring a relevant bachelor's degree or higher. Singapore nationals skip the H-1B lottery, face a rarely-filled 5,400-visa annual cap, and apply directly at the U.S. Embassy in Singapore rather than waiting on USCIS processing.
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The BIL US Emerging Brand Partnerships team creates and delivers a dynamic, best-in-class, only-at-Amazon program experience for brands, customers, and internal stakeholders that yields measurable business impact. The team defines the overarching program vision — identifying valuable IP, cultural moments, tentpole events, and high-value experiences — while simultaneously building the operational infrastructure and creative excellence required to bring those sponsorships to life across all channels, touchpoints, and formats.
This is a combined business development and brand partnerships function: one side owns the "what we do" (defining the program, securing package elements, and building the network of brand sponsors and internal stakeholders), while the other owns the "how we do it" (translating strategy into execution, scaling creative operations, and delivering campaigns that meet or exceed partner expectations). Together, the team drives end-to-end sponsorship delivery — from first pitch through post-campaign measurement — partnering cross-functionally with Marketing, Sales, Creative, Retail, XCM, Finance, and third-party partners to create a consistent, compelling, and differentiated brand experience across paid, owned, and earned channels.
As the Head of Emerging Brand Partnerships, you will create one-of-a-kind sponsored experiences for a wide range of brands - from concept to buy-in to execution. You will work with and lead a team of art directors, copywriters, designers, strategists, solutions managers, creative technologists and content producers to help brands show up alongside meaningful moments in ways that will resonate with our shared customers.
You'll investigate Amazon/3P data to form insights that inspire high-level strategies and campaign frameworks that solve business needs across the advertising industry. You will leverage AI tools and emerging technologies to push creative boundaries, drive efficiency, and unlock new storytelling formats for advertisers.
You will think across Amazon platforms and beyond, manage complex projects, and create tailored programs across channels, driving the marketing objectives of clients and developing programs that scale and resonate while delivering customized results. You will effectively communicate with key stakeholders and external media and creative agencies. You will work with senior leadership to create processes and establish best practices that drive creative and operational excellence. And finally, you will work towards preserving the team culture of collaboration, teamwork, innovation, inspiration, and foster positive internal and external relationships.
Key job responsibilities
- Define and execute the overarching program vision for US sponsorships — identifying high-value IP, cultural moments, and tentpole events that create differentiated, only-at-Amazon experiences for brand partners
- Lead initial brand negotiations, pitch narrative development, and deal closure; own the end-to-end relationship from first conversation through signed commitment
- Build and manage the operational infrastructure, creative resources, and cross-functional processes required to deliver sponsorship campaigns against brand and partner goals
- Oversee end-to-end campaign execution including budget management, timeline oversight, workback development, and performance tracking across all channels and formats
- Engage senior leadership and key stakeholders across Ads, XCM, Retail, and third-party partners to secure sponsorship requirements, align on deliverables, and unblock dependencies
- Lead, mentor, and inspire a high-performing creative team spanning design, art direction, copy, motion, and production — fostering a culture of creative excellence and operational rigor
- Define KPIs and success metrics at both the program and campaign level; measure and communicate results to internal teams, leadership, and brand partners
- Develop sponsorship tiers, pricing models, playbooks, and scalable frameworks that drive long-term revenue growth and program repeatability
- Manage annual planning, pipeline development, and OP1/OP2 narrative contributions; maintain visibility into revenue pacing and forecast accuracy
- Own escalation and risk mitigation for at-risk deals, funding gaps, IP access challenges, and campaign-level operational issues
- Champion brand satisfaction by ensuring delivery excellence, proactive communication, and post-campaign storytelling that reinforces partner confidence and drives renewal
A day in the life
You start the morning reviewing pipeline health in SalesForce and prepping for a pitch meeting with a major brand partner — refining the narrative, aligning package elements, and confirming creative feasibility with your team. Mid-morning, you're in a cross-functional sync with XCM and Retail to unblock IP usage for an upcoming cultural moment activation. Over lunch, you're reviewing creative concepts with your design and art direction leads, ensuring the work ladders up to the sponsorship's strategic intent. The afternoon brings a leadership alignment on Q3 revenue pacing, followed by a working session with your Solutions Managers on campaign workbacks and risk flags for a live sponsorship. You close the day connecting with your Program Manager on playbook updates and mechanisms that will scale the program into next year.
About the team
Brand Innovation Lab (BIL) is an award-winning team that conceptualizes and executes bespoke advertising experiences for global brands—including Nike, SharkNinja, Unilever, and Geico—who invest in media with Amazon Ads, scaling successful campaign elements as new products or features in existing products. Our global team of storytellers and innovators includes creatives, strategists, design technologists, engineers, producers and more, collaborating to create customer-obsessed solutions across the Amazon canvas (Alexa, Twitch, Prime Video, Fire TV, etc.) that are customized to our advertisers' goals.
BASIC QUALIFICATIONS
- Experience in online or digital advertising
- Experience working on or with large-scale, global creative campaigns
- Experience managing engagement focused programs across diverse Amazon owned channels, expertise in A/B testing and optimizations
- Experience building scalable programs and repeatable scalable processes, leveraging various tools and methods to create scale and efficiency
PREFERRED QUALIFICATIONS
- 10+ years of event marketing or brand, program, or experiential marketing experience
- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- Experience building, executing and scaling cross-functional programs or advertising campaigns from concept to completion
- Experience with business development, partnership management, or sourcing new business
- Experience in creating and managing budgets
- Experience with social media and PR
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
LOCATION
USA, CA, Santa Monica - 184,500.00 - 249,600.00 USD annually
DESCRIPTION
The BIL US Emerging Brand Partnerships team creates and delivers a dynamic, best-in-class, only-at-Amazon program experience for brands, customers, and internal stakeholders that yields measurable business impact. The team defines the overarching program vision — identifying valuable IP, cultural moments, tentpole events, and high-value experiences — while simultaneously building the operational infrastructure and creative excellence required to bring those sponsorships to life across all channels, touchpoints, and formats.
This is a combined business development and brand partnerships function: one side owns the "what we do" (defining the program, securing package elements, and building the network of brand sponsors and internal stakeholders), while the other owns the "how we do it" (translating strategy into execution, scaling creative operations, and delivering campaigns that meet or exceed partner expectations). Together, the team drives end-to-end sponsorship delivery — from first pitch through post-campaign measurement — partnering cross-functionally with Marketing, Sales, Creative, Retail, XCM, Finance, and third-party partners to create a consistent, compelling, and differentiated brand experience across paid, owned, and earned channels.
As the Head of Emerging Brand Partnerships, you will create one-of-a-kind sponsored experiences for a wide range of brands - from concept to buy-in to execution. You will work with and lead a team of art directors, copywriters, designers, strategists, solutions managers, creative technologists and content producers to help brands show up alongside meaningful moments in ways that will resonate with our shared customers.
You'll investigate Amazon/3P data to form insights that inspire high-level strategies and campaign frameworks that solve business needs across the advertising industry. You will leverage AI tools and emerging technologies to push creative boundaries, drive efficiency, and unlock new storytelling formats for advertisers.
You will think across Amazon platforms and beyond, manage complex projects, and create tailored programs across channels, driving the marketing objectives of clients and developing programs that scale and resonate while delivering customized results. You will effectively communicate with key stakeholders and external media and creative agencies. You will work with senior leadership to create processes and establish best practices that drive creative and operational excellence. And finally, you will work towards preserving the team culture of collaboration, teamwork, innovation, inspiration, and foster positive internal and external relationships.
Key job responsibilities
- Define and execute the overarching program vision for US sponsorships — identifying high-value IP, cultural moments, and tentpole events that create differentiated, only-at-Amazon experiences for brand partners
- Lead initial brand negotiations, pitch narrative development, and deal closure; own the end-to-end relationship from first conversation through signed commitment
- Build and manage the operational infrastructure, creative resources, and cross-functional processes required to deliver sponsorship campaigns against brand and partner goals
- Oversee end-to-end campaign execution including budget management, timeline oversight, workback development, and performance tracking across all channels and formats
- Engage senior leadership and key stakeholders across Ads, XCM, Retail, and third-party partners to secure sponsorship requirements, align on deliverables, and unblock dependencies
- Lead, mentor, and inspire a high-performing creative team spanning design, art direction, copy, motion, and production — fostering a culture of creative excellence and operational rigor
- Define KPIs and success metrics at both the program and campaign level; measure and communicate results to internal teams, leadership, and brand partners
- Develop sponsorship tiers, pricing models, playbooks, and scalable frameworks that drive long-term revenue growth and program repeatability
- Manage annual planning, pipeline development, and OP1/OP2 narrative contributions; maintain visibility into revenue pacing and forecast accuracy
- Own escalation and risk mitigation for at-risk deals, funding gaps, IP access challenges, and campaign-level operational issues
- Champion brand satisfaction by ensuring delivery excellence, proactive communication, and post-campaign storytelling that reinforces partner confidence and drives renewal
A day in the life
You start the morning reviewing pipeline health in SalesForce and prepping for a pitch meeting with a major brand partner — refining the narrative, aligning package elements, and confirming creative feasibility with your team. Mid-morning, you're in a cross-functional sync with XCM and Retail to unblock IP usage for an upcoming cultural moment activation. Over lunch, you're reviewing creative concepts with your design and art direction leads, ensuring the work ladders up to the sponsorship's strategic intent. The afternoon brings a leadership alignment on Q3 revenue pacing, followed by a working session with your Solutions Managers on campaign workbacks and risk flags for a live sponsorship. You close the day connecting with your Program Manager on playbook updates and mechanisms that will scale the program into next year.
About the team
Brand Innovation Lab (BIL) is an award-winning team that conceptualizes and executes bespoke advertising experiences for global brands—including Nike, SharkNinja, Unilever, and Geico—who invest in media with Amazon Ads, scaling successful campaign elements as new products or features in existing products. Our global team of storytellers and innovators includes creatives, strategists, design technologists, engineers, producers and more, collaborating to create customer-obsessed solutions across the Amazon canvas (Alexa, Twitch, Prime Video, Fire TV, etc.) that are customized to our advertisers' goals.
BASIC QUALIFICATIONS
- Experience in online or digital advertising
- Experience working on or with large-scale, global creative campaigns
- Experience managing engagement focused programs across diverse Amazon owned channels, expertise in A/B testing and optimizations
- Experience building scalable programs and repeatable scalable processes, leveraging various tools and methods to create scale and efficiency
PREFERRED QUALIFICATIONS
- 10+ years of event marketing or brand, program, or experiential marketing experience
- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- Experience building, executing and scaling cross-functional programs or advertising campaigns from concept to completion
- Experience with business development, partnership management, or sourcing new business
- Experience in creating and managing budgets
- Experience with social media and PR
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
LOCATION
USA, CA, Santa Monica - 184,500.00 - 249,600.00 USD annually
See all H-1B1 Singapore Visa Brand Partnerships Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B1 Singapore Visa Brand Partnerships Manager Jobs.
Get Access To All JobsTips for Finding Visa Sponsorship as a Brand Partnerships Manager
Translate your credentials for U.S. employers
Singapore degrees are accepted as equivalent to U.S. bachelor's degrees, but your transcripts must clearly show a field directly tied to marketing, communications, or business. Ambiguous credentials slow consular review and invite employer hesitation before filing.
Target employers with existing LCA filings
Use Migrate Mate to filter Brand Partnerships Manager roles by employers with verified H-1B1 visa LCA filing history. Employers who've sponsored the role before understand the DOL Labor Condition Application process and won't need hand-holding.
Distinguish brand partnerships from general marketing
Your resume and offer letter must frame the role as requiring specialized, theoretical knowledge, not just experience. Consular officers assess specialty occupation standing, so partnership strategy, co-branding frameworks, and data-driven attribution should feature prominently.
Confirm your offered wage meets prevailing wage levels
Before signing an offer, cross-check your base salary against the DOL OFLC Wage Search for your job title and work location. Your employer's LCA must certify at least the prevailing wage, and underpaying is a filing disqualifier.
Plan your consular appointment before your start date
H-1B1 Singapore applications go directly to the U.S. Embassy in Singapore, not through USCIS. Appointment availability varies, so align your employer on a start date that gives you at least six to eight weeks of lead time after the LCA is certified.
Negotiate a one-year filing buffer into your offer
H-1B1 visa status is granted in one-year increments and must be renewed annually. Ask your employer to confirm they'll initiate renewal filings well before expiry, since a lapse in status interrupts your work authorization with no cap-gap protection like H-1B offers.
Frequently Asked Questions
Does a Brand Partnerships Manager role qualify as a specialty occupation for H-1B1 Singapore?
Yes, as long as the position requires a bachelor's degree or higher in a directly related field such as marketing, communications, business, or a related discipline. The role must be framed around specialized knowledge, not general commercial or account management duties. Your employer confirms this when filing the Labor Condition Application with DOL.
How does the H-1B1 Singapore visa compare to H-1B for this role?
For Singaporean nationals, H-1B1 visa is almost always the faster path. There's no lottery, the 5,400-visa annual cap has never come close to filling, and you apply at the U.S. Embassy in Singapore rather than waiting on USCIS adjudication. The trade-off is that H-1B1 status comes in one-year increments, so your employer must file renewals annually rather than the three-year periods H-1B allows.
How do I find Brand Partnerships Manager roles where employers are ready to sponsor H-1B1 Singapore visas?
Search on Migrate Mate, which filters roles by employers with verified H-1B1 and LCA filing history. This narrows your list to companies that have already navigated the specialty occupation and prevailing wage requirements for similar roles, reducing the back-and-forth with HR teams that aren't familiar with the H-1B1 Singapore process.
What does my employer need to file before my H-1B1 Singapore consular appointment?
Your employer must file and receive DOL certification for a Labor Condition Application covering your job title, worksite, and offered wage. The certified LCA is submitted directly to the consulate as part of your visa application package. Unlike H-1B, no USCIS I-129 petition is required, which cuts weeks off the timeline.
Can I switch employers after I'm working in the U.S. on H-1B1 Singapore status?
Yes, but your new employer must file a fresh LCA and you'll need to apply for a new H-1B1 visa before starting work with them. There's no H-1B-style portability that lets you change jobs on a pending petition. Plan for a gap of several weeks between offer acceptance and your earliest authorized start date with the new employer.