H-1B1 Singapore Visa Marketing Director Jobs
Marketing Director roles in the U.S. qualify as specialty occupations under the H-1B1 Singapore visa, which gives Singaporean nationals a direct path to sponsorship without a lottery or USCIS petition. The 5,400-visa annual cap rarely fills, and consulate processing in Singapore keeps timelines predictable for senior marketing hires.
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Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About FES Marketing
FES Marketing is the growth engine for the Fanatics ecosystem. We bring sports fans into the Fanatics App, activate them in their first days, and cross-sell them across Commerce, Collectibles, and Live, so the app becomes each fan's front door to everything Fanatics. The team spans FanApp Growth (early life, referral, paid acquisition, growth investment and cross-sell), Brand Media + Partnerships, Marketing Investment + Effectiveness, and AI + Automation. Three standards apply to every role: we judge spend on blended customer acquisition cost (CAC) against the 12-month activated ecosystem margin it creates per logged-in install; we fund what we can show is incremental, not what platform attribution claims; and we work AI-native, using AI and agentic tools in how we plan, analyze and operate.
Overview
The Director, Marketing Investment + Effectiveness is accountable for how much FES spends on marketing, and how that money is split between brand and performance. You will lead the FES marketing budget with Finance, own the annual and quarterly investment plan that goes to the SVP and executive team, and hand FanApp Growth and Brand Media + Partnerships clear budget envelopes with the return each is expected to deliver.
Once a team has its envelope, that team decides how to deploy it and drives its own paybacks. This role decides the envelopes: how big the total is, how it splits between brand and performance, and when to move money between them. It also owns the evidence behind those calls (a marketing mix model calibrated by experiments, and the FES test agenda) and the scorecard that shows whether the plan is working.
Responsibilities
- Lead the FES marketing budget with Finance: total envelope, annual plan, quarterly phasing and the reforecast cycle.
- Own the FES investment plan presented to the SVP and executive team: how much we spend, the brand versus performance split, the expected return on each, and the risks.
- Set the brand and performance envelopes, and the return guardrails each must meet (e.g. blended CAC and payback for performance; reach, awareness and demand for brand).
- Decide in-year moves between brand and performance, using portfolio-level response curves and marginal rather than average return.
- Own the marketing mix model (in-house or vendor): design, calibration with experiments and falsification checks, as the single source of truth for the incremental return of brand and performance spend.
- Own the FES test agenda and governance: incrementality tests prioritized by budget at stake, pre-registration, power and sample size, no early looks before the registered read, decision rules (scale, hold, cut) and a shared log of results. Test cells are designed with the teams that run the media.
- Set FES metric standards (blended versus paid CAC, value windows, denominators) so the investment plan, the scorecard and team reporting all use the same reconciled numbers.
- Build and lead the team, starting with hiring the Manager, Marketing Investment + Effectiveness.
- Partner with Data Science and Analytics on cohort value models and early value signals, and on what they can and cannot support.
Experience & Skills
- Significant experience leading marketing budgets, investment planning or marketing effectiveness at a consumer business, agency or consultancy.
- Track record of setting brand versus performance splits and defending them with Finance and senior leaders.
- Hands-on experience building or managing marketing mix models and incrementality experiments, including geo tests.
- Strong financial planning and modeling skills: budgets, reforecasts, unit economics and payback.
- Strong grounding in causal inference and statistics, and the judgment to know when a result is not strong enough to act on.
- SQL required; Python or R strongly preferred.
- Experience building and leading analytical or planning teams.
- Excellent executive communication, including explaining uncertainty plainly.
- Hands-on, everyday user of AI tools (e.g. Claude, ChatGPT) to work faster and better, and curious about new ways to apply them.
- Background in marketing finance, marketing science or strategy; consumer app experience a plus.
- Bachelor's degree in Economics, Finance, Statistics or a related field; advanced degree a plus.
- Passion for sports, fandom and building customer-first experiences.
Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.
For information about our benefits, please visit https://benefitsatfanatics.com/
By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.
Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.
About us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About FES Marketing
FES Marketing is the growth engine for the Fanatics ecosystem. We bring sports fans into the Fanatics App, activate them in their first days, and cross-sell them across Commerce, Collectibles, and Live, so the app becomes each fan's front door to everything Fanatics. The team spans FanApp Growth (early life, referral, paid acquisition, growth investment and cross-sell), Brand Media + Partnerships, Marketing Investment + Effectiveness, and AI + Automation. Three standards apply to every role: we judge spend on blended customer acquisition cost (CAC) against the 12-month activated ecosystem margin it creates per logged-in install; we fund what we can show is incremental, not what platform attribution claims; and we work AI-native, using AI and agentic tools in how we plan, analyze and operate.
Overview
The Director, Marketing Investment + Effectiveness is accountable for how much FES spends on marketing, and how that money is split between brand and performance. You will lead the FES marketing budget with Finance, own the annual and quarterly investment plan that goes to the SVP and executive team, and hand FanApp Growth and Brand Media + Partnerships clear budget envelopes with the return each is expected to deliver.
Once a team has its envelope, that team decides how to deploy it and drives its own paybacks. This role decides the envelopes: how big the total is, how it splits between brand and performance, and when to move money between them. It also owns the evidence behind those calls (a marketing mix model calibrated by experiments, and the FES test agenda) and the scorecard that shows whether the plan is working.
Responsibilities
- Lead the FES marketing budget with Finance: total envelope, annual plan, quarterly phasing and the reforecast cycle.
- Own the FES investment plan presented to the SVP and executive team: how much we spend, the brand versus performance split, the expected return on each, and the risks.
- Set the brand and performance envelopes, and the return guardrails each must meet (e.g. blended CAC and payback for performance; reach, awareness and demand for brand).
- Decide in-year moves between brand and performance, using portfolio-level response curves and marginal rather than average return.
- Own the marketing mix model (in-house or vendor): design, calibration with experiments and falsification checks, as the single source of truth for the incremental return of brand and performance spend.
- Own the FES test agenda and governance: incrementality tests prioritized by budget at stake, pre-registration, power and sample size, no early looks before the registered read, decision rules (scale, hold, cut) and a shared log of results. Test cells are designed with the teams that run the media.
- Set FES metric standards (blended versus paid CAC, value windows, denominators) so the investment plan, the scorecard and team reporting all use the same reconciled numbers.
- Build and lead the team, starting with hiring the Manager, Marketing Investment + Effectiveness.
- Partner with Data Science and Analytics on cohort value models and early value signals, and on what they can and cannot support.
Experience & Skills
- Significant experience leading marketing budgets, investment planning or marketing effectiveness at a consumer business, agency or consultancy.
- Track record of setting brand versus performance splits and defending them with Finance and senior leaders.
- Hands-on experience building or managing marketing mix models and incrementality experiments, including geo tests.
- Strong financial planning and modeling skills: budgets, reforecasts, unit economics and payback.
- Strong grounding in causal inference and statistics, and the judgment to know when a result is not strong enough to act on.
- SQL required; Python or R strongly preferred.
- Experience building and leading analytical or planning teams.
- Excellent executive communication, including explaining uncertainty plainly.
- Hands-on, everyday user of AI tools (e.g. Claude, ChatGPT) to work faster and better, and curious about new ways to apply them.
- Background in marketing finance, marketing science or strategy; consumer app experience a plus.
- Bachelor's degree in Economics, Finance, Statistics or a related field; advanced degree a plus.
- Passion for sports, fandom and building customer-first experiences.
Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.
For information about our benefits, please visit https://benefitsatfanatics.com/
By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.
Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.
See all 210+ H-1B1 Singapore Visa Marketing Director Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B1 Singapore Visa Marketing Director Jobs.
Get Access To All JobsTips for Finding Marketing Director Jobs
Verify your degree meets specialty occupation standards
Marketing Director roles require a bachelor's degree or higher in marketing, business, communications, or a directly related field. If your NUS or NTU degree is three years, document course-by-course equivalency to a U.S. four-year credential before applying.
Target employers with active LCA filing history
Search the OFLC Wage Search for certified Labor Condition Applications in marketing management SOC codes. Employers who've filed LCAs before understand the H-1B1 visa process and won't mistake it for the H-1B lottery system.
Find H-1B1 Singapore sponsorship jobs on Migrate Mate
Migrate Mate filters job listings by employers with verified H-1B1 Singapore visa filing history. For Marketing Director roles specifically, you can see which companies have sponsored this occupation and skip outreach to employers unfamiliar with the visa.
Ask employers to file the LCA before your interview stage
DOL LCA certification for H-1B1 Singapore typically takes seven business days. Requesting early filing signals employer readiness and prevents offer-to-start delays that frustrate hiring managers expecting a two-week onboarding window.
Prepare a specialty occupation letter tied to your specific role
Consular officers assess whether your Marketing Director duties genuinely require a specialized degree. Have your employer draft a role description that maps each core responsibility to a specific marketing or business discipline, not generic leadership language.
Use O*NET to anchor your specialty occupation argument
The O*NET profile for Marketing Managers documents the degree requirements and knowledge areas consular officers reference when evaluating specialty occupation status. Aligning your job description language with O*NET taxonomy strengthens your application file.
Frequently Asked Questions
Does a Marketing Director role qualify as a specialty occupation for H-1B1 Singapore?
Yes, provided the role requires a bachelor's degree or higher in a directly related field such as marketing, business administration, or communications. Generic executive roles that accept any degree regardless of field can face consular pushback. Your employer's job description should specify the degree requirement explicitly, and the O*NET profile for Marketing Managers supports this classification.
How does H-1B1 Singapore differ from H-1B for Marketing Director candidates?
H-1B1 Singapore has no lottery and no USCIS petition filing. You apply directly at the U.S. Embassy in Singapore after your employer secures a certified LCA from DOL. The 5,400 annual cap has never been exhausted, so timing isn't a constraint the way it is for H-1B registrants competing in an oversubscribed lottery each March.
How can I find Marketing Director jobs with H-1B1 Singapore visa sponsorship?
Migrate Mate is built specifically for this search. It surfaces Marketing Director roles at employers with verified H-1B1 Singapore filing history, so you're not cold-applying to companies that have never sponsored the visa. Standard job boards don't filter by visa type or LCA history, which wastes significant time for Singaporean professionals targeting this specific pathway.
Can my employer file the H-1B1 petition while I'm already in the United States on another visa status?
H-1B1 Singapore is generally a consular-processing visa, meaning you apply for the visa stamp at the U.S. Embassy in Singapore rather than adjusting status inside the U.S. Some limited change-of-status scenarios exist, but most Marketing Director candidates go through the Singapore consulate. Confirm the processing path with your employer's immigration counsel before assuming stateside processing applies.
What happens if my Marketing Director role changes significantly after I receive the H-1B1 visa?
Material changes to your job duties, title, or work location may require your employer to file an amended LCA with DOL before the change takes effect. A shift from a regional marketing role to a global strategy function, for example, can alter the specialty occupation basis. Your employer should review any restructuring against the certified LCA terms to stay compliant.