J-1 Visa Customer Marketing Manager Jobs
Customer Marketing Manager roles in the United States are accessible to international professionals through the J-1 Trainee or Specialist program category, both administered by a U.S. Department of State-designated sponsor organization. Finding a host employer willing to support J-1 sponsorship is the first step toward securing your DS-2019 and starting your U.S. exchange.
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Get Access To All JobsWho We Are
At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
Who You Are
The mission of Justworks’ Product Marketing team is to define, articulate, and differentiate our value proposition to the right audiences—positioning our products for growth, adoption, and long-term success. As Justworks expands its global footprint, International is a critical growth lever for the business. We are seeking a strategic and execution-oriented Senior Product Marketing Manager, International to lead go-to-market strategy, positioning, and growth initiatives across our international product portfolio. This role sits at the intersection of Product, Revenue, and Marketing—ensuring our international solutions resonate across markets, support scalable expansion, and drive measurable business impact. You will shape how we bring global hiring, payroll, and compliance solutions to market, balancing global consistency with local relevance. This role is ideal for a PMM who thrives in complexity, understands multi-market dynamics, and can translate nuanced global products into clear, compelling value propositions for diverse audiences.
What You Will Work On
- Lead go-to-market strategy for Justworks’ International product portfolio, including new market launches, feature expansions, and multi-country solutions.
- Define and evolve positioning and messaging that articulates our global value proposition while accounting for regional nuance.
- Partner closely with Product to influence roadmap priorities through customer insight, competitive intelligence, and market analysis.
- Conduct international market research to identify expansion opportunities, customer segments, buyer personas, and adoption barriers.
- Develop scalable launch frameworks that support localization, regulatory considerations, and cross-functional readiness.
- Partner with Growth and Lifecycle teams to drive acquisition, activation, engagement, and retention across international customer cohorts.
- Analyze performance metrics (pipeline, adoption, expansion, retention) to inform iteration and long-term strategy.
How You Will Do Your Work
As a Senior PMM, International, how results are achieved is paramount to your success and ultimately our success as an organization. In this role, your foundational knowledge, skills, abilities, and personal attributes are anchored in the following competencies:
- Strategic thinking: You connect international priorities and messaging to broader company growth and expansion strategy.
- Global mindset: You understand how to balance global consistency with local market nuance.
- Customer-centric orientation: You ground decisions in market insight and customer value across diverse regions.
- Analytical rigor: You leverage data to inform segmentation, prioritization, and growth strategy.
- Cross-functional leadership: You influence Product, Revenue, and Marketing partners without direct authority.
- Operational excellence: You manage complex, multi-stakeholder initiatives across time zones and functions.
- Clear communication: You translate regulatory and operational complexity into simple, compelling narratives.
- Results-driven: You focus on measurable impact—pipeline growth, product adoption, expansion revenue, and retention.
In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:
- Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and strongly desire to know and help others.
- Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
- Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
- Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
- Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”
Qualifications
- Minimum of 5 years of Product Marketing for tech/software products (B2B / B2B2C preferred)
- Experience supporting international or multi-market products; familiarity with global expansion, EOR, global payroll, or compliance solutions strongly preferred.
- Proven ability to lead end-to-end go-to-market strategy for new product launches and expansions.
- Strong analytical skills with experience leveraging market data and performance metrics to inform strategy.
- You are a strong communicator and storyteller, communicating concepts and ideas in different formats depending on the need, and revising your approach.
- Experience partnering with Product teams to influence roadmap and positioning decisions.
- Demonstrated success working cross-functionally across teams and functions.
- Exceptional written and verbal communication skills; ability to simplify complex concepts.
- Comfort operating in a fast-paced, evolving environment with global stakeholders.
The base wage range for this position based in our New York City Office is targeted at $165,000.00 - $181,500.00 per year. Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location. For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.
Diversity At Justworks
Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers. We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com. Your comfort and success matter to us, and we're here to ensure an inclusive experience.
Who We Are
At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
Who You Are
The mission of Justworks’ Product Marketing team is to define, articulate, and differentiate our value proposition to the right audiences—positioning our products for growth, adoption, and long-term success. As Justworks expands its global footprint, International is a critical growth lever for the business. We are seeking a strategic and execution-oriented Senior Product Marketing Manager, International to lead go-to-market strategy, positioning, and growth initiatives across our international product portfolio. This role sits at the intersection of Product, Revenue, and Marketing—ensuring our international solutions resonate across markets, support scalable expansion, and drive measurable business impact. You will shape how we bring global hiring, payroll, and compliance solutions to market, balancing global consistency with local relevance. This role is ideal for a PMM who thrives in complexity, understands multi-market dynamics, and can translate nuanced global products into clear, compelling value propositions for diverse audiences.
What You Will Work On
- Lead go-to-market strategy for Justworks’ International product portfolio, including new market launches, feature expansions, and multi-country solutions.
- Define and evolve positioning and messaging that articulates our global value proposition while accounting for regional nuance.
- Partner closely with Product to influence roadmap priorities through customer insight, competitive intelligence, and market analysis.
- Conduct international market research to identify expansion opportunities, customer segments, buyer personas, and adoption barriers.
- Develop scalable launch frameworks that support localization, regulatory considerations, and cross-functional readiness.
- Partner with Growth and Lifecycle teams to drive acquisition, activation, engagement, and retention across international customer cohorts.
- Analyze performance metrics (pipeline, adoption, expansion, retention) to inform iteration and long-term strategy.
How You Will Do Your Work
As a Senior PMM, International, how results are achieved is paramount to your success and ultimately our success as an organization. In this role, your foundational knowledge, skills, abilities, and personal attributes are anchored in the following competencies:
- Strategic thinking: You connect international priorities and messaging to broader company growth and expansion strategy.
- Global mindset: You understand how to balance global consistency with local market nuance.
- Customer-centric orientation: You ground decisions in market insight and customer value across diverse regions.
- Analytical rigor: You leverage data to inform segmentation, prioritization, and growth strategy.
- Cross-functional leadership: You influence Product, Revenue, and Marketing partners without direct authority.
- Operational excellence: You manage complex, multi-stakeholder initiatives across time zones and functions.
- Clear communication: You translate regulatory and operational complexity into simple, compelling narratives.
- Results-driven: You focus on measurable impact—pipeline growth, product adoption, expansion revenue, and retention.
In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:
- Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and strongly desire to know and help others.
- Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
- Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
- Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
- Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”
Qualifications
- Minimum of 5 years of Product Marketing for tech/software products (B2B / B2B2C preferred)
- Experience supporting international or multi-market products; familiarity with global expansion, EOR, global payroll, or compliance solutions strongly preferred.
- Proven ability to lead end-to-end go-to-market strategy for new product launches and expansions.
- Strong analytical skills with experience leveraging market data and performance metrics to inform strategy.
- You are a strong communicator and storyteller, communicating concepts and ideas in different formats depending on the need, and revising your approach.
- Experience partnering with Product teams to influence roadmap and positioning decisions.
- Demonstrated success working cross-functionally across teams and functions.
- Exceptional written and verbal communication skills; ability to simplify complex concepts.
- Comfort operating in a fast-paced, evolving environment with global stakeholders.
The base wage range for this position based in our New York City Office is targeted at $165,000.00 - $181,500.00 per year. Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location. For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.
Diversity At Justworks
Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers. We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com. Your comfort and success matter to us, and we're here to ensure an inclusive experience.
See all 8+ Customer Marketing Manager jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Customer Marketing Manager roles.
Get Access To All JobsTips for Finding J-1 Visa Sponsorship as a Customer Marketing Manager
Align your CV to specialty occupation standards
Customer marketing roles typically qualify under the J-1 Trainee or Specialist category when your background demonstrates a degree in marketing, communications, or business paired with relevant post-graduation experience. Frame your CV around campaign strategy, lifecycle marketing, and cross-functional collaboration to match U.S. host expectations.
Verify your home residency requirement early
Some J-1 participants are subject to a two-year home country residency requirement after their program ends, depending on government funding and your country of nationality. Confirm your status with your designated sponsor before accepting a host offer, since this affects any future H-1B or green card pathway.
Target host employers with established exchange visitor programs
Marketing departments at mid-to-large companies are more likely to have existing relationships with designated J-1 sponsors like Cultural Vistas or CIEE. Search Migrate Mate to identify Customer Marketing Manager roles at employers already familiar with the DS-2019 process and host obligations.
Build a training plan that maps to marketing competencies
Your designated sponsor requires a formal training plan before issuing your DS-2019. For customer marketing roles, structure it around measurable phases: customer segmentation, retention campaign management, and cross-functional go-to-market execution. Vague plans get rejected, so tie every phase to specific deliverables.
Confirm the host employer's wage meets DOL prevailing standards
Your host employer must pay you at least the prevailing wage for your role and location to satisfy J-1 program conditions. Cross-check the offered compensation against the OFLC Wage Search for your specific SOC code and metro area before signing any offer letter.
Request DS-2019 issuance timing from your designated sponsor
Once your host employer signs your training plan, the designated sponsor issues the DS-2019, which you need to apply for your J-1 visa at a U.S. consulate. Ask your sponsor explicitly how long this takes, since processing windows vary by organization and can range from days to several weeks.
Customer Marketing Manager jobs are hiring across the US. Find yours.
Find Customer Marketing Manager JobsCustomer Marketing Manager J-1 Visa: Frequently Asked Questions
Which J-1 program category fits a Customer Marketing Manager role?
Most Customer Marketing Manager candidates qualify under the J-1 Trainee category if they have a degree and up to one year of post-graduation experience, or the Specialist category if they have at least five years of progressive marketing experience without a relevant degree. Current students completing a degree may use the Intern category for structured work experience during or immediately after their program.
Who actually sponsors my J-1 visa, the employer or a separate organization?
The J-1 visa sponsor is a U.S. Department of State-designated organization, such as Cultural Vistas, CIEE, or IIE, not the hiring employer. The employer acts as your host organization and signs your training plan, but the designated sponsor issues your DS-2019 form, monitors program compliance, and holds legal responsibility for your exchange visitor status.
How do I find Customer Marketing Manager roles where the employer is open to J-1 hosting?
Most job postings don't explicitly advertise J-1 compatibility, so you need to target employers who already have relationships with designated sponsors or who have hosted exchange visitors before. Migrate Mate surfaces Customer Marketing Manager positions at U.S. employers with documented exchange and sponsorship history, saving you from cold outreach to companies that have never navigated the DS-2019 process.
Does the two-year home residency requirement affect customer marketing professionals?
It can. The two-year home residency requirement applies to J-1 participants whose programs were financed by their home government, who come from a country on the State Department's skills list, or who received graduate medical training. If it applies to you, you must return home for two years before changing to most other U.S. visa categories, including H-1B, unless you obtain a waiver.
What should a J-1 training plan include for a Customer Marketing Manager role?
Your designated sponsor requires a structured training plan before issuing the DS-2019. For customer marketing, it should detail phase-by-phase learning objectives tied to specific functions such as customer segmentation, lifecycle email programs, retention analytics, and campaign performance reporting. Each phase needs a timeline, supervisor name, and a description of the skills being transferred. Generic plans that list only job duties without measurable learning outcomes are typically rejected by the sponsor.
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