J-1 Visa Product Director Jobs
Product Director roles in the U.S. are accessible to qualified international professionals through J-1 visa sponsorship, most commonly under the Trainee or Specialist program category. Designated sponsors issue the DS-2019 and oversee compliance while you lead product strategy at a U.S. host organization. No lottery, no annual cap.
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About Stepful
Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners—regardless of background or circumstance—launch high-demand healthcare careers. In addition to our direct-to-consumer training, Stepful partners with leading healthcare institutions to address the growing national shortage of healthcare workers. Our graduates, including Medical Assistants, Pharmacy Technicians, Nurses, and more, form the talent pipelines at major employers like CVS, NY-Presbyterian, HCA, Providence, and Walgreens. Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $31.5M Series B led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025. We’re improving access to quality healthcare for everyone, everywhere, and improving access to healthcare careers for those who need them most.
Our Values
We credit much of our success to our exceptional team. We’re looking for mission-driven builders who thrive in fast-paced, ambiguous environments, and embody our four core values:
Care first: We do whatever it takes for our students to succeed.
Learn quickly: We test, learn with data, and iterate.
Build together: We win when we rely on each other.
Own it: We show up, take initiative, and show pride.
The Opportunity
We are seeking a strategic, results-oriented Director of Growth Marketing & Acquisition to lead and scale our acquisition engine across both our D2C and B2B channels. This is a high-impact leadership role for a growth expert who can bridge the gap between high-level strategy and tactical execution in a fast-paced, scaling startup environment. You will be responsible for the vision and performance of both organic and paid growth initiatives while managing a significant multi-million dollar budget and leading a high-performing team to hit ambitious goals. This hybrid opportunity is based out of our NYC office, reporting directly into our VP of Growth Marketing.
What You’ll Do
Strategic Leadership: Define and execute the overarching growth strategy for both direct-to-consumer (D2C) training programs and our B2B enterprise partnerships
Team Management: Build, mentor, and lead a team of growth marketers, fostering a culture of data-driven experimentation and high performance
Full-Funnel Ownership: Oversee end-to-end campaign strategy and optimization across Meta, TikTok, YouTube, search and emerging platforms
Build and iterate on growth loops (referrals, virality, partnerships, content → paid flywheels)
Funnel & Conversion Optimization: Own top of D2C funnel (traffic → signup → purchase) with consideration for down-funnel (enrollment → retention)
Budget & ROI Accountability: Manage and optimize multi-million dollar monthly budgets while owning core growth metrics (CAC, LTV, payback, retention, CVR rates)
Build dashboards and deeply analyze cohort performance and attribution and make data-driven budget allocation decisions to maximize ROI
Innovation: Stay at the forefront of platform shifts and algorithm changes to maintain Stepful’s competitive edge in the market
What You’ll Bring
8+ years of growth marketing experience, with at least 3+ years in a leadership/people management role
Proven track record at a high-growth, scaling startup, successfully overseeing both D2C and B2B initiatives
Deep hands-on expertise in scaling paid social and search, ideally managing budgets exceeding $2M+ per month
Experience building and leading teams, with a focus on professional development and performance management
Strong analytical chops with the ability to translate complex data into actionable strategic insights
Exceptional creative instincts and experience leading creative strategy to drive conversion
Bonus Points If
* You’ve worked in EdTech, healthcare, or another mission-driven D2C industry
Interview Process
Introductory call with Talent Acquisition team member
Interview with Hiring Manager
Take-Home Assignment
Virtual Panel Interview
* On-Site Panel Interview
Benefits And Compensation
Meaningful Equity Stake
Subsidized Medical, Dental, and Vision insurance plan options
401(k)
FSA, HSA and commuter benefits
* Open vacation policy, including:
+ Guidance of 15 days PTO annually
+ Stepful closed the last week of December
+ 15 work-from-anywhere days
+ 10 public holidays observed for 2026
The target base salary range for this opportunity is $180,000 - $210,000, and is part of a competitive total rewards package including performance-based bonus, equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations.
Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.
Compensation Range: $180K - $210K
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Get Access To All JobsTips for Finding J-1 Visa Sponsorship in Product Director
Frame your DS-2019 program category early
Product Director candidates typically qualify under the Trainee or Specialist category, not Intern. Clarify with your designated sponsor which category fits your experience level before approaching host employers, since the category shapes your training plan requirements.
Build a structured training plan before interviewing
Your designated sponsor requires a formal training plan outlining learning objectives, supervision structure, and evaluation milestones. Draft this document before your first interview so host employers see you've already mapped the compliance requirements they'll need to sign off on.
Target host organizations with existing J-1 relationships
Use Migrate Mate to identify U.S. employers already listed as active J-1 host organizations in product and technology sectors. These companies have cleared the host agreement process and are far more likely to move quickly on your application.
Address the two-year home residency rule upfront
Some Specialist and Trainee participants are subject to a two-year home-country residency requirement after their J-1 period ends. Confirm your eligibility status with your designated sponsor before negotiating any offer, since this affects your ability to change status later.
Align your role description with specialty occupation standards
Product Director is a complex, judgment-intensive role. Ask the host employer to document that the position requires a specific bachelor's degree or higher in a related field, since this strengthens your training plan and supports the designated sponsor's program justification.
Verify prevailing wage compliance before accepting an offer
Your designated sponsor and host employer must confirm your compensation meets program standards. Cross-check the offered rate against the OFLC Wage Search and O*NET data for Product Director roles in your work location to flag any gaps before your DS-2019 is issued.
Product Director jobs are hiring across the US. Find yours.
Find Product Director JobsProduct Director J-1 Visa: Frequently Asked Questions
Which J-1 program category applies to a Product Director role?
Most Product Director candidates fall under the Trainee or Specialist category. Trainee applies if you've recently completed a degree and have limited post-graduation work experience. Specialist applies to mid-career professionals with substantial expertise in a clearly defined field. The Intern category is reserved for current degree students and won't apply to a director-level role.
Who actually sponsors my J-1 visa - the employer or a separate organization?
The visa sponsor is a U.S. Department of State-designated organization, such as Cultural Vistas, CIEE, or AIPT, that issues your DS-2019 form and monitors your program compliance. The hiring company is your host organization, not your sponsor. You need both: a host employer who agrees to the training plan and a designated sponsor who administers the visa program.
How do I find U.S. employers willing to host a J-1 Product Director?
Search Migrate Mate to identify companies in product and technology sectors that have hosted J-1 participants before. Employers who have already signed host agreements with a designated sponsor understand the training plan requirements and compliance obligations, which reduces friction during the offer stage. Targeting these companies shortens your timeline significantly.
Can I transition from J-1 to a different work visa after my program ends?
Possibly, but the two-year home-country residency requirement is a significant barrier for many Specialist and Trainee participants. If your home country is on the Exchange Visitor Skills List or your program was government-funded, you may need to fulfill this requirement or obtain a waiver before changing to H-1B or another status. Confirm your specific situation with your designated sponsor before accepting any offer.
What documents does a host employer need to provide for my J-1 application?
The host employer signs a formal training plan that details your learning objectives, supervision arrangements, and performance evaluation schedule. They also complete a host organization agreement with your designated sponsor and may need to provide documentation confirming the position's educational requirements. Starting this paperwork early matters because the designated sponsor reviews and approves it before issuing your DS-2019.
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