J-1 Visa Senior Marketing Strategist Jobs
Senior Marketing Strategist roles in the United States are accessible to international professionals through J-1 visa sponsorship under the Trainee or Specialist program category. Designated sponsor organizations issue your DS-2019 once a host employer commits to a structured exchange program aligned with your marketing expertise.
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Get Access To All JobsWho We Are
At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
Who You Are
The mission of Justworks’ Product Marketing team is to define, articulate, and differentiate our value proposition to the right audiences—positioning our products for growth, adoption, and long-term success. As Justworks expands its global footprint, International is a critical growth lever for the business. We are seeking a strategic and execution-oriented Senior Product Marketing Manager, International to lead go-to-market strategy, positioning, and growth initiatives across our international product portfolio. This role sits at the intersection of Product, Revenue, and Marketing—ensuring our international solutions resonate across markets, support scalable expansion, and drive measurable business impact. You will shape how we bring global hiring, payroll, and compliance solutions to market, balancing global consistency with local relevance. This role is ideal for a PMM who thrives in complexity, understands multi-market dynamics, and can translate nuanced global products into clear, compelling value propositions for diverse audiences.
What You Will Work On
- Lead go-to-market strategy for Justworks’ International product portfolio, including new market launches, feature expansions, and multi-country solutions.
- Define and evolve positioning and messaging that articulates our global value proposition while accounting for regional nuance.
- Partner closely with Product to influence roadmap priorities through customer insight, competitive intelligence, and market analysis.
- Conduct international market research to identify expansion opportunities, customer segments, buyer personas, and adoption barriers.
- Develop scalable launch frameworks that support localization, regulatory considerations, and cross-functional readiness.
- Partner with Growth and Lifecycle teams to drive acquisition, activation, engagement, and retention across international customer cohorts.
- Analyze performance metrics (pipeline, adoption, expansion, retention) to inform iteration and long-term strategy.
How You Will Do Your Work
As a Senior PMM, International, how results are achieved is paramount to your success and ultimately our success as an organization. In this role, your foundational knowledge, skills, abilities, and personal attributes are anchored in the following competencies:
- Strategic thinking: You connect international priorities and messaging to broader company growth and expansion strategy.
- Global mindset: You understand how to balance global consistency with local market nuance.
- Customer-centric orientation: You ground decisions in market insight and customer value across diverse regions.
- Analytical rigor: You leverage data to inform segmentation, prioritization, and growth strategy.
- Cross-functional leadership: You influence Product, Revenue, and Marketing partners without direct authority.
- Operational excellence: You manage complex, multi-stakeholder initiatives across time zones and functions.
- Clear communication: You translate regulatory and operational complexity into simple, compelling narratives.
- Results-driven: You focus on measurable impact—pipeline growth, product adoption, expansion revenue, and retention.
In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:
- Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and strongly desire to know and help others.
- Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
- Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
- Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
- Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”
Qualifications
- Minimum of 5 years of Product Marketing for tech/software products (B2B / B2B2C preferred)
- Experience supporting international or multi-market products; familiarity with global expansion, EOR, global payroll, or compliance solutions strongly preferred.
- Proven ability to lead end-to-end go-to-market strategy for new product launches and expansions.
- Strong analytical skills with experience leveraging market data and performance metrics to inform strategy.
- You are a strong communicator and storyteller, communicating concepts and ideas in different formats depending on the need, and revising your approach.
- Experience partnering with Product teams to influence roadmap and positioning decisions.
- Demonstrated success working cross-functionally across teams and functions.
- Exceptional written and verbal communication skills; ability to simplify complex concepts.
- Comfort operating in a fast-paced, evolving environment with global stakeholders.
The base wage range for this position based in our New York City Office is targeted at $165,000.00 - $181,500.00 per year. Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location. For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.
Diversity At Justworks
Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers. We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com. Your comfort and success matter to us, and we're here to ensure an inclusive experience.
Who We Are
At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
Who You Are
The mission of Justworks’ Product Marketing team is to define, articulate, and differentiate our value proposition to the right audiences—positioning our products for growth, adoption, and long-term success. As Justworks expands its global footprint, International is a critical growth lever for the business. We are seeking a strategic and execution-oriented Senior Product Marketing Manager, International to lead go-to-market strategy, positioning, and growth initiatives across our international product portfolio. This role sits at the intersection of Product, Revenue, and Marketing—ensuring our international solutions resonate across markets, support scalable expansion, and drive measurable business impact. You will shape how we bring global hiring, payroll, and compliance solutions to market, balancing global consistency with local relevance. This role is ideal for a PMM who thrives in complexity, understands multi-market dynamics, and can translate nuanced global products into clear, compelling value propositions for diverse audiences.
What You Will Work On
- Lead go-to-market strategy for Justworks’ International product portfolio, including new market launches, feature expansions, and multi-country solutions.
- Define and evolve positioning and messaging that articulates our global value proposition while accounting for regional nuance.
- Partner closely with Product to influence roadmap priorities through customer insight, competitive intelligence, and market analysis.
- Conduct international market research to identify expansion opportunities, customer segments, buyer personas, and adoption barriers.
- Develop scalable launch frameworks that support localization, regulatory considerations, and cross-functional readiness.
- Partner with Growth and Lifecycle teams to drive acquisition, activation, engagement, and retention across international customer cohorts.
- Analyze performance metrics (pipeline, adoption, expansion, retention) to inform iteration and long-term strategy.
How You Will Do Your Work
As a Senior PMM, International, how results are achieved is paramount to your success and ultimately our success as an organization. In this role, your foundational knowledge, skills, abilities, and personal attributes are anchored in the following competencies:
- Strategic thinking: You connect international priorities and messaging to broader company growth and expansion strategy.
- Global mindset: You understand how to balance global consistency with local market nuance.
- Customer-centric orientation: You ground decisions in market insight and customer value across diverse regions.
- Analytical rigor: You leverage data to inform segmentation, prioritization, and growth strategy.
- Cross-functional leadership: You influence Product, Revenue, and Marketing partners without direct authority.
- Operational excellence: You manage complex, multi-stakeholder initiatives across time zones and functions.
- Clear communication: You translate regulatory and operational complexity into simple, compelling narratives.
- Results-driven: You focus on measurable impact—pipeline growth, product adoption, expansion revenue, and retention.
In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:
- Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and strongly desire to know and help others.
- Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
- Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
- Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
- Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”
Qualifications
- Minimum of 5 years of Product Marketing for tech/software products (B2B / B2B2C preferred)
- Experience supporting international or multi-market products; familiarity with global expansion, EOR, global payroll, or compliance solutions strongly preferred.
- Proven ability to lead end-to-end go-to-market strategy for new product launches and expansions.
- Strong analytical skills with experience leveraging market data and performance metrics to inform strategy.
- You are a strong communicator and storyteller, communicating concepts and ideas in different formats depending on the need, and revising your approach.
- Experience partnering with Product teams to influence roadmap and positioning decisions.
- Demonstrated success working cross-functionally across teams and functions.
- Exceptional written and verbal communication skills; ability to simplify complex concepts.
- Comfort operating in a fast-paced, evolving environment with global stakeholders.
The base wage range for this position based in our New York City Office is targeted at $165,000.00 - $181,500.00 per year. Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location. For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.
Diversity At Justworks
Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers. We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com. Your comfort and success matter to us, and we're here to ensure an inclusive experience.
See all 9+ Senior Marketing Strategist jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Senior Marketing Strategist roles.
Get Access To All JobsTips for Finding J-1 Visa Sponsorship in Senior Marketing Strategist
Build a portfolio demonstrating measurable campaign outcomes
Trainee and Specialist category approvals hinge on documented professional development, not job titles alone. Quantify campaign results, channel strategy decisions, and cross-functional leadership to show the designated sponsor your role exceeds general marketing support work.
Target host employers with structured training programs
J-1 Trainee and Specialist placements require a detailed training plan, so prioritize companies with established exchange or rotational programs. Marketing departments at multinationals and large agencies are more likely to have the HR infrastructure to support DS-2019 issuance.
Search Migrate Mate to find J-1 sponsorship-aligned roles
Use Migrate Mate to filter Senior Marketing Strategist openings at U.S. employers with documented exchange visitor history. Targeting employers already familiar with host obligations shortens the DS-2019 coordination process significantly.
Confirm the 2-year home residency rule before accepting offers
Some J-1 Specialist placements trigger the two-year home residency requirement under INA Section 212(e), depending on your country of origin and program funding. Resolve this before your DS-2019 is issued, since it affects future H-1B or green card eligibility.
Align your DS-2019 training plan with your actual strategic duties
Designated sponsors like Cultural Vistas or AIPT require your training plan to match your day-to-day responsibilities. If your offer letter describes brand strategy and go-to-market leadership but your training plan lists general marketing tasks, expect revisions before the DS-2019 is approved.
Verify the host employer's SEVIS compliance standing early
Before signing an offer, ask whether the employer has hosted J-1 exchange visitors before and whether they understand host obligations under SEVIS. Gaps in employer familiarity with reporting requirements are a common reason DS-2019 processing stalls after an offer is accepted.
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Find Senior Marketing Strategist JobsSenior Marketing Strategist J-1 Visa: Frequently Asked Questions
Which J-1 program category fits a Senior Marketing Strategist role?
Most Senior Marketing Strategist placements fall under the Trainee or Specialist category. Trainee applies if you've completed a marketing degree within the past 12 months or have under one year of post-degree work experience. Specialist applies if you have at least one year of experience and recognized expertise in a marketing specialty, such as performance marketing, brand strategy, or integrated campaign management.
Who actually sponsors the J-1 visa for a marketing role?
The visa sponsor is a U.S. Department of State-designated organization, not your employer. Organizations like Cultural Vistas, AIPT, or IIE issue the DS-2019 form and oversee program compliance. Your hiring employer is the host organization. They commit to the training plan and workspace, but the designated sponsor holds the legal sponsorship responsibility and monitors your exchange program.
How do I find Senior Marketing Strategist roles open to J-1 exchange visitors?
Migrate Mate lets you search U.S. employers with a history of hosting exchange visitors in marketing and strategy functions. Because J-1 host arrangements require employer cooperation on training plans and SEVIS reporting, targeting employers already experienced with exchange visitor programs reduces friction and speeds up DS-2019 coordination after you receive an offer.
Does the J-1 two-year home residency requirement affect marketing professionals?
It can, depending on your country of origin and whether your program receives U.S. government or home-country government funding. Marketing roles funded through a government grant or exchange agreement are more likely to trigger the requirement under INA Section 212(e). If the requirement applies, you'll need a waiver before you can change to H-1B or immigrant visa status, so confirm your situation with your designated sponsor before your DS-2019 is issued.
What should a J-1 training plan include for a strategic marketing role?
Your training plan, submitted to the designated sponsor, must describe specific learning objectives tied to your marketing specialization, not a general job description. For a Senior Marketing Strategist, this means detailing phases around market analysis methodology, campaign architecture, performance measurement frameworks, and cross-channel strategy development. Vague plans citing only broad marketing duties are routinely sent back for revision before the DS-2019 is approved.
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