Marketing Analytics Manager Jobs in California
Marketing Analytics Manager jobs in California are among the most active in the country, concentrated in technology, entertainment, e-commerce, and consumer goods across a seniority range from junior analyst leads through senior director-level positions. The largest hiring metros are the San Francisco Bay Area, Los Angeles, and San Diego, where companies like Google, Meta, and The Walt Disney Company maintain major operations and regularly seek marketing analytics managers. High-demand specialties in California include marketing mix modeling, customer lifetime value analysis, and digital attribution. Find a role that fits below and apply directly.
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Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.
The Team
The Marketing Analytics team is Match Group's central analytics hub for our Emerging & Established (E&E) brands, connecting marketing, product, finance, and experimentation insights into a clear, coherent view of business performance.
Our mission is to turn distributed data signals into cohesive, actionable narratives that help brand and portfolio leadership understand what is happening across the business, and why. We do for ~17 E&E brands — across 28 markets and 46 brand/market combinations — what the team also does for Tinder: own trends and monitoring, experimentation, roadmap and strategy translation, and the executive narratives that drive decisions.
The team operates across three core functions:
-
Insights & Performance (Analysts): Own brand and pod-level performance insights and stakeholder partnerships.
Measurement & Experimentation (Data Scientists): Provide advanced analytics, causal measurement, and experimentation guidance and interpretation.
Strategy & Operations: Maintain reporting infrastructure, metric governance, and scalable analytics processes.
We are seeking a Senior Manager of Marketing Analytics to lead the E&E Insights function — building and coaching the analyst team that owns full-funnel performance narratives across the E&E portfolio, and serving as the senior analytics partner to brand and cross-functional leadership. This is the first people-leadership hire on the team and a builder's role: you will stand up the operating model, set the analytical bar, and grow the team as coverage scales.
In This Role, You Will
Lead, Coach, and Grow the E&E Insights Team
Build, manage, and develop a team of brand/pod analysts — owning hiring, onboarding, coaching, prioritization, and career growth.
Set the analytical and communication bar for the team and establish the operating rhythm from the ground up.
Create a collaborative, high-performing environment where a small team punches above its weight across a large brand surface.
Own the Full-Funnel E&E Performance Narrative
Be accountable for trend monitoring, first-response investigations, and the full-funnel story (acquisition engagement retention revenue) across the E&E brand portfolio.
Proactively surface opportunities and risks across brands and markets as well as influence strategy through data-driven recommendations.
As a player-coach — especially while the team is small — personally lead the most complex cross-brand investigations and executive readouts.
Translate Measurement into Brand Action
Own the consumption-and-translation layer for E&E: turn PRISM incrementality, MMM, and HALO model outputs into clear test, optimization, and expansion recommendations.
Partner with Data Science on test design priorities and surface measurement needs on behalf of the brands.
Enforce analytical rigor and consistency across brand stakeholders without ceding ground.
Translate Insights into Executive-Level Narratives
Own the E&E sections of leadership forums (QMO, WBR) and ad hoc leadership analysis, ensuring a consistent, unified read across ~17 brands.
Frame insights in terms of business impact, trade-offs, and recommended actions — the clear "what changed, why, so what, and now what."
Influence decision-making through strong storytelling and structured communication.
Manage Stakeholder Relationships
Serve as the senior analytics partner to E&E brand and PMG leads, owning the weekly and monthly cadence and setting clear expectations on what the team delivers.
Act as a key interface between Marketing Analytics and partner teams — Marketing, Product, Finance, PRISM, and BI/Ops — ensuring alignment on performance drivers.
Build for Scale and Raise the Analytical Bar
Establish standardized frameworks, playbooks, and metric definitions so coverage of 46 brand/market combinations does not depend on heroics.
Champion the use of AI across the team — accelerating analysis, drafting narratives, and building repeatable workflows — and coach the team to adopt it.
Partner with BI/Ops and Measurement to automate manual load, and keep the E&E and Tinder operating models symmetric.
You'll Need:
Education & Experience
Bachelor's, Master's, or equivalent experience in a quantitative field (e.g., Economics, Statistics, Mathematics, Data Science, Business Analytics, or a related discipline).
Significant experience in analytics, business intelligence, or data analysis, including experience leading, coaching, or mentoring analysts. (Manager: prior or emerging people-management experience; Director: a track record of managing analysts, and ideally managers, through ambiguity.)
Experience owning senior stakeholder relationships and delivering in a fast-paced, high-ambiguity environment — ideally standing up or scaling a new function.
People Leadership
Proven ability to build, coach, and retain a high-performing analytics team, and to set standards for quality, communication, and impact.
Genuine appetite for management — you want to multiply a team's output, not just carry the title.
Comfort operating as a player-coach: leading the team while remaining hands-on on the hardest problems.
Analytical Skills
Strong SQL for querying and analyzing large datasets.
Proficiency with data visualization and BI tools (e.g., Tableau, Mode, Hex, Databricks).
Strong understanding of funnel analysis, cohort analysis, and behavioral analytics, and the ability to "connect the dots" across metrics into a narrative.
Working knowledge of experimentation and incrementality concepts — enough to partner credibly with Data Science and PRISM and to enforce rigor. You do not need to be a “modeler” but you need to be able to understand and speak to them.
AI Fluency
Actively uses AI tooling to scale a small team's output — accelerating analysis, drafting and synthesis, and building repeatable workflows across many brands.
Brings a clear point of view on where AI adds leverage, and coaches the team to adopt it in daily work.
Business & Strategic Thinking
Strong ability to connect data insights to brand and portfolio strategy and outcomes.
Experience influencing stakeholders and shaping decisions through analytics.
Understanding of how marketing, product, and revenue dynamics interact.
Communication & Leadership
Excellent communication skills, with the ability to present to senior stakeholders and executives.
Ability to translate complex analysis into clear, actionable insights and compelling narratives.
Proven ability to lead cross-functional initiatives and influence without authority.
Collaboration
Strong cross-functional partnership skills across Marketing, Product, Finance, Data Science, and PRISM.
Ability to operate effectively across many brands and markets in a high-ambiguity environment.
Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.
The Team
The Marketing Analytics team is Match Group's central analytics hub for our Emerging & Established (E&E) brands, connecting marketing, product, finance, and experimentation insights into a clear, coherent view of business performance.
Our mission is to turn distributed data signals into cohesive, actionable narratives that help brand and portfolio leadership understand what is happening across the business, and why. We do for ~17 E&E brands — across 28 markets and 46 brand/market combinations — what the team also does for Tinder: own trends and monitoring, experimentation, roadmap and strategy translation, and the executive narratives that drive decisions.
The team operates across three core functions:
-
Insights & Performance (Analysts): Own brand and pod-level performance insights and stakeholder partnerships.
Measurement & Experimentation (Data Scientists): Provide advanced analytics, causal measurement, and experimentation guidance and interpretation.
Strategy & Operations: Maintain reporting infrastructure, metric governance, and scalable analytics processes.
We are seeking a Senior Manager of Marketing Analytics to lead the E&E Insights function — building and coaching the analyst team that owns full-funnel performance narratives across the E&E portfolio, and serving as the senior analytics partner to brand and cross-functional leadership. This is the first people-leadership hire on the team and a builder's role: you will stand up the operating model, set the analytical bar, and grow the team as coverage scales.
In This Role, You Will
Lead, Coach, and Grow the E&E Insights Team
Build, manage, and develop a team of brand/pod analysts — owning hiring, onboarding, coaching, prioritization, and career growth.
Set the analytical and communication bar for the team and establish the operating rhythm from the ground up.
Create a collaborative, high-performing environment where a small team punches above its weight across a large brand surface.
Own the Full-Funnel E&E Performance Narrative
Be accountable for trend monitoring, first-response investigations, and the full-funnel story (acquisition engagement retention revenue) across the E&E brand portfolio.
Proactively surface opportunities and risks across brands and markets as well as influence strategy through data-driven recommendations.
As a player-coach — especially while the team is small — personally lead the most complex cross-brand investigations and executive readouts.
Translate Measurement into Brand Action
Own the consumption-and-translation layer for E&E: turn PRISM incrementality, MMM, and HALO model outputs into clear test, optimization, and expansion recommendations.
Partner with Data Science on test design priorities and surface measurement needs on behalf of the brands.
Enforce analytical rigor and consistency across brand stakeholders without ceding ground.
Translate Insights into Executive-Level Narratives
Own the E&E sections of leadership forums (QMO, WBR) and ad hoc leadership analysis, ensuring a consistent, unified read across ~17 brands.
Frame insights in terms of business impact, trade-offs, and recommended actions — the clear "what changed, why, so what, and now what."
Influence decision-making through strong storytelling and structured communication.
Manage Stakeholder Relationships
Serve as the senior analytics partner to E&E brand and PMG leads, owning the weekly and monthly cadence and setting clear expectations on what the team delivers.
Act as a key interface between Marketing Analytics and partner teams — Marketing, Product, Finance, PRISM, and BI/Ops — ensuring alignment on performance drivers.
Build for Scale and Raise the Analytical Bar
Establish standardized frameworks, playbooks, and metric definitions so coverage of 46 brand/market combinations does not depend on heroics.
Champion the use of AI across the team — accelerating analysis, drafting narratives, and building repeatable workflows — and coach the team to adopt it.
Partner with BI/Ops and Measurement to automate manual load, and keep the E&E and Tinder operating models symmetric.
You'll Need:
Education & Experience
Bachelor's, Master's, or equivalent experience in a quantitative field (e.g., Economics, Statistics, Mathematics, Data Science, Business Analytics, or a related discipline).
Significant experience in analytics, business intelligence, or data analysis, including experience leading, coaching, or mentoring analysts. (Manager: prior or emerging people-management experience; Director: a track record of managing analysts, and ideally managers, through ambiguity.)
Experience owning senior stakeholder relationships and delivering in a fast-paced, high-ambiguity environment — ideally standing up or scaling a new function.
People Leadership
Proven ability to build, coach, and retain a high-performing analytics team, and to set standards for quality, communication, and impact.
Genuine appetite for management — you want to multiply a team's output, not just carry the title.
Comfort operating as a player-coach: leading the team while remaining hands-on on the hardest problems.
Analytical Skills
Strong SQL for querying and analyzing large datasets.
Proficiency with data visualization and BI tools (e.g., Tableau, Mode, Hex, Databricks).
Strong understanding of funnel analysis, cohort analysis, and behavioral analytics, and the ability to "connect the dots" across metrics into a narrative.
Working knowledge of experimentation and incrementality concepts — enough to partner credibly with Data Science and PRISM and to enforce rigor. You do not need to be a “modeler” but you need to be able to understand and speak to them.
AI Fluency
Actively uses AI tooling to scale a small team's output — accelerating analysis, drafting and synthesis, and building repeatable workflows across many brands.
Brings a clear point of view on where AI adds leverage, and coaches the team to adopt it in daily work.
Business & Strategic Thinking
Strong ability to connect data insights to brand and portfolio strategy and outcomes.
Experience influencing stakeholders and shaping decisions through analytics.
Understanding of how marketing, product, and revenue dynamics interact.
Communication & Leadership
Excellent communication skills, with the ability to present to senior stakeholders and executives.
Ability to translate complex analysis into clear, actionable insights and compelling narratives.
Proven ability to lead cross-functional initiatives and influence without authority.
Collaboration
Strong cross-functional partnership skills across Marketing, Product, Finance, Data Science, and PRISM.
Ability to operate effectively across many brands and markets in a high-ambiguity environment.
See All 24 Marketing Analytics Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find JobsMarketing Analytics Manager Jobs by City in California
Where California roles are concentrated, by current openings.
Marketing Analytics Manager Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Retail
- Consumer Goods
- Banking & Financial Services
- Healthcare & Medical Services
- Consulting & Professional Services
What California Employers Look For
The qualifications that appear most often in marketing analytics manager jobs across California.
- Bachelor's degree in marketing, statistics, data science, or a related quantitative field
- Proficiency in SQL and at least one analytics platform such as Google Analytics or Adobe Analytics
- Experience building dashboards and reports in Tableau, Looker, or a comparable BI tool
- Demonstrated ability to translate data findings into business recommendations for non-technical stakeholders
- Familiarity with A/B testing, multivariate testing, and experiment design for marketing campaigns
- Experience managing or mentoring junior analysts in a collaborative team environment
Marketing Analytics Manager Jobs in California: Frequently Asked Questions
How do you become a marketing analytics manager in California?
Most marketing analytics managers in California start with a bachelor's degree in marketing, statistics, economics, or data science, then spend several years in analyst roles before moving into management. California does not require a state-issued license for this role. Employers in the Bay Area and Los Angeles consistently favor candidates who have hands-on experience with marketing platforms, a portfolio of analytical projects, and exposure to cross-functional team work at a technology or consumer brand.
Which companies hire marketing analytics managers in California?
Employers hiring marketing analytics managers in California right now include VeSync, Match, and C3 AI, based on current listings on Migrate Mate as of November 2026. California's concentration of technology headquarters, streaming platforms, and direct-to-consumer brands makes it one of the deepest markets in the country for this role.
Which California cities have the most marketing analytics manager jobs?
Los Angeles, San Francisco, and Irvine account for the most marketing analytics manager openings in California. The Bay Area's density of technology and SaaS headquarters drives the largest share, while Los Angeles draws heavily from entertainment, media, and e-commerce companies, and San Diego's growing life sciences and consumer tech sector adds a consistent secondary market.
Are there remote marketing analytics manager jobs in California?
Yes, and more than most fields. Marketing analytics is desk-based and data-driven work that translates well to remote and hybrid arrangements. About 70% of marketing analytics manager openings tied to California are remote or hybrid as of November 2026, reflecting the role's broad adoption of distributed work across California's technology sector. Strategic and modeling-heavy responsibilities tend to be the most fully remote, while roles involving close collaboration with creative or sales teams more often follow a hybrid schedule.
How can I get hired as a marketing analytics manager in California with little or no experience?
The most realistic entry path is to build credibility as a marketing analyst at a California technology company, retailer, or agency before stepping into a manager title. Large California employers including Salesforce, Adobe, and major retail brands regularly hire associate analysts and rotational program participants. Moving into management typically follows a promotion from senior analyst, so lateral moves from data analyst or business intelligence analyst roles at the same company are common. A portfolio of completed projects and a working knowledge of Python or R gives candidates a measurable edge.
Where can I find and apply to marketing analytics manager jobs in California?
You can find and apply to marketing analytics manager jobs in California on Migrate Mate, which lists current California openings. Find roles that fit your experience and apply directly to the ones that match.
See All 24 Marketing Analytics Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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