Marketing Analytics Manager Jobs in California
Marketing Analytics Manager jobs in California are among the most active in the country, concentrated in technology, entertainment, e-commerce, and consumer goods across a seniority range from junior analyst leads through senior director-level positions. The largest hiring metros are the San Francisco Bay Area, Los Angeles, and San Diego, where companies like Google, Meta, and The Walt Disney Company maintain major operations and regularly seek marketing analytics managers. High-demand specialties in California include marketing mix modeling, customer lifetime value analysis, and digital attribution. Find a role that fits below and apply directly.
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Showing 5 of 25+ Marketing Analytics Manager jobs
C3 AI (NYSE: AI), is the Enterprise AI application software company. C3 AI delivers a family of fully integrated products including the C3 Agentic AI Platform, an end-to-end platform for developing, deploying, and operating enterprise AI applications, C3 AI applications, a portfolio of industry-specific SaaS enterprise AI applications that enable the digital transformation of organizations globally, and C3 Generative AI, a suite of domain-specific generative AI offerings for the enterprise. Learn more at: C3 AI
C3 AI is looking for a hands-on demand generation leader to build and run the programs that create qualified pipeline. This is a player-coach role — you set the strategy and stay close to the execution, shipping campaigns yourself and owning the number they produce. Success is measured by the qualified pipeline and revenue your programs generate.
You will decide what qualifies as a marketing-qualified lead, own the handoff and follow-up that turn those leads into opportunities, and build the analytics practice that shows what is working and where to spend next. Increasingly that means putting AI to work across the engine, from campaign production to how enterprise buyers discover C3 AI through AI-driven search. You will partner daily across Sales and Business Development, Product Marketing, Alliances and Field Marketing, Communications and Content, Marketing Operations, and Web.
It is a foundational role for someone who wants to build and shape a function in a fast-moving, high-growth environment.
Responsibilities:
- Manage Demand Gen. Manage the demand generation metrics, budget, return on spend and any agency or media partners, and move investment toward what converts.
- Put campaigns into market, and keep improving them. Build, launch, and run integrated campaigns across the channels that reach C3 AI's buyers, then read the results, test, and adjust creative, targeting, and spend on a regular cadence.
- Define the MQL and own the motion after it. Set the qualification and scoring model for a marketing-qualified lead with Sales as a shared agreement, and own the lifecycle that follows — nurture, routing, follow-up, and conversion through to opportunity.
- Stand up an analytics-driven practice. Build the measurement layer — attribution, funnel and channel reporting, and a regular operating rhythm — and report performance and insight to Marketing and company leadership.
- Put AI to work in the engine. Use AI tools to scale campaign production, analysis, and personalization, and help C3 AI stay visible as enterprise buyers increasingly research through AI search and assistants.
- Work across the company. Partner with Sales, Product Marketing, Alliances, Communications, and Web to turn shared goals into coordinated programs, support major events and announcements, and mentor the team as it grows.
Qualifications:
- Bachelor's degree in Marketing or a related field
- 6 to 10 years in demand generation, growth, or digital marketing at a B2B enterprise software or SaaS company, with a track record of owning a pipeline number.
- A hands-on operator. You build and run campaigns yourself and are fluent in the demand generation stack — marketing automation (Marketo), CRM, ad platforms, and analytics tools.
- You are fluent in the funnel — attribution, conversion, and lead scoring — you turn data into decisions, and you have defined MQL criteria and the handoff to Sales.
- An owner. You are a self-starter who builds from a blank page, manages budgets and agencies, and ships on time in a fast-paced environment.
- A strong communicator. You write and speak well, build trust across teams, and lead through influence.
Preferred Qualifications:
- AI fluency. You understand AI and machine learning well enough to shape credible, substantive content and campaigns for a technical enterprise audience, engage product and technical teams directly, and use AI tools in your own workflow.
- An MBA, ideally from a top-tier program.
- Strong, versatile writing. You write well across formats, from long-form pieces to web and email copy, and can build an argument that holds a reader's attention.
- ABM and intent tooling. Hands-on experience with account-based marketing and intent or signal-based platforms.
- Relevant domain. Background in AI, data and analytics, or enterprise IT markets, and hands-on support of events or communications programs.
Candidates must be authorized to work in the United States without current or future sponsorship.
C3 AI is proud to be an Equal Opportunity and Affirmative Action Employer. We do not discriminate on the basis of any legally protected characteristics, including disabled and veteran status.
C3 AI (NYSE: AI), is the Enterprise AI application software company. C3 AI delivers a family of fully integrated products including the C3 Agentic AI Platform, an end-to-end platform for developing, deploying, and operating enterprise AI applications, C3 AI applications, a portfolio of industry-specific SaaS enterprise AI applications that enable the digital transformation of organizations globally, and C3 Generative AI, a suite of domain-specific generative AI offerings for the enterprise. Learn more at: C3 AI
C3 AI is looking for a hands-on demand generation leader to build and run the programs that create qualified pipeline. This is a player-coach role — you set the strategy and stay close to the execution, shipping campaigns yourself and owning the number they produce. Success is measured by the qualified pipeline and revenue your programs generate.
You will decide what qualifies as a marketing-qualified lead, own the handoff and follow-up that turn those leads into opportunities, and build the analytics practice that shows what is working and where to spend next. Increasingly that means putting AI to work across the engine, from campaign production to how enterprise buyers discover C3 AI through AI-driven search. You will partner daily across Sales and Business Development, Product Marketing, Alliances and Field Marketing, Communications and Content, Marketing Operations, and Web.
It is a foundational role for someone who wants to build and shape a function in a fast-moving, high-growth environment.
Responsibilities:
- Manage Demand Gen. Manage the demand generation metrics, budget, return on spend and any agency or media partners, and move investment toward what converts.
- Put campaigns into market, and keep improving them. Build, launch, and run integrated campaigns across the channels that reach C3 AI's buyers, then read the results, test, and adjust creative, targeting, and spend on a regular cadence.
- Define the MQL and own the motion after it. Set the qualification and scoring model for a marketing-qualified lead with Sales as a shared agreement, and own the lifecycle that follows — nurture, routing, follow-up, and conversion through to opportunity.
- Stand up an analytics-driven practice. Build the measurement layer — attribution, funnel and channel reporting, and a regular operating rhythm — and report performance and insight to Marketing and company leadership.
- Put AI to work in the engine. Use AI tools to scale campaign production, analysis, and personalization, and help C3 AI stay visible as enterprise buyers increasingly research through AI search and assistants.
- Work across the company. Partner with Sales, Product Marketing, Alliances, Communications, and Web to turn shared goals into coordinated programs, support major events and announcements, and mentor the team as it grows.
Qualifications:
- Bachelor's degree in Marketing or a related field
- 6 to 10 years in demand generation, growth, or digital marketing at a B2B enterprise software or SaaS company, with a track record of owning a pipeline number.
- A hands-on operator. You build and run campaigns yourself and are fluent in the demand generation stack — marketing automation (Marketo), CRM, ad platforms, and analytics tools.
- You are fluent in the funnel — attribution, conversion, and lead scoring — you turn data into decisions, and you have defined MQL criteria and the handoff to Sales.
- An owner. You are a self-starter who builds from a blank page, manages budgets and agencies, and ships on time in a fast-paced environment.
- A strong communicator. You write and speak well, build trust across teams, and lead through influence.
Preferred Qualifications:
- AI fluency. You understand AI and machine learning well enough to shape credible, substantive content and campaigns for a technical enterprise audience, engage product and technical teams directly, and use AI tools in your own workflow.
- An MBA, ideally from a top-tier program.
- Strong, versatile writing. You write well across formats, from long-form pieces to web and email copy, and can build an argument that holds a reader's attention.
- ABM and intent tooling. Hands-on experience with account-based marketing and intent or signal-based platforms.
- Relevant domain. Background in AI, data and analytics, or enterprise IT markets, and hands-on support of events or communications programs.
Candidates must be authorized to work in the United States without current or future sponsorship.
C3 AI is proud to be an Equal Opportunity and Affirmative Action Employer. We do not discriminate on the basis of any legally protected characteristics, including disabled and veteran status.
See All 25 Marketing Analytics Manager Jobs in California
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Find JobsMarketing Analytics Manager Jobs by City in California
Where California roles are concentrated, by current openings.
Marketing Analytics Manager Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Retail
- Consumer Goods
- Technology & Software
- Insurance
- Electronics & Hardware
What California Employers Look For
The qualifications that appear most often in marketing analytics manager jobs across California.
- Bachelor's degree in marketing, statistics, data science, or a related quantitative field
- Proficiency in SQL and at least one analytics platform such as Google Analytics or Adobe Analytics
- Experience building dashboards and reports in Tableau, Looker, or a comparable BI tool
- Demonstrated ability to translate data findings into business recommendations for non-technical stakeholders
- Familiarity with A/B testing, multivariate testing, and experiment design for marketing campaigns
- Experience managing or mentoring junior analysts in a collaborative team environment
Marketing Analytics Manager Jobs in California: Frequently Asked Questions
How do you become a marketing analytics manager in California?
Most marketing analytics managers in California start with a bachelor's degree in marketing, statistics, economics, or data science, then spend several years in analyst roles before moving into management. California does not require a state-issued license for this role. Employers in the Bay Area and Los Angeles consistently favor candidates who have hands-on experience with marketing platforms, a portfolio of analytical projects, and exposure to cross-functional team work at a technology or consumer brand.
Which companies hire marketing analytics managers in California?
Employers hiring marketing analytics managers in California right now include Apple, Rivian, and VeSync, based on current listings on Migrate Mate as of September 2026. California's concentration of technology headquarters, streaming platforms, and direct-to-consumer brands makes it one of the deepest markets in the country for this role.
Which California cities have the most marketing analytics manager jobs?
Irvine, Tustin, and Cupertino account for the most marketing analytics manager openings in California. The Bay Area's density of technology and SaaS headquarters drives the largest share, while Los Angeles draws heavily from entertainment, media, and e-commerce companies, and San Diego's growing life sciences and consumer tech sector adds a consistent secondary market.
Are there remote marketing analytics manager jobs in California?
Yes, and more than most fields. Marketing analytics is desk-based and data-driven work that translates well to remote and hybrid arrangements. About 44% of marketing analytics manager openings tied to California are remote or hybrid as of September 2026, reflecting the role's broad adoption of distributed work across California's technology sector. Strategic and modeling-heavy responsibilities tend to be the most fully remote, while roles involving close collaboration with creative or sales teams more often follow a hybrid schedule.
How can I get hired as a marketing analytics manager in California with little or no experience?
The most realistic entry path is to build credibility as a marketing analyst at a California technology company, retailer, or agency before stepping into a manager title. Large California employers including Salesforce, Adobe, and major retail brands regularly hire associate analysts and rotational program participants. Moving into management typically follows a promotion from senior analyst, so lateral moves from data analyst or business intelligence analyst roles at the same company are common. A portfolio of completed projects and a working knowledge of Python or R gives candidates a measurable edge.
Where can I find and apply to marketing analytics manager jobs in California?
You can find and apply to marketing analytics manager jobs in California on Migrate Mate, which lists current California openings. Find roles that fit your experience and apply directly to the ones that match.
See All 25 Marketing Analytics Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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