Marketing Analytics Manager Jobs in Texas
Marketing Analytics Manager jobs in Texas are in strong demand, with openings concentrated in technology, retail, financial services, and healthcare sectors and seniority levels running from junior analysts stepping into management through senior directors. Austin, Dallas, and Houston account for the largest share of hiring, where employers like Dell Technologies, AT&T, and H-E-B consistently staff analytics leadership roles. The most sought-after specialties in Texas right now are marketing mix modeling, customer segmentation, and performance analytics tied to digital and e-commerce channels. Find a role that fits below and apply directly.
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See related jobsAbout Crunchyroll
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime!
About The Role
As a Growth Planning Manager, you will be part of the Growth Marketing team, sitting at the intersection of growth and marketing while collaborating with Finance and CDI (Analytics) teams. You will collaborate with several teams to design long-term business strategies, track impactful initiatives that increase subscriber growth, and coordinate comprehensive budget allocations to deliver maximum return on investment. You will combine data inference with creative execution to provide business recommendations for market and regional dynamics, marketing channels, and attribution, and content-driven consumer platforms.
Core Areas of Responsibility
Strategic Investment Planning and Budget Leadership:
- Drive the orchestration of marketing investments, business planning, and executive reporting across brand, performance, and lifecycle teams.
- Develop dynamic budget allocation models based on real-time performance insights, ROI analysis, and growth objectives.
- Support and help act as the strategic conduit across Growth, Finance, and CDI to ensure budget transparency, performance alignment, and investment accountability.
Budget Forecasting & ROI Optimization:
- Drive budget forecasting and tracking, scenario planning, and performance reporting in partnership with CDI and Finance.
- Work with channel leaders to compile cross-channel marketing data into executive-ready insights and develop strategic recommendations.
- Collaborate with CDI (Analytics) and Finance teams to ensure alignment and reporting accuracy.
Performance Intelligence & Incrementality Strategy:
- Design and execute incrementality tests to evaluate the effectiveness of marketing campaigns along with channel managers.
- Translate test outcomes into actionable spend shifts and campaign design improvements, driving measurable lift and increased marketing ROI.
- Develop and leverage insights from attribution, incrementality tests, and media mix models.
- Monitor important business metrics to track campaign performance.
- Analyze and develop views and strategies on budget deployment based on the content calendar and seasonality.
AI & Marketing Innovation Leadership:
- Support integration of AI and machine learning into marketing decision-making, including media mix modeling, spend reallocation, and forecast optimization.
- Partner with MarTech and CDI to operationalize AI tools—LLMs, campaign tagging automation, and experimentation diagnostics.
- Identify and execute innovation pilots with the potential to scale across Sony's ecosystem.
Interdepartmental Enablement & Leadership Support:
- Work with Growth teams to drive alignment on priorities, budgets, and business plans.
- Develop and lead executive-level communications, weekly business reviews, and board-level decks in collaboration with the SVP.
In the role of Growth Planning Manager, you will report to the Director, Growth Planning. We are considering applicants for the location of Dallas, TX.
About You
We get excited about candidates, like you, because...
- 8+ years of experience with data analysis, advanced analytics, statistics, experimentation, and optimization.
- Experience with SQL and Python.
- Experience with data visualization tools (i.e. Tableau).
- Experience designing incrementality tests and inference models.
- Experience translating data to build business strategies and plans for financial modeling, forecasting, and allocation.
- Experience translating data for optimized budget performance, investment, and allocation decisions for growth acceleration.
- Experience building compelling and actionable presentations directed at an executive-level audience.
- Experience working with Growth, Marketing, Finance, and Analytics teams.
- Experience using AI and integrating LLMs into marketing decision-making.
- Experience working in a globally matrixed organization.
- BS in Analytics, Quantitative, or equivalent degree.
About The Team
The Growth Planning and Budget Allocation team will be responsible for planning, tracking, and allocating budgets across several teams. These teams include Brand, Performance Marketing, and Lifecycle Marketing, all of which are part of the Growth team. The goal is to ensure we spend towards the highest ROI initiatives. You will work with CDI, Finance, Growth, Marketing, and Regional teams to level up our budget planning, subscriber, and free trial forecasting initiative tracking process.
Why you will love working at Crunchyroll
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
About Our Values
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
- Courage. We believe that when we overcome fear, we enable our best selves.
- Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
- Service. We serve our community with humility, enabling joy and belonging for others.
Our commitment to diversity and inclusion
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business. We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs:
https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights:
https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
About Crunchyroll
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime!
About The Role
As a Growth Planning Manager, you will be part of the Growth Marketing team, sitting at the intersection of growth and marketing while collaborating with Finance and CDI (Analytics) teams. You will collaborate with several teams to design long-term business strategies, track impactful initiatives that increase subscriber growth, and coordinate comprehensive budget allocations to deliver maximum return on investment. You will combine data inference with creative execution to provide business recommendations for market and regional dynamics, marketing channels, and attribution, and content-driven consumer platforms.
Core Areas of Responsibility
Strategic Investment Planning and Budget Leadership:
- Drive the orchestration of marketing investments, business planning, and executive reporting across brand, performance, and lifecycle teams.
- Develop dynamic budget allocation models based on real-time performance insights, ROI analysis, and growth objectives.
- Support and help act as the strategic conduit across Growth, Finance, and CDI to ensure budget transparency, performance alignment, and investment accountability.
Budget Forecasting & ROI Optimization:
- Drive budget forecasting and tracking, scenario planning, and performance reporting in partnership with CDI and Finance.
- Work with channel leaders to compile cross-channel marketing data into executive-ready insights and develop strategic recommendations.
- Collaborate with CDI (Analytics) and Finance teams to ensure alignment and reporting accuracy.
Performance Intelligence & Incrementality Strategy:
- Design and execute incrementality tests to evaluate the effectiveness of marketing campaigns along with channel managers.
- Translate test outcomes into actionable spend shifts and campaign design improvements, driving measurable lift and increased marketing ROI.
- Develop and leverage insights from attribution, incrementality tests, and media mix models.
- Monitor important business metrics to track campaign performance.
- Analyze and develop views and strategies on budget deployment based on the content calendar and seasonality.
AI & Marketing Innovation Leadership:
- Support integration of AI and machine learning into marketing decision-making, including media mix modeling, spend reallocation, and forecast optimization.
- Partner with MarTech and CDI to operationalize AI tools—LLMs, campaign tagging automation, and experimentation diagnostics.
- Identify and execute innovation pilots with the potential to scale across Sony's ecosystem.
Interdepartmental Enablement & Leadership Support:
- Work with Growth teams to drive alignment on priorities, budgets, and business plans.
- Develop and lead executive-level communications, weekly business reviews, and board-level decks in collaboration with the SVP.
In the role of Growth Planning Manager, you will report to the Director, Growth Planning. We are considering applicants for the location of Dallas, TX.
About You
We get excited about candidates, like you, because...
- 8+ years of experience with data analysis, advanced analytics, statistics, experimentation, and optimization.
- Experience with SQL and Python.
- Experience with data visualization tools (i.e. Tableau).
- Experience designing incrementality tests and inference models.
- Experience translating data to build business strategies and plans for financial modeling, forecasting, and allocation.
- Experience translating data for optimized budget performance, investment, and allocation decisions for growth acceleration.
- Experience building compelling and actionable presentations directed at an executive-level audience.
- Experience working with Growth, Marketing, Finance, and Analytics teams.
- Experience using AI and integrating LLMs into marketing decision-making.
- Experience working in a globally matrixed organization.
- BS in Analytics, Quantitative, or equivalent degree.
About The Team
The Growth Planning and Budget Allocation team will be responsible for planning, tracking, and allocating budgets across several teams. These teams include Brand, Performance Marketing, and Lifecycle Marketing, all of which are part of the Growth team. The goal is to ensure we spend towards the highest ROI initiatives. You will work with CDI, Finance, Growth, Marketing, and Regional teams to level up our budget planning, subscriber, and free trial forecasting initiative tracking process.
Why you will love working at Crunchyroll
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
About Our Values
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
- Courage. We believe that when we overcome fear, we enable our best selves.
- Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
- Service. We serve our community with humility, enabling joy and belonging for others.
Our commitment to diversity and inclusion
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business. We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs:
https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights:
https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
See All 5 Marketing Analytics Manager Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
Find JobsMarketing Analytics Manager Jobs by City in Texas
Where Texas roles are concentrated, by current openings.
Marketing Analytics Manager Job Market in Texas
A snapshot from current Texas openings, updated as new roles post.
Who's Hiring
- American Heart Association1
- Care1
- Citi1
- Crunchyroll1
- DoorDash1
Top Industries Hiring
- Technology & Software2
- Banking & Financial Services1
- Construction & Real Estate1
- Investment & Asset Management1
- Media & Entertainment1
What Texas Employers Look For
The qualifications that appear most often in marketing analytics manager jobs across Texas.
- Bachelor's degree in marketing, statistics, data science, or a related analytical field
- Proficiency in SQL and at least one analytics platform such as Tableau or Power BI
- Three or more years of experience in marketing analytics, data analysis, or a related role
- Demonstrated ability to translate complex data findings into actionable business recommendations
- Experience managing cross-functional projects and presenting insights to senior stakeholders
- Familiarity with CRM platforms and digital marketing attribution tools such as Salesforce or Google Analytics
Marketing Analytics Manager Jobs in Texas: Frequently Asked Questions
How do you become a marketing analytics manager in Texas?
Marketing analytics manager roles in Texas do not require a state-issued license or certification. Most employers expect a bachelor's degree in marketing, statistics, business analytics, or a related field, and several years of hands-on analytics experience. Texas-based companies across Austin's tech corridor and Dallas's corporate headquarters tend to value platform-specific skills like Tableau, SQL, and Salesforce alongside demonstrated leadership of analytics projects.
Which companies hire marketing analytics managers in Texas?
Employers hiring marketing analytics managers in Texas right now include American Heart Association, Care, and Citi, based on current listings on Migrate Mate as of June 2026. Texas's concentration of retail, energy, financial services, and technology headquarters means demand is spread across multiple industries rather than a single sector.
Which Texas cities have the most marketing analytics manager jobs?
Dallas, Austin, and Irving have the most marketing analytics manager openings in Texas. Austin's dense technology and e-commerce industry drives strong demand there, Dallas benefits from its large base of retail, financial services, and telecom headquarters, and Houston's energy and healthcare sectors consistently post analytics leadership roles.
Are there remote marketing analytics manager jobs in Texas?
Yes, and more than most fields, because marketing analytics work is fundamentally data-driven and laptop-based. About 20% of marketing analytics manager openings tied to Texas are remote or hybrid as of June 2026, reflecting how well the role translates to distributed work. The parts of the role most commonly performed remotely include reporting, modeling, and dashboard management.
How can I get hired as a marketing analytics manager in Texas with little or no experience?
The most realistic entry path is moving into a marketing analytics manager role from a senior analyst or data analyst position within the same company. Large Texas employers such as H-E-B, Dell Technologies, and American Airlines run rotational analyst programs and internal promotion tracks where strong performers move into management without prior manager titles. Building a portfolio of attribution models or segmentation projects and earning a Google Analytics or Tableau certification gives candidates a concrete edge when applying to these internal pipelines.
Where can I find and apply to marketing analytics manager jobs in Texas?
You can find and apply to marketing analytics manager jobs in Texas on Migrate Mate, which lists current Texas openings across Austin, Dallas, Houston, and beyond. Search the available roles, identify the ones that match your experience and specialization, and apply directly to each opening.
See All 5 Marketing Analytics Manager Jobs in Texas
Find roles in Texas that match your experience and apply in just a few clicks.
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