Marketing Analytics Manager Jobs in Massachusetts
Marketing Analytics Manager jobs in Massachusetts are in strong demand, concentrated in the life sciences, financial services, technology, and e-commerce sectors, with openings at every level from early-career analysts stepping into management to senior directors overseeing cross-channel attribution and experimentation programs. Boston, Cambridge, and Waltham anchor the market, where established employers like Wayfair, Liberty Mutual, and Fidelity Investments consistently hire for marketing analytics leadership. The most sought-after specialties in Massachusetts are digital and performance analytics, customer lifecycle modeling, and marketing mix measurement. Find a role that fits below and apply directly.
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Showing 5 of 11+ Marketing Analytics Manager jobs
INTRODUCTION
InvoiceCloud is a fast-growing fintech leader recognized with 20 major awards in 2025, including USA TODAY and Boston Globe Top Workplaces, multiple SaaS Awards wins for Best Solution for Finance and FinTech, and national customer service honors from Stevie and the Business Intelligence Group. Judges also highlighted our mission to reduce digital exclusion and restore simplicity and dignity to how people pay for essential services, as well as our leadership in AI maturity and responsible innovation. It’s an award-winning, purpose-driven environment where top talent thrives.
ROLE AND RESPONSIBILITIES
We are seeking a Director, Marketing Strategy & Analytics to join our Marketing team in Boston, MA (hybrid), reporting to the Chief Marketing Officer. Marketing is in the middle of an AI transformation, and this leader will serve as the CMO's strategic and analytical partner across Corporate Marketing, Customer Marketing, Demand Generation, and Product Marketing. The ideal candidate is a leader who can take an ambiguous question with no existing infrastructure and turn it into a working model and a clear recommendation, influencing senior leaders and cross-functional peers without relying on formal authority. This role is designed to grow: as the function scales, so will the scope, team, and level.
Success Profile
This role is anchored in our company's leadership competencies. These competencies reflect the mindsets and behaviors that define success in this role. Below is how each competency translates into meaningful impact and outcomes for this position.
Results-Driven:
- Build financial and marketing models from scratch, such as budget allocation, funnel and pipeline, ROI, forecasting, and scenario planning, and turn them into decisions leaders can act on.
- Measure what's working by building the models and scorecards that show whether AI is improving speed, cost, quality, and growth.
- Run the marketing leadership cadence by owning planning cycles, QBRs, priorities, metrics reviews, and follow-through, keeping the leadership team organized and accountable.
Customer-Centric:
- Partner with the CMO and marketing leaders to help decide where to invest, what to build, and how to measure results.
- Scope and direct the work for our marketing teams by turning big ideas into clear priorities, owners, and success metrics, and keeping momentum across teams.
- Lead through influence by aligning cross-functional peers and senior leaders without relying on formal authority.
Innovative:
- Act as the cross-functional partner to every marketing team, working with Corporate Marketing, Customer Marketing, Demand Generation, and Product Marketing to find where AI can improve campaigns, creative, web, and day-to-day work, and helping each team scope, prioritize, and adopt it.
- Change how our teams work by shaping new ways of working across marketing, including how work gets planned, handed off, reviewed, and shipped, and bringing teams along so the changes stick.
- Set the standards by defining what gets automated, what stays human, and how we keep quality high.
Strategic:
- Structure ambiguous problems by framing the question, defining the approach, and driving to an answer, on your own or with partners in Sales, Finance, Product, and RevOps.
- Review our tech stack by leading an open review of marketing's tools and data flows, and recommending what to keep, replace, consolidate, or build so the whole system is AI forward.
- Be the CMO's data thought partner by bringing insight, not just reporting: pressure-test assumptions, surface trade-offs, and prepare the CMO for executive and board conversations.
BASIC QUALIFICATIONS
- 10+ years of progressively responsible experience in strategy, FP&A, consulting, marketing ops/analytics, or growth; an MBA or equivalent experience is a plus
- Demonstrated understanding of revenue drivers, unit economics, go-to-market, and how marketing drives growth
- Hands-on experience using AI to do real work, such as building models, automating workflows, or scoping AI-enabled systems, and the ability to determine when AI is, and isn't, the right tool
- Proficiency building financial and marketing models in spreadsheets, with experience in financial modeling, marketing modeling, or both, and the ability to go from a blank sheet to a workable, defensible model without existing infrastructure
- A record of structuring ambiguous problems and solving them independently or in collaboration
- Experience presenting analysis and recommendations to executives and senior leaders and influencing decisions
- Ability to communicate complex analysis clearly and persuasively in writing
- Track record of seeking feedback and building new skills
- Experience evaluating tools, processes, and ways of working with a systems and operations lens is a plus
- B2B SaaS or fintech experience is a plus
- Experience with BI tools or SQL is a plus
BENEFITS
- Medical, dental, vision, life & disability insurance
- 401(k) plan with company match
- Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
- Mental health resources
- Paid parental leave & backup care
- Tuition reimbursement
- Employee Resource Groups (ERGs)
INTRODUCTION
InvoiceCloud is a fast-growing fintech leader recognized with 20 major awards in 2025, including USA TODAY and Boston Globe Top Workplaces, multiple SaaS Awards wins for Best Solution for Finance and FinTech, and national customer service honors from Stevie and the Business Intelligence Group. Judges also highlighted our mission to reduce digital exclusion and restore simplicity and dignity to how people pay for essential services, as well as our leadership in AI maturity and responsible innovation. It’s an award-winning, purpose-driven environment where top talent thrives.
ROLE AND RESPONSIBILITIES
We are seeking a Director, Marketing Strategy & Analytics to join our Marketing team in Boston, MA (hybrid), reporting to the Chief Marketing Officer. Marketing is in the middle of an AI transformation, and this leader will serve as the CMO's strategic and analytical partner across Corporate Marketing, Customer Marketing, Demand Generation, and Product Marketing. The ideal candidate is a leader who can take an ambiguous question with no existing infrastructure and turn it into a working model and a clear recommendation, influencing senior leaders and cross-functional peers without relying on formal authority. This role is designed to grow: as the function scales, so will the scope, team, and level.
Success Profile
This role is anchored in our company's leadership competencies. These competencies reflect the mindsets and behaviors that define success in this role. Below is how each competency translates into meaningful impact and outcomes for this position.
Results-Driven:
- Build financial and marketing models from scratch, such as budget allocation, funnel and pipeline, ROI, forecasting, and scenario planning, and turn them into decisions leaders can act on.
- Measure what's working by building the models and scorecards that show whether AI is improving speed, cost, quality, and growth.
- Run the marketing leadership cadence by owning planning cycles, QBRs, priorities, metrics reviews, and follow-through, keeping the leadership team organized and accountable.
Customer-Centric:
- Partner with the CMO and marketing leaders to help decide where to invest, what to build, and how to measure results.
- Scope and direct the work for our marketing teams by turning big ideas into clear priorities, owners, and success metrics, and keeping momentum across teams.
- Lead through influence by aligning cross-functional peers and senior leaders without relying on formal authority.
Innovative:
- Act as the cross-functional partner to every marketing team, working with Corporate Marketing, Customer Marketing, Demand Generation, and Product Marketing to find where AI can improve campaigns, creative, web, and day-to-day work, and helping each team scope, prioritize, and adopt it.
- Change how our teams work by shaping new ways of working across marketing, including how work gets planned, handed off, reviewed, and shipped, and bringing teams along so the changes stick.
- Set the standards by defining what gets automated, what stays human, and how we keep quality high.
Strategic:
- Structure ambiguous problems by framing the question, defining the approach, and driving to an answer, on your own or with partners in Sales, Finance, Product, and RevOps.
- Review our tech stack by leading an open review of marketing's tools and data flows, and recommending what to keep, replace, consolidate, or build so the whole system is AI forward.
- Be the CMO's data thought partner by bringing insight, not just reporting: pressure-test assumptions, surface trade-offs, and prepare the CMO for executive and board conversations.
BASIC QUALIFICATIONS
- 10+ years of progressively responsible experience in strategy, FP&A, consulting, marketing ops/analytics, or growth; an MBA or equivalent experience is a plus
- Demonstrated understanding of revenue drivers, unit economics, go-to-market, and how marketing drives growth
- Hands-on experience using AI to do real work, such as building models, automating workflows, or scoping AI-enabled systems, and the ability to determine when AI is, and isn't, the right tool
- Proficiency building financial and marketing models in spreadsheets, with experience in financial modeling, marketing modeling, or both, and the ability to go from a blank sheet to a workable, defensible model without existing infrastructure
- A record of structuring ambiguous problems and solving them independently or in collaboration
- Experience presenting analysis and recommendations to executives and senior leaders and influencing decisions
- Ability to communicate complex analysis clearly and persuasively in writing
- Track record of seeking feedback and building new skills
- Experience evaluating tools, processes, and ways of working with a systems and operations lens is a plus
- B2B SaaS or fintech experience is a plus
- Experience with BI tools or SQL is a plus
BENEFITS
- Medical, dental, vision, life & disability insurance
- 401(k) plan with company match
- Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
- Mental health resources
- Paid parental leave & backup care
- Tuition reimbursement
- Employee Resource Groups (ERGs)
See All 11 Marketing Analytics Manager Jobs in Massachusetts
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Find JobsMarketing Analytics Manager Jobs by City in Massachusetts
Where Massachusetts roles are concentrated, by current openings.
Marketing Analytics Manager Job Market in Massachusetts
A snapshot from current Massachusetts openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Biotechnology & Pharmaceuticals
What Massachusetts Employers Look For
The qualifications that appear most often in marketing analytics manager jobs across Massachusetts.
- Bachelor's degree in marketing, statistics, mathematics, or a related quantitative field
- Proficiency in SQL and at least one analytics platform such as Google Analytics or Adobe Analytics
- Experience building and presenting data-driven marketing strategies to senior business stakeholders
- Hands-on knowledge of A/B testing, attribution modeling, and marketing mix measurement techniques
- Proven ability to lead and develop a team of analysts or junior marketing data professionals
- Familiarity with CRM platforms and customer segmentation tools used in Massachusetts's B2B and B2C markets
Marketing Analytics Manager Jobs in Massachusetts: Frequently Asked Questions
How do you become a marketing analytics manager in Massachusetts?
Marketing analytics manager roles in Massachusetts do not require a state-issued license or certification. Most employers expect a bachelor's degree in a quantitative discipline such as statistics, data science, economics, or marketing, and several years of hands-on analytics experience. A master's degree in business analytics or an MBA strengthens candidacy at larger Massachusetts firms, particularly in financial services and life sciences. Certifications in Google Analytics, Tableau, or similar platforms are commonly listed as preferred qualifications in local postings.
Which companies hire marketing analytics managers in Massachusetts?
Employers hiring marketing analytics managers in Massachusetts right now include Careers at KKR, Kohlberg Kravis Roberts &, and Epsilon, based on current listings on Migrate Mate as of November 2026. Massachusetts's concentration of established technology companies, financial institutions, and large consumer brands creates consistent, recurring demand for this role year-round.
Which Massachusetts cities have the most marketing analytics manager jobs?
Boston, Massachusetts, and Andover have the most marketing analytics manager openings in Massachusetts. Boston drives the bulk of demand as the state's commercial and financial hub, where major headquarters in e-commerce, insurance, and professional services are based, while Cambridge and Waltham attract postings from technology firms and life sciences companies clustered along the Route 128 corridor.
Are there remote marketing analytics manager jobs in Massachusetts?
Yes, and more than most fields. Marketing analytics is a desk-based, data-driven role that transfers well to remote and hybrid arrangements. About 100% of marketing analytics manager openings tied to Massachusetts are remote or hybrid as of November 2026, reflecting employer flexibility that has held steady since pandemic-era shifts. Campaign reporting, modeling, and dashboard work are the functions most commonly performed fully remotely.
How can I get hired as a marketing analytics manager in Massachusetts with little or no experience?
The most realistic entry path is landing a marketing analyst or data analyst role first, then building toward management. Large Massachusetts employers in financial services and e-commerce, including insurance carriers and retail technology companies headquartered in the Boston metro, regularly hire new graduates into structured analyst programs that develop reporting, attribution, and experimentation skills. A portfolio of independent analytics projects, along with certification in a major analytics or business intelligence platform, significantly strengthens applications for those without formal work history in the field.
Where can I find and apply to marketing analytics manager jobs in Massachusetts?
You can find and apply to marketing analytics manager jobs in Massachusetts on Migrate Mate, which lists current Massachusetts openings for this role. Find roles that fit your experience and location and apply directly to each one.
See All 11 Marketing Analytics Manager Jobs in Massachusetts
Find roles in Massachusetts that match your experience and apply in just a few clicks.
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