Marketing Analytics Manager Jobs in Massachusetts

JOB SUMMARY

The Senior Manager, Insights & Analytics - Digital Marketing at Insulet Corporation will play a crucial role in driving digital marketing strategies for the Omnipod® System across European markets. This position is responsible for implementing regional strategies and supporting local EU Marketing Managers in executing digitally focused commercial plans aimed at raising awareness and educating both people living with diabetes and their caregivers. The Senior Manager will lead the development of comprehensive digital strategies and tactical activities, ensuring consistent execution in collaboration with cross-functional and cross-border teams. Key responsibilities include managing digital advertising campaigns, driving the implementation of a portfolio of digital marketing programs to enhance customer acquisition, conversion, and retention, and establishing performance metrics for consumer marketing initiatives. This role also involves collaborating with country teams to support existing educational efforts and identifying new opportunities for growth. By sharing successes with the global marketing organization and translating EU marketing achievements for a wider audience, the Senior Manager will contribute to the overall success of digital initiatives. Furthermore, this position requires close collaboration with regulatory, clinical, medical education, and legal/compliance teams to streamline digital processes and develop ongoing market intelligence to inform business planning and strategies for growth in the EU.

We are seeking an experienced and strategic Senior Manager, Insights & Analytics - Digital Marketing to join our team. This individual will work in implementing and evaluating initiatives across digital advertising channels, establishing global best practices and partnering with global marketing teams. The ideal candidate will have extensive experience in digital marketing, particularly within regulated businesses that require balancing compliance with effective marketing.

You will oversee global performance marketing programs, collaborating with direct-to-consumer and healthcare provider teams and supporting agencies. They will lead efforts to improve data quality, streamline attribution, and deliver actionable insights that support media investment strategies and funnel optimization.

This role is pivotal in shaping our digital roadmap, ensuring alignment with business goals, and fostering innovation across paid digital channels. They will be focused on our product marketing and lead to acquisition funnel, and will come with a blend of analytical, technical, strategic and interpersonal skills to effectively manage and enhance Insulet’s performance marketing programs and drive business growth.

PURPOSE

• Develop expert strategic guidance on performance marketing efforts, including paid digital, OOH, and broadcast marketing to enhance brand awareness and generate high-quality leads.
• Analyze marketing funnel and website performance and use data-driven insights to continuously optimize performance marketing effectiveness while ensuring compliance with industry regulations and internal standards.

Responsibilities

Marketing Strategy and Implementation

• Develop and implement comprehensive digital marketing strategies, working alongside the Director of Digital Strategies and global marketing partners.
• Ensure performance marketing strategies align with overall business goals and regulatory requirements by closely collaborating with cross-functional teams, including sales, regulatory, and product development.
• Direct integration and coordination of marketing efforts across multiple platforms to ensure the campaigns offer a seamless and consistent customer experience.
• Design and conduct A/B testing and other experiments to continuously improve marketing tactics and strategies.

Insights and Analytics

• Champion and enable increased adoption of data-driven decision-making for digital marketing tactics, driving marketing campaign optimization process and daily management activities to ensure continuous improvement of campaign performance.
• Connect the dots across marketing channels through data (including TV, OOH, search, email, and social) to provide a holistic view of marketing efforts and improve both the ROI of our spend as well as the customer journey.
• Drive the optimization of our lead intake/acquisition process using a strong understanding of marketing analytics, data modeling, multi-channel digital marketing, web analytics, and trending industry data analytics tools.
• Working with Digital Marketing Agency and Website Analytics Manager, drive the creation of Global Digital Dashboards to provide visualizations of website performance, conversion analytics, ad performance, and customer insights.
• Delve into digital channel KPIs to understand and communicate the impact these marketing campaigns have down the funnel and across the organization, and provide optimization recommendations.
• Drive improvements in understanding our performance by working with Data Sciences and other teams and adopting advanced analytics tools for campaign optimizations.
• Responsible for ensuring alignment with data definitions, data governance, etc., and acting as Data Steward for the digital touchpoints.

Innovation and Trends

• Conduct thorough and continuous market research and competitive analysis to identify emerging trends, opportunities, and threats in the digital landscape.
• Stay abreast of the latest digital marketing trends and technologies, incorporating innovative approaches to enhance marketing effectiveness.
• Ensure Insulet stays agile by tracking future channel innovations and developing plans to quickly adapt to changes in algorithms, consumer behavior, and market conditions.

REQUIRED LEADERSHIP/INTERPERSONAL SKILLS & BEHAVIORS

• Strong leadership skills including the ability to influence.
• Demonstrated excellence and knowledge in digital arena with results to back up impact.
• Strong communication and collaboration skills with a proven ability to build and maintain relationships with a diverse group of people and audiences.
• Experience with diabetes and medical device and/or healthcare experience/HIPAA regulated products ideal, but not required.

REQUIRED SKILLS AND COMPETENCIES

• Advanced knowledge of digital marketing platforms and tools, including both strategic and executional experience at multiple points of the acquisition funnel.
• Strong analytical skills and proficiency with marketing analytics tools.
• Passionate about creating data-driven, cross-channel insights to fuel our strategy and maximize the ROI of our paid marketing.
• Experience with A/B testing and conversion rate optimization.
• Excellent communication and collaboration abilities.
• Ability to translate complex concepts into actionable guidelines.
• Creative thinking and problem-solving skills.
• Proficient in BI tools and dashboard creation for campaign performance.
• Advanced PowerPoint skills with dynamic data visualizations.
• Ability to design visually compelling presentations that connect insights to business strategies.
• Understanding of international marketing environments and regional business model differences.

EDUCATION AND EXPERIENCE

• Bachelor's Degree required, preferably in Communications, Journalism, Marketing or Digital.
• 10+ years of industry experience; Digital experience a must, agency and/or multinational experience a plus.
• Medical Device, Pharmaceutical or Healthcare industry experience preferred.

LOCATION

The position is hybrid/in-person at Insulet’s headquarters in Acton, MA.

COMPENSATION & BENEFITS

For U.S.-based positions only, the annual base salary range for this role is $168,600.00 - $252,900.00.

This position may also be eligible for incentive compensation.

We offer a comprehensive benefits package, including:

• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off (PTO)
• And additional employee wellness programs

APPLICATION DETAILS

This job posting will remain open until the position is filled.

To apply, please visit the Insulet Careers site and submit your application online.

Actual pay depends on skills, experience, and education.

Insulet Corporation (NASDAQ: PODD) is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas.

We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!

At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.