Marketing Campaign Specialist Jobs
Marketing Campaign Specialist jobs are open across technology, healthcare, retail, financial services, and agencies, at every level from entry-level coordinator to senior and lead, with specializations in email marketing, paid media, and integrated campaign management. See the openings below and apply to the ones that match your experience.
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Informa Markets, a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business.
We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.
Job Description
This role is based in our New York City or Santa Monica office.
The Campaign Specialist – Attendee Marketing is a key role within the attendee marketing team. This position focuses on supporting the execution of detailed attendee campaign briefs and tactical plans that align with the overarching attendee marketing strategy. The Campaign Specialist collaborates with cross-functional teams and Centers of Excellence to ensure campaigns leverage the optimal channel mix and deliver measurable outcomes, such as attendee acquisition, engagement, and retention.
Working closely with the Attendee Marketing Hub team members and Centers of Excellence, the Campaign Specialist ensures campaign plans are well-executed, data-driven, and aligned with audience personas, event goals, and attendee value propositions. As a key player in the agile marketing Attendee Hub, the Campaign Specialist supports agile marketing ceremonies and ensures the smooth delivery of campaign activities. By embedding insights from marketing analytics and performance reporting, the Campaign Specialist helps optimize campaigns and maximize attendee engagement.
KEY RESPONSIBILITIES
Campaign Briefing and Planning
- Collaborate with the Attendee Hub team members and Centers of Excellence to translate attendee marketing strategies into actionable campaign briefs, outlining objectives, target audiences, messaging frameworks, and channel recommendations.
- Support the development of tactical campaign plans that align with event goals, audience personas, and attendee acquisition targets.
- Ensure campaign frameworks align with attendee value propositions and resonate with key audience segments.
- Work closely with the Product Marketing Manager to ensure campaign plans reflect broader attendee marketing strategies and goals.
- Contribute to the agile marketing hub by supporting sprint planning cycles and collaborating with hub engagement managers and delivery partners.
Channel Strategy and Optimization
- Identify and recommend effective channels for attendee registration and engagement, ensuring alignment with audience preferences and event objectives.
- Support the implementation of channel mix strategies to maximize attendee registration, engagement, and retention.
- Use insights from marketing analytics and performance reporting to inform channel selection and targeting strategies, ensuring campaigns are optimized for measurable outcomes.
Collaboration and Alignment
- Partner with the attendee hub team members, and Centers of Excellence to deliver and execute campaigns, ensuring cohesive campaign plans and briefings.
- Collaborate with the Product Marketing Manager and Comms Planner to ensure campaign messaging is consistent, compelling, and aligned with attendee value propositions.
- Work with cross-functional teams, including content, operations, and sales, to ensure campaign plans support event goals and attendee engagement strategies.
- Coordinate with brand and strategic insights teams to ensure campaign plans align with broader portfolio goals and audience expectations.
Performance Monitoring and Reporting
- Support the establishment and monitoring of campaign KPIs, including attendee acquisition, engagement rates, and retention metrics, in collaboration with the Marketing Analytics & Marketing Performance Center of Excellence.
- Analyze campaign performance data to identify trends, opportunities, and areas for improvement.
- Provide insights and updates to the Attendee Marketing team and other stakeholders, highlighting campaign impact and recommendations for optimization during sprint reviews
Continuous Improvement
- Stay informed about industry trends, emerging channels, and best practices to contribute to attendee campaign planning.
- Support a test-and-learn approach to campaign planning, using data to drive continuous improvement.
- Gather feedback from attendees and stakeholders to refine campaign briefs and enhance future planning.
Qualifications
- Foundational experience in campaign management or a similar role, with knowledge of briefing and planning integrated attendee marketing campaigns across multiple channels.
- Ability to translate attendee marketing strategies into actionable campaign plans that deliver measurable results.
- Data-driven mindset with a focus on embedding insights from marketing analytics and performance reporting into campaign execution and optimization.
- Strong collaboration skills, with experience working closely with cross-functional teams, including content, operations, and sales.
- Excellent organizational and planning skills, with the ability to manage multiple campaign tasks simultaneously.
- Analytical skills, with experience in tracking and reporting on attendee campaign performance metrics to inform decision-making.
- Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.
- Familiarity with agile marketing principles and ways of working.
Additional Information
We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
- Recognition for great work, with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world
The salary range for this role is $60,000- $70,000 based on experience.
This posting will automatically expire on December 14th, 2026.
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.
Informa Markets, a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business.
We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.
Job Description
This role is based in our New York City or Santa Monica office.
The Campaign Specialist – Attendee Marketing is a key role within the attendee marketing team. This position focuses on supporting the execution of detailed attendee campaign briefs and tactical plans that align with the overarching attendee marketing strategy. The Campaign Specialist collaborates with cross-functional teams and Centers of Excellence to ensure campaigns leverage the optimal channel mix and deliver measurable outcomes, such as attendee acquisition, engagement, and retention.
Working closely with the Attendee Marketing Hub team members and Centers of Excellence, the Campaign Specialist ensures campaign plans are well-executed, data-driven, and aligned with audience personas, event goals, and attendee value propositions. As a key player in the agile marketing Attendee Hub, the Campaign Specialist supports agile marketing ceremonies and ensures the smooth delivery of campaign activities. By embedding insights from marketing analytics and performance reporting, the Campaign Specialist helps optimize campaigns and maximize attendee engagement.
KEY RESPONSIBILITIES
Campaign Briefing and Planning
- Collaborate with the Attendee Hub team members and Centers of Excellence to translate attendee marketing strategies into actionable campaign briefs, outlining objectives, target audiences, messaging frameworks, and channel recommendations.
- Support the development of tactical campaign plans that align with event goals, audience personas, and attendee acquisition targets.
- Ensure campaign frameworks align with attendee value propositions and resonate with key audience segments.
- Work closely with the Product Marketing Manager to ensure campaign plans reflect broader attendee marketing strategies and goals.
- Contribute to the agile marketing hub by supporting sprint planning cycles and collaborating with hub engagement managers and delivery partners.
Channel Strategy and Optimization
- Identify and recommend effective channels for attendee registration and engagement, ensuring alignment with audience preferences and event objectives.
- Support the implementation of channel mix strategies to maximize attendee registration, engagement, and retention.
- Use insights from marketing analytics and performance reporting to inform channel selection and targeting strategies, ensuring campaigns are optimized for measurable outcomes.
Collaboration and Alignment
- Partner with the attendee hub team members, and Centers of Excellence to deliver and execute campaigns, ensuring cohesive campaign plans and briefings.
- Collaborate with the Product Marketing Manager and Comms Planner to ensure campaign messaging is consistent, compelling, and aligned with attendee value propositions.
- Work with cross-functional teams, including content, operations, and sales, to ensure campaign plans support event goals and attendee engagement strategies.
- Coordinate with brand and strategic insights teams to ensure campaign plans align with broader portfolio goals and audience expectations.
Performance Monitoring and Reporting
- Support the establishment and monitoring of campaign KPIs, including attendee acquisition, engagement rates, and retention metrics, in collaboration with the Marketing Analytics & Marketing Performance Center of Excellence.
- Analyze campaign performance data to identify trends, opportunities, and areas for improvement.
- Provide insights and updates to the Attendee Marketing team and other stakeholders, highlighting campaign impact and recommendations for optimization during sprint reviews
Continuous Improvement
- Stay informed about industry trends, emerging channels, and best practices to contribute to attendee campaign planning.
- Support a test-and-learn approach to campaign planning, using data to drive continuous improvement.
- Gather feedback from attendees and stakeholders to refine campaign briefs and enhance future planning.
Qualifications
- Foundational experience in campaign management or a similar role, with knowledge of briefing and planning integrated attendee marketing campaigns across multiple channels.
- Ability to translate attendee marketing strategies into actionable campaign plans that deliver measurable results.
- Data-driven mindset with a focus on embedding insights from marketing analytics and performance reporting into campaign execution and optimization.
- Strong collaboration skills, with experience working closely with cross-functional teams, including content, operations, and sales.
- Excellent organizational and planning skills, with the ability to manage multiple campaign tasks simultaneously.
- Analytical skills, with experience in tracking and reporting on attendee campaign performance metrics to inform decision-making.
- Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.
- Familiarity with agile marketing principles and ways of working.
Additional Information
We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
- Recognition for great work, with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world
The salary range for this role is $60,000- $70,000 based on experience.
This posting will automatically expire on December 14th, 2026.
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.
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Who's Hiring
Top Industries Hiring
- Technology & Software
- Fintech
- Education
- Cybersecurity
- Banking & Financial Services
What Employers Look For
The qualifications that appear most often in marketing campaign specialist jobs.
- Two or more years of hands-on experience planning and executing marketing campaigns
- Proficiency with email marketing platforms such as Marketo, HubSpot, or Salesforce Marketing Cloud
- Experience managing paid digital campaigns across search and social ad platforms
- Ability to analyze campaign performance data and present findings to stakeholders
- Strong written communication skills for drafting copy briefs, emails, and campaign documentation
- Bachelor's degree in marketing, communications, business, or a related field
Tips for Your Marketing Campaign Specialist Job Search
Quantify campaign results on your resume
Hiring managers for this role scan for numbers, not duties. Replace vague descriptions with outcomes like open rates, conversion lifts, or lead volume generated. Campaigns with no measurable result attached will be passed over in favor of candidates who show clear impact.
List every marketing platform you have used
Many applicant tracking systems filter resumes by tool names before a human reads them. Include your email platforms, ad managers, CRMs, and analytics tools explicitly. Spelling them out increases the odds your application clears the first automated screening.
Apply early to roles that fit
Migrate Mate lists marketing campaign specialist openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target postings that match your channel depth
Job descriptions for this role vary widely, from broad multi-channel generalists to specialists in one channel like email or paid search. Apply to roles where your strongest channel aligns with the employer's primary need rather than stretching toward titles that require deep expertise you do not yet have.
Bring a campaign brief sample to interviews
Interviewers frequently ask how you structure a campaign from brief to execution. Preparing a one-page sample brief from a past project, even a small one, gives you a concrete artifact to walk through and demonstrates planning skills that verbal answers alone cannot prove.
Negotiate on scope, not just base pay
When evaluating an offer, ask about budget ownership, the number of campaigns you will own simultaneously, and access to testing budgets. These factors shape your day-to-day impact and growth far more than a small difference in starting salary.
Marketing Campaign Specialist Jobs: Frequently Asked Questions
Which companies are hiring the most marketing campaign specialists?
The most active employers for marketing campaign specialists right now are Caesars Entertainment, TikTok, and Informa, and the most openings are in California, Texas, and Ohio, based on current listings on Migrate Mate as of November 2026. Demand tends to be strongest at mid-size technology companies, financial services firms, and marketing agencies running high-volume campaigns.
How many marketing campaign specialist jobs are remote?
About 61% of marketing campaign specialist openings are fully remote or hybrid as of November 2026, reflecting how much of the role can be done asynchronously through digital tools. Email marketing and content-focused roles tend to have the highest share of fully remote options, while event-tied or account-based campaign roles more often require in-office presence.
How do you become a marketing campaign specialist?
Start by building hands-on experience with at least one major marketing automation or email platform, even through freelance projects, internships, or volunteer work for a nonprofit. Learn to read campaign analytics well enough to explain what drove results. A portfolio showing end-to-end campaign ownership, from brief through performance report, is more persuasive to hiring managers than credentials alone.
Can you get hired as a marketing campaign specialist with little experience?
Yes, entry-level openings exist, but you will need to demonstrate practical skills beyond coursework. Build a small portfolio by running campaigns for a local business, a club, or a personal project. Show that you can set a goal, execute across at least one channel, and report on what worked. Employers care far more about initiative and measurable output than years of experience at the junior level.
What does the marketing campaign specialist interview process look like?
Most processes include an initial screening call, a skills-focused interview where you walk through a past campaign in detail, and a practical exercise such as drafting a campaign brief or reviewing a hypothetical performance report. Some employers add a final round with a marketing director or cross-functional stakeholder. The campaign walkthrough is the stage where most candidates are differentiated, so prepare a specific example with clear context, execution steps, and outcomes.
Where can I find and apply to marketing campaign specialist jobs?
You can find and apply to marketing campaign specialist jobs on Migrate Mate, which lists current openings from across the United States. Search the listings to find roles that fit your channel expertise and experience level, then apply directly to each one that matches.
See All 76 Marketing Campaign Specialist Jobs
Find roles that match your experience and apply in just a few clicks.
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