Marketing Specialist Jobs in Seattle, WA
Marketing Specialist jobs in Seattle are concentrated in South Lake Union, Capitol Hill, and the Belltown corridor, driven by demand from tech platforms, healthcare networks, and direct-to-consumer brands. Employers posting right now include arrivia, HungryPanda, and NAC Architecture. Find a role that fits below and apply directly.
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DESCRIPTION
As a Customer Marketing Specialist, you will own the end-to-end lifecycle of customer storytelling — from discovering and vetting customer success stories against strategic criteria to amplifying them across marketing channels for maximum impact. You will work cross-functionally with product marketing, industry marketing, PR, content teams, campaigns, demand generation, and account teams to ensure strategic alignment and high-quality storytelling at scale.
The ideal candidate has a passion for customer-centric storytelling, the ability to transform complex technical concepts into compelling narratives, and experience building and improving scalable mechanisms to deliver results. A proven track record of managing cross-functional content programs and influencing without direct authority is essential.
Key job responsibilities
Own the end-to-end lifecycle of customer references from identifying and vetting customer stories against strategic criteria (industry relevance, quantifiable outcomes, AWS differentiation, narrative arc) to recommending top candidates for campaigns, keynotes, and media opportunities.
Curate and manage priority customer stories by product, industry, and strategic theme; enforce high-quality criteria promoting impact over volume; brief executives and enable stakeholder teams with ready-to-use reference materials.
Facilitate regular touchpoints with stakeholders, content strategists, campaign managers, PR, and account teams. Establish and lead working groups to surface stories, align on priorities, and coordinate storytelling efforts across the organization.
Draft and produce customer case studies, executive summaries, reference slide copy, headlines, and talking points according to AWS style guidelines and storytelling best practices. Write technical case studies and support video storytelling production.
Identify opportunities to leverage AI for operational excellence and content production at scale. Build, test, and iterate on AI-powered tools to accelerate content creation while maintaining quality standards.
Design and execute promotion plans for customer assets in partnership with video, social, web, and campaign teams. Coordinate customer story placement across channels to maximize reach and impact.
Champion internal platform adoption for customer reference management; define requirements for platform improvements; ensure customer stories are properly logged, searchable, and accessible to stakeholders.
A day in the life
This role is part storyteller, part program manager, part creative strategist — and it moves fast. If you love connecting people, finding the signal in the noise, and making customers the hero, you'll thrive here.
BASIC QUALIFICATIONS
- 2+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience in a marketing role
PREFERRED QUALIFICATIONS
- Experience working with a Content Management System (e.g. Wordpress, Drupla, Joomla, etc.)
- Experience using integrated campaigns to solve brand/business challenges
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Seattle - 80,200.00 - 105,700.00 USD annually
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Who's Hiring



Top Industries Hiring
- Insurance
- Delivery & Couriers
- Hospitality & Tourism
Marketing Specialist Jobs in Seattle: Frequently Asked Questions
How do I get a marketing specialist job in Seattle?
Focus your search on South Lake Union and the Eastside tech corridor, where the highest concentration of marketing roles opens up across software, cloud services, and consumer tech. Healthcare systems and specialty retail brands also hire steadily. Candidates who can show campaign analytics, SEO results, or platform-specific experience tend to move faster through Seattle hiring processes than those with general backgrounds alone.
Which companies hire marketing specialists in Seattle?
Seattle marketing specialist roles are posted by arrivia, HungryPanda, and NAC Architecture and others right now, based on current listings on Migrate Mate as of September 2026. Seattle's employer mix runs from large technology companies and health systems to regional retail brands and venture-backed startups, so openings vary significantly in scope and specialization.
Are there remote marketing specialist jobs in Seattle?
Yes, though availability depends on the specialty: content strategy, SEO, and paid digital roles tend to go remote most often, while event marketing and field roles are typically on-site. About 59% of marketing specialist openings tied to Seattle are remote or hybrid as of September 2026. South Lake Union tech employers lead Seattle in offering flexible arrangements for digital-focused marketing positions.
How can I get a marketing specialist job in Seattle with little or no experience?
The most realistic entry path in Seattle is through coordinator or marketing associate roles at mid-size tech companies or healthcare systems, which regularly hire candidates transitioning from internships or adjacent roles like content writing or social media management. Seattle's startup scene in Pioneer Square and South Lake Union is particularly open to candidates who bring a strong portfolio, even if paid experience is limited, and contract or agency work is a common foot in the door.
Which industries hire the most marketing specialists in Seattle?
The sectors hiring the most marketing specialists in Seattle are Insurance, Delivery & Couriers, and Hospitality & Tourism, based on current listings on Migrate Mate as of September 2026. Seattle's economy is anchored by large technology employers and a growing health and life sciences corridor, which together create sustained, year-round demand for marketing talent across both B2B and consumer-facing functions.
Related Jobs in Washington
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