Marketing Jobs in Washington
Marketing jobs in Washington are concentrated in technology, e-commerce, retail, and cloud services, with demand ranging from coordinator-level roles to senior director positions across the state's largest hubs. Seattle, Bellevue, and Redmond account for the bulk of openings, where employers like Amazon, Microsoft, and Starbucks maintain large in-house marketing teams that hire continuously. The most sought-after specialties in Washington are product marketing, demand generation, and digital and content strategy. Scan the live roles below and apply to whichever ones fit.
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The Head of Marketing & Member Experience serves as the enterprise leader for all marketing functions and the member/customer experience function at a $500M insurance carrier. This role is accountable for building and protecting the corporate brand, driving integrated communications, enabling distribution and sales growth, advancing marketing analytics and measurement, and ensuring every member and agency interaction reflects the company's brand promise. The role unifies the traditional marketing discipline with end-to-end ownership of the member/customer experience, ensuring strategy, execution, and measurement are aligned around a single member-centric vision. Success requires urgency, teamwork, and clear accountability across a matrixed set of internal stakeholders, agents, and executive leadership.
Responsibilities:This role owns four core marketing pillars plus the member/customer experience function, with marketing analytics supporting and driving performance across all areas.
1. Brand Strategy & Management
- Own corporate brand strategy, positioning, and brand pillars, ensuring consistent expression across every channel and touchpoint.
- Lead brand development, including logo standards, visual identity, and brand guidelines/standards enforcement.
- Direct market positioning, advertising, and public relations strategy.
- Oversee social media strategy and governance, ensuring alignment with brand voice and compliance requirements.
- Ensure strategic alignment of brand initiatives with overall company and distribution strategy
2. Communications (Internal & External)
- Own the internal communications strategy, including messaging, channels, and cadence, that builds a strong culture and keeps employees aligned with company direction.
- Lead external communication strategies, standards, and execution, including crisis and media communications.
- Partner with HR/CHRO to communicate and drive participation in engagement initiatives (e.g., surveys, recognition programs, culture campaigns), translating HR-owned goals and data into clear, compelling messaging for employees.
- Provide media training and oversight for executive and field spokespeople.
- Partner with recruiting on employer brand and talent communications.
3. Distribution Support & Sales Enablement
- Develop and execute Line of Business (LOB) and Strategic Market Area (SMA) sales strategies in partnership with distribution leadership.
- Build and maintain the sales playbook, promotional programs, and agency support materials.
- Direct agency and employee training on marketing, sales, and product positioning.
- Manage customer acquisition cost strategy and identify/support alternative distribution channels.
- Support inside sales/service functions with marketing collateral, campaigns, and tools.
4. Marketing Analytics
- Establish and report on agency performance, acquisition cost, and regional sales manager (RSM) effectiveness metrics.
- Measure brand effectiveness, market performance, and progress against the annual revenue plan.
- Own CRM strategy and data governance in support of marketing and distribution goals.
- Track social media and digital performance, translating data into actionable insight for all marketing pillars.
- Define and maintain success measures/KPIs for every marketing and member experience workstream.
5. Member / Customer Experience
- Serve as the enterprise owner of the member/customer experience strategy, setting the vision for how members and policyholders experience the brand across every touchpoint.
- Design and maintain member journey maps across the policy lifecycle (quote, bind, service, claims, renewal) in partnership with Operations, Claims, and Underwriting.
- Establish and monitor voice-of-customer programs (NPS, CSAT, member surveys) and convert findings into prioritized improvement initiatives.
- Own customer complaint trending and resolution oversight, partnering cross-functionally to close root-cause gaps.
- Set enterprise service standards and experience guidelines for call center, digital, and agency-facing interactions.
- Lead member advisory councils/feedback forums and represent the member's voice in product, underwriting, and operational decisions.
- Champion a member-first culture through training, communications, and recognition programs, in partnership with HR.
- Report member experience performance and improvement roadmaps to executive leadership and the board as needed.
- Bachelor's degree in Marketing, Communications, Business Administration, or related field required; MBA preferred.
- 10+ years of progressive marketing leadership experience, including 5+ years in insurance, financial services, or another regulated industry.
- Demonstrated experience leading brand, communications, distribution/sales enablement, and analytics functions within a single organization.
- Direct experience owning a customer/member experience function, including voice-of-customer programs and journey mapping.
- Prior people leadership experience managing multi-disciplinary teams and cross-functional stakeholders, including agency/distribution partners.
- Strong executive presence with the ability to influence the CEO, executive team, and board on brand and member experience strategy.
- Deep understanding of insurance distribution models (independent agency, direct, alternative channels) and related acquisition economics.
- Proficiency with marketing analytics, CRM platforms, and voice-of-customer/CX measurement tools.
- Skilled communicator able to translate strategy into internal culture engagement and external market positioning.
- Ability to balance urgency and long-range planning while holding cross-functional teams accountable to shared success measures.
The Head of Marketing & Member Experience serves as the enterprise leader for all marketing functions and the member/customer experience function at a $500M insurance carrier. This role is accountable for building and protecting the corporate brand, driving integrated communications, enabling distribution and sales growth, advancing marketing analytics and measurement, and ensuring every member and agency interaction reflects the company's brand promise. The role unifies the traditional marketing discipline with end-to-end ownership of the member/customer experience, ensuring strategy, execution, and measurement are aligned around a single member-centric vision. Success requires urgency, teamwork, and clear accountability across a matrixed set of internal stakeholders, agents, and executive leadership.
Responsibilities:This role owns four core marketing pillars plus the member/customer experience function, with marketing analytics supporting and driving performance across all areas.
1. Brand Strategy & Management
- Own corporate brand strategy, positioning, and brand pillars, ensuring consistent expression across every channel and touchpoint.
- Lead brand development, including logo standards, visual identity, and brand guidelines/standards enforcement.
- Direct market positioning, advertising, and public relations strategy.
- Oversee social media strategy and governance, ensuring alignment with brand voice and compliance requirements.
- Ensure strategic alignment of brand initiatives with overall company and distribution strategy
2. Communications (Internal & External)
- Own the internal communications strategy, including messaging, channels, and cadence, that builds a strong culture and keeps employees aligned with company direction.
- Lead external communication strategies, standards, and execution, including crisis and media communications.
- Partner with HR/CHRO to communicate and drive participation in engagement initiatives (e.g., surveys, recognition programs, culture campaigns), translating HR-owned goals and data into clear, compelling messaging for employees.
- Provide media training and oversight for executive and field spokespeople.
- Partner with recruiting on employer brand and talent communications.
3. Distribution Support & Sales Enablement
- Develop and execute Line of Business (LOB) and Strategic Market Area (SMA) sales strategies in partnership with distribution leadership.
- Build and maintain the sales playbook, promotional programs, and agency support materials.
- Direct agency and employee training on marketing, sales, and product positioning.
- Manage customer acquisition cost strategy and identify/support alternative distribution channels.
- Support inside sales/service functions with marketing collateral, campaigns, and tools.
4. Marketing Analytics
- Establish and report on agency performance, acquisition cost, and regional sales manager (RSM) effectiveness metrics.
- Measure brand effectiveness, market performance, and progress against the annual revenue plan.
- Own CRM strategy and data governance in support of marketing and distribution goals.
- Track social media and digital performance, translating data into actionable insight for all marketing pillars.
- Define and maintain success measures/KPIs for every marketing and member experience workstream.
5. Member / Customer Experience
- Serve as the enterprise owner of the member/customer experience strategy, setting the vision for how members and policyholders experience the brand across every touchpoint.
- Design and maintain member journey maps across the policy lifecycle (quote, bind, service, claims, renewal) in partnership with Operations, Claims, and Underwriting.
- Establish and monitor voice-of-customer programs (NPS, CSAT, member surveys) and convert findings into prioritized improvement initiatives.
- Own customer complaint trending and resolution oversight, partnering cross-functionally to close root-cause gaps.
- Set enterprise service standards and experience guidelines for call center, digital, and agency-facing interactions.
- Lead member advisory councils/feedback forums and represent the member's voice in product, underwriting, and operational decisions.
- Champion a member-first culture through training, communications, and recognition programs, in partnership with HR.
- Report member experience performance and improvement roadmaps to executive leadership and the board as needed.
- Bachelor's degree in Marketing, Communications, Business Administration, or related field required; MBA preferred.
- 10+ years of progressive marketing leadership experience, including 5+ years in insurance, financial services, or another regulated industry.
- Demonstrated experience leading brand, communications, distribution/sales enablement, and analytics functions within a single organization.
- Direct experience owning a customer/member experience function, including voice-of-customer programs and journey mapping.
- Prior people leadership experience managing multi-disciplinary teams and cross-functional stakeholders, including agency/distribution partners.
- Strong executive presence with the ability to influence the CEO, executive team, and board on brand and member experience strategy.
- Deep understanding of insurance distribution models (independent agency, direct, alternative channels) and related acquisition economics.
- Proficiency with marketing analytics, CRM platforms, and voice-of-customer/CX measurement tools.
- Skilled communicator able to translate strategy into internal culture engagement and external market positioning.
- Ability to balance urgency and long-range planning while holding cross-functional teams accountable to shared success measures.
See All 79 Marketing Jobs in Washington
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Find Marketing JobsMarketing Jobs by City in Washington
Where Washington roles are concentrated, by current openings.
Marketing Job Market in Washington
A snapshot from current Washington openings, updated as new roles post.
Who's Hiring
- Amazon10
- Microsoft5
- Amazon Web Services5
- HP2
- Brex2
Top Industries Hiring
- Delivery & Couriers
- Law & Legal Services
What Washington Employers Look For
The qualifications that appear most often in marketing jobs across Washington.
- Bachelor's degree in marketing, communications, business, or a related field
- Demonstrated experience with digital marketing platforms such as Google Ads or Meta
- Proficiency in marketing analytics tools including Google Analytics or Tableau
- Experience developing content strategies and managing multi-channel campaigns
- Familiarity with CRM systems such as Salesforce or HubSpot
- Strong written communication skills with portfolio or campaign samples preferred
Marketing Jobs in Washington: Frequently Asked Questions
How do you become a marketing in Washington?
Marketing roles in Washington do not require a state-issued license or registration. Most employers expect a bachelor's degree in marketing, communications, or business. From there, building a portfolio of real campaign work, earning platform certifications such as Google or Meta credentials, and gaining experience through internships or coordinator roles at Washington's many technology and retail companies is the standard path into the field.
Which companies hire marketings in Washington?
Washington marketing roles are posted by Amazon, Microsoft, and Amazon Web Services and others right now, based on current listings on Migrate Mate as of September 2026. Washington's concentration of technology headquarters and major retail brands means in-house marketing teams are consistently among the largest and most active in the country.
Which Washington cities have the most marketing jobs?
Seattle, Bellevue, and Redmond lead Washington for marketing openings. Seattle drives the largest share, anchored by major technology, e-commerce, and consumer brand headquarters, while Bellevue and Redmond draw heavily from Microsoft, Amazon subsidiaries, and the dense cluster of software companies that have set up campuses on the Eastside.
Are there remote marketing jobs in Washington?
Yes, and more than most fields. About 60% of marketing openings tied to Washington are remote or hybrid as of September 2026, reflecting how much of the work involves strategy, content, and analytics that travel well outside the office. Roles in demand generation, content marketing, and marketing operations are the most consistently offered with remote or hybrid flexibility.
How can I get hired as a marketing in Washington with little or no experience?
The most realistic entry path is landing a marketing coordinator or marketing associate role at one of Washington's large technology or retail employers, many of which run structured early-career programs. Amazon's marketing rotational programs and Microsoft's marketing internship pipelines convert regularly into full-time hires. Building a portfolio through freelance work, student projects, or nonprofit campaigns, combined with a Google Analytics or HubSpot certification, gives candidates with limited experience a concrete advantage when applying.
Where can I find and apply to marketing jobs in Washington?
You can find and apply to marketing jobs in Washington on Migrate Mate, which lists current Washington openings across industries and experience levels. Search the available roles, identify the ones that match your background and interests, and apply directly through each listing.
See All 79 Marketing Jobs in Washington
Find roles in Washington that match your experience and apply in just a few clicks.
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