OPT Account Based Marketing Specialist Jobs
Account Based Marketing Specialist roles are a strong fit for F-1 OPT students with marketing, business, or communications degrees. Most positions qualify as STEM-adjacent under standard OPT, and employers in B2B tech actively hire for this role. Your 12-month OPT window is enough to demonstrate measurable pipeline impact.
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Get Access To All JobsINTRODUCTION
Together, WE enable individuals to look, feel, and be their true selves.
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
THE ROLE
The Associate Manager, Shopper Based Design (SBD) manages retail merchandising projects from brief through in-store execution, delivering on time, within budget and to customer standards. The role focuses on OPI and supports the broader Retail Hair, OPI and Prosumer (RHOP) portfolio, including Retail Hair brands such as Clairol, Clairol Professional, and Wella Color Charm. Working with SBD colleagues who lead visual merchandising, channel Trade Marketing, Field Sales and Finance, this person turns agreed plans into clear actions and coordinates vendors, merchandisers and customer partners to deliver them.
KEY RESPONSIBILITIES
Project Planning and Merchandising Execution
- Own integrated project plans, critical milestones, dependencies, approvals and delivery dates across simultaneous projects. Identify what is needed from whom and by when; follow through to completion and keep priorities and project status current.
- Coordinate permanent fixtures, temporary displays, planograms, artwork, replacement parts and maintenance with SBD leads and vendors. Check specifications, retailer requirements and approvals before production and installation.
Vendor and Merchandiser Management
- Brief and manage external vendors from scope and quotes through production, delivery and issue resolution. Set clear expectations for quality, cost and timing; track performance and coordinate with Procurement on required sourcing and approvals.
- Coordinate external merchandisers and installation partners, including store lists, schedules, instructions, training materials and completion reporting. Verify execution through photos or audits, resolve field issues and close outstanding work.
Customer and Internal Stakeholder Communication
- In partnership with Field Sales and customer leads, provide clear, timely customer updates on progress, milestones and hurdles. Explain impacts, recommend solutions and confirm decisions, responsibilities and next steps.
- Align SBD visual merchandising leads, Finance, channel Trade Marketing, Field Sales and other partners on inputs, deliverables and approvals. Establish working cadences, document decisions and escalate unresolved dependencies early.
Budget and Time Management
- Manage project budgets, quotes, purchase orders, invoices, accruals and forecasts with Finance. Track actuals and commitments against budget, explain variances and recommend corrective actions before overspend occurs.
- Anticipate risks and bring practical recommendations with cost and timing implications. Balance competing deadlines, communicate tradeoffs and create trackers, routines and processes where structure is missing.
QUALIFICATIONS
Required
- Relevant experience. 3+ years of relevant retail merchandising, visual merchandising or project management experience, with direct responsibility for vendors, budgets and multiple concurrent projects.
- Visual merchandising background. Previous hands-on visual merchandising experience must be evident in the CV or resume, including delivery of fixtures, displays, retail resets or merchandising rollouts.
- Retail channel experience. Experience delivering projects for beauty specialty retailers such as Ulta Beauty or Sephora, and for Food, Drug and Mass (FDM) customers. Understand retailer calendars, approval processes and in-store execution requirements.
- Stakeholder skills and emotional intelligence. Build trust across functions and external partners; listen, adapt communication to the audience and handle competing needs or difficult conversations constructively. Influence delivery without direct reporting authority.
- Clear communication. Translate project detail into concise updates, recommendations and requests for decisions. Confidently explain what is on track, what is at risk, what is needed and the proposed path forward.
- Ownership and teamwork. Take a solution-oriented approach, follow through on commitments and collaborate toward shared outcomes. Create structure amid ambiguity, maintain an accurate view of project status and ask for help or escalate early when needed.
- Financial and organizational discipline. Demonstrated budget, prioritization and time management skills, attention to detail, and proficiency in Excel, PowerPoint, Outlook and project tracking tools.
Preferred
- Bachelor’s degree in Business Administration, Marketing or a related discipline.
- Experience with retailer merchandising calendars, including the Ulta Beauty MTT calendar; planogram tools such as Space Planning, NexGen or Spaceman.
- Familiarity with vendor dielines, schematics, engineering drawings and artwork review; Adobe Illustrator experience is helpful.
- An interest in beauty is welcome but is not required.
COMPENSATION
- Pay Range: $75,000 - $98,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).
EEO OPPORTUNITIES
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
NOTICES
- All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
- If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email NA.Recruiting@wella.com. This email account will not respond to inquiries regarding the status of a candidate’s application.
- [For CA located postings ONLY]: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
- Wella participates in the E-Verify Program to confirm eligibility to work in the United States. Information regarding your rights: Know your rights and Pay Transparency Nondiscrimination Provision.
LOCATION
Location: Calabasas, CA (Hybrid)
INTRODUCTION
Together, WE enable individuals to look, feel, and be their true selves.
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
THE ROLE
The Associate Manager, Shopper Based Design (SBD) manages retail merchandising projects from brief through in-store execution, delivering on time, within budget and to customer standards. The role focuses on OPI and supports the broader Retail Hair, OPI and Prosumer (RHOP) portfolio, including Retail Hair brands such as Clairol, Clairol Professional, and Wella Color Charm. Working with SBD colleagues who lead visual merchandising, channel Trade Marketing, Field Sales and Finance, this person turns agreed plans into clear actions and coordinates vendors, merchandisers and customer partners to deliver them.
KEY RESPONSIBILITIES
Project Planning and Merchandising Execution
- Own integrated project plans, critical milestones, dependencies, approvals and delivery dates across simultaneous projects. Identify what is needed from whom and by when; follow through to completion and keep priorities and project status current.
- Coordinate permanent fixtures, temporary displays, planograms, artwork, replacement parts and maintenance with SBD leads and vendors. Check specifications, retailer requirements and approvals before production and installation.
Vendor and Merchandiser Management
- Brief and manage external vendors from scope and quotes through production, delivery and issue resolution. Set clear expectations for quality, cost and timing; track performance and coordinate with Procurement on required sourcing and approvals.
- Coordinate external merchandisers and installation partners, including store lists, schedules, instructions, training materials and completion reporting. Verify execution through photos or audits, resolve field issues and close outstanding work.
Customer and Internal Stakeholder Communication
- In partnership with Field Sales and customer leads, provide clear, timely customer updates on progress, milestones and hurdles. Explain impacts, recommend solutions and confirm decisions, responsibilities and next steps.
- Align SBD visual merchandising leads, Finance, channel Trade Marketing, Field Sales and other partners on inputs, deliverables and approvals. Establish working cadences, document decisions and escalate unresolved dependencies early.
Budget and Time Management
- Manage project budgets, quotes, purchase orders, invoices, accruals and forecasts with Finance. Track actuals and commitments against budget, explain variances and recommend corrective actions before overspend occurs.
- Anticipate risks and bring practical recommendations with cost and timing implications. Balance competing deadlines, communicate tradeoffs and create trackers, routines and processes where structure is missing.
QUALIFICATIONS
Required
- Relevant experience. 3+ years of relevant retail merchandising, visual merchandising or project management experience, with direct responsibility for vendors, budgets and multiple concurrent projects.
- Visual merchandising background. Previous hands-on visual merchandising experience must be evident in the CV or resume, including delivery of fixtures, displays, retail resets or merchandising rollouts.
- Retail channel experience. Experience delivering projects for beauty specialty retailers such as Ulta Beauty or Sephora, and for Food, Drug and Mass (FDM) customers. Understand retailer calendars, approval processes and in-store execution requirements.
- Stakeholder skills and emotional intelligence. Build trust across functions and external partners; listen, adapt communication to the audience and handle competing needs or difficult conversations constructively. Influence delivery without direct reporting authority.
- Clear communication. Translate project detail into concise updates, recommendations and requests for decisions. Confidently explain what is on track, what is at risk, what is needed and the proposed path forward.
- Ownership and teamwork. Take a solution-oriented approach, follow through on commitments and collaborate toward shared outcomes. Create structure amid ambiguity, maintain an accurate view of project status and ask for help or escalate early when needed.
- Financial and organizational discipline. Demonstrated budget, prioritization and time management skills, attention to detail, and proficiency in Excel, PowerPoint, Outlook and project tracking tools.
Preferred
- Bachelor’s degree in Business Administration, Marketing or a related discipline.
- Experience with retailer merchandising calendars, including the Ulta Beauty MTT calendar; planogram tools such as Space Planning, NexGen or Spaceman.
- Familiarity with vendor dielines, schematics, engineering drawings and artwork review; Adobe Illustrator experience is helpful.
- An interest in beauty is welcome but is not required.
COMPENSATION
- Pay Range: $75,000 - $98,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).
EEO OPPORTUNITIES
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
NOTICES
- All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
- If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email NA.Recruiting@wella.com. This email account will not respond to inquiries regarding the status of a candidate’s application.
- [For CA located postings ONLY]: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
- Wella participates in the E-Verify Program to confirm eligibility to work in the United States. Information regarding your rights: Know your rights and Pay Transparency Nondiscrimination Provision.
LOCATION
Location: Calabasas, CA (Hybrid)
See all 157+ OPT Account Based Marketing Specialist Jobs
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Get Access To All JobsTips for Finding OPT Sponsorship as an Account Based Marketing Specialist
Lead with pipeline metrics, not just campaign activity
ABM hiring managers care about revenue influence, not impressions. Quantify how your campaigns moved target accounts through the funnel. Specific numbers like influenced pipeline or account engagement rates make your OPT application far more competitive than a list of tools used.
Target B2B SaaS and enterprise tech companies
These employers run mature ABM programs, hire regularly for this role, and have dedicated immigration support. They're accustomed to sponsoring OPT and transitioning candidates to H-1B visa. A company with an existing ABM function is far more likely to extend your authorization than one building from scratch.
Highlight experience with intent data and account intelligence tools
Proficiency with account intelligence and intent platforms signals you can contribute immediately without training overhead. Employers weighing OPT candidates against citizens often tip toward whoever reduces onboarding time. Concrete tool experience closes that gap and makes the sponsorship conversation easier.
Frame your degree as directly relevant to the specialty occupation standard
ABM Specialist roles typically require a marketing, business, or communications degree for H-1B specialty occupation purposes. In your application materials, connect your coursework explicitly to the role's responsibilities so employers and immigration counsel can confirm eligibility quickly.
Apply before the 90-day unemployment clock becomes a concern
OPT allows a maximum of 90 days of unemployment. Starting your ABM job search three to four months before graduation gives you meaningful runway to target the right employers without pressure forcing you into roles that won't lead to sponsorship.
Ask about STEM OPT eligibility if your degree qualifies
If your underlying degree is in a STEM-designated field like data analytics, information systems, or computer science, you may qualify for a 24-month STEM OPT extension. That gives you 36 months total, covering two H-1B lottery cycles and making you significantly more attractive to sponsors.
Account Based Marketing Specialist OPT: Frequently Asked Questions
Does an Account Based Marketing Specialist role qualify as a specialty occupation for OPT and H-1B purposes?
Yes, in most cases. ABM Specialist positions typically require a bachelor's degree in marketing, business, communications, or a related field, which satisfies the specialty occupation standard. The role's complexity, including account segmentation strategy, intent data analysis, and cross-functional alignment with sales, supports the degree requirement argument. Roles with vague educational requirements or that accept any bachelor's field may face more scrutiny.
Which types of employers are most likely to sponsor OPT for this role?
B2B SaaS companies, enterprise software firms, and marketing technology vendors are the most consistent sponsors for ABM Specialist roles. These companies run structured ABM programs, have recurring hiring needs at this level, and maintain established relationships with immigration counsel. You can browse sponsorship-friendly ABM roles filtered by OPT eligibility directly on Migrate Mate.
Can I qualify for a STEM OPT extension as an Account Based Marketing Specialist?
It depends on your underlying degree, not the job title. If your degree is in a STEM-designated field such as data analytics, information systems, or management information systems, you may qualify for the 24-month extension regardless of your job title. Marketing degrees are generally not STEM-designated. Confirm your degree's CIP code with your DSO before assuming eligibility.
How should I handle the OPT authorization gap if I'm between jobs during my job search?
OPT permits a maximum of 90 cumulative days of unemployment after your program end date. If you're transitioning between roles, the clock runs even during active job searching. Notify your DSO immediately when employment ends, track your days carefully, and prioritize applications to companies with faster hiring timelines. Taking on a qualifying part-time ABM role can count toward authorized employment and pause accumulation.
What should I include in my resume to stand out for ABM roles as an OPT candidate?
Prioritize measurable outcomes tied to account engagement: pipeline influenced, target account conversion rates, or changes in account-level engagement scores. Employers weighing OPT candidates want evidence you'll contribute quickly. Include specific platforms you've worked with, campaigns you've owned end to end, and any collaboration with sales teams on account selection or outreach sequencing. Concrete results reduce perceived hiring risk.