OPT Email Marketing Specialist Jobs
Email Marketing Specialist roles are a strong fit for F-1 OPT students with a background in marketing, communications, or data analytics. Most positions qualify as STEM-adjacent under CIP code 52.1401, and many employers in e-commerce, SaaS, and media actively hire OPT candidates with hands-on campaign management experience.
Find OPT Email Marketing Specialist JobsOverview
Showing 5 of 11+ Email Marketing Specialist jobs
See all Email Marketing Specialist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Email Marketing Specialist roles.
Get Access To All JobsIf you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Grade: Professional 306
Pay Range: $62,100.00 - $93,200.00
Job Description
The Email Marketing Strategist II drives lifecycle engagement and campaign performance by building, executing, and optimizing sophisticated email programs. This role owns communications for assigned audiences, translates performance data into strategic recommendations, and partners with stakeholders to deliver measurable results.
- This is an in-office position working out of our Corporate Head Quarters in Salt Lake City, Utah.
Responsibilities
The responsibilities below represent the role’s primary areas of ownership and may evolve as business needs change.
- Build, deploy, optimize, and report on multiple ongoing and ad hoc email campaigns.
- Advise stakeholders, clarify requirements, and translate business needs into effective campaign strategies.
- Design and maintain advanced Marketo programs, including engagement, trigger-based, multistep, multichannel, and form-driven campaigns.
- Analyze campaign performance and turn data into clear, actionable recommendations.
- Lead A/B and multivariate testing and apply findings to improve engagement and results.
- Own lifecycle communications for assigned audiences and serve as the subject matter expert on their behaviors, preferences, and performance metrics.
- Partner across teams to design and launch new or enhanced campaigns.
- Conduct competitive analyses, quarterly audits, and ongoing operational maintenance.
- Support other related priorities as needed.
Qualifications
Knowledge, Skills, and Abilities
- Clear written and verbal communication, with strong attention to accuracy and presentation.
- Effective prioritization and management of multiple concurrent campaigns.
- Advanced proficiency with Marketo and email automation tools.
- Knowledge of audience segmentation, testing methodologies, and performance analysis.
- Ability to produce accurate, timely campaigns that meet approved requirements and quality standards.
- Ability to improve engagement, conversation, deliverability, and testing outcomes for assigned audiences.
- Ability to build trusted stakeholder relationships supported by clear recommendations, dependable execution, and transparent reporting.
- Confidence in interpreting data and using reporting platforms.
- Ability to work independently and collaborate effectively across teams.
- Proficiency with Microsoft 365+.
- Practical application of artificial intelligence tools in marketing and analytics work.
Education
Bachelor’s degree
Experience
2 years of experience in marketing, communications, or a related field.
Preferred Qualifications
- Marketo certification or extensive hands-on Marketo expertise.
- Familiarity with comparable marketing automation platforms, such as Eloqua, HubSpot, Knak, or Klaviyo.
- Working knowledge of HTML for email development.
- Relevant Adobe Digital Experience certifications.
Experience in lieu of education
Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Generally, equivalent relevant experience is defined as 1 year of experience for 1 year of education and is the discretion of the hiring manager.
This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.
Position & Application Details
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.
Additional Information
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Grade: Professional 306
Pay Range: $62,100.00 - $93,200.00
Job Description
The Email Marketing Strategist II drives lifecycle engagement and campaign performance by building, executing, and optimizing sophisticated email programs. This role owns communications for assigned audiences, translates performance data into strategic recommendations, and partners with stakeholders to deliver measurable results.
- This is an in-office position working out of our Corporate Head Quarters in Salt Lake City, Utah.
Responsibilities
The responsibilities below represent the role’s primary areas of ownership and may evolve as business needs change.
- Build, deploy, optimize, and report on multiple ongoing and ad hoc email campaigns.
- Advise stakeholders, clarify requirements, and translate business needs into effective campaign strategies.
- Design and maintain advanced Marketo programs, including engagement, trigger-based, multistep, multichannel, and form-driven campaigns.
- Analyze campaign performance and turn data into clear, actionable recommendations.
- Lead A/B and multivariate testing and apply findings to improve engagement and results.
- Own lifecycle communications for assigned audiences and serve as the subject matter expert on their behaviors, preferences, and performance metrics.
- Partner across teams to design and launch new or enhanced campaigns.
- Conduct competitive analyses, quarterly audits, and ongoing operational maintenance.
- Support other related priorities as needed.
Qualifications
Knowledge, Skills, and Abilities
- Clear written and verbal communication, with strong attention to accuracy and presentation.
- Effective prioritization and management of multiple concurrent campaigns.
- Advanced proficiency with Marketo and email automation tools.
- Knowledge of audience segmentation, testing methodologies, and performance analysis.
- Ability to produce accurate, timely campaigns that meet approved requirements and quality standards.
- Ability to improve engagement, conversation, deliverability, and testing outcomes for assigned audiences.
- Ability to build trusted stakeholder relationships supported by clear recommendations, dependable execution, and transparent reporting.
- Confidence in interpreting data and using reporting platforms.
- Ability to work independently and collaborate effectively across teams.
- Proficiency with Microsoft 365+.
- Practical application of artificial intelligence tools in marketing and analytics work.
Education
Bachelor’s degree
Experience
2 years of experience in marketing, communications, or a related field.
Preferred Qualifications
- Marketo certification or extensive hands-on Marketo expertise.
- Familiarity with comparable marketing automation platforms, such as Eloqua, HubSpot, Knak, or Klaviyo.
- Working knowledge of HTML for email development.
- Relevant Adobe Digital Experience certifications.
Experience in lieu of education
Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Generally, equivalent relevant experience is defined as 1 year of experience for 1 year of education and is the discretion of the hiring manager.
This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.
Position & Application Details
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.
Additional Information
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
See all OPT Email Marketing Specialist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new OPT Email Marketing Specialist Jobs.
Get Access To All JobsTips for Finding OPT Sponsorship as an Email Marketing Specialist
Lead with campaign metrics, not job duties
Employers sponsoring OPT want proof of impact. Quantify your results: open rates, click-through rates, revenue attributed to campaigns. Numbers make your application stand out and signal you understand email as a performance channel, not just a communication tool.
Target companies with marketing automation stacks
Organizations running Klaviyo, HubSpot, or Marketer are investing seriously in email. They hire specialists rather than generalists, which means defined roles that map cleanly to OPT authorization requirements and are more likely to support future H-1B visa sponsorship.
Get certified before you apply
HubSpot Email Marketing and Google Analytics certifications are free and signal technical fluency employers expect. Listing them on your resume closes a common objection about OPT candidates needing ramp-up time before contributing to live campaigns independently.
Clarify your OPT timeline upfront in outreach
When reaching out to hiring managers directly, briefly state your authorized work period and cap-gap eligibility if applicable. Proactive transparency prevents late-stage withdrawals and builds trust with employers unfamiliar with F-1 OPT authorization rules.
Prioritize e-commerce and SaaS employers
These industries rely heavily on email as a direct revenue driver, so specialist roles are well-defined and budgeted. They also tend to have established immigration processes from hiring international talent at scale, making OPT authorization less of a friction point.
Build a portfolio showing end-to-end campaign ownership
Hiring managers want to see that you can own a campaign from audience segmentation through A/B testing to performance reporting. A two or three campaign portfolio with annotated screenshots and results removes doubt about your readiness to contribute immediately.
Email Marketing Specialist OPT: Frequently Asked Questions
Does an Email Marketing Specialist role qualify for STEM OPT extension?
It depends on how the role is classified. Email Marketing Specialist positions tied to a STEM-designated degree such as marketing analytics, information systems, or statistics can qualify under CIP code 52.1401 or 11.0401. Roles grounded in general marketing communications degrees typically do not. Review your I-20 degree classification with your DSO before assuming STEM OPT eligibility.
What types of employers actively hire Email Marketing Specialists on OPT?
E-commerce companies, SaaS platforms, digital agencies, and media brands are the most active employers for this role. They rely on email as a primary revenue channel and tend to have structured onboarding for international hires. Migrate Mate lists Email Marketing Specialist openings filtered for OPT-friendly employers, so you can focus applications where authorization is already understood.
Can I work as a freelance Email Marketing Specialist on OPT?
Standard OPT does not permit self-employment or freelancing as a primary work arrangement. You must be employed by an authorized employer for at least 20 hours per week. However, contract work through a staffing agency or marketing consultancy that formally employs you as a W-2 worker is generally permissible. Confirm any arrangement with your DSO before accepting a contract offer.
What skills should I develop to make my OPT application more competitive for this role?
Proficiency in at least one major email marketing platform is the baseline expectation. Beyond that, employers prioritize candidates who understand audience segmentation, deliverability fundamentals, and A/B testing methodology. Analytical skills tied to campaign attribution are increasingly valued as email programs become more data-driven. Certifications in email marketing or analytics help bridge experience gaps early in your career.
How soon before my OPT start date should I begin applying for Email Marketing Specialist roles?
Start applying three to four months before your OPT authorization begins. Most employers in digital marketing move quickly through hiring cycles, and starting early gives you time to handle offer letters, background checks, and your I-983 if pursuing STEM OPT. Roles that require platform onboarding or campaign ramp-up periods may also expect a near-immediate start date, so early outreach protects your timeline.