OPT Email Marketing Specialist Jobs
Email Marketing Specialist roles are a strong fit for F-1 OPT students with a background in marketing, communications, or data analytics. Most positions qualify as STEM-adjacent under CIP code 52.1401, and many employers in e-commerce, SaaS, and media actively hire OPT candidates with hands-on campaign management experience.
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Email Marketing Specialist
Department:
Wexner Center for Arts | Communications and Marketing
The Wexner Center for the Arts is The Ohio State University’s multidisciplinary laboratory for contemporary art and culture from around the world. Through exhibitions, screenings, performances, educational programs, and artist residencies, the Wex serves as a vital forum where artists test ideas and audiences engage with the art and issues of our time.
Working within its Department of Marketing/Communications (M/C), the Email and Digital Marketing Specialist manages the center’s email marketing campaigns and assists with the development of content for wexarts.org and other digital marketing channels. The role’s primary focus is to develop compelling, high-performing email campaigns that generate ticket sales and engage audiences through strategic use of content, audience segmentation and personalization, and customer journeys.
The role works both independently and with the M/C team to strategize, plan, write, edit, and build emails (currently using Wordfly); develop and manage email project schedules; route emails internally and externally for approval; and ensure adherence to Wexner Center brand and editorial guidelines, university standards, and industry best practices. The role monitors and optimizes email performance and prepares reports and dashboards to convey insights on current data. They also stay informed on email marketing trends and industry standards.
The Email and Digital Marketing Specialist works closely with the Editorial Director, Director of Marketing Content, Social Media Manager, Senior Editors, Graphic Designer, and other team members to conceive digital initiatives that capitalize on cross-channel marketing opportunities that expand the center’s reach and reputation both inside and beyond the local market. In partnership with the team, the role helps to update the center’s website, create pages on wexarts.org promoting center events using a Drupal-based CMS, and assist with social media posts as needed.
The role requires excellent communication, organizational, and time-management skills as well as flexibility in adapting to shifting priorities and demands. This is a hybrid role, with a combination of remote and in-office work. Candidate must be able to demonstrate working knowledge of HTML/CSS coding, technical production, and project management as well as familiarity with current accessibility practices.
Position is a member of the American Federation of State, County, & Municipal Employees Local 322, Ohio Council 8, AFL-CIO.
Required Qualifications
- Bachelor's degree in Marketing, Communications, or a related field required.
- 2 to 3 years of related experience required, including: Email marketing, Digital content writing, Copywriting, and Content production.
- Demonstrated working knowledge of HTML and CSS as they relate to marketing emails.
- Experience with: Email campaign development and execution, Marketing automation tools, Audience segmentation, and A/B testing.
- Strong analytical and problem-solving skills.
- Experience with: CRM systems, CMS platforms, Social media platforms and management tools, and Analytics and reporting tools.
- Strong attention to both visual and written detail.
- Knowledge of production processes and quality control.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Ability to work independently and collaboratively in a team environment.
- Strong cross-functional collaboration skills with colleagues from diverse business areas.
Desired Qualifications
- Two to four years of digital content experience preferred.
- Professional experience with contemporary art and/or museum or gallery organizations preferred.
- Experience creating and managing email marketing journeys.
- Experience developing and executing SMS marketing campaigns.
- Strong understanding of online marketing funnels and customer journey strategies.
- Knowledge of how digital channels work together, including: Search Engine Optimization (SEO), Social media marketing, Mobile marketing, and Content marketing.
- Basic knowledge of digital asset production.
- Familiarity with Adobe Creative Suite, particularly Adobe Photoshop.
Additional Information:
- Full-time schedule is 40 hours per week. Must be flexible to work evenings, weekends, and possible holidays as needed.
- Successful completion of background check prior to start date required.
- Position is a member of the American Federation of State, County, & Municipal Employees Local 322, Ohio Council 8, AFL-CIO.
- The target hiring range for this job profile is $24.30 - 30.98. The actual salary paid to an individual will vary based on multiple factors, including but not limited to, education, years of experience, internal equity, etc.
Location:
Wexner Center for the Arts (0386)
Position Type:
Regular
Scheduled Hours:
40
Shift:
First Shift
Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process.
Thank you for your interest in positions at The Ohio State University and Wexner Medical Center. Once you have applied, the most updated information on the status of your application can be found by visiting the Candidate Home section of this site. Please view your submitted applications by logging in and reviewing your status. For answers to additional questions please review the frequently asked questions.
The university is an equal opportunity employer, including veterans and disability.
Job Title:
Email Marketing Specialist
Department:
Wexner Center for Arts | Communications and Marketing
The Wexner Center for the Arts is The Ohio State University’s multidisciplinary laboratory for contemporary art and culture from around the world. Through exhibitions, screenings, performances, educational programs, and artist residencies, the Wex serves as a vital forum where artists test ideas and audiences engage with the art and issues of our time.
Working within its Department of Marketing/Communications (M/C), the Email and Digital Marketing Specialist manages the center’s email marketing campaigns and assists with the development of content for wexarts.org and other digital marketing channels. The role’s primary focus is to develop compelling, high-performing email campaigns that generate ticket sales and engage audiences through strategic use of content, audience segmentation and personalization, and customer journeys.
The role works both independently and with the M/C team to strategize, plan, write, edit, and build emails (currently using Wordfly); develop and manage email project schedules; route emails internally and externally for approval; and ensure adherence to Wexner Center brand and editorial guidelines, university standards, and industry best practices. The role monitors and optimizes email performance and prepares reports and dashboards to convey insights on current data. They also stay informed on email marketing trends and industry standards.
The Email and Digital Marketing Specialist works closely with the Editorial Director, Director of Marketing Content, Social Media Manager, Senior Editors, Graphic Designer, and other team members to conceive digital initiatives that capitalize on cross-channel marketing opportunities that expand the center’s reach and reputation both inside and beyond the local market. In partnership with the team, the role helps to update the center’s website, create pages on wexarts.org promoting center events using a Drupal-based CMS, and assist with social media posts as needed.
The role requires excellent communication, organizational, and time-management skills as well as flexibility in adapting to shifting priorities and demands. This is a hybrid role, with a combination of remote and in-office work. Candidate must be able to demonstrate working knowledge of HTML/CSS coding, technical production, and project management as well as familiarity with current accessibility practices.
Position is a member of the American Federation of State, County, & Municipal Employees Local 322, Ohio Council 8, AFL-CIO.
Required Qualifications
- Bachelor's degree in Marketing, Communications, or a related field required.
- 2 to 3 years of related experience required, including: Email marketing, Digital content writing, Copywriting, and Content production.
- Demonstrated working knowledge of HTML and CSS as they relate to marketing emails.
- Experience with: Email campaign development and execution, Marketing automation tools, Audience segmentation, and A/B testing.
- Strong analytical and problem-solving skills.
- Experience with: CRM systems, CMS platforms, Social media platforms and management tools, and Analytics and reporting tools.
- Strong attention to both visual and written detail.
- Knowledge of production processes and quality control.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Ability to work independently and collaboratively in a team environment.
- Strong cross-functional collaboration skills with colleagues from diverse business areas.
Desired Qualifications
- Two to four years of digital content experience preferred.
- Professional experience with contemporary art and/or museum or gallery organizations preferred.
- Experience creating and managing email marketing journeys.
- Experience developing and executing SMS marketing campaigns.
- Strong understanding of online marketing funnels and customer journey strategies.
- Knowledge of how digital channels work together, including: Search Engine Optimization (SEO), Social media marketing, Mobile marketing, and Content marketing.
- Basic knowledge of digital asset production.
- Familiarity with Adobe Creative Suite, particularly Adobe Photoshop.
Additional Information:
- Full-time schedule is 40 hours per week. Must be flexible to work evenings, weekends, and possible holidays as needed.
- Successful completion of background check prior to start date required.
- Position is a member of the American Federation of State, County, & Municipal Employees Local 322, Ohio Council 8, AFL-CIO.
- The target hiring range for this job profile is $24.30 - 30.98. The actual salary paid to an individual will vary based on multiple factors, including but not limited to, education, years of experience, internal equity, etc.
Location:
Wexner Center for the Arts (0386)
Position Type:
Regular
Scheduled Hours:
40
Shift:
First Shift
Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process.
Thank you for your interest in positions at The Ohio State University and Wexner Medical Center. Once you have applied, the most updated information on the status of your application can be found by visiting the Candidate Home section of this site. Please view your submitted applications by logging in and reviewing your status. For answers to additional questions please review the frequently asked questions.
The university is an equal opportunity employer, including veterans and disability.
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Get Access To All JobsTips for Finding OPT Sponsorship as an Email Marketing Specialist
Lead with campaign metrics, not job duties
Employers sponsoring OPT want proof of impact. Quantify your results: open rates, click-through rates, revenue attributed to campaigns. Numbers make your application stand out and signal you understand email as a performance channel, not just a communication tool.
Target companies with marketing automation stacks
Organizations running Klaviyo, HubSpot, or Marketer are investing seriously in email. They hire specialists rather than generalists, which means defined roles that map cleanly to OPT authorization requirements and are more likely to support future H-1B visa sponsorship.
Get certified before you apply
HubSpot Email Marketing and Google Analytics certifications are free and signal technical fluency employers expect. Listing them on your resume closes a common objection about OPT candidates needing ramp-up time before contributing to live campaigns independently.
Clarify your OPT timeline upfront in outreach
When reaching out to hiring managers directly, briefly state your authorized work period and cap-gap eligibility if applicable. Proactive transparency prevents late-stage withdrawals and builds trust with employers unfamiliar with F-1 OPT authorization rules.
Prioritize e-commerce and SaaS employers
These industries rely heavily on email as a direct revenue driver, so specialist roles are well-defined and budgeted. They also tend to have established immigration processes from hiring international talent at scale, making OPT authorization less of a friction point.
Build a portfolio showing end-to-end campaign ownership
Hiring managers want to see that you can own a campaign from audience segmentation through A/B testing to performance reporting. A two or three campaign portfolio with annotated screenshots and results removes doubt about your readiness to contribute immediately.
Email Marketing Specialist OPT: Frequently Asked Questions
Does an Email Marketing Specialist role qualify for STEM OPT extension?
It depends on how the role is classified. Email Marketing Specialist positions tied to a STEM-designated degree such as marketing analytics, information systems, or statistics can qualify under CIP code 52.1401 or 11.0401. Roles grounded in general marketing communications degrees typically do not. Review your I-20 degree classification with your DSO before assuming STEM OPT eligibility.
What types of employers actively hire Email Marketing Specialists on OPT?
E-commerce companies, SaaS platforms, digital agencies, and media brands are the most active employers for this role. They rely on email as a primary revenue channel and tend to have structured onboarding for international hires. Migrate Mate lists Email Marketing Specialist openings filtered for OPT-friendly employers, so you can focus applications where authorization is already understood.
Can I work as a freelance Email Marketing Specialist on OPT?
Standard OPT does not permit self-employment or freelancing as a primary work arrangement. You must be employed by an authorized employer for at least 20 hours per week. However, contract work through a staffing agency or marketing consultancy that formally employs you as a W-2 worker is generally permissible. Confirm any arrangement with your DSO before accepting a contract offer.
What skills should I develop to make my OPT application more competitive for this role?
Proficiency in at least one major email marketing platform is the baseline expectation. Beyond that, employers prioritize candidates who understand audience segmentation, deliverability fundamentals, and A/B testing methodology. Analytical skills tied to campaign attribution are increasingly valued as email programs become more data-driven. Certifications in email marketing or analytics help bridge experience gaps early in your career.
How soon before my OPT start date should I begin applying for Email Marketing Specialist roles?
Start applying three to four months before your OPT authorization begins. Most employers in digital marketing move quickly through hiring cycles, and starting early gives you time to handle offer letters, background checks, and your I-983 if pursuing STEM OPT. Roles that require platform onboarding or campaign ramp-up periods may also expect a near-immediate start date, so early outreach protects your timeline.