Regional Marketing Manager Jobs for OPT Students
Regional Marketing Manager roles are a strong fit for F-1 OPT students with degrees in marketing, business, or communications. Most positions qualify as specialty occupations, supporting H-1B sponsorship down the line. Your OPT work authorization covers full-time roles, so you can start immediately while building toward long-term status.
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dbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights. Since 2016, we’ve grown from an open source project into the leading analytics engineering platform, now used by over 90,000 teams every week, driving data transformations and AI use cases. As of February 2025, we’ve surpassed $100 million in annual recurring revenue (ARR) and serve more than 5,400 dbt Platform customers, including AstraZeneca, Sky, Nasdaq, Volvo, JetBlue, and SafetyCulture. We’re backed by top-tier investors including Andreessen Horowitz, Sequoia Capital, and Altimeter. At our core, we believe in empowering data practitioners:
- Reliable, high-quality data is the fuel that propels AI-powered data engineering.
- AI is changing data work, fast. dbt’s data control plane keeps data engineers ahead of that curve.
- We empower engineers to deliver reliable, governed data faster, cheaper, and at scale.
dbt Labs is now synonymous with analytics engineering, defining the modern data stack and serving as the data control plane for enterprise teams around the world. And we’re just getting started. We’re growing fast and building a team of passionate, curious people across the globe. Learn more about what makes us special by checking out our values.
The Opportunity:
As the Regional Marketing Manager, you will lead the strategy and execution of regional marketing programs that drive pipeline creation and revenue growth across the United States. You will partner closely with sales leaders and cross-functional marketing teams to deliver integrated campaigns that accelerate deal velocity and generate measurable business impact. This role is a critical connector between regional sales teams and the broader marketing organization, ensuring alignment on priorities, programs, and performance. You will own regional pipeline targets and play a key role in scaling repeatable, data-driven marketing programs.
What You’ll Do:
- Own regional pipeline generation — Plan and execute marketing programs that directly contribute to pipeline creation and revenue growth across the region.
- Execute integrated campaigns — Deliver multi-channel programs including in-person events, executive engagements, virtual experiences, email campaigns, and ABM initiatives.
- Drive sales and marketing alignment — Partner with regional sales teams and cross-functional marketing stakeholders to ensure programs are aligned to territory priorities and pipeline goals.
- Accelerate deal velocity — Support late-stage opportunities through targeted programs, executive engagement, and high-impact regional activations.
- Leverage data to optimize performance — Track, analyze, and report on program effectiveness, continuously improving ROI and scaling what works.
- Ensure strong follow-through — Collaborate with sales teams to drive timely follow-up and conversion from marketing-sourced and influenced programs.
- Manage regional planning and execution — Own timelines, workflows, and deliverables across tools like Asana and Notion to ensure seamless execution.
- Represent dbt Labs in-market — Travel to key events and customer engagements to build relationships, strengthen brand presence, and uncover new opportunities.
You Are a Good Fit If You Have:
- 3+ years of B2B SaaS marketing experience, preferably in regional or field marketing roles
- Proven ability to drive pipeline through events, campaigns, and integrated marketing programs
- Experience partnering closely with sales teams to align on targets and deliver measurable outcomes
- Strong project management skills with the ability to manage multiple programs simultaneously
- Experience with marketing automation (e.g., HubSpot), CRM systems (e.g., Salesforce), and event platforms
- A data-driven mindset with the ability to analyze performance and optimize programs
- Experience working in a remote, distributed team environment
- Willingness to travel regularly (approximately monthly)
You’ll Have an Edge If You Have:
- Experience supporting regional sales teams in high-growth SaaS environments
- ABM or vertical marketing experience
- Experience building campaigns for executive audiences
- Familiarity with data, analytics, or developer-focused products
Benefits
- Unlimited vacation time with a culture that actively encourages time off
- 401k plan with 3% guaranteed company contribution
- Comprehensive healthcare coverage
- Generous paid parental leave
- Flexible stipends for:
- Health & Wellness
- Home Office Setup
- Cell Phone & Internet
- Learning & Development
- Office Space
Compensation
We offer competitive compensation packages commensurate with experience, including salary, equity, and where applicable, performance-based pay. Our Talent Acquisition Team can answer questions around dbt Lab’s total rewards during your interview process. In select locations (including Boston, Chicago, Denver, Los Angeles, Philadelphia, New York City, San Francisco, Washington, DC, and Seattle), an alternate range may apply, as specified below.
- The typical starting salary range for this role is:
- $154,000 - $190,000
- The typical starting salary range for this role in the select locations listed is:
- $172,000 - $210,000
dbt Labs is an equal opportunity employer, committed to building an inclusive team that welcomes diverse perspectives, backgrounds, and experiences. Even if your experience doesn’t perfectly align with the job description, we encourage you to apply—we value potential just as much as a perfect resume. Want to learn more about our focus on Diversity, Equity and Inclusion at dbt Labs? Check out our DEI page.
dbt Labs reserves the right to amend or withdraw the posting at any time. For employees outside the United States, dbt Labs offers a competitive benefits package. RSUs or comparable benefits may be offered depending on the legal or country limitations.
Privacy Notice Supplement to Privacy Notice - Californians Supplement to Privacy Notice - EEA/UK
About us
dbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights. Since 2016, we’ve grown from an open source project into the leading analytics engineering platform, now used by over 90,000 teams every week, driving data transformations and AI use cases. As of February 2025, we’ve surpassed $100 million in annual recurring revenue (ARR) and serve more than 5,400 dbt Platform customers, including AstraZeneca, Sky, Nasdaq, Volvo, JetBlue, and SafetyCulture. We’re backed by top-tier investors including Andreessen Horowitz, Sequoia Capital, and Altimeter. At our core, we believe in empowering data practitioners:
- Reliable, high-quality data is the fuel that propels AI-powered data engineering.
- AI is changing data work, fast. dbt’s data control plane keeps data engineers ahead of that curve.
- We empower engineers to deliver reliable, governed data faster, cheaper, and at scale.
dbt Labs is now synonymous with analytics engineering, defining the modern data stack and serving as the data control plane for enterprise teams around the world. And we’re just getting started. We’re growing fast and building a team of passionate, curious people across the globe. Learn more about what makes us special by checking out our values.
The Opportunity:
As the Regional Marketing Manager, you will lead the strategy and execution of regional marketing programs that drive pipeline creation and revenue growth across the United States. You will partner closely with sales leaders and cross-functional marketing teams to deliver integrated campaigns that accelerate deal velocity and generate measurable business impact. This role is a critical connector between regional sales teams and the broader marketing organization, ensuring alignment on priorities, programs, and performance. You will own regional pipeline targets and play a key role in scaling repeatable, data-driven marketing programs.
What You’ll Do:
- Own regional pipeline generation — Plan and execute marketing programs that directly contribute to pipeline creation and revenue growth across the region.
- Execute integrated campaigns — Deliver multi-channel programs including in-person events, executive engagements, virtual experiences, email campaigns, and ABM initiatives.
- Drive sales and marketing alignment — Partner with regional sales teams and cross-functional marketing stakeholders to ensure programs are aligned to territory priorities and pipeline goals.
- Accelerate deal velocity — Support late-stage opportunities through targeted programs, executive engagement, and high-impact regional activations.
- Leverage data to optimize performance — Track, analyze, and report on program effectiveness, continuously improving ROI and scaling what works.
- Ensure strong follow-through — Collaborate with sales teams to drive timely follow-up and conversion from marketing-sourced and influenced programs.
- Manage regional planning and execution — Own timelines, workflows, and deliverables across tools like Asana and Notion to ensure seamless execution.
- Represent dbt Labs in-market — Travel to key events and customer engagements to build relationships, strengthen brand presence, and uncover new opportunities.
You Are a Good Fit If You Have:
- 3+ years of B2B SaaS marketing experience, preferably in regional or field marketing roles
- Proven ability to drive pipeline through events, campaigns, and integrated marketing programs
- Experience partnering closely with sales teams to align on targets and deliver measurable outcomes
- Strong project management skills with the ability to manage multiple programs simultaneously
- Experience with marketing automation (e.g., HubSpot), CRM systems (e.g., Salesforce), and event platforms
- A data-driven mindset with the ability to analyze performance and optimize programs
- Experience working in a remote, distributed team environment
- Willingness to travel regularly (approximately monthly)
You’ll Have an Edge If You Have:
- Experience supporting regional sales teams in high-growth SaaS environments
- ABM or vertical marketing experience
- Experience building campaigns for executive audiences
- Familiarity with data, analytics, or developer-focused products
Benefits
- Unlimited vacation time with a culture that actively encourages time off
- 401k plan with 3% guaranteed company contribution
- Comprehensive healthcare coverage
- Generous paid parental leave
- Flexible stipends for:
- Health & Wellness
- Home Office Setup
- Cell Phone & Internet
- Learning & Development
- Office Space
Compensation
We offer competitive compensation packages commensurate with experience, including salary, equity, and where applicable, performance-based pay. Our Talent Acquisition Team can answer questions around dbt Lab’s total rewards during your interview process. In select locations (including Boston, Chicago, Denver, Los Angeles, Philadelphia, New York City, San Francisco, Washington, DC, and Seattle), an alternate range may apply, as specified below.
- The typical starting salary range for this role is:
- $154,000 - $190,000
- The typical starting salary range for this role in the select locations listed is:
- $172,000 - $210,000
dbt Labs is an equal opportunity employer, committed to building an inclusive team that welcomes diverse perspectives, backgrounds, and experiences. Even if your experience doesn’t perfectly align with the job description, we encourage you to apply—we value potential just as much as a perfect resume. Want to learn more about our focus on Diversity, Equity and Inclusion at dbt Labs? Check out our DEI page.
dbt Labs reserves the right to amend or withdraw the posting at any time. For employees outside the United States, dbt Labs offers a competitive benefits package. RSUs or comparable benefits may be offered depending on the legal or country limitations.
Privacy Notice Supplement to Privacy Notice - Californians Supplement to Privacy Notice - EEA/UK
How to Get Visa Sponsorship as a Regional Marketing Manager
Target employers with regional structures
Companies with dedicated regional teams, like national retailers, healthcare systems, or franchise brands, regularly hire for this role. They tend to have established HR processes and are more familiar with OPT work authorization than smaller employers.
Lead with measurable campaign results
Regional marketing roles are results-driven. Quantify your impact: percentage growth in regional revenue, lead volume, or campaign ROI. Concrete numbers make your application stand out and signal you can own a market independently.
Emphasize cross-functional coordination experience
Employers hiring for regional roles want someone who can manage agencies, coordinate with national teams, and work across departments. Highlight any experience bridging marketing, sales, and operations, even from internships or university projects.
Research the employer's sponsorship history before applying
Not every company sponsors visas. Before investing time in a lengthy application process, check whether the employer has sponsored H-1B or other work visas before. This saves time and improves your acceptance rate.
Frame your international background as a regional asset
If the region includes diverse demographics, your multicultural perspective and language skills are directly relevant. Position this as business value, not just personal background. Employers respond to candidates who connect their identity to market opportunity.
Regional Marketing Manager jobs are hiring across the US. Find yours.
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Get Access To All JobsFrequently Asked Questions
Can I work as a Regional Marketing Manager on F-1 OPT?
Yes. Regional Marketing Manager is a specialty occupation requiring a bachelor's degree or higher in marketing, business, or a related field, which makes it a qualifying role for F-1 OPT work authorization. You can work full-time immediately after your OPT start date. If your degree is in a STEM-designated field like marketing analytics or information systems, you may also qualify for a 24-month STEM OPT extension.
Does a Regional Marketing Manager role qualify for H-1B sponsorship?
Regional Marketing Manager roles consistently qualify for H-1B sponsorship because they meet the specialty occupation standard: the position requires at least a bachelor's degree in a specific field like marketing or business administration. Many companies with regional structures, including healthcare organizations, retail chains, and consumer goods brands, have sponsored this role before. Using OPT strategically gives you time to find an employer willing to file an H-1B petition before your authorization expires.
What should I do if my OPT is expiring before I find a Regional Marketing Manager role?
If your standard 12-month OPT is approaching its end date, check whether your degree qualifies for the 24-month STEM OPT extension. Marketing analytics, data-driven marketing, and information systems degrees often qualify under STEM-designated CIP codes. If you're still searching, Migrate Mate filters Regional Marketing Manager jobs by OPT sponsorship willingness, which helps you focus on employers already open to hiring international candidates.
How competitive are Regional Marketing Manager roles for OPT candidates?
Competition is real but manageable if you apply strategically. Employers in industries like healthcare, retail, and franchise operations hire for this role regularly and often have experience with work authorization. The challenge is identifying which employers are open to sponsoring OPT to H-1B. Applying through a targeted platform like Migrate Mate, which focuses on visa-friendly employers, improves your chances compared to applying broadly.
What degree or background do employers expect for this role?
Most employers require a bachelor's degree in marketing, business administration, communications, or a closely related field. Some prefer candidates with an MBA, particularly for roles overseeing larger geographic territories or managing significant budgets. Experience in digital marketing, brand strategy, or market analysis is consistently valued. Because the role requires specialized knowledge, it aligns well with the specialty occupation standard that underpins both OPT eligibility and future H-1B sponsorship.
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