OPT Marketing Coordinator Jobs
Marketing Coordinator roles are a strong fit for F-1 OPT students with degrees in marketing, communications, or business. Most positions qualify as specialty occupations for H-1B visa sponsorship. Your 12-month OPT window (or 24-month STEM extension if eligible) gives you time to prove your value and secure long-term sponsorship.
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Get Access To All JobsSummary
The Marketing Coordinator is responsible for the execution of marketing initiatives of a Barry University School/College specifically and the Barry University brand in general.
The individual in this position supports enrollment acquisition and conversion strategies, events, retention initiatives and special projects while collaborating with other members in Marketing and the Barry Ad Co in the execution of these campaigns or activities.
At the direction of a marketing manager, updates content across channels, manages and implements execution and updates to college search profiles like Campus ESP, Niche, Scoir, Us News, College Board Connections, among others. Actively monitors automated journeys and updates as needed. Monitors web content – reviewing and updating to maintain accuracy, relevance, and alignment with institutional goals.
THIS IS POSITION IS FULL-TIME, ON-CAMPUS IN MIAMI SHORES.
Essential Functions
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In support of Marketing Managers, coordinates the execution of enrollment marketing initiatives. Ensures that all marketing efforts align with the overall marketing and recruitment plans for Schools and Colleges, and Barry University in general. Collaborates with other members of the marketing team to ensure all projects are flawlessly delivered on time.
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Proactively identifies opportunities for Barry University and its School/ Colleges/ Programs. Ensures accuracy and relevance of information. Develops, in collaboration with program directors and faculty and University departments, online and offline content for recruitment, enrollment, and strategic relationships-outreach. Identifies new prospective student segments and proposes innovative communication approaches that highlight School/College/programs.
-
Adheres to Barry brand guidelines, assists with managing content across channels: implements updates to college search profiles like Campus ESP, Niche, Scoir, US News Student Connect, College Board Connections, among others. Actively monitors automated journeys and updates as needed. Monitors web content – reviewing and updating to maintain accuracy, relevance, and alignment with institutional goals.
-
Participates in the development of the marketing and recruitment plans. Provides expertise based on analysis of the effectiveness of previous marketing efforts while providing proactive input on new approaches.
-
Manages and tracks projects, measures, analyzes and reports on marketing and recruitment initiatives as assigned.
-
Assists with sourcing and creating content for the Barry Community blog which may include student and faculty success stories, university accolades, university events, among many others.
-
Attends Barry University of School/College/Program events as necessary or assigned. Performs other duties as assigned.
Qualifications/Requirements
- Bachelor's degree required in Marketing, Advertising, Psychology, Communications, Communications Technology, and related fields. Also, academic programs within a Barry University School/College.
- Master's degree in management or marketing preferred.
- 1-3 years previous marketing experience required.
- Experience with Barry University or higher education advertising and marketing preferred.
- Knowledge of marketing campaigns, collateral, digital marketing, social media and data analysis.
- Excellent writing, presentation and interpersonal skills.
- Mastery of Microsoft Office 365 software and functionality.
Deep knowledge of the following areas/skills can compensate for lack of work experience:
- Understanding of Barry University, its student life and Mission
- Understanding or higher education recruitment practices, including interaction with future students
- Understanding of the School/College he or she will be representing
- Understanding of higher education in general, including campus life
- Advertising, Marketing, PR, Digital or Social Media company internships
- Experience as a Content Creator for orgs, school or personal
- Interest in advertising, design, visual arts and communications
- Experience with writing for org, school or personal publications (websites, blogs, writing competitions, etc.)
- Knowledge of project management platforms such as Workfront
Benefits: Barry University offers a comprehensive benefits package to full-time employees that includes health, dental, vision, life insurance, retirement, tuition assistance, paid time off and work/life balance initiatives such as wellness programs, spirituality in the workplace, and training and development.
Barry University is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
Summary
The Marketing Coordinator is responsible for the execution of marketing initiatives of a Barry University School/College specifically and the Barry University brand in general.
The individual in this position supports enrollment acquisition and conversion strategies, events, retention initiatives and special projects while collaborating with other members in Marketing and the Barry Ad Co in the execution of these campaigns or activities.
At the direction of a marketing manager, updates content across channels, manages and implements execution and updates to college search profiles like Campus ESP, Niche, Scoir, Us News, College Board Connections, among others. Actively monitors automated journeys and updates as needed. Monitors web content – reviewing and updating to maintain accuracy, relevance, and alignment with institutional goals.
THIS IS POSITION IS FULL-TIME, ON-CAMPUS IN MIAMI SHORES.
Essential Functions
-
In support of Marketing Managers, coordinates the execution of enrollment marketing initiatives. Ensures that all marketing efforts align with the overall marketing and recruitment plans for Schools and Colleges, and Barry University in general. Collaborates with other members of the marketing team to ensure all projects are flawlessly delivered on time.
-
Proactively identifies opportunities for Barry University and its School/ Colleges/ Programs. Ensures accuracy and relevance of information. Develops, in collaboration with program directors and faculty and University departments, online and offline content for recruitment, enrollment, and strategic relationships-outreach. Identifies new prospective student segments and proposes innovative communication approaches that highlight School/College/programs.
-
Adheres to Barry brand guidelines, assists with managing content across channels: implements updates to college search profiles like Campus ESP, Niche, Scoir, US News Student Connect, College Board Connections, among others. Actively monitors automated journeys and updates as needed. Monitors web content – reviewing and updating to maintain accuracy, relevance, and alignment with institutional goals.
-
Participates in the development of the marketing and recruitment plans. Provides expertise based on analysis of the effectiveness of previous marketing efforts while providing proactive input on new approaches.
-
Manages and tracks projects, measures, analyzes and reports on marketing and recruitment initiatives as assigned.
-
Assists with sourcing and creating content for the Barry Community blog which may include student and faculty success stories, university accolades, university events, among many others.
-
Attends Barry University of School/College/Program events as necessary or assigned. Performs other duties as assigned.
Qualifications/Requirements
- Bachelor's degree required in Marketing, Advertising, Psychology, Communications, Communications Technology, and related fields. Also, academic programs within a Barry University School/College.
- Master's degree in management or marketing preferred.
- 1-3 years previous marketing experience required.
- Experience with Barry University or higher education advertising and marketing preferred.
- Knowledge of marketing campaigns, collateral, digital marketing, social media and data analysis.
- Excellent writing, presentation and interpersonal skills.
- Mastery of Microsoft Office 365 software and functionality.
Deep knowledge of the following areas/skills can compensate for lack of work experience:
- Understanding of Barry University, its student life and Mission
- Understanding or higher education recruitment practices, including interaction with future students
- Understanding of the School/College he or she will be representing
- Understanding of higher education in general, including campus life
- Advertising, Marketing, PR, Digital or Social Media company internships
- Experience as a Content Creator for orgs, school or personal
- Interest in advertising, design, visual arts and communications
- Experience with writing for org, school or personal publications (websites, blogs, writing competitions, etc.)
- Knowledge of project management platforms such as Workfront
Benefits: Barry University offers a comprehensive benefits package to full-time employees that includes health, dental, vision, life insurance, retirement, tuition assistance, paid time off and work/life balance initiatives such as wellness programs, spirituality in the workplace, and training and development.
Barry University is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
See all 303+ OPT Marketing Coordinator Jobs
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Get Access To All JobsTips for Finding OPT Sponsorship as a Marketing Coordinator
Target companies with H-1B sponsorship history
Marketing Coordinator roles at mid-size and large companies are far more likely to lead to sponsorship than startups. Look for employers who have filed H-1B visa petitions for marketing roles in the past, which signals an established process.
Frame your degree as a specialty occupation match
H-1B eligibility requires a degree in a specific field related to the role. A marketing, communications, or business degree directly supports a Marketing Coordinator petition. Be prepared to explain that connection clearly to employers evaluating sponsorship.
Raise sponsorship early, not after an offer
Asking about sponsorship after receiving an offer creates friction. Mention your OPT status and timeline in the first interview so both sides can assess fit before investing further. Employers who won't sponsor will tell you, saving everyone time.
Document your OPT authorization before your start date
Your employer will need to verify your EAD on day one. Have your EAD card, valid passport, and F-1 visa documents ready for I-9 verification. Delays in employment authorization documents can push back your official start date.
Use your OPT period to build a measurable impact record
Sponsorship decisions often come down to demonstrated value. Track campaign performance, lead generation numbers, and project outcomes during your OPT. Concrete results make the internal business case for your H-1B petition much easier for employers to approve.
Understand the STEM OPT extension eligibility for your degree
Marketing degrees are not typically STEM-designated, but degrees in data analytics, information systems, or marketing analytics may qualify. Confirm your program's CIP code with your DSO early so you know whether you have 12 or 36 months to secure sponsorship.
Marketing Coordinator OPT: Frequently Asked Questions
Does a Marketing Coordinator role qualify for H-1B sponsorship?
Marketing Coordinator positions can qualify for H-1B sponsorship if the role requires a bachelor's degree in a specific field such as marketing, communications, or business. The key is that the position must meet the specialty occupation standard, meaning a degree is a normal requirement for the role, not just a preference. Roles with vague degree requirements or that accept any field of study are harder to support in a petition.
How do I find Marketing Coordinator jobs that sponsor OPT students?
Migrate Mate lists Marketing Coordinator jobs from employers with verified H-1B sponsorship histories, so you can focus on companies already familiar with the process rather than cold-applying and hoping. Filtering by sponsorship willingness at the start saves significant time. Large consumer brands, digital agencies, and tech companies with marketing functions tend to have the most established sponsorship pipelines for this role.
Can I work as a Marketing Coordinator on OPT before receiving my EAD?
No. You cannot begin working until your Employment Authorization Document is in hand, regardless of your program end date or I-20 OPT approval. Your start date with any employer must be on or after the date listed on your EAD. Apply for OPT through your DSO at least 90 days before your intended start date to avoid delays.
Do Marketing Coordinator jobs qualify for the STEM OPT extension?
Most standard marketing degrees are not STEM-designated, which means a typical Marketing Coordinator on a marketing or communications degree gets 12 months of OPT, not 36. However, if your degree is in a qualifying STEM field such as marketing analytics, data science, or management information systems, you may be eligible for the 24-month extension. Verify your degree's CIP code with your DSO to confirm.
What should I tell employers about my OPT work authorization timeline?
Be direct: explain that you have work authorization through OPT for 12 months (or longer if STEM-eligible), that you're eligible to work immediately with your EAD, and that you're seeking an employer willing to sponsor an H-1B petition before your OPT expires. Most employers unfamiliar with OPT respond better to a clear, confident explanation than to vague references to visa status. Knowing your exact OPT end date before the conversation helps.