OPT Seo Specialist Jobs
SEO Specialist roles are among the more OPT-friendly positions in marketing, with many employers sponsoring H-1B visas after OPT ends. Most roles require demonstrable skills in keyword research, on-page optimization, and analytics tools. STEM OPT extension eligibility depends on your degree field, typically marketing analytics, information systems, or computer science.
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Get Access To All JobsSUMMARY
The Search Engine Optimization (SEO) Specialist supports the execution of the organization's search engine optimization strategy to increase online visibility, drive qualified organic traffic, and improve overall website performance. Reporting to Director of SEO this role is hands-on and focused on Search and AI discoverability while creating a positive user and client experience across the website. The SEO partners with the PR team on SEO-related media outreach and link building efforts, as well as the broader marketing team to ensure SEO best practices are consistently applied, while contributing insights that inform strategy and drive measurable growth.
ESSENTIAL DUTIES AND RESPONSIBILITIES
-
Conduct keyword research, competitor analysis, and site audits to identify opportunities for new content or additional SEO/AEO optimization.
-
Implement on-page optimizations including title tags, meta descriptions, header tags, internal linking, and schema markup.
-
Develop content optimization efforts across landing pages, blogs, and multimedia assets to improve visibility and engagement.
-
Research, write and optimize clear, user-focused website copy and thought leadership for B2B audiences. Use keyword and performance data, along with an understanding of ICPs/personas and the buyer journey, to address audience needs at each stage and improve visibility in traditional search and AI engines.
-
Partner with subject matter experts to develop accurate, useful content, translating their expertise into clear copy aligned with audience needs, search intent, and business goals.
-
Assist in the creation and management of SEO and Search Engine Marketing (SEM) campaigns across platforms.
-
Track, measure, and report on SEO KPIs such as rankings, traffic, engagement, and conversions.
-
Surface actionable insights to the Director based on trend analysis.
-
Utilize tools such as GA4, GSC, BrightEdge to monitor performance and surface insights.
-
Maintain dashboards and reporting accuracy across SEO and paid channels.
-
Stay current on search engine algorithm updates, SEO trends, and emerging tools.
-
Experiment with new tactics, including generative AI-driven search and Answer Engine Optimization (AEO), under the guidance of the Director of SEO.
-
Contribute ideas to improve processes, tools, and outcomes for SEO initiatives.
-
Partner with manager and broader marketing team to ensure SEO is integrated into all digital projects.
-
Support campaign planning, execution, and reporting to align with business goals.
-
Assist in testing landing page templates, modules, and content variations to optimize user experience and search performance.
QUALIFICATIONS
EDUCATION / EXPERIENCE
-
Bachelor’s degree in marketing, Communications, Business, or a related field, or equivalent combination of education and experience.
-
Three (3) or more years of experience in SEO or digital marketing with a proven track record of improving website rankings and traffic.
-
Three (3) or more years of content writing experience, preferably in a B2B environment.
SKILLS
-
Knowledge of on-page optimization (title tags, meta descriptions, internal linking, schema markup).
-
Proficiency with SEO tools such as Google Search Console, Google Analytics (GA4), BrightEdge, SEMrush, Ahrefs, Moz or equivalent.
-
Knowledge of technical SEO (site speed, mobile optimization, crawlability, Core Web Vitals).
-
Detail-oriented and able to manage multiple projects simultaneously.
-
Strong written and verbal communication skills.
We are proud to provide comprehensive, high quality employee programs to meet employees' needs now and in the future, including a very competitive financial package. We encourage you to explore what we have to offer.
For immediate consideration for this position, please click on the "Apply" button.
Alliant Insurance Services, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on their qualifications and ability without regard to race, color, religion, sex (including pregnancy, childbirth, breastfeeding, sexual orientation, and gender identity), national origin, ancestry, physical or mental disability, medical condition, marital status, age, genetic information, or status as a protected veteran, in accordance with applicable federal, state, and local laws, including California law.
Applicants are protected under Federal law from discrimination. If you need an accommodation to complete the application process or would like to review these materials in an alternative format, please reach out to Careers@Alliant.com.
SUMMARY
The Search Engine Optimization (SEO) Specialist supports the execution of the organization's search engine optimization strategy to increase online visibility, drive qualified organic traffic, and improve overall website performance. Reporting to Director of SEO this role is hands-on and focused on Search and AI discoverability while creating a positive user and client experience across the website. The SEO partners with the PR team on SEO-related media outreach and link building efforts, as well as the broader marketing team to ensure SEO best practices are consistently applied, while contributing insights that inform strategy and drive measurable growth.
ESSENTIAL DUTIES AND RESPONSIBILITIES
-
Conduct keyword research, competitor analysis, and site audits to identify opportunities for new content or additional SEO/AEO optimization.
-
Implement on-page optimizations including title tags, meta descriptions, header tags, internal linking, and schema markup.
-
Develop content optimization efforts across landing pages, blogs, and multimedia assets to improve visibility and engagement.
-
Research, write and optimize clear, user-focused website copy and thought leadership for B2B audiences. Use keyword and performance data, along with an understanding of ICPs/personas and the buyer journey, to address audience needs at each stage and improve visibility in traditional search and AI engines.
-
Partner with subject matter experts to develop accurate, useful content, translating their expertise into clear copy aligned with audience needs, search intent, and business goals.
-
Assist in the creation and management of SEO and Search Engine Marketing (SEM) campaigns across platforms.
-
Track, measure, and report on SEO KPIs such as rankings, traffic, engagement, and conversions.
-
Surface actionable insights to the Director based on trend analysis.
-
Utilize tools such as GA4, GSC, BrightEdge to monitor performance and surface insights.
-
Maintain dashboards and reporting accuracy across SEO and paid channels.
-
Stay current on search engine algorithm updates, SEO trends, and emerging tools.
-
Experiment with new tactics, including generative AI-driven search and Answer Engine Optimization (AEO), under the guidance of the Director of SEO.
-
Contribute ideas to improve processes, tools, and outcomes for SEO initiatives.
-
Partner with manager and broader marketing team to ensure SEO is integrated into all digital projects.
-
Support campaign planning, execution, and reporting to align with business goals.
-
Assist in testing landing page templates, modules, and content variations to optimize user experience and search performance.
QUALIFICATIONS
EDUCATION / EXPERIENCE
-
Bachelor’s degree in marketing, Communications, Business, or a related field, or equivalent combination of education and experience.
-
Three (3) or more years of experience in SEO or digital marketing with a proven track record of improving website rankings and traffic.
-
Three (3) or more years of content writing experience, preferably in a B2B environment.
SKILLS
-
Knowledge of on-page optimization (title tags, meta descriptions, internal linking, schema markup).
-
Proficiency with SEO tools such as Google Search Console, Google Analytics (GA4), BrightEdge, SEMrush, Ahrefs, Moz or equivalent.
-
Knowledge of technical SEO (site speed, mobile optimization, crawlability, Core Web Vitals).
-
Detail-oriented and able to manage multiple projects simultaneously.
-
Strong written and verbal communication skills.
We are proud to provide comprehensive, high quality employee programs to meet employees' needs now and in the future, including a very competitive financial package. We encourage you to explore what we have to offer.
For immediate consideration for this position, please click on the "Apply" button.
Alliant Insurance Services, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on their qualifications and ability without regard to race, color, religion, sex (including pregnancy, childbirth, breastfeeding, sexual orientation, and gender identity), national origin, ancestry, physical or mental disability, medical condition, marital status, age, genetic information, or status as a protected veteran, in accordance with applicable federal, state, and local laws, including California law.
Applicants are protected under Federal law from discrimination. If you need an accommodation to complete the application process or would like to review these materials in an alternative format, please reach out to Careers@Alliant.com.
See all OPT Seo Specialist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new OPT Seo Specialist Jobs.
Get Access To All JobsTips for Finding OPT Sponsorship as a Seo Specialist
Target employers with a history of H-1B sponsorship
Search USCIS H-1B disclosure data for companies that have sponsored SEO or digital marketing roles in the past. Employers who have done it before are far more likely to sponsor again after your OPT period ends.
Clarify your STEM OPT eligibility before applying
SEO Specialist roles can qualify for the 24-month STEM OPT extension if your degree is in a STEM-designated field like information systems or marketing analytics. Confirm your CIP code with your DSO before interviewing.
Lead with measurable results, not job descriptions
Employers sponsoring OPT workers want to see clear ROI. Quantify your SEO wins, ranking improvements, organic traffic growth, and conversion impact. Numbers make your sponsorship investment easier for hiring managers to justify internally.
Get comfortable explaining OPT to non-HR interviewers
Many SEO hiring managers are not immigration experts. Prepare a plain-language explanation of OPT work authorization, your remaining duration, and the H-1B sponsorship timeline so interviewers can relay it accurately to HR.
Build technical SEO skills to stand out in sponsorship conversations
Candidates who combine content SEO with technical skills, like site audits, schema markup, and crawl optimization, are harder to replace. That makes sponsorship a more attractive investment for employers evaluating visa support costs.
Apply early relative to your OPT end date
H-1B petitions must be filed by April 1 for an October 1 start. If your OPT expires before October, confirm your employer can bridge the gap with cap-gap protection. Start your job search at least eight months before your OPT ends.
Seo Specialist OPT: Frequently Asked Questions
Can I work as an SEO Specialist on OPT?
Yes, F-1 students with valid OPT authorization can work as SEO Specialists. Your OPT must be active, your employer must be in a role related to your degree field, and the position needs to align with the field of study listed on your EAD. Marketing, communications, business, and STEM degrees commonly support SEO roles.
Do SEO Specialist jobs qualify for the STEM OPT extension?
It depends on your degree, not the job title. If your degree is in a STEM-designated field such as computer science, information systems, or marketing analytics, and the SEO role involves substantial data analysis or technical work, you may qualify for the 24-month extension. Confirm your CIP code with your DSO before accepting an offer.
How do I find SEO Specialist roles where employers are open to sponsoring OPT students?
Migrate Mate is built specifically for F-1 OPT students and surfaces SEO Specialist roles from employers who have indicated openness to visa sponsorship. Browsing on Migrate Mate filters out a significant amount of noise compared to general job platforms, making it easier to focus your applications where they are most likely to succeed.
What should I say when an SEO employer asks about my visa status?
Be direct and prepared. Explain that you are authorized to work on OPT for a defined period, state your exact end date, and mention whether you are eligible for a STEM extension. If the employer would need to sponsor an H-1B, explain the April 1 filing deadline and October 1 start date so they understand the timeline before making a decision.
Are freelance or contract SEO roles permitted under OPT?
OPT allows self-employment and contract work, but the arrangement must be a genuine employment relationship or business engagement related to your field of study. You must work at least 20 hours per week during the OPT period. Informal gig arrangements with no clear employer relationship can put your status at risk, so consult your DSO before pursuing contract-only roles.