OPT Product Marketing Jobs
Product Marketing jobs on OPT require employers to support your work authorization, whether through H-1B visa sponsorship after OPT ends or an E-3 visa or O-1 visa pathway. Most roles sit inside tech or SaaS companies where cross-functional collaboration with product, sales, and engineering is central to the job.
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Get Access To All JobsCompany Description
Carlisle Companies is a leading manufacturer of building envelope products and solutions that make buildings more energy efficient, durable, and sustainable.
We deliver roofing, insulation, waterproofing, and architectural systems for commercial and residential projects using a focus on innovation and continuous improvement to solve today’s challenges.
We’re equally committed to our people, prioritizing safety, inclusion, career growth development, tuition assistance, and excellent benefits.
With manufacturing, engineering, R&D, and corporate functions across North America and globally, Carlisle offers stability, agility, and opportunity in a performance-driven culture. Do meaningful work and shape the future of building solutions; apply today and come grow with us.
Job Description
As the Strategic Marketing Leader for a Carlisle brand, you will develop the marketing strategy in alignment with key sales initiatives to drive engagement and revenue. Your efforts will be focused on leading campaign development and orchestrating execution, providing day-to-day support to facilitate sales’ success, partnering with product management to launch new products, and addressing other customer and sales personnel needs. You will engage with a variety of B2B audiences including architects, consultants, and contractors.
Duties and Responsibilities:
- Develop and implement brand marketing strategy to support corporate growth and financial goals
- Develop and lead execution of annual marketing plans for the brand
- Responsible for managing annual spend
- Lead brand loyalty programs to drive engagement, increased revenue and generate a return on investment
- Generate demand through a broad mix of digital and traditional channels and measure results against key metrics
- Coordinate with digital marketing to develop and deploy targeted Account Based Marketing (ABM), SEO, SEM and related digital ad campaigns and ensure effective execution and key metric tracking via relevant dashboards
- Support integration of Carlisle brands and products sold into the commercial channel
- Establish performance metrics for marketing campaigns and track and report results; analyze and course-correct programs
- Support creative development of content for website, email, social media, public relations, traditional and digital advertising, tradeshows, sales aids, published articles and other vehicles as appropriate
- Collaborate to identify and evaluate new product opportunities to ensure a robust new product pipeline
- Lead the process to commercialize and launch new products
- Monitor competitive activity and adjust strategies as appropriate to maximize share growth
- Support brand partners with marketing and merchandising programs that drive brand awareness, loyalty, and revenue
- Ensure external facing materials are accurate and meet brand standards and positioning
- Lead qualitative and/or quantitative voice of customer research to determine needs and identify opportunities
- Provide product launch support and collaborate with Product Management on new product planning and commercialization
- Develop a deep understanding of commercial markets and customers
- Expectation to understand, participate in, and support company COS initiatives, with focus on developing a lean mindset.
- Other duties as assigned
Qualifications Required Knowledge/Skills/Abilities:
- Self-motivated, well-organized, team player with strong communication skills and a bias for action
- A strong collaborator who can drive consensus and articulate program recommendations and trade-offs to senior executives
- Deep customer-journey minded approach to digital, social media and website development
- Understanding of website metrics, data analysis and reporting tools
- Knowledge of software applications including Salesforce, Google Analytics
- Strong background in Microsoft Word, Excel, and PowerPoint
Education and Experience:
Required:
- Bachelor’s degree in Marketing, Communications, Business or related field
- Five (5) years of marketing experience, with demonstrated management experience or equivalent experience in a fast-paced agency setting
- Experience and/or aptitude around developing content to support traditional and digital marketing campaigns
- Experience assessing and launching sales enablement tools and processes
- Experience partnering with business leads and creative teams to deliver quality content and meet deadlines
- Demonstrated experience and success with digital demand generation that drives business results
Preferred:
- Master’s degree in Marketing, Communications, Business or related field
- Experience in the construction industry with builders, contractors and architects
Working Conditions:
The incumbent is expected to maintain a dedicated, secure, and ergonomically appropriate home office environment with reliable high-speed internet connectivity. The role requires the ability to work independently with minimal supervision while maintaining regular communication with colleagues and stakeholders via virtual collaboration tools.
The position typically operates during standard business hours of Monday – Friday (8am – 5pm), with occasional flexibility required to accommodate meetings across time zones or critical business needs. The employee is expected to comply with all company policies related to data security, confidentiality, and remote work standards.
Travel will be required for team meetings, trainings, or company events.
Physical Requirements:
According to ADA regulations, reasonable accommodation will be provided to enable qualified individuals with disabilities to perform the essential functions of the job.
Frequency scale: Occasionally (0–30%) | Frequently (31–60%) | Continuously (61–100%)
LIFTING OR CARRYING
- 1–10 LBS — Occasionally
- 11–20 LBS — Occasionally
- 21–40 LBS — Occasionally
- 41–50 LBS —Occasionally
- 51 OR MORE LBS — Occasionally
PUSHING OR PULLING:
- 1–40 LBS — Occasionally
- 41–50 LBS — Occasionally
- 51 OR MORE LBS — Occasionally
OTHER PHYSICAL DEMANDS:
- BENDING OR STOOPING — Frequently
- REACHING ABOVE SHOULDER LEVEL — Occasionally
- DRIVING AUTOMATIC EQUIP. VEHICLES — Occasionally
- OPERATE MACHINERY OR POWER TOOLS — Occasionally
- CLIMBING (LADDERS, STAIRS, ETC.) —Occasionally
- WALKING — Frequently
- STANDING — Frequently
- SITTING — Frequently
- WORKING IN EXTREME TEMPERATURES — Occasionally
- REPETTIVE MOTION INCLUDING BUT NOT LIMITED TO: WRISTS, HANDS AND/OR FINGERS) — Continuously
- VISION — Continuously
- HEARING — Continuously
- DEXTERITY — Continuously
- HAND EYE COORDINATION — Continuously
Additional Information
At Carlisle, our culture is grounded in a shared commitment to our core values: Start with Safety, Focus on Customers, Act with Integrity, Pursue Excellence, Better Every Day, Drive Innovation, and Deliver Results. These values are not just words — they guide our behaviors, decisions, and actions every day. They are the foundation of our business and the reason for our continued success.
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact careers@carlisle.com.
INFORMATION SECURITY ALERT
All applicants for careers with Carlisle will be submitted through this site. Carlisle will not extend job offers without prior in-person or visual correspondence and we will not ask you to provide private personal information for a background check prior to extending a job offer. For more information, please review our Privacy policy.
Company Description
Carlisle Companies is a leading manufacturer of building envelope products and solutions that make buildings more energy efficient, durable, and sustainable.
We deliver roofing, insulation, waterproofing, and architectural systems for commercial and residential projects using a focus on innovation and continuous improvement to solve today’s challenges.
We’re equally committed to our people, prioritizing safety, inclusion, career growth development, tuition assistance, and excellent benefits.
With manufacturing, engineering, R&D, and corporate functions across North America and globally, Carlisle offers stability, agility, and opportunity in a performance-driven culture. Do meaningful work and shape the future of building solutions; apply today and come grow with us.
Job Description
As the Strategic Marketing Leader for a Carlisle brand, you will develop the marketing strategy in alignment with key sales initiatives to drive engagement and revenue. Your efforts will be focused on leading campaign development and orchestrating execution, providing day-to-day support to facilitate sales’ success, partnering with product management to launch new products, and addressing other customer and sales personnel needs. You will engage with a variety of B2B audiences including architects, consultants, and contractors.
Duties and Responsibilities:
- Develop and implement brand marketing strategy to support corporate growth and financial goals
- Develop and lead execution of annual marketing plans for the brand
- Responsible for managing annual spend
- Lead brand loyalty programs to drive engagement, increased revenue and generate a return on investment
- Generate demand through a broad mix of digital and traditional channels and measure results against key metrics
- Coordinate with digital marketing to develop and deploy targeted Account Based Marketing (ABM), SEO, SEM and related digital ad campaigns and ensure effective execution and key metric tracking via relevant dashboards
- Support integration of Carlisle brands and products sold into the commercial channel
- Establish performance metrics for marketing campaigns and track and report results; analyze and course-correct programs
- Support creative development of content for website, email, social media, public relations, traditional and digital advertising, tradeshows, sales aids, published articles and other vehicles as appropriate
- Collaborate to identify and evaluate new product opportunities to ensure a robust new product pipeline
- Lead the process to commercialize and launch new products
- Monitor competitive activity and adjust strategies as appropriate to maximize share growth
- Support brand partners with marketing and merchandising programs that drive brand awareness, loyalty, and revenue
- Ensure external facing materials are accurate and meet brand standards and positioning
- Lead qualitative and/or quantitative voice of customer research to determine needs and identify opportunities
- Provide product launch support and collaborate with Product Management on new product planning and commercialization
- Develop a deep understanding of commercial markets and customers
- Expectation to understand, participate in, and support company COS initiatives, with focus on developing a lean mindset.
- Other duties as assigned
Qualifications Required Knowledge/Skills/Abilities:
- Self-motivated, well-organized, team player with strong communication skills and a bias for action
- A strong collaborator who can drive consensus and articulate program recommendations and trade-offs to senior executives
- Deep customer-journey minded approach to digital, social media and website development
- Understanding of website metrics, data analysis and reporting tools
- Knowledge of software applications including Salesforce, Google Analytics
- Strong background in Microsoft Word, Excel, and PowerPoint
Education and Experience:
Required:
- Bachelor’s degree in Marketing, Communications, Business or related field
- Five (5) years of marketing experience, with demonstrated management experience or equivalent experience in a fast-paced agency setting
- Experience and/or aptitude around developing content to support traditional and digital marketing campaigns
- Experience assessing and launching sales enablement tools and processes
- Experience partnering with business leads and creative teams to deliver quality content and meet deadlines
- Demonstrated experience and success with digital demand generation that drives business results
Preferred:
- Master’s degree in Marketing, Communications, Business or related field
- Experience in the construction industry with builders, contractors and architects
Working Conditions:
The incumbent is expected to maintain a dedicated, secure, and ergonomically appropriate home office environment with reliable high-speed internet connectivity. The role requires the ability to work independently with minimal supervision while maintaining regular communication with colleagues and stakeholders via virtual collaboration tools.
The position typically operates during standard business hours of Monday – Friday (8am – 5pm), with occasional flexibility required to accommodate meetings across time zones or critical business needs. The employee is expected to comply with all company policies related to data security, confidentiality, and remote work standards.
Travel will be required for team meetings, trainings, or company events.
Physical Requirements:
According to ADA regulations, reasonable accommodation will be provided to enable qualified individuals with disabilities to perform the essential functions of the job.
Frequency scale: Occasionally (0–30%) | Frequently (31–60%) | Continuously (61–100%)
LIFTING OR CARRYING
- 1–10 LBS — Occasionally
- 11–20 LBS — Occasionally
- 21–40 LBS — Occasionally
- 41–50 LBS —Occasionally
- 51 OR MORE LBS — Occasionally
PUSHING OR PULLING:
- 1–40 LBS — Occasionally
- 41–50 LBS — Occasionally
- 51 OR MORE LBS — Occasionally
OTHER PHYSICAL DEMANDS:
- BENDING OR STOOPING — Frequently
- REACHING ABOVE SHOULDER LEVEL — Occasionally
- DRIVING AUTOMATIC EQUIP. VEHICLES — Occasionally
- OPERATE MACHINERY OR POWER TOOLS — Occasionally
- CLIMBING (LADDERS, STAIRS, ETC.) —Occasionally
- WALKING — Frequently
- STANDING — Frequently
- SITTING — Frequently
- WORKING IN EXTREME TEMPERATURES — Occasionally
- REPETTIVE MOTION INCLUDING BUT NOT LIMITED TO: WRISTS, HANDS AND/OR FINGERS) — Continuously
- VISION — Continuously
- HEARING — Continuously
- DEXTERITY — Continuously
- HAND EYE COORDINATION — Continuously
Additional Information
At Carlisle, our culture is grounded in a shared commitment to our core values: Start with Safety, Focus on Customers, Act with Integrity, Pursue Excellence, Better Every Day, Drive Innovation, and Deliver Results. These values are not just words — they guide our behaviors, decisions, and actions every day. They are the foundation of our business and the reason for our continued success.
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact careers@carlisle.com.
INFORMATION SECURITY ALERT
All applicants for careers with Carlisle will be submitted through this site. Carlisle will not extend job offers without prior in-person or visual correspondence and we will not ask you to provide private personal information for a background check prior to extending a job offer. For more information, please review our Privacy policy.
See all 62+ OPT Product Marketing Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new OPT Product Marketing Jobs.
Get Access To All JobsTips for Finding OPT Sponsorship in Product Marketing
Emphasize quantifiable business impact in your resume
Product marketing hiring managers want to see pipeline influence, win rates, and launch outcomes. Numbers make your contributions concrete and give visa-sponsoring employers a clear return-on-investment case for the paperwork.
Start your job search well before your OPT expires
H-1B cap-subject petitions must be filed by April 1 for an October 1 start. If your OPT expires in summer or fall, you need an offer in hand by late February at the absolute latest.
Focus your outreach on Series B and later startups
Mid-stage companies often have dedicated legal budgets for immigration and enough headcount to justify sponsorship. Early-stage startups rarely do, and enterprise companies can move too slowly for OPT timelines.
Build a portfolio of product launches and messaging work
A product marketing portfolio with real go-to-market assets, positioning documents, and launch plans signals seniority beyond your title. Senior candidates face meaningfully less resistance when employers weigh sponsorship costs.
Be direct about your OPT status early in conversations
Disclosing your work authorization status before the offer stage saves both parties time. Framing it factually, without apology, signals professionalism and helps you quickly identify employers who are open to sponsorship.
Product Marketing OPT: Frequently Asked Questions
Can I work in Product Marketing on OPT?
Yes. Product Marketing roles qualify for F-1 OPT as long as the work is directly related to your degree field. A degree in marketing, business, communications, or a related discipline typically satisfies this requirement. If your degree is in a STEM field such as computer science or data science, you may also qualify for the 24-month STEM OPT extension if your employer is enrolled in E-Verify.
Does Product Marketing qualify for STEM OPT extension?
It depends on your degree, not the job title. If you hold a STEM-designated degree and your Product Marketing role involves data analysis, quantitative research, or technical product work, your DSO may approve a STEM OPT extension. The role itself does not need to be technical, but there should be a credible connection between your STEM coursework and the work you are doing. Confirm eligibility with your international student office before accepting an offer.
How do I find Product Marketing jobs that sponsor visas?
Migrate Mate is the most efficient way to find Product Marketing roles where employers are open to OPT and visa sponsorship. Filtering by sponsorship willingness upfront avoids wasting time on companies that will not engage with international candidates. Beyond the job board, reviewing public H-1B LCA filings for a company's past product marketing hires gives you a strong signal of their willingness to sponsor before you apply.
What happens to my Product Marketing job if I don't get selected in the H-1B lottery?
Not getting selected does not automatically end your employment. Some employers will keep you on while exploring alternative pathways such as the O-1A for individuals with extraordinary ability, the E-3 visa for Australian citizens, or the TN visa for Canadian and Mexican nationals. If no alternative applies, your employment must end when your OPT authorization expires. Having this conversation with your employer before the lottery results are announced gives both sides time to plan.
Do Product Marketing roles at large tech companies sponsor H-1B visas?
Many do. Companies such as Google, Meta, Salesforce, and HubSpot have consistent records of sponsoring H-1B visas for product marketing professionals, as reflected in public LCA disclosure data. That said, sponsorship decisions are made at the hiring manager and HR level, not company-wide policy. A company that sponsors engineers frequently may still decline to sponsor a marketing hire, so it is worth asking explicitly during the interview process.