OPT Brand Manager Jobs
Brand Manager roles on OPT require employers to sponsor or support your work authorization before or at the end of your OPT period. Most positions sit inside CPG, tech, or agency environments where 60-day cap-gap planning and H-1B visa sponsorship timelines are a real part of the hiring conversation.
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Get Access To All JobsINTRODUCTION
Kenvue is currently recruiting for a:
ABM, Neutrogena Global Hair
What we do
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.
Who We Are
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future – and yours.
Role reports to:
Sr. Director, Marketing Neutrogena
Location:
North America, United States, New Jersey, Summit
Work Location:
Hybrid
What you will do
The Associate Brand Manager, Neutrogena Global Hair is responsible for directing complex customer and competitor analyses, preparing forecasts and recommendations, driving market-focused culture, establishing key relationships with agencies and suppliers, and evaluating marketing tactics from complex market research. You will also lead the development of budgets for new product development and new product or service rollouts, and ensure large-scale product launches.
Key Responsibilities
- Lead and execute innovative marketing strategies for the Neutrogena Hair line of products in alignment with the company's overall goals and objectives. This includes innovation projects and social-first communication campaigns.
- Collaborate with cross-functional teams, including product development, sales, and finance, to ensure the successful launch and promotion of new products.
- Identify and analyze market trends and consumer/derm insights to inform marketing strategies and tactics.
- Stay up-to-date with industry developments and best practices to continuously improve marketing efforts.
- Ensure compliance with all legal and regulatory requirements.
- Lead cross-functional teams to conduct customer and competitor analyses, market research, and sales forecasting.
- Collaborate with finance, business development, and health economics teams to ensure timely and appropriate input.
- Provide commercial input into commercial development teams in partnership with R&D.
- Drive the development of market-focused culture through the creation of global and regional launch and marketing plans.
- Establish and manage key relationships with agencies and suppliers for product concept designs and mockups.
- Evaluate and derive marketing tactics from complex market access research.
- Contribute to the development of budgets for new product development and rollouts.
- Ensure successful large-scale product launches.
Required Qualifications
- Bachelor’s degree in marketing, business administration, or a related field.
- 3–6 years of experience in marketing, with a focus on consumer packaged goods.
- Ability to think creatively and strategically.
- Strong analytical and problem-solving skills.
- Experience in innovation and communications campaign development.
- Excellent communication and collaboration abilities.
- Ability to conduct and analyze customer and competitor research.
- Experience in budget development for new product development and rollouts.
Desired Qualifications
- Proven track record of developing and executing successful marketing campaigns.
- Excellent communication and interpersonal skills.
- Knowledge of the beauty and personal care industry is a must.
- Knowledge of branding, positioning, and pricing strategies.
What’s in it for you
Annual base salary for new hires in this position ranges:
$110,500.00 - $156,000.00
This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.
- Competitive Benefit Package*
- Paid Company Holidays, Paid Vacation, Volunteer Time & More!
- Learning & Development Opportunities
- Kenvuer Impact Networks
-
This list could vary based on location/region
-
Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.
INTRODUCTION
Kenvue is currently recruiting for a:
ABM, Neutrogena Global Hair
What we do
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.
Who We Are
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future – and yours.
Role reports to:
Sr. Director, Marketing Neutrogena
Location:
North America, United States, New Jersey, Summit
Work Location:
Hybrid
What you will do
The Associate Brand Manager, Neutrogena Global Hair is responsible for directing complex customer and competitor analyses, preparing forecasts and recommendations, driving market-focused culture, establishing key relationships with agencies and suppliers, and evaluating marketing tactics from complex market research. You will also lead the development of budgets for new product development and new product or service rollouts, and ensure large-scale product launches.
Key Responsibilities
- Lead and execute innovative marketing strategies for the Neutrogena Hair line of products in alignment with the company's overall goals and objectives. This includes innovation projects and social-first communication campaigns.
- Collaborate with cross-functional teams, including product development, sales, and finance, to ensure the successful launch and promotion of new products.
- Identify and analyze market trends and consumer/derm insights to inform marketing strategies and tactics.
- Stay up-to-date with industry developments and best practices to continuously improve marketing efforts.
- Ensure compliance with all legal and regulatory requirements.
- Lead cross-functional teams to conduct customer and competitor analyses, market research, and sales forecasting.
- Collaborate with finance, business development, and health economics teams to ensure timely and appropriate input.
- Provide commercial input into commercial development teams in partnership with R&D.
- Drive the development of market-focused culture through the creation of global and regional launch and marketing plans.
- Establish and manage key relationships with agencies and suppliers for product concept designs and mockups.
- Evaluate and derive marketing tactics from complex market access research.
- Contribute to the development of budgets for new product development and rollouts.
- Ensure successful large-scale product launches.
Required Qualifications
- Bachelor’s degree in marketing, business administration, or a related field.
- 3–6 years of experience in marketing, with a focus on consumer packaged goods.
- Ability to think creatively and strategically.
- Strong analytical and problem-solving skills.
- Experience in innovation and communications campaign development.
- Excellent communication and collaboration abilities.
- Ability to conduct and analyze customer and competitor research.
- Experience in budget development for new product development and rollouts.
Desired Qualifications
- Proven track record of developing and executing successful marketing campaigns.
- Excellent communication and interpersonal skills.
- Knowledge of the beauty and personal care industry is a must.
- Knowledge of branding, positioning, and pricing strategies.
What’s in it for you
Annual base salary for new hires in this position ranges:
$110,500.00 - $156,000.00
This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.
- Competitive Benefit Package*
- Paid Company Holidays, Paid Vacation, Volunteer Time & More!
- Learning & Development Opportunities
- Kenvuer Impact Networks
-
This list could vary based on location/region
-
Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.
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Get Access To All JobsTips for Finding OPT Sponsorship as a Brand Manager
Target industries with strong H-1B sponsorship track records
Consumer goods companies, tech firms, and large agencies file H-1B visa petitions for Brand Managers regularly. Prioritize employers with documented sponsorship history rather than assuming any marketing role will lead to visa support.
Frame your OPT timeline upfront in applications
Brand Manager hiring cycles can run three to six months. If your OPT expires within a year, mention your authorization window early so employers can assess sponsorship feasibility before investing heavily in your candidacy.
Lead with business impact, not visa need
Hiring managers respond to revenue growth, campaign ROI, and brand equity metrics. Build your resume around measurable outcomes first. Sponsorship is a process question; your value proposition is what gets you the interview.
Prepare a one-sentence sponsorship explanation
Many Brand Manager hiring managers aren't immigration experts. Have a clear, calm explanation ready: OPT authorizes you to work now, and H-1B sponsorship before your OPT end date keeps employment continuous without any gap.
Identify roles where a specialty occupation case is straightforward
Brand Manager positions requiring a degree in marketing, business, or communications support a cleaner H-1B specialty occupation argument. Roles with vague degree requirements can complicate future sponsorship, so read job descriptions carefully before applying.
Use STEM OPT extension if your degree qualifies
A STEM-designated degree in fields like data analytics or information systems can extend your OPT by 24 months. That additional runway gives employers significantly more time to sponsor you through the H-1B lottery process.
Brand Manager OPT: Frequently Asked Questions
Can I work as a Brand Manager on OPT?
Yes. F-1 OPT authorizes you to work in a role directly related to your field of study, so a Brand Manager position supported by a degree in marketing, communications, or business qualifies. Your employment must begin within 90 days of your OPT start date, and the role needs to align with your declared major.
Do Brand Manager roles typically come with H-1B sponsorship?
Sponsorship availability varies significantly by employer size and industry. Large CPG companies and established tech firms sponsor Brand Managers for H-1B visas with some regularity. Smaller agencies and startups are less consistent. Searching on Migrate Mate lets you filter for employers who have sponsored OPT workers before, which removes much of the guesswork from your job search.
Does a Brand Manager role qualify as a specialty occupation for H-1B purposes?
It can, but the job description matters. A Brand Manager role that explicitly requires a bachelor's degree in marketing, communications, or a related field supports a specialty occupation argument. Roles where any bachelor's degree is accepted, regardless of field, can be harder to petition. Reading the degree requirement language in each job posting before applying is worth doing early.
What happens to my Brand Manager job if I don't get selected in the H-1B lottery?
If you're not selected, your OPT authorization ends on its expiration date and you'd need to stop working. Some employers explore alternatives like the O-1A visa for workers with demonstrated marketing achievements, or roles at cap-exempt institutions. Having this conversation with your employer before lottery results arrive in April gives you more options and less panic.
Can I do a Brand Manager internship on OPT before converting to a full-time role?
Yes, internships and contract positions count toward your OPT as long as the work is related to your field of study and you work at least 20 hours per week. Some students use an internship to demonstrate value to an employer before negotiating a full-time offer with H-1B sponsorship. Just be aware that the total OPT period, including any prior CPT, is capped at 12 months for non-STEM students.