Customer Marketing Lead Jobs for OPT Students
Customer Marketing Lead jobs on OPT require strong campaign execution skills and cross-functional collaboration experience. Most roles fall under marketing specialty occupations, which align well with OPT authorization. With a 12-month standard OPT period and up to 24 months of STEM extension for qualifying majors, you have real runway to build a career in customer marketing.
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Get Access To All JobsINTRODUCTION
ClearPath Estate Services is a San Diego–based estate sale company looking for a hands-on digital marketer to own our paid advertising, SEO, and lead pipeline. You'll be running and optimizing Google Ads and Meta campaigns, managing our Google Business Profile and local SEO presence, and qualifying inbound leads through initial outreach before handing them off to our team. This is a contract role based in San Diego, with California-based candidates preferred. We need someone with proven experience managing paid ad campaigns, a solid understanding of local SEO, and the confidence to pick up the phone and qualify a lead, not just run ads in the background.
What success looks like: You're generating a consistent flow of qualified estate sale leads at a cost per lead that keeps improving month over month. Our Google Business Profile is active, optimized, and ranking locally. When a lead comes in, it's contacted quickly, qualified properly, and handed off warm, not sitting in a spreadsheet going cold. You own the numbers, you know what's working, and you come to us with ideas, not just reports.
COMPENSATION:
$25 - $55 hourly
Responsibilities:
- Build, manage, and optimize paid ad campaigns across Google Ads and Meta to generate estate sale leads throughout San Diego County
- Manage and optimize our Google Business Profile, including posts, photos, reviews, and accurate service information
- Execute local SEO strategy, including keyword research, on-page optimization, and citation management to improve organic visibility
- Qualify all inbound leads through initial outreach — phone, email, or text — and hand off warm, vetted leads to our team
- Track and report on campaign performance, cost per lead, lead quality, and ROI regularly
- Test new ad creatives, audiences, and strategies to continuously improve results and scale what's working
- Manage lead flow in our CRM to ensure fast response times and no leads fall through the cracks
QUALIFICATIONS
- Proven experience building and managing paid ad campaigns on Google Ads and Meta with measurable results
- Solid understanding of local SEO, keyword research, and Google Business Profile optimization
- Comfortable with lead qualification and direct outreach — phone calls, emails, and texts — not just behind-the-scenes ad management
- Experience using CRM tools to track, organize, and manage a lead pipeline
- Analytical mindset with the ability to read campaign data, identify what's working, and make decisions based on performance
- Self-starter who can work independently, manage their own time, and take full ownership of results
- Real estate, estate sales, or home services industry experience is a plus, but not required
ABOUT COMPANY
ClearPath Estate Services is a full-service estate solutions company serving families across all of San Diego County. We help homeowners and their families navigate life's most challenging transitions — whether that's settling an estate, downsizing, or moving a loved one into assisted living. From professionally managed estate sales and complete property cleanouts to straightforward cash offers on the home itself, we handle everything under one roof so families don't have to coordinate multiple vendors or deal with the runaround. One team, one point of contact, and a process built around transparency, professionalism, and respect for the people and the homes we serve.
INTRODUCTION
ClearPath Estate Services is a San Diego–based estate sale company looking for a hands-on digital marketer to own our paid advertising, SEO, and lead pipeline. You'll be running and optimizing Google Ads and Meta campaigns, managing our Google Business Profile and local SEO presence, and qualifying inbound leads through initial outreach before handing them off to our team. This is a contract role based in San Diego, with California-based candidates preferred. We need someone with proven experience managing paid ad campaigns, a solid understanding of local SEO, and the confidence to pick up the phone and qualify a lead, not just run ads in the background.
What success looks like: You're generating a consistent flow of qualified estate sale leads at a cost per lead that keeps improving month over month. Our Google Business Profile is active, optimized, and ranking locally. When a lead comes in, it's contacted quickly, qualified properly, and handed off warm, not sitting in a spreadsheet going cold. You own the numbers, you know what's working, and you come to us with ideas, not just reports.
COMPENSATION:
$25 - $55 hourly
Responsibilities:
- Build, manage, and optimize paid ad campaigns across Google Ads and Meta to generate estate sale leads throughout San Diego County
- Manage and optimize our Google Business Profile, including posts, photos, reviews, and accurate service information
- Execute local SEO strategy, including keyword research, on-page optimization, and citation management to improve organic visibility
- Qualify all inbound leads through initial outreach — phone, email, or text — and hand off warm, vetted leads to our team
- Track and report on campaign performance, cost per lead, lead quality, and ROI regularly
- Test new ad creatives, audiences, and strategies to continuously improve results and scale what's working
- Manage lead flow in our CRM to ensure fast response times and no leads fall through the cracks
QUALIFICATIONS
- Proven experience building and managing paid ad campaigns on Google Ads and Meta with measurable results
- Solid understanding of local SEO, keyword research, and Google Business Profile optimization
- Comfortable with lead qualification and direct outreach — phone calls, emails, and texts — not just behind-the-scenes ad management
- Experience using CRM tools to track, organize, and manage a lead pipeline
- Analytical mindset with the ability to read campaign data, identify what's working, and make decisions based on performance
- Self-starter who can work independently, manage their own time, and take full ownership of results
- Real estate, estate sales, or home services industry experience is a plus, but not required
ABOUT COMPANY
ClearPath Estate Services is a full-service estate solutions company serving families across all of San Diego County. We help homeowners and their families navigate life's most challenging transitions — whether that's settling an estate, downsizing, or moving a loved one into assisted living. From professionally managed estate sales and complete property cleanouts to straightforward cash offers on the home itself, we handle everything under one roof so families don't have to coordinate multiple vendors or deal with the runaround. One team, one point of contact, and a process built around transparency, professionalism, and respect for the people and the homes we serve.
How to Get Visa Sponsorship in Customer Marketing Lead
Frame your OPT timeline upfront
When reaching out to hiring managers, clarify your OPT authorization and remaining duration early. Customer marketing teams plan campaigns quarters in advance, so showing you have adequate runway reduces friction and signals you've thought through the timeline practically.
Highlight lifecycle marketing experience
Customer marketing roles focus on retention, upsell, and advocacy. Showcase hands-on experience with email nurture sequences, in-app messaging, or loyalty programs. Concrete campaign metrics, like improved renewal rates or engagement lift, make your application stand out to sponsorship-willing employers.
Qualify your STEM extension eligibility early
If your degree is in marketing analytics, data science, or a STEM-designated field, you may qualify for 24 additional months of OPT. Confirming this with your DSO before applying changes how employers perceive your available work authorization window.
Build a portfolio around customer advocacy programs
Customer Marketing Lead roles often own case study creation, reference programs, and community initiatives. A portfolio showing these programs, even from internships or volunteer projects, demonstrates leadership-level thinking and helps justify employer investment in sponsorship.
Ask about sponsorship timing during the offer stage
Many employers who sponsor visas have internal timelines for initiating H-1B petitions. Asking directly during negotiations about their sponsorship process and typical timeline helps you assess fit before accepting, avoiding surprises as your OPT expiration approaches.
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Get Access To All JobsFrequently Asked Questions
Can I work as a Customer Marketing Lead on F-1 OPT?
Yes. Customer Marketing Lead roles qualify under OPT because they directly relate to marketing degree programs. USCIS classifies marketing as a specialty occupation, so the work authorization alignment is straightforward. Your OPT EAD card is the only document your employer needs to verify your authorization before your start date.
Do Customer Marketing Lead employers typically sponsor H-1B visas?
Sponsorship rates vary by company type. B2B SaaS companies and mid-to-large technology firms are the most consistent sponsors for customer marketing roles, as these positions directly drive revenue retention. Smaller startups and agencies sponsor less frequently. Migrate Mate filters jobs by visa sponsorship willingness, so you can focus your search on employers who have sponsored marketing roles before.
How does the 60-day grace period affect a job search for this role?
If your current OPT employment ends, you have a 60-day grace period to find a new authorized position. Customer Marketing Lead hiring cycles typically run three to six weeks from first interview to offer, which fits within that window but leaves little margin. Starting your search before your current role ends is strongly recommended to avoid authorization gaps.
Does a marketing analytics degree qualify for the STEM OPT extension in customer marketing roles?
It depends on how your degree is classified on the DHS STEM Designated Degree Program list. Degrees in marketing analytics, information systems, or applied statistics commonly qualify. A standard marketing degree typically does not. Confirm your CIP code with your DSO before factoring the STEM extension into conversations with employers about your authorization runway.
What should I include on my resume to stand out for Customer Marketing Lead roles on OPT?
Prioritize quantified outcomes from campaigns you've owned: renewal rate improvements, referral program growth, or case study conversion rates. Customer marketing hiring managers look for evidence you can operate cross-functionally with sales and product teams. Also list any marketing automation platforms you've used, since technical proficiency strengthens the specialty occupation argument for your visa status.
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