OPT Customer Marketing Lead Jobs
Customer Marketing Lead jobs on OPT require strong campaign execution skills and cross-functional collaboration experience. Most roles fall under marketing specialty occupations, which align well with OPT authorization. With a 12-month standard OPT period and up to 24 months of STEM extension for qualifying majors, you have real runway to build a career in customer marketing.
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Get Access To All JobsINTRODUCTION
CAREERS TO SMILE ABOUT
At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
ROLE AND RESPONSIBILITIES
The Opportunity
The main purpose of this position is to support the execution of the Trade Marketing and Perfect Store agenda for PepsiCo Puerto Rico, providing analytical, administrative and operational support across five core fronts: the customer activity agenda, the design and production of commercial playbooks, Trade Marketing activities performance analysis, and the execution of customer conventions. The role ensures data accuracy, budget visibility and on-time deliverables that enable fact-based decisions by the Trade Marketing team and Sales Strategy leadership.
Your Impact
- Maintain commercial activity calendars and coordinate requirements, timelines and status updates across customers and sales channels.
- Track budgets, purchase orders, invoices and spending, partnering with the appropriate teams to identify and address variances.
- Create clear, field-ready playbooks, presentations and execution materials for commercial programs.
- Analyze initiative performance, maintain activity trackers and consolidate results to support business decisions.
- Prepare recurring reports and dashboards covering execution progress, spending and key performance indicators.
- Coordinate with vendors and internal partners on orders, deliveries, inventory and installation schedules for in-store materials.
- Support customer events and consumer programs, including logistics, materials, participation tracking and post-activity documentation.
- Maintain accurate and accessible records, including activity trackers, supporting evidence, financial files and program archives.
BASIC QUALIFICATIONS
Who Are We Looking For?
- Bachelor's degree in Business Administration, Marketing, Finance or related field
- Bilingual: Spanish & English (intermediate+ English, written and oral)
- Advanced Excel and PowerPoint; working knowledge of PowerBI and tracking/database tools
- Strong analytical skills and attention to detail for budget tracking and performance reporting
- Experience or internships in trade marketing, sales support, finance or commercial roles within CPG (desirable)
If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.
WHAT WE OFFER
- Opportunities to learn and develop every day through a wide range of programs.
- Internal digital platforms that promote self-learning.
- Development programs according to Leadership skills.
- Specialized training according to the role.
- Learning experiences with internal and external providers.
- We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
- Financial wellness programs that will help you reach your goals in all stages of life.
- A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
- And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.
INTRODUCTION
CAREERS TO SMILE ABOUT
At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
ROLE AND RESPONSIBILITIES
The Opportunity
The main purpose of this position is to support the execution of the Trade Marketing and Perfect Store agenda for PepsiCo Puerto Rico, providing analytical, administrative and operational support across five core fronts: the customer activity agenda, the design and production of commercial playbooks, Trade Marketing activities performance analysis, and the execution of customer conventions. The role ensures data accuracy, budget visibility and on-time deliverables that enable fact-based decisions by the Trade Marketing team and Sales Strategy leadership.
Your Impact
- Maintain commercial activity calendars and coordinate requirements, timelines and status updates across customers and sales channels.
- Track budgets, purchase orders, invoices and spending, partnering with the appropriate teams to identify and address variances.
- Create clear, field-ready playbooks, presentations and execution materials for commercial programs.
- Analyze initiative performance, maintain activity trackers and consolidate results to support business decisions.
- Prepare recurring reports and dashboards covering execution progress, spending and key performance indicators.
- Coordinate with vendors and internal partners on orders, deliveries, inventory and installation schedules for in-store materials.
- Support customer events and consumer programs, including logistics, materials, participation tracking and post-activity documentation.
- Maintain accurate and accessible records, including activity trackers, supporting evidence, financial files and program archives.
BASIC QUALIFICATIONS
Who Are We Looking For?
- Bachelor's degree in Business Administration, Marketing, Finance or related field
- Bilingual: Spanish & English (intermediate+ English, written and oral)
- Advanced Excel and PowerPoint; working knowledge of PowerBI and tracking/database tools
- Strong analytical skills and attention to detail for budget tracking and performance reporting
- Experience or internships in trade marketing, sales support, finance or commercial roles within CPG (desirable)
If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.
WHAT WE OFFER
- Opportunities to learn and develop every day through a wide range of programs.
- Internal digital platforms that promote self-learning.
- Development programs according to Leadership skills.
- Specialized training according to the role.
- Learning experiences with internal and external providers.
- We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
- Financial wellness programs that will help you reach your goals in all stages of life.
- A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
- And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.
See all 938+ OPT Customer Marketing Lead Jobs
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Get Access To All JobsTips for Finding OPT Sponsorship in Customer Marketing Lead
Frame your OPT timeline upfront
When reaching out to hiring managers, clarify your OPT authorization and remaining duration early. Customer marketing teams plan campaigns quarters in advance, so showing you have adequate runway reduces friction and signals you've thought through the timeline practically.
Highlight lifecycle marketing experience
Customer marketing roles focus on retention, upsell, and advocacy. Showcase hands-on experience with email nurture sequences, in-app messaging, or loyalty programs. Concrete campaign metrics, like improved renewal rates or engagement lift, make your application stand out to sponsorship-willing employers.
Target B2B SaaS companies first
B2B SaaS companies regularly sponsor marketing roles because their customer success motion depends on strong customer marketers. These employers have established immigration processes and are far more likely to support H-1B visa sponsorship after your OPT period ends.
Qualify your STEM extension eligibility early
If your degree is in marketing analytics, data science, or a STEM-designated field, you may qualify for 24 additional months of OPT. Confirming this with your DSO before applying changes how employers perceive your available work authorization window.
Build a portfolio around customer advocacy programs
Customer Marketing Lead roles often own case study creation, reference programs, and community initiatives. A portfolio showing these programs, even from internships or volunteer projects, demonstrates leadership-level thinking and helps justify employer investment in sponsorship.
Ask about sponsorship timing during the offer stage
Many employers who sponsor visas have internal timelines for initiating H-1B petitions. Asking directly during negotiations about their sponsorship process and typical timeline helps you assess fit before accepting, avoiding surprises as your OPT expiration approaches.
Customer Marketing Lead OPT: Frequently Asked Questions
Can I work as a Customer Marketing Lead on F-1 OPT?
Yes. Customer Marketing Lead roles qualify under OPT because they directly relate to marketing degree programs. USCIS classifies marketing as a specialty occupation, so the work authorization alignment is straightforward. Your OPT EAD card is the only document your employer needs to verify your authorization before your start date.
Do Customer Marketing Lead employers typically sponsor H-1B visas?
Sponsorship rates vary by company type. B2B SaaS companies and mid-to-large technology firms are the most consistent sponsors for customer marketing roles, as these positions directly drive revenue retention. Smaller startups and agencies sponsor less frequently. Migrate Mate filters jobs by visa sponsorship willingness, so you can focus your search on employers who have sponsored marketing roles before.
How does the 60-day grace period affect a job search for this role?
If your current OPT employment ends, you have a 60-day grace period to find a new authorized position. Customer Marketing Lead hiring cycles typically run three to six weeks from first interview to offer, which fits within that window but leaves little margin. Starting your search before your current role ends is strongly recommended to avoid authorization gaps.
Does a marketing analytics degree qualify for the STEM OPT extension in customer marketing roles?
It depends on how your degree is classified on the DHS STEM Designated Degree Program list. Degrees in marketing analytics, information systems, or applied statistics commonly qualify. A standard marketing degree typically does not. Confirm your CIP code with your DSO before factoring the STEM extension into conversations with employers about your authorization runway.
What should I include on my resume to stand out for Customer Marketing Lead roles on OPT?
Prioritize quantified outcomes from campaigns you've owned: renewal rate improvements, referral program growth, or case study conversion rates. Customer marketing hiring managers look for evidence you can operate cross-functionally with sales and product teams. Also list any marketing automation platforms you've used, since technical proficiency strengthens the specialty occupation argument for your visa status.